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TRAINEE EXECUTIVE SCHEME HANDBOOK


WHAT WE DO … STARCOM MEDIAVEST GROUP IS A HUMAN EXPERIENCE COMPANY Our dream is to grow our clients’ business by transforming behaviour through uplifting, meaningful Human Experiences. We believe experiences matter; they enhance lives and build brands. We aim to push the boundaries of what a media agency does, looking beyond traditional static planning and buying of media to create interactive human experiences for our clients. We are one of the LARGEST and most celebrated brand communications and consumer contact organisations. We are globally connected; 132 offices in 67 countries makes us the second largest media agency network in the world – and being part of the Publicis Groupe family since 2002 places us within one of the largest communication organisations there is.

IT’S NOT JUST ABOUT US We support the following charities: - Fred Foundation - Centrepoint - Richard House

And partner with two inner London schools - Haverstock School - Queen’s Park School And we are very enthusiastic about helping the environment, being the first agency to be accredited the ISO 14001 award!


WHAT TO EXPECT AT SMG…. Starcom MediaVest Group offers a twelve week Trainee Executive Scheme across all aspects of our agency to ensure your introduction of the world of media is diverse, informative and, above all, fun! We have two schemes which we run, which cover the core disciplines of our business: Performance (which focuses on digital channels and performance marketing) and Brand (which focuses on brand communications planning, media buying and digital channels). Throughout the rotation you will be preparing your response to a client brief, which you will present back at the end of the twelve weeks – your audience will be the SMG board and other senior members of the business. After the twelve weeks are completed we will gather your feedback on the experience, and feedback from those who have worked most closely with you, before assigning you a fixed role within the business. Don’t worry everyone gets a fantastic role at the end of the rotation! Each Trainee Executive is given a mentor and a buddy from the day they join to ensure that they have the support they require throughout their times with us.

Steve Parker (Joint CEO)

Pippa Glucklick (Joint CEO)


OUR DEPARTMENTS AT SMG HUMAN EXPERIENCE STRATEGY Using insight to develop targeted communication strategies

HUMAN EXPERIENCE PLANNING

Applying communication strategies to create effective media plans

Social Media SOCIAL MEDIA

DATA ANALYTICS

All things social: blogs. community management, Facebook API

Econometric modeling, data analysis, customer data tracking

PERFORMANCE PLANNING

Applying response and customer data to create optimised media plans

DOT

ACTIVATION

DOT

Digital creative optimisation

RESEARCH

NEW BUSINESS AND MARKETING

Quantitative and qualitative research to support creation of insight

Building the SMG brand and marketing ourselves externally to clients/partners

Cross media buying and implementation of media plans

LIQUID THREAD

Content creation and SEO, Sponsorship, AFP’s, product placement


WE THINK IT’S GREAT, BUT DON’T JUST TAKE OUR WORD FOR IT…. MEET SOME OF OUR 2012 INTAKE….

‘I can't believe it's been over a year since I began the grad scheme at SMG. I feel like I've learnt so much in that time and am definitely still benefitting from rotating around the business and meeting so many people. Knowing so many faces in a company the size of Starcom MediaVest has definitely made it feel like home.’

‘Trying to describe a day in the life of a grad is a near impossible task as everyday was, and still is, incredibly varied and different. There is such variety within media which makes it a very exciting industry to be part of. One of the things that really stuck with me about the grad scheme was the amount of people I had exposure to, and the plethora of their knowledge. What struck me even more was just how willing everyone was to share this knowledge.’ ‘Now in my permanent role, I’ve been working on the world’s biggest brands with budgets that offer creative and exciting partnerships. I profited greatly from the rotation and I would thoroughly recommend it for applications next year.’

‘The Grad Rotation is to the envy of almost all I have worked with within the company. Both the opportunity to get to know everybody in all arms of the office and the chances to gain exclusive insights and lessons into new systems and digital initiatives have been something everybody wants; departments that don't deal with digital aspects of the business now see us as the experts and see the education we are getting as invaluable.’ ‘Having a mentor has been fantastic in giving me guidance in not only the business, but working life and particular operations unique to our company. I feel greatly fortunate and privileged to have had the immediate and direct help from real industry experts and leaders.’


WE CREATE HUMAN FORPeople OUR PEOPLE We Create Human EXPERIENCES Experiences for our


OUR CLIENTS


YOUR HUMAN EXPERIENCE At SMG we are dedicated to growing our business and have a relentless passion to growing and supporting our most valuable asset – our people. We are committed to helping our people to be the best that they can be. Our Learning and Development programme is market leading not only in terms of its innovative approach but also in the sheer scale of delivery and diversity. On average we deliver 900 training sessions each year ranging from building effective relationships through NLP, to creative inspirations sessions, parenting workshops, and understanding Gen Y. Everyone is included; from our CEO through to our new executives.

“Can this be the most efficient and ambitious CPD team in London? They produce a plethora of high quality opportunities for over 400 people, and seem utterly dedicated to releasing everyone’s potential. Real strengths are seen in how they support and develop their managers to take responsibility, and what they do to help parents.” (IPA, 2013)

We look to create the best human experience from our people and constantly review our benefits, which we think are the best out there! Whilst there are too many to list here, some of the best ones are: weekly GP on site, contributory pension, season ticket loans, COSMOS (our social club), on-site beauty therapist, on-site Reiki and Reflexology, enhanced maternity  Sunday times – Ranked 63rd in 2013 packages and paid sabbaticals for long service.  L&D – Platinum accreditation by the IPA in 2013


WHERE TO FIND US


WANT TO WORK FOR US? FOLLOW US ON TWITTER @SMG_TalentUK @SMG_London

FIND US ONLINE www.smgtalent.co.uk


Trainee Executive Scheme 2014