Veterinary Marketing and Staff Development Program (VMSDP) Brochure

Veterinary Marketing & Staff Development Program

SM

A Marketing and Educational Service for Independent Veterinary Practices An innovative program that drives more revenue into your practice by...

Simultaneously educating clients and staff Providing innovative marketing tools Reducing administrative time

Maximize your practice revenue with two of the industry’s most powerful educational tools.

Published 4 times a year and mailed monthly Timely, informative articles Charming pet photos

Personalized refrigerator reminder is attached to the cover

The Team is published simultaneously with Pet Quarterly

Customize and brand with your practice logo

Mailed to clinic in advance for staff meetings Reminder or marketing message area for your practice

esearch conducted by AAHA, NCVEI R and other industry groups reveal that educating clients and staff simultaneously on important health topics can dramatically increase compliance and practice revenue. he Veterinary Marketing & Staff T Development Program (VMSDP) addresses this key finding with two full-color educational magazines that are expertly written by members of the veterinary community. et QuarterlyÂŽ helps market your practice by P educating clients about wellness areas that deliver you the best ROI. It can also be used to remind clients about vaccine and pet

Same subject matter as Pet Quarterly but directed to professional staff

health appointments. The Team simultaneously educates veterinarians, technicians, and receptionists about the medical care services featured in Pet Quarterly, so they will be prepared to explain those services when the client visits your hospital. he VMSDP also offers 2nd and 3rd postT card reminders as an optional service. he program is cost-effective, easy to T implement, and requires a minimal amount of staff time. omplete confidentiality of C all client information is assured.

Join other independent veterinarians in providing your clients with a great magazine, reducing your staff workload, and increasing practice profitability!

One to two additional client visits per quarter will generate a positive return on your investment!

Choose the program that’s right for your practice: ital ABC Veterinary Hosp

ter, on average, s age seven times fas Because dogs and cat occur in a short t health changes can than people, significan obesity, arthritis, es, bet s of cancer, dia amount of time. The risk ious conditions problems and other ser heart disease, metabolic ms are imporexa ss llne Twice-a-year we p us detect, all increase with age. hel y of all ages because the ome lifetant for cats and dogs bec y the ore t problems bef wellness ear treat, and, ideally preven a-y is the real goal of twicel nua threatening. Prevention i-an sem ’s pet r to schedule you exams. Call us today wellness exam.

Marketing Message Clients you select receive Pet Quarterly each quarter with your personalized marketing message printed on the front of the publication.

nt 890 for an appointme Please call (123) 456-7

ABC Veterinary Hosp ital Dear Ruth Jones, Jake is due for vaccin es and a wellness exa mination.

Please call (123) 456-7 890 for an appointme nt

tal ABC Veterinary Hospi

owners alike rs veterinarians and pet Over the past 20+ yea nce of dental health. As orta imp the ize ogn have begun to rec backyard to the have moved from the our four-legged friends e medicine and tativ ven pre on re mo sing bedroom, we are focu component of nt orta imp An ing. well-be enhancing their overall is mounting re The lth. hea tal r pet’s den r pet’s this is maintaining you you of lth hea the link between m evidence to support a help assure optimu To lth. hea rall ove terinary Hospital with Ve teeth & gums berClisted below to numAB the at us call se plea health for your pet friend. ointment for your furry schedule a dental app oin,tment mpson Thoapp r Bet fortyan 90 Dea -78

Please call (123) 456

asite ies vaccination and par Chance is due for a Rab examination.

ent -7890 for an appointm Please call (123) 456

Reminder Message This program works just like your current reminder system. Personalized health reminders from your practice’s client database are printed on the front of Pet Quarterly and streamed to clients on a monthly basis during the quarter. Second and third postcard reminders are also available as a follow-up to this option.

Reminder & Marketing Messages The most popular option! Clients that are scheduled for a reminder receive it on the front of Pet Quarterly. Clients not scheduled for a reminder that quarter receive a marketing message instead.

Second and third postcard reminders are also available for this option. With this option, your practice is positioned in front of your top clients every quarter.

Order now and get ready to save time, save money, and take your practice to the next level of profitability. (888) 275-6523

Bay Moorin

gs Animal

3695 50th Av enue South St. Petersb urg, FL 3371 1 (727) 867-1 000

Save even more time and money!

Hospital PRESORTE D FIRST-CLA SS U.S. POSTA MAIL GE PAID ST. PETERS BURG FL PERMIT NO . 123

Dear Denn

is Nelson,

HAMLET is due for Ra bies Vaccina a Parasite tion and Examinatio n.

Please call (727) 8671000 for an appo intment.

To:

Mr. Dennis Nelson 164 Laurel Mou St. Petersbu ntain Court rg, FL 3371 1

Use the VMSDP for your entire reminder program.

By choosing our 2nd and 3rd postcard reminder options, you can cut down on administrative time and save even more money.

Simply upload your file and we do everything else for you quickly, accurately, and cost-effectively.

to the Independent Veterinary Practice The Veterinary Marketing & Staff Development Program will help maximize your revenue by educating your clients, motivating your staff, saving administrative time and money, and increasing efficiency. You’re never locked in to any agreement.

You may increase or decrease the number of magazines that are sent out to your clients, and you may discontinue at any time.

An Educated Staff

Better Client Compliance

Increased Practice Revenue

Put the VMSDP to work for your practice now!

www.petquarterly.com Toll-Free: (888) 275-6523 • Fax: (727) 866-0479 PSI • 2951 34th Street South • St. Petersburg, FL 33711 ©2010 Purchasing Services Inc. The Veterinary Marketing & Staff Development Program is a service mark of Purchasing Services Inc. 0311-10BRO