Career Guide WEST MICHIGAN
a special publication of
LUDINGTON DAILY NEWS | OCEANA’S HERALD-JOURNAL | WHITE LAKE BEACON
| WEDNESDAY, JANUARY 31, 2018
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1465 Parkdale Ave. | Manistee, MI 49660 | 231-398-1000
WEDNESDAY, JANUARY 31, 2018
| CAREER GUIDE
West Michigan seeks skilled employees By PATTI KLEVORN And Riley Kelley Of the Daily News Staff A No. 1 need in west Michigan? More skilled employees. And the community is not alone. “As we work with partners across west Michigan in Oceana, Allegan and Ottawa counties, it’s not unique to us. It’s a regional, statewide and a national trend as well,” said Spence Riggs, Spence Riggs Mason County Growth Alliance executive director. Unemployment is low, at 4.7 percent. “Under 5 really indicates full employment,” Riggs said. That means an important part of Riggs’ job — and the community’s — is to help develop a workforce.
“There are multiple arenas where we’re addressing it,” he said. He works with local schools to show students there are career opportunities in the area. With a vested interest in the area already from their roots here, he wants to make sure students know there are good options for them here after high school, trade school and college. The region’s tourism is a help, too, as it exposes the Ludington area to a lot of people. “Like the story of my parents,” Riggs said of Phil and Becky Riggs. “They lived in Lansing.” As people tire of the hustle and bustle of city-life, they look to the places where they have vacationed. “We market to those populations,” he said. “We plant the seed that this is a great place to vacation. Imagine if this was your hometown.”
Place-making is key People have to determine they want to live in the area, and having great internet access, affordable and desirable housing and
plenty of opportunity to enjoy recreation all play roles. Working to make sure the area has connected regional recreational trails and opportunities to experience the area’s natural resources is top on the list of things to do. While there are several local trails, there is not a lot of “trail connectivity,” Riggs said. The state of Colorado is leading the way, making sure there are hiking and biking trails. “That will be a really big draw for our region,” Riggs said. “The more we can work to develop those, the more we can attract a talented and educated workforce.” The trails, the natural resources of woods and water, those are all among the reasons some folks make west Michigan their home.
Outdoors Lake County is particularly rich in outdoor destinations, and the newly developed Lake County Economic Development Alliance (LCEDA) is working to bring people to the
area by highlighting the attractions the county has to offer. “(Lake County) is the richest in the state in natural environmental resources. More than 50 percent of Lake County is federal and state lands,” LCEDA President Barb Stenger said. “It’s an amazing place with its 156 lakes and 46 rivers and this contributes to our uniqueness and beauty, making tourism our No. 1 industry.” Stenger said the people, the historical attributes and the proximity to nearby metropolitan areas also make Lake County a great place to live for working people. The hope is that, with a boost to infrastructure, Lake County will stand out even more as a top destination in west Michigan. “LCEDA is focusing on infrastructure, which is lacking at this time in Lake County,” Stenger said. “Broadband is a top priority. The LCEDA has submitted grants to the State Of Michigan to ex-
All hands on deck
f you have ever thought about working some extra hours or taking on an extra job, there is no better time than this summer. We are so fortunate to have a great variety of Kathy Maclean high-caliber small businesses in our community. One of the main reasons for this is the huge influx of visitors who spend their vacations eating out at our many restaurants and buying that special something as a token of their visit to
Ludington; something we experience each summer. These visitors help our small businesses build up the resources they need during those busy summer months, so they can sustain in staying open for the locals all winter long. The Ludington Area CVB (Convention & Visitors Bureau) spends more than $500,000 each year inviting people to the area. We have been so short on workers for our restaurants, motels and shops that I am afraid of what might happen when these visitors come and experience a much lower level of customer service than they expect from our friendly small town. We have built up a great reputation and that is why
we continue to see more and more people coming here each year. We cannot lose or tarnish that reputation due to lack of help. We need all hands on deck, and we ask you to consider working, especially as spring and summer approach. It doesn’t have to be full-time — even a few days a week or a couple weekends a month can make a difference. Most businesses are more than happy to train and to accommodate your schedule. Let us rally around our small business community and give these businesses the support they need, not only by shopping locally but working locally.
pand broadband and was encouraged by Governor Snyder’s speech highlighting the need for broadband in rural areas. Expanding the broadband internet access, Stenger says, will be a major boon for the area’s workforce. “It would enhance our tourism industry, create opportunities for entrepreneurs, provide service businesses the ability to expand and create more jobs,” she said. In addition to broadband access, Lake County has set its sights on acquiring grants to boost economic development. “Lake County is currently working with the surrounding counties of Mason, Newaygo and Oceana on a USDA Leader in Economic Alliance Development (LEAD) grant to build our economies with regional partners,” Stenger said. firstname.lastname@example.org (231) 843-1122 x341
Held on the 4th Wednesday of the month
January 24 – Rotary Club of Ludington & Jamesport Brewing @ Jamesport Brewing Co. February 28 – Mason County District Library @ Mason County District Library - Ludington March 21 – Lincoln Hills @ Lincoln Hills (moved up a week due to spring break) April 25 - Lighthouse Realty @ Ludington Beach House May 23 – Todd & Brad Reed Photography @ Todd & Brad Reed Photography June 27 – Chemical Bank @ Legends Taxidermy July – No Event August 22 – Larsen’s Landscaping/Smith & Eddy Insurance @ Larsen’s Landscaping September 26 – Scottville businesses @ Scottville Optimist Hall October 24 – Holiday Inn Express & Suites @ Greystone Event Center November 21 – ReThink West Michigan @ tbd December – No Event
Ludington Area CVB boosts tourism
s the official marketing organization for Ludington and Mason County, it is the Ludington Area Convention & Visitors Bureau’s (CVB) mission to strengthen the region’s economic vitality by Brandy marketing Henderson the Ludington area as a preferred visitor destination. Its vision is for the Ludington area to become one of the top tourism destinations for all-season travel in Michigan. In working toward this vision, the CVB invested more than $500,000 on marketing the Ludington area in 2017. This resulted in more than $13.8 million in lodg-
ing expenditures in Mason County — $1.4 million more than 2011. “The Ludington Area CVB is the only community resource devoted to marketing the destination and raising visitor awareness of the area’s product,” said Brandy Henderson, executive director of the Ludington Area CVB. “Our efforts produce millions of dollars in direct and indirect revenues and taxes that uplift the local economy.” The primary funding source for the Convention & Visitors Bureau is derived from a room assessment that hotel guests pay on lodging in the community. These funds are reported to the state on a monthly basis and the assessment is sent to an independent certified public accounting firm that deposits the funds into the CVB accounts. Any lodging facility that
has 10 or more rooms and rents to guests for a period of less than 30 consecutive days must collect the assessment. Facilities with less than 10 rooms may elect to become an assessing member in order to take advantage of the marketing benefits of the CVB. In addition to assessing members, businesses and organizations in the travel and tourism industries, restaurants and attractions in Mason County may choose to become non-assessing members by paying annual membership dues. The bureau publishes the Pure Ludington destination guide, coordinates strategic marketing throughout the state of Michigan and the Midwest, on behalf of the community.
For more information visit the CVB’s website at www.PureLudington.com.
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Finding fulfillment in work and play By PATTI KLEVORN Daily News Managing editor When Todd Henrickson left Ludington to pursue his education and career, he didn’t expect to return. With a degree in fine arts from Grand Valley State University, he move to the Big Apple and worked in galleries and auction houses as an art handler. New York City provided a fascinating work life and culture, but when it came time to raise a family, Michigan called him home. He and his then-wife Trinja moved first to Elk Rapids in time to have their oldest, a son, Augie, while they were close to family. “We had a small gallery where we made arts and crafts,” Henrickson said noting custom cabinetry was among their skills as well. But the growing family — with daughter, Ruby, just a year behind Augie — needed stability and insurance. They made the move to Ludington when Todd took a position with Whitehall Industries as a machine operator. “We came back to Ludington (for the job and) to be closer to family support,” he said. His parents, Ron and Bethalie, and sister, Melissa, all live in Ludington. Henrickson didn’t plan to stay, but not only has the family proximity been a blessing, he has a renewed love for the outdoors and “everything Ludington provided. The lakes and rivers and woods. That is where my interests are.” That time in the city left Henrickson longing for the natural resources of west Michigan. “Being away, living in the city, made us appreciate what we had here,” he said. When he left, though, “I wasn’t planning on ever coming back to
Jeff Kiessel | Daily News
Todd Henrickson left Ludington for an art career in New York City, but returned to the area to raise a family. He now has a fulfilling career at Whitehall Industries. Ludington.” But he’s glad he did. “Now I don’t see why I would ever leave. (Whitehall Industries) has been a great employer. It’s provided well for my family.” The children, now grown, are making their own way in the world, with Augie at West Shore Community College and Ruby at her father’s alma mater, GVSU, studying art.
corrector, adjusting to make the extrusions to specifications. As it turns out, his art degree and experience in college have been beneficial in this line of work. “In art school, I did a lot of engraving on metal,” he said. The work had to be exact, and he was fussy about it, a perfectionist. “We would make prints that you would be able to make multiple editions of, and proof it, and make corrections to it,” he said. “That’s Excelling on the job exactly what I do here.” He is considered highly skilled in Within nine months on the job, Henrickson was moved to the qual- this role. Henrickson is an extrusion toolity department. Within a few years, he went on to ing manager, overseeing extrusion work on an extrusion press as a die tooling in Whitehall’s (now known as UACJ Automotive Whitehall Industries) plants in Ludington and in Paducah, Kentucky. SPONSORED BY “I found that what I learned in art school helped me get good at it,” he said. “It was a surprise. My college education really played into that.” Now, the work is so second-nature, he said, “What I do now, it’s such a part of who I am.”
He works with companies like Tesla and Honda to make sure the customers are satisfied with Whitehall’s quality products. “There are industry standards and there are the standards Whitehall Industries has set,” he said. “We agree to things that are tighter tolerances. We’ve always kind of said, we didn’t know any better. We’d struggle until we figured it out. It’s become our specialty … That’s been part of our success.” Henrickson might not have wanted to return to the area initially, but the move has been a good one, he now knows. “At that time, there was a little bit of resentment, that my business wasn’t finished (in New York),” he said. “But my life now, I’m super pleased with it.” Ludington proved a great place to raise Augie and Ruby. Now it’s also where Henrickson and his now-wife, Sara, also a Ludington native, enjoy spending their time. The two are cycling enthusiasts
and they love the outdoors. “I get to live all the time in a place where people come to vacation,” he said. “Recreationally, and with the group of friends we have and being involved in the cycling community, it’s been awesome living here. I could live someplace else … but it’s all about quality of life. “I drive through the beach every day.” He is appreciated here, too. “Todd applies the same energy level to his job than he does his biking,” said Whitehall President David Cooper. “He is not only very skilled at extrusion die correction, he also has done an excellent job selecting and training others to do this job, which has multiplied his contribution to the team in Ludington and Paducah as we have grown. “Todd is vital member of a small, talented team that makes Whitehall one of the finest precision aluminum extruders in the country.” email@example.com 843-1122 x341
| WEDNESDAY, JANUARY 31, 2018
Jeff KIessel | Daily News
Internship leads to career at Change Parts By Carmelitta Tiffany Daily News Correspondent
winter and sail in the summer,” Leedham said. “I went to East Kentwood before transferring to Cody Leedham is an example of Ludington. After that I attended what can happen when the right WSCC for their mechatronics proeducational programming is avail- gram.” Leedham is now head of the enable for students. Leedham grew up mostly in gineering department at Change Grand Rapids and moved to Lud- Parts, a local manufacturer, and ington with his family before his it all started with a class at the West Shore Educational Service junior year in high school. “I have always liked it up here District’s Career Tech Education because it allows me to get out- (CTE) Program at West Shore Comdoors more. I like to ski in the munity College.
“I got involved in the CTE mechatronics program during my junior and senior year of high school,” Leedham said. “I chose to participate in it because I had always been someone who liked to tinker with stuff. Growing up I loved radio-controlled cars, robots and the like, so it was a natural fit for me. I have always been more of a hands-on learner, which is what drew me to this program. It allowed me to get a head start on some of the skills I needed to
know for my industry.” Matt Scott, Leedham’s instructor in the mechatronics program, admires Leedham’s success and shows pride in the opportunities that his class offers students. “Our mechatronics program was started in 2011 due to it being a high-wage, high-skill and high-demand career,” Scott said. “We have always supported local business and industry. I meet with representatives from manufacturing companies twice per year.
During these meetings, we discuss trends, software, machines and students. I’ve had a number of students do an internship and each placement has provided a great opportunity for them. It has been really rewarding to see them connect what they learn in the classroom and put it to use in career advancement and life goals. Cody is a great example of this, he took mechatronics as a junior from Ludington High School with a desire to learn more about engi-
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| CAREER GUIDE
neering and 3D printing technologies. “During his senior year, Cody took the program again and wanted to continue his study of engineering and 3D printing, along with exploring other facets of manufacturing and was placed in an internship with Whitehall Industries,” Scott said. “Upon graduation from LHS, he secured a position at Whitehall Industries in their engineering department while taking classes at WSCC for his mechatronics degree. Cody is now head engineer at Change Parts in Ludington.” Leedham speaks highly of the experience, and encourages anyone who is interested in pursuing one to do so. He said internships offer an opportunity for students to get valuable experience in their chosen field. “There are two main positives in my mind about interning,” he said. “The first is being able to get a head start on your on-thejob experience while still going to school, and the second is most companies will offer interns flexibility with their schedule since they may still be in the process of going to school.” Leedham’s internship started as a summer gig, but eventually grew into a career. “I got the internship after I did a presentation to Whitehall Industries representing and showing them the CTE mechatronics program. They were looking for a summer intern and it turned into a few years,” Leedham said. He did face some challenges along the way, however. “Personally the biggest one for me was finding my place,” Leedham said. “In the engineering world, you are always coexisting with manufacturing staff. Interns have a weird place where they fill some roles for engineers but have none of the authority that comes from having the position. So, really it is about learning how to be respectful but assertive in get-
‘Really it is about learning how to be respectful but assertive in getting what you need... You really need to prove yourself if you want to stick around.’ Cody Leedham
ting what you need whether it be information, help or even collecting data. You really need to prove yourself if you want to stick around.” The WSESD-CTE program offers high school students from the surrounding four counties — Mason, Ocean, Lake and Manistee — a choice of 13 programs that juniors and seniors can choose from including agriscience, allied health, automotive, construction, criminal justice, culinary arts, digital media, education, graphic communications, information technologies, marketing, mechatronics and Welding among others. Shelby Hughes, the work-based learning coordinator for CTE, praises Leedham’s determination, work ethic and community-mindedness. “I have actually had the chance to work with him,” she said. “He supervised one of our mechatronics students last year in an internship at his employer, Change Parts.
Jeff KIessel | Daily News Photo
Leedham encourages others to take advantage of internships at local manufacturing companies. “It is really nice to see it come full circle, a former intern now helping other CTE students get that same head start.”
about Cte Shelby Hughes says the program helps prospective students become involved in planning and executing their future career path, and credits the participation of local businesses for the success of the program. “We are very lucky in our community that we have such wonderful business partners who open their doors to our students, allowing then to learn and grow,” she added. “For CTE in general, around 500 students attend one of the 13 programs,” Hughes said. “All students at CTE participate in career exploration within their programs by doing field trips and listening to guest speakers within their industry. Many students also take advantage of job shadowing, spending a few days watching and learning from profession-
als in their work place. Students who choose to do a second year in the same program and interested first year students who have completed more than half of their CTE program are able to participate in internships where they are actually doing hands-on work at local businesses. “This year, CTE students are serving internships at the following locations: Veterinary Medical Center, Avenue Tire, Beans & Bread on the WSCC campus, Ludington Bay Brewery, K12 ETA, Spectrum Health Ludington Hospital and Ceres Solutions, with more interns being placed nearly every week,” Hughes said. “Past employers have also included such places as Change Parts, Whitehall Industries, Metalworks, FloraCraft, NCRS, Appletree Automotive, Gourmet Mushrooms, Country Veterinary Clinic, Briggs Farms, the ShadeTree Mechanic and North Star Chiropractic, to name just a few. “The locations and types of internships vary every year because
we work to place students in positions that are directly related to their interests,” Hughes said. “Internships are very individualized, based on the needs of the students and the work-site. “Some students spend a few hours a couple days a week during their CTE hours at the worksite. Others are only in their CTE class one day and spend the other four days during their CTE hours on the job. “We have seen students transition right from their internship into a full-time position, which is so exciting for both the business and the student. The student has a chance to try out the position and see if it is right for them and the business can observe the student’s skills and work ethic. “We have also had students that determine that the field of work they interned in is not the right field for them. Both are seen as a success because the world of work is wide open and any steps a student can take in narrowing down the field is progress.”
| WEDNESDAY, JANUARY 31, 2018
Working from home a perfect fit By CARMELITTA TIFFANY Daily News Correspondent Aubrey Quick worked as a software developer in Grand Rapids for two years at a tech company named CQL. It was her dream job. She had grown up in Muskegon and graduated from Reeths-Puffer Schools, then attended Michigan Tech where she earned her bachelor’s degree in computer science. She finished her education at Virginia Tech, earning a master’s degree in Industrial & Systems Engineering. Then she got hired at CQL. CQL is a digital agency that specializes in creating world-class ecommerce solutions, business applications, integrated marketing, experience design, mobile applications and digital business strategy to help customers grow, work smarter and envision new ideas. The company employs 43 fulltime individuals and six contractors, and has been in business for 23 years. Life was good — she was working in her chosen field for a company that was a perfect fit for her. Then life got even better when Aubrey — then Aubrey Baker — met her future husband, Chris Quick, who hailed from Custer. Despite all the positives, she found herself in a predicament. “My husband grew up in Custer, and I also have family in Custer, so we wanted to build our life together in Mason County,” she said. She didn’t want to leave her position at CQL. But the dilemma was short-lived for Mrs. Quick and her dedicated and understanding employer. “I approached management at CQL and asked if I could transition to working remotely once I got married,” Quick said. “At the time we already had two remote employees on my team, so it wasn’t a completely new idea and our team was already in the mindset of working with remote team members.” She has been working remotely from her home in Custer for about a year and a half. It isn’t a career choice for ev-
Aubrey Quick found the best of both worlds by working remotely for her Grand Rapids-based employer from her home in Custer. eryone, Quick admits — it takes a lot of preparation and some luck when it comes to having the right equipment. “I was fortunate to have two years of working on this team and project before going remote, so I already was familiar with my colleagues, our routine of holding meetings, and solving vari-
ous problems,” she said. “In order to work remotely, I had to get the right sort of technology for my home office. For example, a laptop is preferable to a desktop for me, since it isn’t unusual for me to work from a coffee shop, a home of a relative or occasionally the office in Grand Rapids. It’s important to be able to communicate effec-
tively over email, chat and video calls, since I am not able to just walk over to a coworker’s desk to have a conversation. “The biggest issue I thought I would have working from home up here was finding a good internet connection. My fears were easily put aside after SyncWave got our home connected to their network.
Jeff Kiessel | Daily News
The internet has been more than fast enough for my work as a software developers and video conferences.” Quick does not regret her choice to work from home in Mason County, which she says is a beautiful place to live and work. See finding balance, page 11
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Conserving energy around the office (MS) — Conservation methods can help save energy and preserve natural resources, but business owners may also be intrigued by the potential cost-savings of conservation. Utility costs vary depending on the size of a business, but the U.S. Small Business Administration notes that prospective business owners must estimate and include such costs when seeking loans to start their businesses. Estimated utility costs can be intimidating, especially for those owners who have never before owned their own businesses. Traditional conservation methods like recycling and reusing are great ways to conserve and save around the office, but business owners also can embrace some other ways to lower their office energy costs while benefitting the planet at the same time.
Current business owners and prospective owners can save substantial amounts of money and avoid wasting energy by giving ample thought to how much office space they truly need. Large office spaces may not be necessary for businesses that recently downsized staff, while those starting out may want to start in small spaces before upgrading to larger spaces if and when their businesses expand. Small business owners leasing their office space can speak with their leasing agents to determine if they can include a clause in their lease that allows them to move into larger spaces if the need arises before their existing leases expire. metro services
Evaluating existing office space and downsizing if ample space is going un- Allow employees to telecommute Based on an analysis of data used can help business owners conserve energy and save money.
or for nominal fees. These audits Order an energy audit typically include onsite visits, durMany utility companies will con- ing which auditors will look for duct energy audits free of charge areas where business owners can
Determine how much space you truly need
from the U.S. Census Bureau’s 2005-2014 American Community Survey conducted by GlobalWorkplaceAnalytics.com, a typical business would save $11,000
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per person per year if it allowed its employees to work from home just half the time. Those cost-savings can be traced to numerous factors, and lower utility costs in the office as well as the need for less office space are among them.
Embrace green technology Many homeowners use programmable thermostats and other ecofriendly tech products to lower their monthly utility costs at home, and businesses can follow suit. LED lighting around the office can substantially reduce office energy consumption and costs, while business owners who own their office buildings might be able to install solar panels that will dramatically reduce energy costs and even pay for themselves over time. Conservation is not just for home, and business owners confronted with rising energy costs can find numerous ways to lower their energy expenses while simultaneously helping the planet.
| WEDNESDAY, JANUARY 31, 2018
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WEDNESDAY, JANUARY 31, 2018
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Finding balance: Remote working lets software developer have it all From page 8
“I love that working from home allows me to live in the country and in an area where my husband was also able to keep his job,” she said. Living in Mason County, Quick said, affords her the opportunity to do things that simply weren’t possible in the city. “There are many things that living up here allows me to do that would be a challenge to do in Grand Rapids, such as hunting, fishing and raising animals. I also enjoy that I do not spend time driving to and from work. I am able to use that time and put it toward things I enjoy like tending to animals and my garden.” She also enjoys her flexible schedule and work locations. “My job allows me to have flexible hours and working location. Just recently I had to take my car to a shop in Manistee,” she explained. It was no problem for me to take time off mid-day to drive up to the shop, and then I worked the rest of my day from The Fillmore where I was able to enjoy one of their good coffees and a plate of pork nachos.” The biggest challenge that Quick
I don’t get distracted by non-work tasks during the day and similarly that I don’t think about work all of the time on nights and weekends, since my office and laptop are constantly available. I have found that keeping a regular routine and doing most of my work Jeff Kiessel | Daily News in my office, as opposed to other locations around the house, helps with both.” Mark Lardieri, president of CQL, was glad to help Quick in her new endeavor, working remotely. “The software design and development industry is rapidly growing, and customer needs greatly outnumber engineers and designers available to fulfill requests,” Larieri said. “CQL implemented a remote worker policy years ago, as a means to enable our talented team to continue to work with CQL while allowing them to balance their personal needs. “Aubrey is an excellent team member, and when she presented the desire to move near Ludington, our remote “Working from home takes workexperiences is avoiding getting distracted by other things while focus and diligence,” she said. er she’s working, and to be able to “Since I am constantly surkeep work from taking over her rounded by all of the things in my home, it’s important that home time.
Quick returned to the area to be close to family, and says she doesn’t regret it.
policy easily enabled this request to be met. In exchange, Aubrey’s interest in working with young girls to get them interested in a career in software allows CQL to have a champion representing an important strategic initiative of the company. “If we did not accommodate this remote working ability, we’d not only have lost a great software engineer, but we would have lost this great advocate and mentor of young women.” Thanks to modern technology and a forward-thinking employer, Quick and her husband Chris enjoy the best of both worlds — the ability to earn a good living, and the chance to enjoy the closeness of family and beauty of nature, right here in Mason County.
MEETS THE 2ND AND 4TH WEDNESDAYS FROM 12-1 PM AT THE CHAMBER
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Contact Tom Hinman for more information
| WEDNESDAY, JANUARY 31, 2018
How millennials spend their money (MS) — Millennials include people born between 1980 and 2000. Millennials have become an influential demographic, changing the way business is conducted. While influencing technology, social norms and mores, millennials also are affecting the economy. Forbes says that many millennials have a shaky relationship with money, due in some part to the fact that they lived through one of the worst recessions the United States has experienced in decades. Couple that with staggering student loan debt and it’s easy to see why millennials may be facing an uphill battle when it comes to their finances. Millennials are falling particularly short in regard to saving money. According to a 2017 GOBankingRates survey, 57 percent of Americans have around $1,000 in savings. Sixty-seven percent of young millennials, between ages 18 and even less, even though in the ear- Americans, or 20 percent of their 24 have less than $1,000, says ly 1980s Canadians of most ages disposable income, according to the survey. Canadians are saving used to save twice as much as the Bureau of Economic Analysis.
Bring your Career to Spectrum Health Ludington Hospital We are currently hiring a Manager of Pharmacy and licensed & certified Pharmacy Techs. Full-time positions are available. Applications must be submitted online and candidates must meet the basic qualifications to be considered. Apply online at spectrumhealth.org/careers and watch for a follow-up email.
Many millennials spend more than they earn and live above their means according to a report by American Express Business Insight. This, along with school debt, has compromised millennials’ ability to purchase a home or even get married. Just how are millennials spending their money? Here’s a look at the common patterns.
Millennials spend about $1,000 more on healthcare expenses than the generations that preceded them, states financial resource Mother Jones. Housing and education costs also have risen, contributing to a smaller pool of savings.
Same-day delivery A Shop.org survey indicated that millennials are twice as likely as other generations to pay extra for same-day delivery of online purchases.
Funding experiences is a high priority for Gen Y. This includes Organic foods concerts, sporting events, live perA Gallup poll from the summer formances, and other social events of 2016 found 53 percent of Amermore so than possessions or ca- icans ages 18 to 29 actively try to reer status, offers Forbes. include organic foods in their diets.
Retail goods and dining
TD Bank found that millennials Small businesses make more retail purchases and A new RBC® Small Business poll dine out more than other genera- found 70 percent of Canadian miltions, but generally spend less lennials are willing to pay more for money overall. goods and services if they’re sold by a small or local business. Healthcare Millennials have grown up dur-
Optimize Your Job Search Let our print and online job resources help you zoom in on more of the area’s best career opportunities! In Print & Online www.ludingtondailynews.com
Spectrum Health is an equal employment opportunity employer.
WEDNESDAY, JANUARY 31, 2018
| CAREER GUIDE
LCAN finds coordinator in Nick Palmer In December, the Mason County College Access Network hired Nick Palmer to take the position of network coordinator. The goal of the Local College Access Network (LCAN) is to increase the number of Mason County graduates who go on to achieve some sort of postsecondary education, training or certificate. Nick comes to Mason County from the Michigan House of Representatives where he served as a Legislative Aide for State Representative John Kivela for the last four years. Born and raised in Marquette, he received his bachelorâ€™s degree from Siena Heights University in 2016 and is currently a graduate student at Michigan State Universityâ€™s Higher, Adult and Lifelong Education pro-
Nick Palmer is in the process of earning his masterâ€™s degree from Michigan State University. gram. Nick looks forward to meeting business, community members and education leaders in the area to in-
crease the number of Mason County residents who are enrolled in post-secondary education and training proCourtesy photo grams. Palmer points to a graffiti likeness of Michiganâ€™s Upper Peninsula, where he grew up.
Elevate Your Career...Join the Quick-Way Team
Quick-Way, Inc. has been serving its customers and community in liquid bulk transportation for over 25 years. The Human Resources Manager will report directly to the General Manager. The HR Manager is responsible for coordinating the implementation of services, policies, and programs; and assists and advises company managers on Human Resources issues. Flexibility to meet with Drivers during non-standard work hours is critical in this role.
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| WEDNESDAY, JANUARY 31, 2018
Making a successful career change (MS) — Individuals change jobs for many reasons, including greater professional satisfaction, money or a change of location. The financial experts at The Balance say that people change jobs more frequently than many people may think, noting today’s average worker changes jobs 12 times during his or her career. It is not uncommon for workers to change careers several times in a lifetime. The notion that the job a person starts out in directly after graduation is the one that he or she will have for the rest of his or her life — or at the very least, several years — is no longer the norm. Many younger workers migrate between jobs for greater compensation and fulfillment. Older workers, too, are faced with career stagnation. A survey from the University of Phoenix School of Business found 59 percent of working adults say they’re interested in taking the leap of a midlife career change. Once the idea for a career change
Research the job market Look into the industries for the field you are considering. Is it the right time for success in this field? Industries tend to ebb and flow. Do not leave a job only to find the next career has few, if any, openings. Job growth projections are available through resources like the U.S. Bureau of Labor Statistics.
Use your network
The notion that “it’s not what you know, but who you know” has some truth to it. Successful job-seekers continually expand their professional contacts. This is achieved by going to informational interviews, attending trade association meetings and reviewing Assess your likes and dislikes trade publications. Target people who work at the Another area of consideration is companies where you see yourwhat you like to do. Leaving a job may be based self, so you can get the inside track around finding a career that caters about job openings. to your interests. Make a list of the types of careers you find appeal- Get new skills ing. To get help, take a career asLearn which skills you have that sessment quiz online. are transferrable to a new career and which ones you may need to Metro Services Don’t decide based acquire. Experts say it’s better to transition slowly than to jump into a new career. on salary alone Take a course or two or sign up has been planted in a person’s the path to take. Finding the right Monster.com says that being fi- for training seminars. Don’t immemind, he or she may be anxious to time for the transition is equally nancially strategic when choos- diately assume you need to return important. jump right in. ing a new career is important, but to school before investigating othThese steps can help profes- shouldn’t be the only factor. Your er, less costly avenues. However, career coaches and other experts say that it is better to sionals as they decide if the time is personal values, experience and Changing jobs and careers takes take the transition slowly and con- right to change careers. other factors such as family should effort, but the results can be worth firm that changing careers is truly weigh heavily into your decision as it in the long run.
Taking Pride in an Enduring Heritage Based right here in Ludington, FloraCraft, the world’s leading floral and craft foam manufacturer, has been Making It Fun for its consumers and employees for over 70 years.
FloraCraft leads by example. Giving back through year-round, employee-driven participation in a wide variety of local community causes and events.
FloraCraft continues to create a safe and secure company environment.
1 W. LonGFeLLoW PLaCe, LUdinGton, MiChiGan 49431 Phone: (231) 845-5127 Fax: (231) 845-0240 Visit Us at www.floracraft.com or on Facebook
WEDNESDAY, JANUARY 31, 2018
| CAREER GUIDE
Dealing with work-related stress (MS) — Work-related stress is an all too common problem in workplaces across the globe. According to the American Institute of Stress, 80 percent of workers report feeling stress on the job. Perhaps most troubling, nearly half of those people admit they need help in learning how to manage their stress. The American Psychological Association notes that stressful work environments can contribute to a host of physical problems, including headache, sleep disturbances and short temper. Chronic stress can produce more serious consequences such as high blood pressure while also weakening sufferers’ immune systems. Stress at the workplace also can make it difficult to concentrate, which in turn can compromise workers’ abilities to perform at the peak of their abilities. That supports the notion that stress is a problem for both employees and employers. As a result, finding ways to reduce that stress should
er to develop time-saving strategies that make it easier to get work done on time. Supervisors may encourage employees to delegate more often, freeing up time to get their work done. Employers may also direct employees to wellness resources that can help them more effectively combat stress. The outcomes of such discussions may never be known if workers never take the initiative and speak up about their stress.
Take more time off be a team effort. Getting a handle on stress can be difficult. Since so many people trace their stress to the jobs they need to get by, they might think it’s impossible to address that stress without derailing their careers. But there are a handful of ways for professionals to get a handle on their stress without negatively affecting their careers.
According to the “State of American Vacation 2016” report from Project: Time Off, American workSpeak up about your stress ers failed to use 658 million vacation days in 2015. Vacation is As noted, stress at the workplace not just a time to get away, but a can affect workers’ performance, valuable, effective way for workwhich employers are looking to op- ers to recharge. The APA notes that avoiding the negative effects timize. Workers can speak to their em- of chronic stress and burnout reployers if they feel their work envi- quires workers to take time away ronments are conducive to stress. to replenish and return to their Work in tandem with an employ- pre-stress level of functioning.
Supporting the community, because this is where we live and work.
An industry leader in bottle handling change parts, cap handling change parts, parts carts, timing screws, repair and replacement parts utilized in the packaging machinery industry.
Taking time off to disconnect from work and avoid thinking about work can be just what workers need to overcome their workrelated stress. And plenty of workers have the time to take off; they just need to take it.
Embrace relaxation methods The American Psychological Association recommends professionals coping with workplace stress embrace techniques that can effectively alleviate stress. Such techniques include meditation and deep-breathing exercises and can help workers develop their ability to focus purposefully on a single activity. That improved focus may help workers better navigate hectic working environments without succumbing to the stress such environments can produce. Work-related stress is a significant issue for many professionals. But working in tandem with their employers can help professionals effectively cope with that stress.
Dream job training available now
Our products are used in a wide variety of industries including food, petroleum, cosmetic, liquor and pharmaceutical applications.
Serving customers across the United States and Canada.
Locally/Family owned — Celebrating 35 years in business!
Change Parts team members have successful careers in sales, customer service, assembly, mechanical, machining and engineering.
Serving our customers better by leveraging some of the latest technology such as laser scanning and 3D printing.
185 S. Jebavy Drive | Ludington, MI 49431 Phone: (231) 845-5107 Fax: (231) 843-4907 | email@example.com
At West Shore Community College, we’re proud to offer students education and training in nursing, math and science, engineering and so much more. Research proves that the more education you have the more you can earn.* Why settle for a low-paying job when you can prepare today for the career of a lifetime? *According to the U.S. Census Bureau, a worker with a 4 year college degree earns nearly double a worker with a high school diploma.
3000 N. Stiles Road, Scottville 231-845-6211 www.westshore.edu
| WEDNESDAY, JANUARY 31, 2018
Post-retirement job is fun, valuable experience By Andy Hamilton Of the Daily News staff Denny Wilson often jokes that he’s the “poorest man in Mason County.” But money isn’t the reason he started working again after being retired for almost two years. As an assembly line welder for 43 years at Harsco, Wilson pulled a cart with his welding tools around and repaired or replaced the equipment that makes Harsco products. He said the job required agility to crawl around large machines and reach into tight spaces. “That was a job that most welders didn’t want to do,” he said. Wilson loved it. “It was a great job. It was the best job,” Wilson said. “It was hard to leave because it was such a good place to work for.” Wilson retired in 2014. “It was time to let a young fella come in and let him learn and have a good job and get the benefits,” he said. Wilson, who’s now 68 years old, grew up in Riverton Township. He learned welding in the Navy Construction Battalion, or Seabees. While in the service, he spent four years welding in Antarctica, where he said there wasn’t much to see except penguins and seals. “There was a woman behind every tree. Oh wait, there were no trees,” Wilson joked, which he often does. Following his retirement from Harsco, Wilson said he did a lot of sitting at home in front of the computer. It was a drastic change from the active lifestyle he’d led for so many years. Wilson was also a soccer referee and, for a long time, an avid runner. He competed in more than 100 10K races, including eight River Bank Runs in Grand Rapids, and 18 to 20 shortened versions of the Ironman Triathlon. “I call them ‘Tin Mans’ because they’re not the full Ironman,” he said. He also loves to golf. Wilson said that after about a year-anda-half of retirement, his daughters, Beth and Amy, and their husbands, Charlie Gunsell and Dan Mesyar, started encouraging him to find a part-time job. He figured if he applied at Ludington Mass Transportation Authority — or Dial-A-Ride — it would make the kids happy. “I said, ‘I’m going to apply at Dial-A-Ride,’ and I knew they wouldn’t hire me,” Wilson recalled about his plan. But they did, and Wilson said he’s loving it. “It’s a great job. It’s so much fun. And
After retiring from Harsco in 2014, Denny Wilson found the perfect new gig as a driver for LMTA. Andy Hamilton | Daily News
wouldn’t want to, but Barb and I will still go you’re helping people,” he said. “The day ing photos. “You’d think after driving Dial-A-Ride I for rides every day,” Wilson said. goes by too fast.” Wilson said he enjoys seeing familiar faces and meeting new people. His driving duties take him all over Ludington, and people who ride — young and old alike — are appreciative of the service. A lot of people he talks with outside of his job don’t realize or have forgotten that the ride service is available. “It’s a real eye-opener to see the different people that ride,” he said. “Ludington is so lucky to have Dial-A-Ride.” Wilson said the job is not only fun, but also a valuable learning experience. For new start-up businesses and “The training gave me confidence in myself, and made me a better driver,” he existing businesses, said. BY APPOINTMENT He especially praised the LMTA dispatchers for how well they communicate and for their efficiency in directing drivers Are you a retired along routes. business professional? “They are so good at what they do,” he WE ARE LOOKING FOR said. LMTA works around his golf games, he SCORE MENTORS said. And he and Barb are able to watch Appointments and interested mentors can their grandchildren play sports. contact Tom Hinman at firstname.lastname@example.org Wilson, or “Dial-A-Ride Denny,” as or by calling the Chamber at 231.845.0324 his family often refers to him, is in his second year as a driver with LMTA. He works 15 to 20 hours a week, and he has no plans to scale back any time soon. “As long as I’m doing a good job for them, I’ll keep doing it,” he said. Despite all the driving he does, Wilson and his wife, Barb, still regularly go for rides around the area. They enjoy the natural surroundings, and Barb likes tak-
FREE AND CONFIDENTIAL BUSINESS MENTORING
WEDNESDAY, JANUARY 31, 2018
| CAREER GUIDE
Ways to improve a résumé (MS) — Changing jobs can be a difficult decision to make, especially later in one’s career. In many ways, landing a new job is more challenging than ever thanks to the technology-driven society in which people live. Information is shared faster than ever, and applying for jobs isn’t the same as it might have been as recently as a decade ago. One thing that has evolved is the résumé. Although creating a powerful résumé has always been a challenge, writing — or modifying one — for today’s digital world requires some insider tips. Adapting a résumé as one ages and has gained experience can be advantageous. A well-crafted résumé is one way for professionals to demonstrate how their skill set is current and adaptable to today’s business climate. The following tips can help improve a résumé when the time comes to move on to a new job.
Focus on your accomplishments Rather than focusing on job responsibilities at each job you held, gear the résumé around what you achieved in each position. This will help identify how you performed in the position, instead of just a general retelling of what you did. It can be challenging to achieve this for jobs that don’t naturally lend themselves to numerically quantitative results (i.e., increased department sales by 15 percent), but it’s still possible to use a résumé to illustrate your achievements. Rather than state that you were responsible for providing customer service, explain that you built your reputation on conveying difficult technical terms to the layperson, serving as the go-
Job applicants of all ages need to customize their résumés to reflect the preferences of today’s recruiters. to employee for translating job jargon for outside correspondence. If you have quantitative proof of how you accomplished something, certainly add it. This can include measures of profit growth, reduction of debt or increase in customer base.
what you plan to do. This means giving greater weight to the expertise that will translate into your new position. Chances are you can find skills that you honed in one or more jobs that translate into credentials that can be used on another. All of the skills mentioned should be relevant to your career objective and not just Aim for the future added to pad the résumé. Rather than emphasize Therefore, unless your brief what you did, highlight stint waiting tables exempli-
fies how you developed cus- job advertisements themtomer service skills, elimi- selves and mimic the vernate it. biage used. Replace the lingo accordingly, tailoring it to Choose the right keywords each job you apply for. Also, It’s important to optimize consult the “about us” area a résumé for digital scan- of a prospective employer’s ning, which has become a website. This area may offer major component of the clues about buzz words for employment sector. This the industry. includes using the correct keywords and phrasing so Set yourself apart that your résumé will get Engage in activities that “flagged.” can improve your marketTake your cue from the ability. Be sure to list train-
ing, coursework, degree, or volunteer efforts that pertain directly to the skills needed for the job to which you’re applying. These additions can tip the scales in your favor over another applicant. Résumés continue to evolve, and it is crucial for applicants — especially established workers — to familiarize themselves with the changes and market themselves accordingly.
| WEDNESDAY, JANUARY 31, 2018
Key traits of a good financial advisor (MS) — Professional financial advice can be a valuable asset for men and women focused on their futures. Effective financial advisors help their clients navigate the sometimes confusing waters of personal finance, helping them to achieve both short- and long-term goals. Financial advisors can help men and women protect their savings, make smart investments and grow their wealth. What defines the right financial advisor depends on the client. Some financial advisors’ strategies may not appeal to all prospective clients, so it’s important that men and women vet financial professionals before trusting them with their hard-earned mon- as they begin searching for ey. The following are a few someone to help them sethings adults can look for cure their financial futures.
advisor who is a certified financial planner (CFP) is licensed and regulated, and he or she has taken mandatory classes on the various aspects of financial planning.
is just a financial planner, Consumers may benefit and not an accountant or inby selecting a person who surance advisor. A financial
An advisor who has many years’ experience under his or her belt has likely worked with clients from all walks of life and men and womHumility and listening en whose comfort levels reFinancial advisors need garding risk have run the to be in-tune with their cli- gamut. That wealth of experience ents’ needs, rather than putting their own best in- can prove invaluable to cliterests first. Northstar Fi- ents. nancial Planning notes that good advisors lend support Continued learning and will ride out the ups Advisors who have memand downs of financial deci- berships in financial assosions. ciations and continue their education are committed to honing their craft and stayRecommendations Advisors who have a reli- ing on top of changes in able track record likely have their field. Financial advisors can be clients willing to vouch for them. Men and women can assets to people looking to ask friends, family or co- protect their finances. Findworkers for recommenda- ing the right one is parations regarding financial ad- mount.
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WEDNESDAY, JANUARY 31, 2018
| CAREER GUIDE
Daily News &You
Have you ever thought about what it takes to get a newspaper to your door?
In Michigan the Ludington Daily News along with Oceana’s Herald Journal and White Lake Beacon are the West coast components of Community Media Group. Iosco County News Herald and Oscoda Press make up our East coast brand. Not only do we produce the newspapers that you have come to rely on for both local and world news. We also publish and print many of the local advertising, booklets, programs and pamphlets you see and use everyday. There are many career options in the publishing world. Publisher, editor, reporter, sales and columnists come quickly to mind. But there are so many more career opportunities in publishing. Page lay out designer, graphics design, photo journalist, writers, classiﬁeds ad designer, front counter clerk, billing supervisor, mail room, walking and motor route carrier,
printing press operator, digital format coordinator and circulation to just name a few. People and things come and go but we will always want to know the Who, What, When, Where and Why. The Ludington Daily News has been bringing these answers to you for over 150 years. You can count on us, to continue to bring you the kind of news that is current and important to you. Now and in the future. Come join us as we look forward to the next 150 years.
67 – 2018 151 Years • 18
202 N. Rath Ave., Ludington, MI 49431 •231-845-5181 LudingtonDailyNews.com
| WEDNESDAY, JANUARY 31, 2018
Area offers something for every season In 2016, Ludington was named one of the 16 best places to live in the United States by Outside Magazine, finding itself in the company of cities like Durango, Colorado, Bend, Oregon, and Boise, Idaho. And, with the plentiful outdoor recreation opportunities the Ludington area affords, it won’t come as a surprise that locals have rallied around the mantra “Love Ludington” to show their affection for this special outdoor haven they call home.
Summer When it comes down to it, you’d be hard-pressed to find a better place to call home during the summer months than Ludington. With so many options of outdoor activities to choose from, your only problem will be cramming everything into your weekend before going back to work on Monday. With miles of Lake Michigan shoreline and numerous inland lakes and rivers right in your backyard, you can easily spend the summer on your kayak or paddle board exploring the labyrinth of waterways. Or take your boat out on the big lake for a day of cruising and fishing before heading back to port to welcome the SS Badger back from its crosslake voyage. For many local land lovers, summer means one thing: the beach. Spend your days basking in the sunshine at city beach, or head out to first curve for a less crowded beach going experience. And if you’re looking for a more active approach to summer, head out to the Ludington State Park or Nordhouse Dunes for miles of wooded dune hiking and camping. Or take on Goliath, Leviathan or one of the four other disc golf courses in Ludington and Scottville.
Stearns Park Beach in Ludington is just one of many attractions drawing people to the area.
family and visit one of our many local farms for pumpkin picking, apple cider, and corn mazes. You can also hit the links at one of our four local golf courses for a round of golf in the cool comfort of a fall day. And fall wouldn’t be complete without the Oktoberfest Fall craft beer festival in downtown Locals continue to enjoy the Ludington the last week of Sepgreat outdoors even after sum- tember. mer ends and the tourist crowd heads home for the season. Drive Winter the backroads and take in the Everyone knows that Ludingbeautiful fall colors of northern ton is a recreation hotspot in the Michigan. Make a day of it with the summer. But the fun doesn’t stop
just because the temperature drops. The Ludington area has a wide range of opportunities for the outdoor enthusiasts who are ready to bundle up and take on the elements. You can hop on a fat-tire bike and try your hand at the mountain biking trails in Cartier Park and the School Forest, or head out of town to ride the North Country Trail or the Big M. If skiing is your winter sport of choice, head out to the Ludington State Park for lantern-lit skiing or
make the short drive up to Crystal Mountain or Caberfae Peaks for some downhill action. And if you don’t want to wait for summer to enjoy an outdoor craft beer festival with great music, Ludington’s Brrrewfest is the place to be to be the winter doldrums.
many nature observatories for a first-class birdwatching experience. Or put on your waders and grab your tackle box for some fly fishing in the Pere Marquette River. And as you’re enjoying the outdoors in the spring time, don’t forget to keep an eye out for morel mushrooms, which come into Spring season in early spring. Ludington is a great place to Ludington comes alive in the spring as the winter thaw gives visit, but an even better place to way to budding trees and bloom- live. ing flowers. Head out to the Manistee National Forest or one of the Credit: Ludington Area CVB
WEDNESDAY, JANUARY 31, 2018
| CAREER GUIDE
Starting a philanthropic career (MS) — Working in a field one loves is a key to a satisfying career. Making a difference and feeling a sense of accomplishment each day can make going to work easier and more enjoyable. Working in the nonprofit sector fuels such feelings for millions of people each day. Philanthropic groups are staffed by millions of people, offering a vast array of job opportunities. In Canada, the nonprofit sector represents around 8 percent of the country’s gross domestic product, making the nonprofit sector larger than the country’s automotive or manufacturing industries. Nonprofit organizations offer many of the same types of positions as commercial companies. Because many nonprofit groups are small, those who work in
philanthropy may be able to get hands-on experience in a short time, with the opportunity to move up the ladder faster. Furthermore, nonprofit workers often wear many hats, gaining valuable experience in different areas that can benefit their careers going forward. Here are a few of the positions available in the nonprofit sector. • Grantmaking: Many nonprofits raise money for the express purpose of directing grants to address specific community needs. Those who work in this field may be part of a board that decides on the grant applications and the allocation of funds. • Foundation board: Those with great managerial skills may find work on a foundation board. The board has the responsibility to manage the foundation,
set the direction and mission and approve grants. • Fundraising/donor relations: Well-oiled nonprofits typically have a top-notch staff of fundraisers who are responsible for bringing in the capital to run the nonprofit. Fundraising often involves pavement canvasing and networking. • Administration: Nonprofits rely on a team of administrative professionals to keep things running smoothly. Such positions include assistants, receptionists, office managers, computer IT teams, and human resources professionals. • Research team: Groups that work with emerging issues need to stay on top of the latest research and developments. Researchers investigate data and write reports to keep the nonprofit in the know.
We’re Hiring! Spectrum Health Ludington Hospital is hiring in our Nutrition Services and Environmental Services Departments. Candidates must meet basic qualifications and be flexible to work variable shifts. Applications must be submitted online to be considered. Apply online at spectrumhealth.org/careers and watch for a follow-up email. Spectrum Health is an equal employment opportunity employer.
| WEDNESDAY, JANUARY 31, 2018
Reasons to live in Ludington It’s time to stop surviving and start living, and the Ludington area is a great place to live. Here are some of the best reasons to live in Ludington, according to the Mason County Growth Alliance.
A bright future The Ludington Area & Mason County are experiencing a great deal of growth and development, which can be seen in the revitalization of downtown and growing commerce. Businesses are investing and expanding, laying the foundation for sustained employment and business growth for years to come. In addition, 36 new businesses have opened in downtown Ludington over the past three years, including Timbers profiles reflects where your business is to- Bar & Grille, Ludington Bay Brewing Co., and Cops & day. Doughnuts. Determine what’s working All this economic activity Just because there’s a new social me- demonstrates that Ludingdia platform seemingly every day does ton is so much more than not mean you need to create a new profile each day. If your business has a presence on various platforms, examine the performance of each platform, focusing on those that seem to be doing your business the most good.
How businesses can get the most out of social media (MS) — Social media has changed the world in myriad ways, and that impact is likely to grow in coming years. In its report titled “Social Media Trends to Watch in 2017,” the firm GlobalWebIndex found that nearly 60 percent of users of the popular smartphone instant messaging app WhatsApp used the app more than once per day. The same report revealed that more than 55 percent of Facebook users took to the popular social networking site more than once per day. Such figures illustrate the role that social media plays in the average person’s life while suggesting that the influence of social media remains considerable. Business owners know that thriving in the 21st century and beyond requires the utilization of social media to connect with prospective customers and promote products. But the ever-changing nature of social media can make it difficult for business owners to stay abreast of the latest trends. The following are a handful of ideas business owners can consider as they look to get more out of their social media presence.
Periodically reassess your social media presence A platform that’s popular today might be outdated tomorrow. Such is the nature of social media. Business owners should make a point of periodically reassessing their social media presence to ensure they’re still connecting with existing customers and enticing new customers. Follow social media trends and be sure to create profiles on new platforms that you feel can help your business grow. In addition, make sure each of your social media
Keep your message fresh Even your most devoted followers will grow tired of your message if it stays the same for months on end. Create social media campaigns that routinely engage your followers so they’re excited to see your updates and get involved with your business. In addition, present your campaigns differently on each platform to make the most of each platform’s particular capabilities.
Express your appreciation to your followers Social media is, by definition, social, so don’t forget to be sociable and thank your followers when they like a post or retweet a promotion. In addition, don’t hesitate to share a follower’s content if you find it valuable and insightful. Expressing your appreciation is a great way to build a loyal customer base, and such expressions of gratitude take just a few seconds. Social media has changed the way the world operates, and businesses can utilize social media’s vast influence to build a loyal customer base.
a tourism community; it’s also a great place to grow your business or career.
Four-season fun The changing seasons offer a multitude of opportunities to observe and appreciate the great outdoors. Outdoor enthusiasts can explore many different activities ranging from skiing, snowshoeing, and ice fishing in the winter to kayaking, swimming, and biking in the summer months.
Getting connected is easy Giving back to the community is a longstanding Mason County tradition that has made our cities and outlying communities places of opportunity, hope and help for people of all backgrounds. A smaller community provides a simpler means of getting connected with others who share your interests.
Small town, big culture Think you can only find culture in an urban setting? Think again. For a smaller community, the Ludington area has a lot to offer. There truly is something for everyone. If you’re into craft beer, wet your whistle at one of our local breweries or craft beer bars. If the arts are more your speed, then check out the programming at the Ludington Area Center for the Arts or West Shore Community College. Into history and museums? We’ve got you covered. Head out to Historic White Pine Village, or check out the new Maritime Museum. And let’s not forget about all of the festivals and celebrations like Suds on the Shore, Brrrewfest, Friday Night Live and the New Year’s Ball Drop. A unique mix of small town living with big city amenities, Ludington truly offers the best of both worlds.
Resume shaRing PRogRam Looking for a job? Let us help get your resume to employers in the area. Send your resume to the Chamber and have your resume sent on the 1st Monday of each month to 35 of the top HR professionals in Mason County for FREE. Resumes can be emailed to Maddison Tongue at
Free resu me reviewing is also available!
HOT JOBS HOT JOBS HOT JOBS HOT JOBS HOT JOBS HOT JOBS WEST MICHIGAN HOT JOBS WEST MICHIGAN
WEDNESDAY, JANUARY 31, 2018
| CAREER GUIDE
Provided Courtesy of
WEST MICHIGAN WEST MICHIGAN WESTWEST MICHIGANMICHIGAN WEST MICHIGAN
Allegan • Barry Ionia • Kent • •Lake • Mason • •Mecosta Montcalm • •Muskegon • Newaygo • Oceana • Osceola • Ottawa Allegan • Barry • Ionia ••Kent • Lake • Mason Mecosta • Montcalm Muskegon ••Newaygo • Oceana Osceola • Ottawa Allegan • Barry • Ionia • Kent • Lake • Mason • Mecosta • Montcalm • Muskegon • Newaygo • Oceana • Osceola • Ottawa Allegan • Barry • Ionia • Kent • Lake • Mason • Mecosta • Montcalm • Muskegon • Newaygo • Oceana •Projected Osceola • Ottawa Projected Allegan • Barry • Ionia • Kent • Lake • Mason • Mecosta • Montcalm • Muskegon • NewaygoAllegan • Oceana • Osceola • Ottawa Education and Training Wage • Barry • Ionia • Kent • Lake • Mason • Mecosta • Montcalm • Muskegon • Newaygo • Oceana • Osceola • Otta Projected Projected Allegan • Barry • Ionia • Kent • Lake • Mason • Mecosta • Montcalm Muskegon • Newaygo • Oceana • Osceola • Ottawa Job Demand•Occupations Projected Annual Projected Growth Wage Range Projected Education and Beyond Training High School Wage Projected Annual Job Openings Growth 2014-2024 Demand Occupations Annual Job Growth Demand Occupations
Demand OccupationsAccountants and Auditors
Education and Training WageProjected Beyond High School Range Projecte Projected Projected Projected Range Projected Openings 2014-2024 Annual Growth Accountants and Auditors $25 - 37 Job 14.8% 180 Wage Bachelor's degree, license Education and Training Wage Education and Training Wage Openings 2014-2024 Beyond High Range Accountants and Auditors $25 - 37 14.8% 180 Bachelor's degree, School license Annual J Growth Demand Occupations Annual Job Growth Computer Systems Analysts $26 - 42 22.8% 47 Bachelor's degree Annual Job Growth 2014-2024 Range Beyond High School Range Computer Systems Analysts $26 - 42 Openings 22.8% 47 Bachelor's degree Accountants and Auditors $25 37 14.8% 180 Beyond High School Range Allegan • Barry • Ionia • Kent • Lake • Mason • Mecosta • Montcalm • Muskegon • Newa Computer-Controlled Machine Tool Operators $13 22 33.7% 187 Moderate-term OJT 2014-2024 Openin 2014-2024 Openings Computer-Controlled Machine Tool Operators $13 - 22 33.7% 187 Moderate-term OJT Openings 2014-2024 $25 - 37 14.8% $20 - 34 $20 -16.8% 180 Bachelor's license Cost 34 16.8% 58 degree, Cost Estimators Estimators 58 Bachelor's degreeBachelor's degree
Computer-Controlled ToolOperators Operators 187 Moderate-term OJT degree Financial Managers - 63 74 Bachelor's degreeBachelor's Computer-ControlledMachine Machine Tool $13 -$13 22 - 22 33.7% 33.7% Moderate-term OJT Financial Managers -10.6% 63 10.6% Computer Systems Analysts $26 -Cost 42 Estimators 22.8% 47 $37187 Bachelor's degree $2074 - 34 Computer-Controlled Machine Tool$37 Operators $13 - 22 16.8% 33.7%
47 180 Wage 187 47 Range 58 187 2
Cost Estimators Computer-Controlled Machine Tool Operators
$25 - 3758 55
Accountants and Auditors
Systems Analysts Accountants and AuditorsComputer Computer Systems Analysts Cost Estimators
ComputerAccountants Systems $25 - 37 Analysts 14.8% and Auditors Electricians Electricians
WEST MICHIGAN Electricians Electricians
$26 - 42 Bachelor's degree, license $25 - 37 22.8%14.8%
Computer Systems Analysts
Healthcare Social Workers
Healthcare Social Workers $20 -
- 42 22.8% Demand 114 Apprenticeship, license $20 -21.9% 29 Occupations 21.9% 114 $26 Apprenticeship, license
$20 - 29
$21 - 30
$21 - 3058
Master's degree, license
22.2% 48 degree Master's degree, license Bachelor's
$20 - 34 16.8% 58 Bachelor's176 degree Industrial $29Accountants - 44 Moderate-term 12.6% and Auditors Bachelor's degree, Cost Estimators $20Bachelor's -license 34 26.3% 16.8% $13 -Electrical 22 Engineers 33.7% 187Repairers OJT Power-Line Installers and $28 - 38 Industrial Engineers $29 - 44 12.6% 176 degree, license
Electrical Power-LineInstallers Installers and Electrical Power-Line andRepairers Repairers
Electrical Installers and Repairers 3847 26.3% 55 degree Electrical Power-Line Installers Repairers $28 - 38 $28 -26.3% 55 Long-term OJT Long-term OJT $26 -and 42 22.8% Bachelor's $25 -Computer-Controlled 37 Power-Line 14.8% 180Operators $26 - 42 22.8% Tool 47 Bachelor's Bachelor'sdegree, degree$13license Machine - 22 33.7%
Industrial Machinery $28Mechanics - 38
$1855 - 26 31.9% OJT Long-term OJT Long-termOJT Computer Systems 166 Analysts $28 -Power-Line 38 26.3% 26.3% 55 Long-term Electrical Installers Repairers $28Long-term - 38 21.9% Industrial Mechanics -21.4% 26 31.9% OJT 26.3% $20166 - 29 Machinists $14and - 23 $18 244 Long-term OJT $20 -Electricians 34 Machinery 16.8% 58 Bachelor's degree $20 - 29 21.9% 21.9% $25 114 Apprenticeship, license Computer-Controlled Machine Tool Operators Machinists 23 21.4% 244 Long-term Management Analysts $20 - 29 - 43 $14 -19.4% 45 Bachelor's degree 114 Apprenticeship, licenseOJT
$20 - 29 10.6%21.9% $3745 - 63 Market Analysts & Marketing 10.6% Specialists - 35 $25 67 Bachelor's degreeBachelor's degree Electrical Power-Line Installers and Repairers $28 -Management 38 ResearchAnalysts 26.3% 55 $20Cost Long-term OJT Financial Managers $37 - 63 74 Bachelor's degree -22.8% 43 19.4% Estimators Financial Managers $37 63 10.6% 74 Bachelor's degree $33 - 51* 13.0% 117 Bachelor's degree, Financial $37Bachelor's -license 63 10.6% Allegan • Barry • Ionia • Kent • Lake • Mason • Mecosta • Montcalm • Muskegon • Newaygo • Oceana • Osceola • Ottawa Mechanical Engineers Market Research Analysts &Managers Marketing Specialists $20 - 35 22.8% 67 degree Healthcare Social $21 -and 30 Healthcare Social Workers $21 - 30 Workers 22.2% 48 Master's degree, license Power-Line Repairers22.2% Medical Laboratory Technologists $23Electrical - 32 Apprenticeship, 20.3% 46Installers Bachelor's degree Electricians $20 -Mechanical 29 and Clinical 21.9% 114 license Healthcare Social Workers Projected Projected $21 30 22.2% 48 Master's degree, license Engineers $33 51* 13.0% 117 Bachelor's degree, license Healthcare Social Workers $36 - 59 $21 - 30 Medical and Health Services Managers 12.6% 19.3% Bachelor's degree Industrial Engineers $29 - 44 12.6%22.2% Industrial Engineers $29 - 44Training 176 Bachelor's 85 degree, license Electricians Education and Wage Medical and Clinical Laboratory Technologists $23 32 20.3% 46 Bachelor's degree Therapists 26.5% 43 Master's degree, Financial Managers $37Job - Occupational 63 10.6% 74 $29- 38 Bachelor's degree Annual Growth Demand Occupations Industrial Engineers -Engineers 44 31.9% 12.6% 176 Bachelor's degree, Industrial $29license - 44license12.6% Industrial Machinery Mechanics $18 -$29 26 166 Long-term OJT Bachelor's Managers Beyond High School Range Industrial Machinery Mechanics $1885 - 26 and Health Services Managers 59 19.3% degree Personal Financial Advisors $17Financial - 39 $36 -18.7% 45 degree,Bachelor's license 31.9% 2014-2024 OpeningsMedical Industrial Mechanics $18Master's - license 26 degree,31.9% Machinery Mechanics 26 21.4% 31.9% 166 Long-term Healthcare Social WorkersIndustrial $21 -Occupational 30 Therapist 22.2% 48 $19244 Master's degree, license Physical Assistants - 26 $29 54 degree, Therapists -37.2% 38 43 OJT license Machinists $14 -$18 23 -Machinery Long-term OJT Associate's Healthcare Social26.5% Workers Accountants and Auditors
Electricians Financial Managers
$25 - 37
Management Analysts Machinists $26 - 42
Industrial Engineers Computer Systems Analysts
Machinists Bachelor's Physical Therapistsdegree, license Personal Financial Advisors
Machinists $25 -$14 43 - 23 $29 44Bachelor's 12.6% Physician Assistants 47 -Management degree Analysts Physical Therapist Assistants
19.4% 21.4% 176
$34 - 47
$14 - 23
Doctoral or prof. degree, license
- 39 18.7% 45 $14Bachelor's degree, license 21.4% 45 $17 Bachelor's degree Industrial Engineers 244 Long-term OJT - 23 Bachelor's degree, license 27.0% 31 Master's degree, license
$26 - 42
$13 - 22
$20 - 34
48 $28 - 38 176 $20 - 29
176 $37 - 63
166 $21 - 30 244
244 $29 - 44
$2554 - 43 Associate's 19.4% 45 degree, license Physicians and Surgeons 100+ 16.3% Doctoral or $25 prof. degree, Management - 43 license 19.4% Market Research Analysts Specialists $20 -$25 35 22.8% 19.4% $85 -Industrial 67 Bachelor's degree Machinery41 Mechanics $18 - 2645 Computer-Controlled Machine Tool Operators $13 - 22 & Marketing 33.7% 187 Physical Moderate-term OJT - 43 Analysts Management Analysts 45 Bachelor's degree Therapists $34 47 31.7% 94 Doctoral or prof. degree, license Industrial Machinery Mechanics $18 -Market 26 Pipefitters, 31.9% 166 $18Specialists OJT Plumbers, and Steamfitters - 30 Long-term 20.2% 62 Apprenticeship, Research Analysts & Marketing $20 - 35 license 22.8% 67 Mechanical Engineers $33 - 51* 117 Bachelor's degree, license Cost Estimators $20 - 34 16.8% 58 Physician Bachelor's degree Machinists $14 - 2367 Market Research Analysts & Marketing Specialists $20Master's -license 35 degree,22.8% 63 31 degree license RegisteredAssistants Nurses $26 - 33 $43 -23.9% 650 Bachelor's degree, Market Research Analysts & Marketing Specialists $20 - 35 13.0% 22.8% 67 27.0% Bachelor's Engineers $33 -4151* 13.0% 117 Machinists 23Long-term 21.4% Long-term OJT Electrical Power-Line Installers and Repairers $28 -Laboratory 38 26.3% 55 -Mechanical OJT Software Developers, Applications - 43 $85 65 Bachelor's degreeDoctoral Physicians and Surgeons - 24.4% 100+ 16.3% or prof. degree, license Medical and Clinical Technologists$14 $23 - 32 20.3% 244 $27Management 46 Bachelor's degree Analysts $25 - 43 Mechanical Engineers $33 - 51*license 13.0% 117 Mechanical Engineers $33 - 51* 13.0% 117 20.2%Bachelor's degree, Plumbers, Pipefitters, and Steamfitters $18 - 30 62 Apprenticeship, license Electricians $20 29 21.9% 114 Apprenticeship, license Medical and Clinical Laboratory Technologists $23 32 20.3% 46 Medical and Health Services Managers $36 59 19.3% 85 Bachelor's degree Market Research Analysts & Marketing Specialists $20 35 Management Analysts $25 -Registered 43 weNurses 19.4% 45 Bachelor's degree How make this list Medical and Clinical Laboratory Technologists $23Bachelor's - 32 20.3% 46 $26 - 3346 23.9% 650 degree degree, license Medical and Clinical Laboratory Technologists $23 - 32 20.3% mix of projected Bachelor's Financial Managers $37 - 63 10.6% 74 This Bachelor's degree list includes occupations that26.5% show aManagers favorable long-term job growth, projected annual job Mechanical Engineers $33 - 51* Occupational Therapists $29 - 38 Services 43 Master's degree, license Medical and Health $36 - 59 19.3% 85 Software Developers, Applications $27 43 24.4% 65 Bachelor's degree Medical and Health Services Managers $36 59 19.3% 85 Market Social Research & Marketing Specialists $20 35Master's 22.8% 67 reflect current Bachelor's degree and degree, median wages. hiring demand. Healthcare Workers AnalystsMedical $21 - 30 22.2% 48 -openings, licenseIt does not necessarily andFinancial Health Services 85 Bachelor's degree Medical and Clinical degree, Laboratory Technologists $23 - 32 Personal Advisors Managers $17Therapists -$36 39 - 59 18.7% 19.3% 45 Bachelor's license Occupational $29 38 26.5% 43 require or training beyond high school and have a median hourly wage above Industrial Engineers $29 - 44 12.6% 176 All occupations Bachelor's degree,education licenseTherapists Occupational $29 - the 38 26.5% 43 Mechanical Engineers Occupational $33 -regional 51* 13.0% 117 theMedical license How we make this list Therapists - 38 43percentiles. Master's degree, license and Healthdegree, Services Managers $36 - 59 median wage. Hourly wage range26.5% represents to 75th OJT = On-the-Job Training. Physical Therapist Assistants $19 -$29 26 37.2% 5425thBachelor's Associate's degree, license Industrial Machinery Mechanics $18 - 26 31.9% 166 Personal Long-term OJT Financial Advisors $17 39 18.7% 45 Personal Financial Advisors $17 39 18.7% 45 This list includes occupations that show a favorable mix of projected long-term job growth, projected annual job Occupational Therapists $29 - 38 Physical Therapists -$17 47 - of39 31.7% 94 Bachelor's Doctoral ordegree prof. degree,degree, license license Michigan $34 DTMB, Bureau Labor Market Information and Strategic Initiatives Medical and Clinical Laboratory Technologists $23 -Source: 32Long-term 20.3% 46 Personal Financial Advisors 18.7% 45current Bachelor's Machinists $14 - 23 21.4% 244 openings, OJT and median wages. It does not necessarily reflect hiring demand. Physical Therapist Assistants $19 - 26 54 54 *Regional wages unavilable; Statewide wage data shown. Physical Therapist Assistants $19 - 26 37.2%37.2% Personal Financial Advisors $17 - 39 Physician Assistants -$19 63 - 26 27.0% 37.2% 31 Master's degree, licensedegree, license Management Analysts $25 - 43 19.4% 45 Bachelor's$43 degree Physical Therapist Assistants 54 and Associate's Medical and Health Services Managers $36 -Physical 59 19.3% 85 beyond Bachelor's degree All occupations require education or training high school have a$34 median hourly wage above the Therapists 47 31.7% 94 94 Physical Therapists $34 47 31.7% Market Research Analysts & Marketing Specialists $20 - 35 22.8% 67 regional Bachelor's degree Physical Assistants Physicians and Surgeons $85 -wage. 100+Hourly16.3% 41 theTherapist Doctoral or prof. degree,OJT license median wage range represents 25th to 75th percentiles. = On-the-Job Training. $19 - 26 Physical Therapists $34 47 31.7% 94 Doctoral or prof. degree, license Occupational Therapists $29 38Bachelor's 26.5% 43 Physical Master's degree,$43 license Physician Assistants $43 - 63 27.0%27.0% Physician Assistants - 63 31 Mechanical Engineers $33 - 51* 13.0% 117 degree, Therapists $34 - 4731 Plumbers, Pipefitters, and Steamfitters $18 - 30 license 20.2% 62 Apprenticeship, license Source: Michigan DTMB, Bureau of Labor Market Information and Strategic Initiatives Physician Assistants$23 - 32 $43 63 27.0% 31 Master's degree, license Medical and Clinical Laboratory Technologists 20.3% 46 Physicians Bachelor's degree and23.9% Surgeons $85 - 100+16.3%16.3% and $85license -license 100+ 41 Physician Assistantsdegree, $43 - 6341 unavilable; wage data45 shown.650 Personal Financial Advisors Registered Nurses $17*Regional - 39 wagesPhysicians 18.7% Bachelor's $26 - Surgeons 33 Statewide Bachelor's degree, Medical and Health Services ManagersPhysicians and Surgeons $36 - 59 19.3% 85 Bachelor's degree $85 - 100+ 16.3% 41 Doctoral or $18 prof.- 30 degree, license Plumbers, Pipefitters, and Steamfitters 20.2% 62 Physicians and Surgeons $85 Software Developers, Applications $27 43 24.4% 65 Bachelor's degree Plumbers, Pipefitters, and Steamfitters $18 -license 30 20.2% 62100+ Physical Assistants $19 37.2% 54 Associate's degree, OccupationalTherapist Therapists $29 - 38 26.5% 43 - 26 Master's degree, license Plumbers, Pipefitters, and Steamfitters $18 30 20.2% 62 Apprenticeship, license Plumbers, Pipefitters, and Steamfitters $18 30 Registered Nurses $26 - 33 23.9%23.9% - 33 650 650 Personal Financial Advisors $17 - 39 18.7% 45 Registered degree, license Physical Therapists $34 - 47Bachelor'sNurses 31.7% 94 Registered Doctoral or prof.$26 degree, license Nurses Bachelor's degree, $26 - 3365 How we make this list Registered Nurses $26 33 23.9% 650 license Software Developers, Applications $27 43 24.4% Physical Therapist Assistants $19 - 26 37.2% 54 Software Associate's degree, license Developers, Applications $27 - 43 24.4% 65 Software Developers, Applications $27 - 43 This list includes occupations that show a favorable of projected growth, annual job Physician Assistants $43 - 63Doctoralmix 27.0% 31 job Master's degree, license Physical Therapists $34 -Applications 47 31.7% 94 or prof. degree, Software Developers, $27 - 43 licenselong-term 24.4% 65 projected Bachelor's degree $43 - 63
$19 - 26
openings, and median not reflect current hiring demand. $43 - 63 wages. 27.0%It does$85 31 -necessarily Master's degree, license How we make this 100+ 16.3% 41 list Doctoral or prof. degree, license we make How we make this the listmix of projected long-term job $85 - 100+ 16.3% 41 How Doctoral or prof. degree, this license list All occupations require or training beyond high and occupations have62 a median hourly wage above This listschool includes that show a favorable How we make thiseducation list Plumbers, Pipefitters, and Steamfitters $18 - 30 20.2% Apprenticeship, license list includes occupations that show a favorable mix of projected jobofgrow Plumbers, Pipefitters, and Steamfitters $18 - 30 20.2% 62 This Apprenticeship, license This list includes occupations that show along-term favorable mix proj regional medianoccupations wage. Hourlythat wageshow range arepresents the 25th to 75th percentiles. = On-the-Job Training. openings, and median wages.OJT It does not necessarily reflect current hiring demand This list includes favorable mix of projected long-term job growth, projected annual job Registered Nurses $26 33 23.9% 650 Bachelor's degree, license openings, and median wages. Itcurrent does nothiring necessarily reflect cu and median wages. not necessarily reflect demand. Registered Nurses $26openings, - 33 23.9% 650It does Bachelor's degree, license Physician Assistants Physicians and Surgeons Physicians and Surgeons
$27 - 43 Bureau 24.4% 65 Bachelor's degree openings, and median wages. It does not necessarily reflect current hiring demand. Source: Michigan DTMB, of Labor Market Information and Strategic Initiatives
All occupations require education or training beyond highorschool and have high a media require education training beyond Software Developers, Applications $27All - 43 24.4% 65 Alloroccupations Bachelor's degree occupations require education training beyond high school andtohave apercentiles. medianscho ho *Regional wages unavilable; Statewide wage data shown. regional median wage. Hourly wage range represents the 25th 75th regional median wage.wage Hourlyabove wage range a median hourly the represents the 25th How we make this list All occupations require education or training beyond high school and have Software Developers, Applications
regional median wage. Hourly wage range represents the 25th to 75th percentiles. OJT
This list includes occupations that show a favorable of projected long-term job growth, projected job DTMB, regional medianmix wage. Hourly wage range represents the 25th to 75th percentiles. OJT = On-the-Job Training. Source:annual Michigan Bureau of Labor Market Information and Strategic Source: Michigan DTMB, Bureau of Labor MarketInitiatives Information and Strategic openings, and median wages. It does not necessarily reflect current hiring demand.Source: Michigan DTMB, of Labor Market Information and Strategic Initiatives *Regional wagesBureau unavilable; Statewide wage data shown.
How we make this list
*Regional wages unavilable; Statewide wage data shown.
Source: Michigan DTMB, Bureau of have Labora median Market Information and Strategic Initiatives This list includes occupations that show a favorable mix*Regional of projected long-term job growth, annual job All occupations require education or training beyond high school and hourly wage above the wages unavilable; Statewide wage data projected shown. *Regional wages unavilable; Statewide wage data shown. regional median wage. Hourly wage range represents the 25th to 75th percentiles. OJT = On-the-Job Training. openings, and median wages. It does not necessarily reflect current hiring demand. Source: Michigan DTMB, Bureau of Labor Market Information and Strategic Initiatives
*Regional wages unavilable;require Statewide wage data shown. All occupations education or training beyond high school and have a median hourly wage above the regional median wage. Hourly wage range represents the 25th to 75th percentiles. OJT = On-the-Job Training.
Source: Michigan DTMB, Bureau of Labor Market Information and Strategic Initiatives
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| WEDNESDAY, JANUARY 31, 2018
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Published on Jan 31, 2018