news briefs
BowTech Names Alday Agency of Record Alday Communications (ACI) is now BowTech’s national public-relations agency of record, according to Sam Coalson, BowTech’s director of marketing. “Alday Communications has a solid reputation in the outdoors market and existing relationships with the leading media outlets in our industry,” said Coalson. “As we continue to build our market share, they will be an invaluable partner to disseminate our message to key audiences.” As BowTech’s public-relations firm, ACI will assist the company in developing and implementing external and internal communications strategies. “BowTech has established itself as the most aggressive, out-of-the-box company in the archery market,” said Mike Alday, president of Alday Communications. “The launch of the Invasion CPX at the ATA trade show was one of the most anticipated events. We look forward to
being a part of the team that is taking the market by storm.” Based in Franklin, Tennessee, ACI is the long-term public-relations firm for Rocky Brands, parent company of Rocky Outdoor boots and apparel. ACI’s footprint in the sports and sporting goods category also includes the PGA of America’s Play Golf America program, Folds of Honor Foundation (golf ) and Ebonite International (bowling). BowTech’s corporate offices and manufacturing facilities are located in Eugene, Oregon. With a worldwide distribution network, BowTech’s family of brands includes BowTech, Diamond, Octane, Stryker and WaterDog Surface Technologies. BowTech is a subsidiary of Savage Sports Corporation, located in Westfield, Massachusetts. Brand names include Savage Arms, Stevens, Fox and PortaTarget.
Mojo’s Wading Pole
mojo outdoors recently released a new wading pole known as the Knot. the lightweight Knot is designed to provide added stability when waterfowlers and other hunters are hiking through muddy or swampy conditions. the Knot features a padded support handle with a lanyard loop for comfort and ease of use in the field. each pole is adjustable from 42 to 60 inches. the srp for the Knot is $39.99. more information can be found at mojooutdoors.com.
SUMMER
Hiking Plinking Camping Boating Skiing Wakeboarding Tubing EvErything nEEdEd to MakE your CustoMEr’s suMMEr CoMplEtE Can BE Found at EllEtt BrothErs
www.EllEttBrothErs.CoM
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5/17/11 12:21:10 PM