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Shop Cotswolds | Media Pack

C OT S WO L D S The Cotswolds Top Shopping & Lifestyle Edit

www.shopcotswolds.co.uk | advertise@shopcotswolds.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Contents 3

Introduction

4

Partners

6

Why Advertise?

7

Reader Profile Suits you! Tailored Advertising Shop Cotswolds - Where Content is King Business Listings Selling on Shop Cotswolds Marketplace

10 11 14 16

Corporate Sponsorship Benefits of Sponsorship More ways to get the word out - Packages, Events, Banners

17 18 19

Advertising Rates and Listing Fees

20

Marketing Package Rates

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Get in touch

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Shop Cotswolds is a trusted voice for the unique lifestyle the Cotswolds is famous and fabulous for. We will connect you with a highly defined group of consumers for whom quality matters.

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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‘We sold over £3,000 of tickets for Jamie Oliver’s Big Feastival 2013 by promoting it on Shopcotswolds.co.uk Their advertising was highly effective”. Event Organiser Jamie Oliver’s Big Feastival

Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Partners Shop Cotswolds is proud to have worked with so many quality businesses and brands, both national and in the Cotswolds. These include... Ellenborough Park Hotel & Spa Lechlade Music Festival Lapstone Holland Cooper Kingham Plough Chapter Hotels Eden Hotel Collection The Baker Brothers REN Skincare Selina Blow Sue Parkinson

Bamford Hay Barn Burford Garden Company Broadway Gunroom Cheltenham Food & Drink Festival Cheltenham Festivals Cheltenham Fashion Week Chipping Norton Literary Festival Condé Nast Johansens Cowley Manor Daylesford Organic Le Manoir Aux Quat’Saisons

We also champion… British made Artisan Independent Local

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Interviews Read our exclusive interview with Master Chef Raymond Blanc To Le Manoir Born www.shopcotswolds.co.uk

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Why Advertise? Easy! 1400% higher than average user engagement with our advertisers

7%

Our statistics show a 7% Click Through Rate (CTR), 1400% above the national average. Why is this?

Click Through Rate (CTR)

Unlike community driven websites and social media, such as Facebook and Twitter, where user engagement is almost exclusively grounded in a social context. Shop Cotswolds users visit the website to seek curated consumer advice, reviews, events, products and services. Our readership is expecting commercial content and is therefore less likely to view advertising as intrusive. We also blend propositions into our content (content advertising) providing readers with alternative ways to engage with your message.

1400% Above UK average

Image: Courtesy of Selina Blow

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

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www.shopcotswolds.co.uk

Reader Profile A typical Shop Cotswolds reader: • • • • • • • •

Dines out at least 4 times a month Enjoys beauty and spa treatments Is a regular attendee of festivals and events Has a strong interest in food and drink, including home cooking Attends a gym or fitness class at least once a week Has a strong connection with London, either as a visitor, commuter or second home owner Participates in some form of country sporting activity Stays in a hotel or holiday rental accommodation 4 times a year

Location

Online readership

40% Cotswolds and Oxfordshire 35% London 25% Other UK 5% Overseas

30,000 unique visitors a month Average 5 pages per visit 45% returning readership Profile 75% ABC1 Gender 70% female Age Group 35% 18-35 40% 35-50 25% 50-65

Location

Age Group

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Always more... Reach beyond the Cotswolds

Creativity

Why rely on just one audience? Shop Cotswolds has a large London readership in addition to our Cotswold readers. Spread your marketing wings and raise wider awareness for your enterprise on Shop Cotswolds.

We can guarantee delivery of a creative and memorable campaign that sets you apart from your competitors.

Brand values

An integral part of our marketing involves actively promoting our advertisers services and products via regular social media posts to our loyal and ever growing audience. Our advertisers often gain new followers and leads from Shop Cotswolds.

Our advertisers stand for quality and integrity and Shop Cotswolds shares their values. You can rest assured your brand will be in the best company.

Social Media

Interactivity Advertising on Shop Cotswolds invites our consumers to actively engage with your campaign. We include all sorts of highly effective ‘calls to action’ to click, follow, share and directly respond on every page of the website.

Realtime results Shop Cotswolds affords your business the freedom to run a combination of strategies to measure consumer response and see what works for your marketing.

Image: Courtesy of Channel 4 - The Baker Brothers

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

www.shopcotswolds.co.uk 8

Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Suits you!

Can’t decide what suits you best?

We tailor the advertising to suit your needs, this includes... • • • • • • •

Then let us decide! We’ll create the right marketing mix to ensure your proposition is always current and visible to our users.

Sponsorship A Business Profile Editorial & Reviews Display Advertising Marketplace Store E-mail Insertions Event Listings

Image: Courtesy of Barrington Ayre

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Shop Cotswolds Where Content is King... “70% of consumers prefer getting to know a business via articles� Source: Content Plus www.contentplus.co.uk See our Marketing Packages and Corporate Sponsorship for details

70% ShopCotswolds.co.uk Read by thousands of UK visitors daily

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Business Listings

A Business Listing is the easiest way to have a presence on Shop Cotswolds. Members gain the following marketing opportunities...

• Promotion of your business within our content • A profile for your business in our A-Z directory with links to your website and social media • Your products displayed in your profile • Images of your business displayed on our ‘Photos’ page • Access to post your news and events on our ‘Buzz’ page • Easy to use control panel to manage your profile as you wish

Image: Courtesy of Montpellier Chapter Hotel

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Reviews Read our review of the award winning Kingham Plough The Kingham Plough www.shopcotswolds.co.uk

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Shop Cotswolds Marketplace Reaching thousands of UK consumers every month

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Selling on Shop Cotswolds Marketplace If you are looking for an excellent online opportunity to market your products then you can apply to sell in our Marketplace.

The Marketplace provides: • The opportunity to connect with an affluent market looking for unique and inspirational products • A professional and engaging online store for your products with a secure CMS (Content Management System)

How it works:

• A profile page on Shop Cotswolds and an entry in our directory*

• Easy to use control panel to list and manage your products

• The opportunity to promote an unlimited

amount of products

• Products are visible instantly in our Marketplace and linked to your profile which tells buyer more about you and your business

• The opportunity to promote sale and end of line items We encourage British made, Artisan and independent retailers to sell with us. Products must be of a high quality with a good range.

• We market your products to our readership and followers • Customers order and pay through our checkout. We send order confirmations directly to your inbox

To sell in the Marketplace please contact: advertise@shopcotswolds.co.uk

• You are paid within 24 hours of a vendor placing an order • You fulfil and despatch your customer’s order

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

* All members receive a profile for their business, however directory listings are location based and available for Cotswolds based businesses only.

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Marketplace One of Draper magazine’s 30 rising stars - Jade Holland Cooper Buy Holland Cooper www.shopcotswolds.co.uk

Image: Courtesy of Holland Cooper

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Corporate Sponsorship ‘‘Elan Spa is proud to sponsor Shop Cotswolds Health and Beauty. We are really pleased with the results so far”.

Mary Smith, Spa Manager The Greenway Hotel and Spa

Corporate Sponsorship offers ‘Gold Standard’ marketing for your business.

Corporate Sponsorship establishes an ongoing dialogue with our readers so they can find out more about your proposition in their own time.

Corporate Sponsorship delivers a managed campaign over 12 months tailored to promote every aspect of your business, services and/or products.

It’s the most effective way to build brand recognition with our audience and for sponsors to yield a positive customer response, new leads and sales.

Each package utilises every one of our digital marketing channels to maximum effect. Achieving a sustained presence for your business on Shop Cotswolds.

To apply for sponsorship please contact: advertise@shopcotswolds.co.uk

Image: Courtesy of The Greenway Hotel & Spa. A Shop Cotswolds Corporate Sponsor.

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Benefits of Sponsorship ‘Sponsorship of the Country Page has raised awareness of my business and led to fresh sales and leads as a direct result’.

Chris Sugden, Owner The Broadway Gunroom

Our corporate sponsors enjoy the following benefits:

• A monthly editorial with guaranteed homepage promotion • Publication of your logo in the footer of the Shop Cotswolds weekly e-newsletter

• Exclusive sponsorship of one of our main category pages

PLUS the following options:

• Leaderboard banner on your sponsored page • Up to 6 banner promotions over 12 months including artwork

• A store in the Shop Cotswolds Marketplace to sell your products

• Your business name and link to your website clearly displayed in the footer of your sponsored page

• Exclusive competitions to build your database of prospects • Joint marketing opportunities

• An Enahanced Business Listings

To apply for sponsorship please contact: advertise@shopcotswolds.co.uk

• Guaranteed weekly inclusion in our social media shares with all our followers

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

More ways to get the word out... Banner Advertising We offer leaderboard and skyscraper banners for display advertising. Prices include professional artwork creation. Our Homepage provides the greatest reach and highest visibility. Our ‘inside’ pages, such as Blog, News, Events, Shops, Stay, Style etc. provide more targeted advertising opportunities.

Marketing Packages

Event Listings

We offer targeted effective marketing packages for all your campaign requirements.

List on our dedicated Events Page or for highest visibility book a Featured Event for promotion on every page.

These include:

• A Homepage/Inside Page banner

Booking is easy – simply sign up on our events page for immediate publication!

• An editorial linked to the category of your choice

Event promotion starts from just £65.00 per month.

• Social media shares on our Twitter and Facebook pages for the duration of your campaign

To discuss the right advertising option for your business please contact: advertise@shopcotswolds.co.uk

• Insertion in the Shop Cotswolds E-newsletter (distribution 15k)

Image: Courtesy of Stuart Holmes Hair and Beauty Spa

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Advertising Rates & Listing Fees Homepage Banner shopcotswolds.co.uk Leaderboard (top of page): £65 per week - min. booking 2 weeks Skyscraper (sidebar): £45 per week - min. booking 2 weeks

Inside Page Banner shopcotswolds.co.uk/yourpagechoice Leaderboard (top of page):

£35 per week - min booking 4 weeks

Skyscraper (sidebar):

£25 per week - min booking 4 weeks

Listings Event Listing - Guaranteed first page:

From £65.00 per month

Business Listing (inc. one newsletter mention):

£95.00 per annum

Rental Listings (inc. one newsletter mention):

£95.00 per annum

E-mail Newsletter Leaderboard Banner (top of newsletter):

£175.00 per issue - 15,000+ recipients

Skyscraper Banner (sidebar):

£125.00 per issue - 15,000+ recipients

Mention (image plus text):

£75.00 per issue - 15,000+ recipients

Editorial (Blog or News page) Editorial - Guaranteed first page:

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

£75.00 per month

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK The Cotswolds Top Shopping & Lifestyle Edit

C OT S WO L D S

www.shopcotswolds.co.uk

Marketing Packages Package

4 Weeks

Bronze

£170 - Leaderboard £30 off Standard Rate 15% Saving

£216 - Leaderboard £54 off Standard Rate 20% Saving

£255 - Leaderboard £85 off Standard Rate 25% Saving

£119 - Skyscraper £21 off Standard Rate 15% Saving

£152 - Skyscraper £38 off Standard Rate 20% Saving

£180 - Skyscraper £60 off Standard Rate 25% Saving

£297 - Leaderboard £52.50 off Standard Rate 15% Saving

£365.20 - Leaderboard £91.30 off Standard Rate 20% Saving

£423.75 - Leaderboard £141.25 off Standard Rate 25% Saving

£246.50 - Skyscraper £43.50 off Standard Rate 15% Saving

£301.20 - Skyscraper £75.30 off Standard Rate 20% Saving

£348.75 - Skyscraper £116.25 off Standard Rate 25% Saving

£514.25 - Leaderboard £90.75 off Standard Rate 15% Saving

£569.20 - Leaderboard £142.30 off Standard Rate 20% Saving

£746.25 - Leaderboard £248.75 off Standard Rate 25% Saving

£403.75 - Skyscraper £71.25 off Standard Rate 15% Saving

£449.20 - Skyscraper £112.30 off Standard Rate 20% Saving

£581.25 - Skyscraper £193.75 off Standard Rate 25% Saving

2 weeks Homepage Banner Following weeks Inside Page 2 x Social Media mention per week

Silver 2 weeks Homepage Banner Following weeks Inside Page Newsletter mention plus 2 x Social Media mentions per week

6 Weeks

8 Weeks

Editorial displayed on the first page of our News, Events or Blog page for every week of your campaign

Gold 4 weeks Homepage Banner Following weeks Inside Page 5 x Social Media mentions per week Newsletter Banner One issue per month Editorial displayed on the first page of our News, Events or Blog page for every week of your campaign 12 month listing for your business

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

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Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk


MEDIA PACK

C OT S WO L D S

The Cotswolds Top Shopping & Lifestyle Edit www.shopcotswolds.co.uk

Get in touch... Let’s discuss your requirements By e-mail, phone or in person. Of course, we’d prefer the latter. advertise@shopcotswolds.co.uk Tel: 0333 0110711

www.shopcotswolds.co.uk advertise@shopcotswolds.co.uk

Shop Cotswolds is a Shop Social Partner www.shopsocial.co.uk

Shop Cotswolds Media Pack 2014  
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