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SHU WEI TSUNG

徐 維聰

Porfolio SHU WEI-TSUNG

National Taiwan University of Science & technology Industrial and Commercial Design Apartment


Introduction 徐 維聰 SHU WEI TSUNG SCHOOL National Taiwan University of Science & technology Industrial & Commercial Design

PROFESSIONAL Industrial product design Product Concept Development Product Appearance Design Layout design Free-hand Sketching & Wacom Product Modeling & Rendering Recording Production

學歷 台灣科技大學 工商業設計系 台灣科技大學 機械工程系

專長 工業產品設計 產品概念發展 產品造型設計 排版設計 產品表現技法 電腦三維繪圖 錄音工程製作 專業軟體彩現


個人簡介   我經過了三年在台科工商業設計系中的設計訓練後,發現到在 工業設計中有很多環節是我必須要深入探討的,例如在設計前端的 資料分析探討,議題的研究發展過程,產品的設計策略與價值訂 定,產品適當的材質與製作方式等等。而這三年在教授與老師的教 導下,並經過自我的摸索,已經對工業設計有粗淺的認識。   在研究所中,因我對於產品和人之間的感性關係與產品在不同 材質顏色的表現方式上有極大的興趣,故希望從事產品創作組的部 分,設計對我來說已是生活中不可或缺的一部份,對於環境的觀察 與人跟人之間的互動關係,或是人與物品之間的訊息傳遞的關係, 都是我喜歡去思考的部份。由於之前有過機械的背景,因此對於產 品的結構與組成上有基本的了解,再者經過了在行動電腦產品公司 的研究實習經歷後,了解到產品設計在實務上是必須經過嚴謹的研 究與調查後,才會進行產品設計的動作,因此,在研究所中希望能 夠精進自己在於設計上的觀念以及做研究與創作的方法。

經歷 晟銘盃換位思考設計大賽     Cipherlab 欣技資訊有限公司 台科 2012 新一代設計展 創新玩具設計比賽 互動介面設計工作營 台灣創意設計大賽 交鋒        光寶創新獎 信錦工業獎 螢幕設計 Designboom & Colombo Hands on doorhandles Design competition Tragedy of Blood 樂團

入圍 暑期實習研究生 總召 優選

團長兼吉他手


Contents INTRODUCTION CONCEPT PRODUCT 8

Trice

16

Duboat

24

Sticker

30

Clip Hanger

PROJECT RESEARCH 38

5+1 Designstudio

48

Adapter design

56

B&O Brand strategy

APPEARANCE DESIGN 72

The Love of Bamboo

78

Diffusion

84

Light Egg

PROFESSIONAL SKILLS 92

Modeling: Enterprise

94

Sketch Work

96

Others


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CONCEPT PRODUCT DESIGN


7

CONCEPT PRODUCT DESIGN

CONCEPT PRODUCT DESIGN

PART ONE


TRICE

Eco, innovative, functional and to retrospect the traditional life element in our daily lives.

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CONCEPT PRODUCT PRODUCT DESIGN DESIGN CONCEPT

CONCEPTS Trice is designed for 2 to 4 people to cook rice and prepare their meal. The commutative containers offer different quantity of rice cooking from the change of amount of people who dine together. Otherwise, two sided container could activate rice cooking and steammed heated the dish or pot simultaneously.

產品概念 Trice 主要以目前一般家庭在電子鍋上的 使用特性來做為考量的設計,以二至五人做為 設計的出發點,在產品的使用方法上會以人數 的不同來轉換不同的使用模式,將以前在蒸, 炊飯菜的方式與現代電子產品的使用彈性做結 合,進而成唯一全新的產品。


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COMBINATION IN MATERIALS

CONCEPT PRODUCT DESIGN

THE COMBINATION BETWEEN MODERN AND TRADITION.


THE HOME COOKING CULTURE TODAY. 10

CONCEPT PRODUCT DESIGN

HOW MANY PEOPLE WOULD HAVE A MEAL IN MY HOUSE? In modern society, many family or people are facing a dining problem that the quantity of staple, rice or bread should be prepared in the next meal. In that case, more and more people choose to attend to restaurants, fast food services. However, to those who decided to have a homecook should have a specific way to solve this embarrassed situation.

  現代的社會中,許多家庭與民眾因工作習 性與作息的不同,在吃飯時家庭主婦對於主食 烹調的量是較為彈性的。故愈來愈多家庭選擇 外食,但對於自行烹調食物的家庭而言,此問 題是存在而必須被我們作為設計電子鍋設計注 意的問題之ㄧ。

THE RICE COOKER TODAY The rice cookers that available for steamh e a t e d a n d r i c e c o o k s i m u l t a n e o u s l y. However, the elusive quantity for cooking should not be restricted in fixed quantity product.So how could we solve the problem?

  目前市面上的電子鍋已整合了蒸菜與炊飯 的功能,也有對於不同人數有不同炊飯容量的 電子鍋,而人數與需烹調的主食量之間變化的 關係為此設計的出發點。


ENERGY SAVING TREND Energy saving has become the critical issue on the product design. Due to the different quantity of rice cooking in fixed capacity, the waste of energy would appear in the cooking process

Energy waste

  節能的議題對於產品設計來說已成為重要 的課題,在於電子鍋以固定容量來處理不同飯

Quantity of rice Quantity of rice

量的問題上,會因使用的空間造成在能量上的 浪費。

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TODAY

Steam-heated are well-common cooking method in traditional family. Larger quantity cook is also available .

Eletronic rice cooker could integrated the excellence of intellegence time controlling system, cooking and steamheating into one platform.

傳統的蒸氣加熱式產品可以加熱較大量

智慧型的電子鍋可進行智能性的時間控

的食物,也可因食物的烹調量作容量的

制系統與同步炊飯與蒸菜的功能。

調整。

CONCEPT PRODUCT DESIGN

TRADITION


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PRODUCT SHAPE:

CONCEPT PRODUCT DESIGN

CONSTITUTION OF THE FORM.

CHROME

WOOD

Metal chrome represents the critical element of modern product design.

Wood metaphor the relationship between nature and human. It also reminds us the memory of hand-made object.

鍍鉻材質為現代工業設計中重要材質元素

實木材質代表了人與大自然之間的關係,

之ㄧ。

也喚醒了我們對於手作感的記憶。


INSTRUCTION: TRANSFORM TRICE IN DIFFERENT ARRANGEMENTS. The other point is under this kind of operating mode, user could save extra energy in contrast to use the ordinary rice cooker from fixed bulk for unfixed amount of rice cooking.   有四個可轉換的部件,分別為電子加熱裝置, 木製延伸與操作介面,沙漏狀拿持部件,上蓋。 More quantity for rice cooking and less for steamed heating.

Less quantity for rice cooking and more for steamed heating.

需要較大量炊飯時,將沙漏狀拿持部件放置在木 製延伸與操作介面上,此可增加炊飯容量,而沙

Trice has four parts which are electric heating, expansion and user interface, hourglass shapedlike, top cover. When converting using pattern from another, exchanging expansion and interface part and hourglass shaped-like part each other to have different way of cooking rice and preparing meal.

FROM LEFT TO RIGHT

1. Hourglass shape-like

2. Electronic heating

3. Top cover

4.Expansion & interface

漏狀部件上層可加熱盤裝的菜餚,炊飯容量較少 時,則轉換沙漏狀與木製延伸部位,而沙漏狀部 件上層可加熱鍋裝的菜餚。   此轉換方式可妥善利用可加熱的空間對於蒸 氣加熱與炊飯的同時進行,進而達到節能的效果。

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CONCEPT PRODUCT DESIGN


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CONCEPT PRODUCT DESIGN

FLEXIBILITY, EMBRACING ENVIRONMENT, ARE THE POINTS WE ADVOCATED. A new cooking choice to our kitchen lives today, also a new elegance and efficiency that would fresh your eyes and tongue.


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CONCEPT PRODUCT DESIGN


DUBOAT Resource saving, instantly assistance when catastrophe happens.

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CONCEPT PRODUCT PRODUCT DESIGN DESIGN CONCEPT

INSTANT ASSISTANCE IS A CRITICAL ISSUE IN ESCAPE FROM THE CATACLYSMIC EVENT. CONCEPTS Cataclysmic event have become an normal phenomenon in that human causing significant damages to the environment. In that case, human should contemplates the strategies to cope with these devastated situations.


產品概念   現在的世界由於過度開發而造成的氣候變化使得災難性事 件頻傳,為了讓人們能夠即刻應變突如其來的災難,設計者提 出了 Duboat 的概念,讓使用者在水災來臨時,能夠機動性的 將家中家具轉為逃生,物品補給的平台。

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CONCEPT PRODUCT DESIGN


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WHAT SHOULD I DO WHEN FLOODING?

CONCEPT PRODUCT DESIGN

"BEND YOUR CHAIR" AS YOUR INSTANT COUNTERMEASURE Duboat is expected to transform itself from ordinary bench to rescue and supply boat when cataclysmic events such as flood happened. User could bend the front part and the head part in lying position, and take out the bottom brackets as a oar for the displacement on water.

Duboat 被設計為可轉換形式的水災應對與 補給平台,在水災發生時,將椅背進行彎折的 動作,並拆卸椅腳為槳,即可轉換為可在水面 上活動的平台。


CHAIR-MODE In chair-mode, duboat could exerting its solar energy collecting and saving system to provide another source for family electricity use. It also can offer people a safety and comfortable outdoor and indoor seat.   在椅子的模式下,duboat 藉由吸收 太陽能來提供家庭中所需的部分電力, 也能在生活中擔任一個舒適坐椅的角色。

PLASTIC BODY Air chamber part is primarily made of plastic, because of the great floating characteristic that the duboat could minmum the depth that sink into the water. The other point is plastic could not only diminish the impact when sailing on the water but also lighten the weight of duboat.   椅身兩側的透明件為塑膠製,可提供較大的浮力並 可減輕產品本身的重量,並減少讓產品沉入水中的體積, 在者塑膠可承受在水面上移動時可能發生的碰撞。 19

CONCEPT PRODUCT DESIGN


EXPLODED DIAGRAM CONSTITUTE WITH DIFFERENT MATERIAL.

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SOFT SEAT (MOVABLE)

CONCEPT PRODUCT DESIGN

可拆卸式坐椅軟墊

STORAGE SPACES 補給物儲存空間

E N E R G Y S AV I N G & WATER TEMPERATURE ADJUSTING SYSTEM 儲能與水溫調節系統


HOW TO STORE OUR SUPPLIES? Two of the storage spaces are able to posit any life-saving appliances such as food, nursery, knife. Others contain potable water for instant requirement and could change its temperture for various demand in critical moment.   在座椅前兩側的空間可儲存糧食,醫藥用 品等求生用品,另外兩個為飲用水的儲存空間 並水溫調節系統對其中儲存的水進行調節。

WATER TEMPERATURE ADJUSTMENT. Water temperature adjustment system could constantly adjusting the temperature to an appropriate condition that refers to cool our seat or rise the temperature when counter with hypothermia.   水溫調節功能無論在平時或災難來臨時,都

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能夠利用溫度來對人體進行冷卻或保溫的作用。

CONCEPT PRODUCT DESIGN


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CONCEPT PRODUCT DESIGN

DOMESTIC BENCH FOR EXTERIOR ACTIVITIES


23

CONCEPT PRODUCT DESIGN

LIFE SAVING PLATFORM WHEN FLOODING


STICKER Safety use on hammering nails, utilizing adhesive material for those who are not familiar in hammer use.

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CONCEPTS

CONCEPT CONCEPT PRODUCT PRODUCT DESIGN DESIGN

Sticker, a hammer design with a new form soft material which provides people a more safety hammer use. Designer have targetted those who are not familiar or unprofessional on handtools use such as woman and senior citizen as our main group to operate this product. Furthermore, we can preclude the situation that punch on our finger.

產品概念 Sticker 是使用新式軟質材料設計的鐵鎚, 幫助人們在使用鐵錘時更為安全。設定的使用 族群為非專業的手工具操作者,例如:家庭主 婦,女性族群,老年人等。能夠預防因手部被 鐵槌擊中的危險。 小組成員: 徐維聰 欉致賢


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REALIZING THE DEMANDS ON HAMMERING USE.

CONCEPT PRODUCT DESIGN

WE INSIST THE SAFETY USE AS OUR MAIN IDEA.


STICKER EMBRACES THOSE W H O A R E N OT FA M I L I A R WITH HAMMER.

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CONCEPT PRODUCT DESIGN

SENIOR CITIZENS

FEMALE

Due to the insufficient capabilities on body motion, senior citizens would lacking accuracy, strength on hammer use.

Woman are lack of strength and less confidence on hammer use because of unfamiliar on repairing or decoration.

老年人由於身體機能衰退,在於使

女性由於不擅長需要槌子的工作,

用槌子上會有不善控制的情形。

並在力量上較遜於男性,故在於使 用上會缺乏技術與自信心。


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HARM ON FINGERS

When people are hammering nails, inaccuracy on hammering on the head of nail would possibly harm our finger.

It is a synchronized experience when we are having a mistake on hammering objects. Contusion, congestion or bleeding may occured.

老年人由於身體機能衰退,在於使

被擊中手部是我們用鎚子時的經

用槌子上會有不善控制的情形。

驗,而此情況會發生挫傷與淤血甚 至流血的情況。

CONCEPT PRODUCT DESIGN

INACCURACY ON NAIL


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CONCEPT PRODUCT DESIGN

ITERATIVE,ADHESIVE MATERIAL. New form adhesive material are originally made for temporarily object-fixed. The object could be sticked on such as cell phone, small accessories.

  此種新式的軟質粘性材料原本是被設計

The characteristics of the material is below:

以下為此種材料的特性:

1. High flexibility 2. High adhesivity 3. Easy to tear off 4. Water wash for iterative usage

1. 高彈性

為暫時性的黏貼方式來置放物品,可用於行 車間的手機放置或是生活中小物品的黏貼放 置。

2. 高黏性 3. 容易撕取 4. 以水洗方式重複使用


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1. Take the stick part off from the hammer 2. Stick it on the place you expect. 3. Let nail being fixed on the part by insert in the centric hole on the stick part. 4. Drive the nail into the wall and let the nail close to the stick part. 5. Tear down the stick part through flexible stick part. 6. Hammer the nail until it fit in the wall. 7. Hang the hammer on the hook. 8. It could also to have soft punch as well as rubber hammer.

1. 取下槌子上的膠狀部件 2. 將膠狀部件黏貼在要釘釘子的地方 3. 將釘子固定在膠狀部位的中心孔洞中 4. 將釘子釘入在膠狀部件上 5. 將膠狀部件從牆壁上撕下 6. 將釘子完全釘入牆壁 7. 槌子後端可吊掛在掛勾上 8. 膠狀部件可當軟鎚來進行鎚擊

CONCEPT PRODUCT DESIGN

USING PROCESS.


CLIP HANGER Different using method on hanging clothes, preventing the loose of neckline has been designer's insight.

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CONCEPT CONCEPT PRODUCT PRODUCT DESIGN DESIGN

CONCEPTS Clip hanger indicates the problem of the hanger today which is the loose of neckline caused by tighten it. The solution is utilizing the flexibility of metallic material to minimize the range of hanger. In that case, more efficiency would increased.

產品概念 Clip hanger 是一款解決目前衣架所造成衣 物領口鬆脫問題的概念衣架,因為在每次掛取 衣物時的領口拉扯,衣物過一段時間就會領口 鬆脫。設計者利用金屬材質的彈性來讓衣架的 兩端距離變小,進而不需拉扯領口就可掛取衣 物,這樣的方式增加了掛取衣物的效率。


FACING THE SITUATION THAT WE ENCOUNTERED TODAY.

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EFFICIENCY, INNOVATIVE WAY OF USING HANGER

CONCEPT PRODUCT DESIGN


DETAILS OF CLIP HANGER Clip hanger is made of flexible metallic material that enables different dimension forces reacting on it.The bigger protuberance on the hook-like part could reinforce user bending part easily. Acretion reflects on the width of the end of body part that in order to exculde the deformation on the shoulder part of clothe.

The protuberances on the surface of the hanger are able to increase the surface fraction when bendeing the body in appropriate condition to hang the clothes.

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CONCEPT PRODUCT DESIGN


Clip hanger 是以金屬材質做為主要材料,可承 受不斷的彎折。在衣架的勾狀部位有一較大的突起特 徵,此特徵可成為在彎折衣架時的支點,使彎折更省 力,另外在衣架外緣上有增加在彎折時所需磨擦力的 小凸點,使用者能夠確實施力而不會造成滑動不穩等 情況。而衣架在兩端的漸增形狀可讓衣架在放入衣物 中能夠減少衣物肩部的變形。

DESIGNER TEND TO MAKE IT MORE EFFICIENT. 33

CONCEPT PRODUCT DESIGN


"LOOSEN NECKLINE". DUE TO THE USE OF TRADITIONAL HANGER. The problem with traditional hanger is the loosen neckline when tighten it to hang clothe on.

傳統衣架在掛取衣物時常因為拉扯衣物 領口而造成領口鬆脫的問題

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CONCEPT PRODUCT DESIGN


1.

2.

3.

4.

1. When hanging clothes, bend the hanger first

2. Put the hanger through the neckline.

在掛取衣物時,先彎折 衣架。

將扳折的衣架放入衣物 中。

3. Release the hanger, bending part would fit in clothe naturally.

4. It is time to hang the clothe on.

放開彎折的衣架,衣架 會自動張開並完成動 作。

可將掛好的衣物吊好 了。 35

CONCEPT PRODUCT DESIGN


36

PROJECT RESEARCH DESIGN


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PROJECT RESEARCH DESIGN

PROJECT RESEARCH DESIGN

PART TWO


38

PROJECT RESEARCH DESIGN


DESIGNSTUDIO SIMULATION This project is tend to simulate the practical operation in the designstudio, The skills of collaboration with colleagues, negotiation with clients are claimed as the main discipline in the hole process. The group member are mainly composed with design students. The process including the target user research, product analysis, market positioning, concept sketch, rough model making and the simulated presentation to clients.

  此專案主要是模擬目前設計公司與客戶之間進行設計專案的過程,而模擬 的訓練內容主要包括了設計師之間的合作關係,與客戶的協調過程,報價書的 格式與與客戶發表題案的技巧等,也就是在實際設計中會遇到的問題,將在這 次的模擬中一一體現。主要成員皆為台科大工商業設計系的學生,整個專案的 草模製作,與客戶的模擬提案等。   而我在這項專案中擔任設計總監一職,負責本案的進行與策略訂定,組員 間的協調,概念發想,產品彩現與最後客戶發表提案等工作。

設計總監:徐維聰 設 計 師 :邱 琦      吳政陽      鍾新培      馮睦淳      葉芳慈

PROJECT RESEARCH DESIGN

過程可分為下列幾項:目標族群調查,市面產品的分析,市場定位,概念發想,

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SINGLE

MULTIPLE

TARGET USER RESEARCH We divided all the groups into two parts: Single,

  我們將目前亞洲地區的年輕族群分為兩種:單

Multiple. Subsequently, observing and researching

身,多人兩種型態。而我們經過研究與調查後將兩

the related or directly living scenario information

種族群的日常生活習性與特性整理為以下的表。經

has been developed into the simple charts below. 40

Therefore, we not only found out that the significant

由下表我們發現了顯著的差異並指出共同的需求, 分別為「空間利用」與「彈性的功能與使用性」, 而這兩點也成為了本案的設計重點。

differences between two groups but also indicated

PROJECT RESEARCH DESIGN

the synchronize characteristics which are “Space saving” & “Flexible function and operation”.

Single

Living scenario

Requirements

Solitude living scenario

Temporary placement

Less use

Multiple

Clothe assortment Space saving

Basic functional requirements

Flexible function & operation

Living scenario

Requirements

Multiple living scenario

Long-term placement

More use Extra functional requirements

Easy to found Space saving Flexible function & operation


HEXAGON OF FIGURE Nature

Nature

Normal

Interest

Normal

Interest

Modern

Function

Modern

Function

Simplistic

Simplistic

CROSS ANALYSIS OF CHART Convenience

Low function

Convenience

High function

High function

Inconvenience

PRODUCT ANALYSIS We have search and collect the product that sold

  我們在經由搜集與調查在市面上所有的茶几與

on market today, furthermore, we have identified six

衣帽架後,定義了六個形容詞組來對這些產品進行

words to classify these products. In cross analysis,

分類。而在十字圖中,我們將本設計案的定位設在

we have segmented our product in gray region.

圖中的灰色區域中。

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PROJECT RESEARCH DESIGN

Inconvenience

Low function


MARKET POSITIONING We positioned our price of coat rack between $10000~$15000 because of the less competitor in this range, however, we can comparing our product with these competitors we also positioned our price of tea table between $5000~$7000.

  設計團隊將本案的衣帽架市場價格定 位定在 $10000~$15000 之間,因此區域 的競爭者較少並與其他競爭者作為本設計 案的參考借鏡。基於相同的方式,茶几的 部份則定為 $5000~$7000。 42

PROJECT RESEARCH DESIGN

CONCEPT SKETCHES


ROUGH MODEL CONCEPT 1. By rotating the table platform to integrate the function of chair and table. Rotating mechanics is also the characteristic of coat rack.

  此提案為以旋轉桌面的方式來整 合椅子與茶几的功能,而可旋轉的衣 帽架則可有更彈性的使用。

CONCEPT 2. By exchanging the parts of tea table, this concept could transfer itself from table to books rack. The replaceable rack offers flexible use of hanging clothe.

CONCEPT 3. By adjusting the height of table platform, different seating demands are properly fit in sofa, stool or sit on floor.

  此提案為以調整桌面高度的方式 讓茶几在不同的乘坐高度都可方便的 使用茶几,像是沙發,矮凳或坐在地 面上。

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PROJECT RESEARCH DESIGN

  此提案為以調整部件的方式將茶 几轉換為書報架的功能,而可替換性 的吊桿可提供更有彈性的吊掛功能。


移 植 TRANSPLANT

44

PROJECT RESEARCH DESIGN

CONCEPTS This set of tea table and coat rack have primarily possessed the flexibility and the role it plays in domestic environment. Tea table could adjust its height of platform that is possibly to fit in different scenarios such as sit on couch or sit on floor when watching television or have a party at home. The product itself represents the relationship between human and nature. Make us live with the nature has become our main advocacy.

產品概念   此款茶几與衣帽的設計主要強調產品的彈性使用與 產品本身對於居家生活中所扮演的角色,茶几可經由調 整桌面高低來面對在各種乘坐情況中普通茶几所遇到的 問題,而產品本身扮演了生活環境中人與自然之間的關 係,讓家中有一株移動的植栽,使得人在忙碌的工作中 能親近自然是我們所提倡的理念。

遷移 植居


THE MIGRATION OF PLANTS LIVING.

45

PROJECT RESEARCH DESIGN


ADJUSTABLE PLATFORM The instruction of adjusting the height is to rotate the plate which is able to let the wood part to return in the hole space and rotate the counter-direction in previous rotation and subsequent to fix the plate.

  桌面高度的調整方式為旋轉桌面使其三根 桌架脫離桌面的溝槽,接著將桌面高度調整至 所需的高度,在將桌架卡入溝槽內即可固定。

46

PRODUCT IDENTITY Natural element is our primarily specification in developing

PROJECT RESEARCH DESIGN

process, thereafter we utilize the roots and the antlers to metaphor the atmosphere of natrual landscape and the carriage from antlers which represent the destruction to nature from human.

  自然的元素為本案在造型設計中重要的發展元素,我們 將樹根的佇立與放置在鹿角上視為人與自然的關係,而我們 將產品上的特殊造型曲線視為產品的識別之ㄧ。


47

PROJECT RESEARCH DESIGN


48

PROJECT RESEARCH DESIGN

ADAPTER DESIGN THE COOPERATION BETWEEN ACADEMIC & CORPORATION.


PROJECT SYNOPSIS In this case, designers attempt to synthesize the data which correlated to the aspect of computer using that including living scenarios, group characteristics, thereafter bearing the term that represents the people who have synchronize characteristics. The hole process would proceed with design group, including group interview, analysis. However, each member would develop their own concept.

49   本項專案為企業產學合作案,而本案所要進行的設 用族群中進行訪談與分析,進而會定義使用者族群並給 予形容詞組,之中會以團隊來進行族群的分析,並且各 個成員會再以個別提出概念的方式來進行發展。

小組成員:徐維聰      張琬琦      莊惇雅 個人負責部分:資料收集分析訪查        小組組員分別提案

PROJECT RESEARCH DESIGN

計為筆記型電腦變壓器設計,而設計團隊會從筆電的使


Work Presentation Business

Research

Columnist

Sale Display

Designer

Social

Ebay

Students Show off

Soho Blogger Individual Self-satisfied

Creative

Musician Share with friends

Share info with friends

Working singles

Facebook

Addict

Computer games Entertainment

USER ANALYSIS Designers have classified the laptop using group into four categories which are business, working single, share with friends, addict. Thereafter we exhibited the characteristics, activities, 50

demands,unique quallities of these four groups.

  設計者們將使用筆記型電腦的族群分 為 四 類, 分 別 為 business, working single, share with friends. 而接著我們將這四類族群的 特性,使用時的活動,需求與族群特殊的點列 為以下的表。

PROJECT RESEARCH DESIGN


ADDICT

WORKING SINGLE

SHARE WITH FRIEND

BUSINESS TARGETTING

As exhibited above, the image and the user analysis have been clump into categories. Designers have indicated that the working single is the primarily target for designing the adapter proceed.

51

PROJECT RESEARCH DESIGN

for computer using. Subsequently, idea sketch will

  以上為四類族群的圖像風格代表,而 我們的族群設定主要會設為單獨工作者的 使用,接下來會以前面對於單獨工作者所 做的分析來找出切入點並進行概念發想。


PROTUBER

Different using method on hanging clothes, preventing the loose of neckline has been designer's insight.

52

PROJECT RESEARCH DESIGN

CONCEPTS This set of tea table and coat rack have primarily possessed the flexibility and the role it plays in domestic environment. Tea table could adjust its height of platform that is possibly to fit in different scenarios such as sit on couch or sit on floor when watching television or have a party at home. The product itself represents the relationship between human and nature. Make us live with the nature has become our main advocacy.

產品概念   此款茶几與衣帽的設計主要強調產品的彈性使用與 產品本身對於居家生活中所扮演的角色,茶几可經由調 整桌面高低來面對在各種乘坐情況中普通茶几所遇到的 問題,而產品本身扮演了生活環境中人與自然之間的關 係,讓家中有一株移動的植栽,使得人在忙碌的工作中 能親近自然是我們所提倡的理念。


53

PROJECT RESEARCH DESIGN


54

1

3

2

4

DETAILS

PROJECT RESEARCH DESIGN

1.Protuberances on the side are compatible for any kind of position: lying down, stand up, lean on the wall or object.  四端的突起物可讓變壓器以站立,橫放,靠在物   品上等位置來放置。 2.The inner part could penetrate through in that the flexibility of outward silicon part.  外層的彈性綠色矽膠部件可包覆在變壓器的內部。

3.Numerous holes are expected to cooling the heat that generated by adapter itself.  上端的孔洞可幫助變壓器散熱。 4.Standing position prevents the kick when set it on the floor or saving space when it on the table.

By boostering the laptop with adapter possibly cooling the laptop system to preclude over-heat. User could adjust its position for two pattern, horizontal and positioned against adapter.

 站立的放置方式可避免腳的碰撞,已達到節省空 

此概念可將變壓器本身作為筆電的散熱用途,可以

 間的目的。

以平放在上方或是斜靠在變壓器上兩種方式。


55

PROJECT RESEARCH DESIGN


PRODUCT BRAND STRATEGY 小組成員: 徐維聰 莊惇雅 56

個人負責部分: 資料收集分析訪查

PROJECT RESEARCH DESIGN

小組組員分別提案

PROJECT SYNOPSIS This project is tend to make us to research and analyze the brand vision, product identity, trend of the related products, the subjects of which provide the information that helps us to develop the concept looks like Bang & Olufsen.

專案簡介   此專案為研究並分析此品牌在品牌願景, 產品識別,產品趨勢等在品牌策略上的項目, 而我們再以這些項目來發展一個以此品牌為出 發點的概念產品,而設計者們必須要使這個概 念看起來是此品牌的風格。


57

PROJECT RESEARCH DESIGN


BRAND INTRODUCTION BANG & OLUFSEN 58

PROJECT RESEARCH DESIGN

BANG & OLUFSEN are willing

Constantly question the

"To make you immersing in the

to manifest the greatest using

ordinary in search of surprising,

world of B&O." is being wide-

experience and high quality of

long-lasting experiences has

spreaded through product and

sound and visual enjoyment to

become the core value when

brand itself.

the audience.

designing the product.

BANG & OLUFSEN 的品牌宗旨

持續的追尋如何能夠帶來無論何

「讓您沉浸在 BANG & OLUFSEN

為給予聽眾一個不同凡響的使用

時使用都能帶來驚喜的使用經驗

的世界裡」為品牌的願景。

經驗和視覺與聽覺上的饗宴。

為 BANG & OLUFSEN 的產品設 計核心理念。


TEMPERMENTAL, ELEGANT IS WHAT WE WANT. The integration and the element of outshape of modernism, high product and listening quality has been our insistance to create product.   在產品的造型元素上與整合性是以現代的幾何主義 為主,並強調在產品在造型與機構功能上的最佳結合。

59

PROJECT RESEARCH DESIGN


PRODUCT IDENTITY Product shape analysis

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1.Geometric arrangement.

1. 幾何形式的排列方式。

2.Complete form in one piece for identification.

2. 將一完整型態做出造型切割。

3.Proper propotion geometrically in visually

3. 適當的比例拿捏已達到視覺平衡的效果。

equllibrium.

PROJECT RESEARCH DESIGN

4.Emphasizing the positioning of core function part of the product. 5.Exquisite detail decoration on gap and junction.

4. 強調不同產品中核心功能部件的造型視覺焦點。 5. 細節的處理,例如接合處與間隙大小與精緻度。


Product coloration analysis Department of cold gray color are primarily

  冷系的灰階顏色經過排列組合後形成深淺

constituting its level of shade, visually equillibrium

層次的變化,色塊所形成的比例大小組合讓視

w o u l d b e e m p h a s i z e d w i t h c o l o r s q u a re

覺有一個平衡,而主要的功能部件會被色塊的

propotion.

深淺大小所襯托。

Product material analysis Brushed aluminum, chrome are the main material

  霧面鋁與鍍鉻為主要表面處理的方式,這

that reflecting the elegance and the delicacy.

樣的材質帶來了科技與優雅的結合感,而織物

Fabric is not only used for speaker to create

被用來做為擴大機的喇叭孔,這樣的方式增加

better sound quality but also exquisite the

了細緻度並且在可有較好的音質。

61

appearance of it.

PROJECT RESEARCH DESIGN


62

PROJECT RESEARCH DESIGN

MOTION IDENTITY The elegance and sensor stimulation of product

BANG & OLUFSEN 的產品中最令人推崇

using motion is one of the most specific identity to

的就是其產品在操作時的動作型態,以簡單的

BANG & OLUFSEN. The way it act and how it act

動作但能給使用者一個優雅且具有感官刺激

should represent the intuitive sensing experience,

的使用經驗,其動作的方式並沒有固定的模

furthermore, the motion that manifested on the

式,但其動作所給人的感覺能夠帶給使用者一

products possessing the same characteristic, in

種 BANG & OLUFSEN 的感覺,我們可稱他為

that case, we could call it motion identity.

BANG & OLUFSEN 的產品識別之ㄧ。


Elegant

Simplicity

Unique Geometry 63

High price

Regular

High price

Unique

Low price

Regular

Unique

Low price

PROJECT RESEARCH DESIGN

IMAGE BOARD & MARKET POSITIONING


SWOT ANALYSIS Strength Differ from other audio brand, BANG &OLUFSEN

  相異於其他影音廠牌,BANG &OLUFSEN

has build its robust identity among customers

在客戶與聽眾間擁有自己一套強烈的產品識

and audience. However, B&O constantly insist on

別,能夠明顯的區分與其他廠牌的相異與理念,

continuous using experience as their priority of creating

而 BANG &OLUFSEN 也不斷的對於產品的核

product.

心價值來為聽眾與客戶打造專屬的使用經驗。

Weakness B&O are considered as a high quality video & audio

BANG &OLUFSEN 被普遍定位為較高級的

platform, The unreachable price has make B&O into

影音平台,而其讓有些人不敢恭維的價格也被

someone's dreams. Furthermore, they spotted those

認為是其品牌的形象之ㄧ。再者,他們鎖定了

who are tasteful and high paid as their target group,

那些高收入與有品味的族群,這使得消費者族

non-wided range of target group would become the

群的類型較為狹隘,如無法確實掌握族群的特

problem on product sells

性與變化,那會是 B&O 設計團隊需要注意的 點。

64

Opportunities

PROJECT RESEARCH DESIGN

In that case, B&O may spread their visions to brand

  以此為鑑,他們應著手對於新型態的消費

new users such as youngs to become the strategy in

族群做出因應對策,例如年輕的族群,針對以

brand establishing. Presenting new products for new

新穎的操作方式或是符合年輕人生活型態的功

users or concentrates on the living scenarios or the

能等特性。並對於新型態的生活方式和現代人

demands today are the options to create opportunities

對於生活品質與以往不同的要求上來做為產品

for greater brand development.

發展的基礎。

Threats Due to the depression of living space, large mass

  由於現代人生活空間的縮減,大體積的產

products are no longer well-accepted with its

品缺乏節省空間的功能,因此不易被人們接受。

inefficiency in space saving. Otherwise, B&O should

另外,由於網路的發達,影音的功能以及格式

develop multi-functional product to adapt with the

與以往已不同,現代人需要高彈性與高適應性

multi-usage on audio today. Internet have widen our

的媒體播放工具,而 MP3 影音格式已普遍為人

eyesight and resource, MP3 format is generally shared

所用,相較於 CD 格式的較大容量,MP3 較為

by people, CD format would possibly degenerate with

機動性且傳輸時間較快。

its larger quantity of format.


DESIGN STRATEGY Attached, audio shared and transfer platform. 1. Providing connection between different user in various country, city, region. 2. Transfering audio & video files to who you want to share with. 3. Make it as your social communication tools as well as facebook, twitter.

1. 創造不同用戶之間的連結,連結的範疇可以是不同 國家,城市或區域。 2. 無論何時何地你都可以傳輸影音檔案給你想要分享 的人。 3. 這項產品可以成為您的社交工具,就像 facebook, twitter 一樣。

1. User Integration Center could provide audio data search & download. 2. Creating your favor on data search, giving you recommended music categories, singer, style.

1. 我們設立一個資訊的管理中心可以提供您個人化的 影音搜尋下載服務。 2. 我們會根據您搜尋資料的喜好來推薦您可能會喜歡 的影音資料。

PROJECT RESEARCH DESIGN

Individualize the product usage.

65


66

PROJECT RESEARCH DESIGN

WE HOPE TO OPEN YOUR EYES TO SEE THE WORLD. Integrated, experience individuality.


Beosound 10 A new way of sound enjoyment for the B&O obsession. Interacting and sharing your favor of music with the various B&O users around the world. Otherwise, users could acquiring sound resources on our web info center, choosing what you want.

Beosound 10 提供了愛好者一種新的影音享受

67

方式,使用者可以與在網域連結中的使用者進行互 料的搜尋與擷取,使用者可依照自己的喜好來進行 搜尋,而 Beosound 10 智慧型的資訊整合系統可 幫助使用者在尋找上更有效率。

PROJECT RESEARCH DESIGN

動與影音檔案分享,甚至可利用的資訊中心進行資


68

PROJECT RESEARCH DESIGN

Beosound 10 have metaphored its movement

The "Eyelids" parts possessed the adaptive

on presenting to our audience as eyelids

sound technology and adaptive bass

opened to see the view, View the information,

linearisation to present the high quality sound

the relationship between others,

performance.

Beosound 10 將 其 動 作 的 型 態 象 徵 為

  擴大機部件被安裝於二片狀可移動式部件

「張開眼睛看世界」的概念,讓使用者張開

中,為了給予聽眾更好的聽覺享受,B&O 特有

Beosound 10 的眼睛來探索在影音世界中的資

的適應性音效技術與適應性低頻技術能夠幫助

訊,並探索與其他使用者之間的關係。

我們呈現高品質的音質。


69

We emphasizing the details of our products

integrated controlling interface which allowed

to perform the exquisite specification and the

users to adjust sound setting, acquiring audio

awareness on defects.

data online, interact with other users in various region. Beosound 10 內部的觸控式螢幕給予使用

  細節的處理一直以來是在產品設計上所強

者一個利於操作的整合性介面,使用者可以在

調的重點之ㄧ,我們將產品細緻度的追求與最

此介面上進行聲音調整的設定,網絡資料搜尋

佳化呈現在我們的產品上。

下載,與其他不同地區的使用者進行互動等功 能。

PROJECT RESEARCH DESIGN

The interior touch sensing screen provides a


70

APPEARANCE DESIGN


71

APPEARANCE DESIGN

APPEARANCE DESIGN

PART THREE


T he

love of bamboo To obliterate the anxiety and stress in your life with the elegance and tranquility the love of bamboo gives.

72

PRODUCT CONCEPT

APPEARANCE DESIGN

The element of the shape includes ‘gin loo’ & ‘kimono’, both the specific japanese cultural things. These elements presenting the elegance, tranquillity and gracefully product identity which brings user a japanese traditional atmosphere.

產品概念   造型元素呼應了兩種日本的傳統文化產物 「驚鹿」與「和服」中的特質,這些元素傳遞 了優雅,靜謐等較感性的產品特質,而這些特 質給予使用者一種日式的氛圍。


73

APPEARANCE DESIGN


INTRODUCTION: 74

APPEARANCE DESIGN

When you thirst for water, rotating the glass

The back part of the shape let user easily bring

part in order to release the water. The way

it to different places. However, it restricts the

of manipulation could minimize the strength

maximum degree that bottle could rotate to

in pouring water, comparing to normal water

avoid falling down.

bottle, user will no longer to pick up the bottle to relief the thirst.   要進行倒水的動作時,只需旋轉瓶身水就會

  支架的上方可作為使用者拿取水瓶的把手,

流出,此種倒水的方式因瓶身的重量以支架為支

並且其位置可限制水平旋轉的角度,防止翻倒的

點故較為省力,對於兒童,年長者等力道大小較

情況。

不易控制的族群來說較方便。


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The rubber part plays an critical role to prevent

are very compatible for “the love of bamboo”.

collision between metal and glass.

Between the modern and tradition, people can experience the gracefully atmosphere.

  廚房,客廳等室內空間皆是放置此產品的絕

  支架下部的橡膠部件可做為瓶身轉正時的緩

佳地點,使用者可以經由傳統與現代之間的結合

衝件,並避免金屬支架與瓶身之間可能發生的碰

來體驗新的使用氛圍。

撞。

APPEARANCE DESIGN

Kitchen, living room, any domestic spaces


76

APPEARANCE DESIGN


IMMERSING IN THE WORLD OF TRANQUILITY.

77

APPEARANCE DESIGN


Diffusion Sound, act naturally, diffusing its range and strength with radiatially-spreaded form.

78

PRODUCT CONCEPT IPOD has play an important role in our daily lives. This concept indicated that the ipod speaker design and gives an innovative appearance to it. By enhancing the throb

APPEARANCE DESIGN

when people ultilize the media products to receive the multi media information each day. The primarily element of design is to simulate he sound proliferation and which brings user a specific using experience.

產品概念 IPOD 已成為我們日常生活中的一環,因 此其週邊配備的設計也愈來愈重要,此音響概 念藉由體現聲波的擴散來給予此概念不同的造 型,並融入在 IPOD 的使用的情境中。


VERSATILE CONTROLLING METHOD WILL AMAZE YOU.

79

APPEARANCE DESIGN


80

ENHANCING THE VISUAL QUALITY

APPEARANCE DESIGN

Fabric black

Fabric gray

Fabric-made speaker part possessing few advantages: Initially, fabric could give more delicacy rather that constitute with little hole on it. Moreover, fabric could leach the noice and improving sound quality,

  布製的擴大機部件在於此概念上有幾項優 點,在外在造型材質的搭配上,可增加細緻度與 質感的表現,有別於以小洞所組成的傳統擴大機 部件。再者,織物可提供雜音過濾的功能,可提 升音質的呈現。

Three dimensional diagram


81

ROTATING YOUR SOUND. User would have specific sound manipulation which rotating the outer part to adjust the sound level, the way of control, intentionaly bridge the gap between would increase the sound level, on the contrary, the counterclockwise is decreasing the level.

V O L

  旋轉擴大機的環狀部件與按壓為音量與曲目的控制 方式,順時針為增加音量,逆時針則減少,而按壓左部 與右部的位置為上下首的切換,此創新的控制方式給於 使用者有別於一般音響的感受。

APPEARANCE DESIGN

human and machine. Rotate the part in clockwise


82

APPEARANCE DESIGN


83

APPEARANCE DESIGN


Light egg Sound, act naturally, diffusing its range and strength with radiatially-spreaded form.

84

PRODUCT CONCEPT T h i s a t m o s p h e re l u m i n o u s p ro d u c t i s designed to present different color and optical effect to fit in various scenarios. Designer exhibits its elegant effect with the

APPEARANCE DESIGN

image of lighting on the egg with its back. Additionally, in the process of lighting the real egg certainly transfer the idea of exploration and excitement which subsequent to comtemplating the wonder of life and living.

產品概念 IPOD 已成為我們日常生活中的一環,因 此其週邊配備的設計也愈來愈重要,此音響概 念藉由體現聲波的擴散來給予此概念不同的造 型,並融入在 IPOD 的使用的情境中。


85

IMMERSING IN YOUR OWN WORLD EVERYDAY.

APPEARANCE DESIGN

O P E N YO U R M I N D F O R EXPLORATION.


86

EFFECT & ADVOCACY Plating a thin layer with metal could exhibits contrastive reflection that differentiate in dark and bright space.

APPEARANCE DESIGN

  在燈罩表面以蒸鍍的處理來呈現透光率的變 化,即可在外部環境中的燈源強弱中呈現出燈具的 特質。

Lighten the egg or not shows different using scenario. Even in the modern decoration style or in the relaxed atmosphere, just to imagine your belief on the connection between realistic and abstract.   以此燈具設計來說,Light egg 強調的是使用者 對於燈具的想像,在舒適並有氣氛的環境中,做出 現實與幻想的連結。


SCENARIO Unique, abstract, metaphor,the characteristics of which constitute the specific shape of the luminous object. Modern, domestics, stylish are also wellaccepted and assimilated into the product scenary. Consumer could also have different options on scenaries assortment that depends on the color od the center lightbulb.

  獨特,想像力與象徵性為此燈具設計所帶給使 用者的特性,而無論在何種風格與環境的居家空間 中,Light egg 都能夠給予使用者不同的感官享受, 使用者可以個人喜好而用不同的顏色來呈現 Light egg 不同的風貌。

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APPEARANCE DESIGN


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APPEARANCE DESIGN


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APPEARANCE DESIGN


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PROFESSIONAL SKILLS


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PROFESSIONAL SKILLS

PROFESSIONAL SKILLS

PART FOUR


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PROFESSIONAL SKILLS


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PROFESSIONAL SKILLS


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PROFESSIONAL SKILLS


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PROFESSIONAL SKILLS


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PROFESSIONAL SKILLS


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PROFESSIONAL SKILLS


CONTACT SHU WEI TSUNG

徐 維聰

TEL: 0925895238 EMAIL: hugh5168@hotmail.com

The product images in the content have copyrights by SHU WEI TSUNG. All of the scenario images and B&O products images are reference by Bang & Olufsen, Google, Getty images,etc. Thank those who supporting me in my year of college and guide me to make this porfolio.


SHUWEITSUNG  

Porfolio from NTUST

SHUWEITSUNG  

Porfolio from NTUST

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