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“In the beginning there were factories that were not longer working. Yet we thought they were beautiful�


M I S S I O N

S TAT E M E N T

We wanted to get them working again. We thought that they’d make good places to live, buildings with a bit of soul! We thought that we could make them into amazing homes with a bit of imagination and some top notch architecture. Urbane embraces a very wide agenda. Established as world class architects we produce world class buildings and places; delivering mixed use buildings; marrying the old with the new; and finally and probably most importantly being environmentally responsible. We believe that there’s no conflict in being thoroughly modern and style conscious while also being socially and environmentally responsible. In fact we think that one should inform the other. We design inspirational spaces, both commercial and residential. We want to create spaces for a new generation to make something worthwhile.


We aim to prove that we can do it, and do it now. It just takes a little bit more imagination. All you have to do is move in.


O U R

S T O RY

We try to make sure our developments give something back, take less, last longer. Having been based in New York and successfully built a mix of commercial and residential properties in and around the SoHo neighbourhood, Urbane saw an opportunity to create the same dynamic in Chicago. Here, at Urbane, we prefer to consider ourselves ‘environmentally responsible’ - What does environmental responsibility actually mean? It means reusing, instead of knocking down and building new. Keeping what’s good and improving what’s not. This uses less energy and leaves less mess than knocking down and building again. A place depends on the community that lives there and the people who work there. We fill the commercial spaces of our buildings with local businesses and independents, because we think they can do something a bit better than your average Mr Mega Coffee Hut. It’s all about creating something that’s lasting. Sustain-ability, you see, the clue is in the word. We don’t do short term. We don’t do cheap and cheerful. We want our places to keep working once the for-sale signs have gone down. It means making sure places can grow.


We take care of the preparation and production of your entire project, working from your initial brief to take it through every stage to completion.


O U R

S E R V I C E S

Our expertise extends to every aspect of the real estate development process. Choose our team, and you’ll have the benefit of: CONSTRUCTION SERVICES »»space planning and optimization »»interiors specification »»amenity spaces »»external facades and key elevations »»landscaping »»show apartments »»sales centers MARKETING AND BRANDING SERVICES »» Overall marketing plan & campaign structure »» Brochure design & other hard print collateral »»Press & public relations »»Advertising »»Hoarding »»Website »»Launch event


Our headquarters are based in Chicago’s River North neighborhood. River North has completely transformed from it’s simple beginning as an industrial area and warehouse district.


L O C AT I O N

The warehouses closed down in the 1970’s, leaving large empty buildings. The area attracted various artists and writers looking for loft and studio space, thus creating a neighborhood that was artistic, but also struggling. Such was the River North neighborhood 30 years ago. Since then, however, it has grown into what is now a chic, cultural hub filled with art galleries, antique stores, boutiques and of course urban professionals. We felt this would be the most fitting environment for Urbane, as this represents who we are and what we do!


Jerry Lasky is an award winning architect and developer who served as President of the New York Chapter of the American Institute of Architects.


T R A C K

R E C O R D

He draws from over 20 years of experience while overseeing the design, bid, contract and construction management of all of his projects. Lasky also directs, administers and coordinates each project from the initial concept plans through conclusion of construction, allowing for maximum attention to critical details, time schedules and budgets. Prior to founding Urbane, Lasky formed Next Generation with Murray Butler, a 35-person architect firm which superseded Lasky’s first company that he started, Brim Braun Associates, a 20-person firm. Lasky has designed and built for such clients as Centrum Properties, Lexington Homes, Joseph Freed & Co., Fifield Development, Hyatt Hotels, The Shidler Group and Walgreens. Lasky served for several years as the chairman of the Appearance Commission in the Village of Glenview and while working at Harry Weese, Lasky designed the specifications for the Washington, D. C. Subway, Draper and Kramer and K-Mart Corporation.


T E S T I M O N I A L S

JACQUI MOORE G R O U P B R A N D C O M M U N I C AT I O N S : “We always enjoy working with Jerry because he get’s it, he is creative, has a can-do attitude, nothing is ever ‘too much trouble’ and he never fails to exceed our expectations.” DAVID POLLOCK - CEO & MD THE HOME GROUP: “The condo’s Jerry build for Skyline in New York achieved incredible 15-20% premium prices over the local market, with sales largely complete within a matter of months of their release. We have not observed anything like it before.” REX SHEEHY - MARKETING MANAGER STUDIO 10: “Studio 10 have enjoyed a very successful relationship with Jerry Lasky. We really value his help in achieving our goals and in particular his innovative creative thinking which transforms what is perceived as a derelict building into something utterly desirable!”


HEAD OFFICE 225 E, Grand Avenue Chicago, IL 60611 Tel: 312 512 1313 Fax: 312 512 1314 info@urbane.co.uk www.urbane.co.uk


Urbane Property Brochure  

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