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ISSN 1035-144 SHOALHAVEN CITY COUNCIL

TOURISM IN THE SHOALHAVEN

PROFILE AND STATEMENT OF ECONOMIC IMPACT For the year ending 30 June 2011

13 January 2012


Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Executive Summary SHOALHAVEN CITY - A place of beauty, beaches and bush Shoalhaven City, on the South Coast of NSW, is 160km south of Sydney and stretches for a further 160km "as the crow flies". Its’ main centres are Nowra, Ulladulla and Jervis Bay. The Shoalhaven takes in the coast, the fertile plains, the rugged mountain escarpment and the panoramic views of the eastern seaboard. Within the City there are over 300,000 hectares of National Parks and State Forests, there are rivers, coastal lakes, estuaries and many miles of navigable waterways Shoalhaven City has a population of 97,000. With tourism visitation this swells to 320,000 during peak holiday times which occur from Boxing Day onwards for approximately 2 weeks and at Easter each year. Projections indicate that the Shoalhaven’s population will grow to 109,200 by 2016. Shoalhaven City, Jervis Bay Territory, Wollongong City, Shellharbour City, Kiama Municipality, Eurobodalla Shire and Bega Valley Shire together are recognised by the NSW Government, (Destination New South Wales), as the South Coast Region.

The following estimates have been prepared for Shoalhaven City for the 12 months ending 30 June 2011. They include Shoalhaven City Local Government Area and Jervis Bay Territory

Year Ending

Shoalhaven

30th June 2011

(Incl. JBT)

Number of Domestic Overnight Visitors

1,232,000

Number of Domestic Visitor Nights Number of Domestic Day Visitors

4,217,000 1,247,000

Expenditure-Domestic Overnight visitors Expenditure by Day Visitors

$552,427,000 $107,242,000

International Visitors Number of Visitors Number of Visitor Nights - unreliable data Number of Day visitors - unreliable data

38,000 206,000 20,000

Expenditure by International Overnight Visitors Expenditure by International Day Visitors Totals Total Expenditure by all Visitors (rounded)

$16,686,000 $1,580,000 $677,935,000 $678,000,000

Source: Tourism Research Australia, National Visitor Survey, YE 30 June 2011.

The following report has been prepared as a statement of the level of tourism activity within the City of Shoalhaven and the economic impact, in gross terms, on the City, during 2010-2011. If figures for 20102011 are not available then the “most recent year” figures have been used. These are noted throughout the report.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Definition of Tourism For the purpose of this exercise, a tourist is defined as any person who is not a resident of Shoalhaven City who visits the Shoalhaven City for any reason, for any length of time, for less than three months duration.

Expenditure by Visitors Expenditure estimates have been calculated using the following source:- Tourism Research Australia. Travel Expenditure by Domestic and International Visitors in Australia’s regions. Year ended 30 June 2011

Travel Expenditure by Visitors ref Tourism Research Australia

Year Ended 30 June 2011 South Coast Domestic - $131 per night South Coast Domestic - $86 per day Regional NSW Domestic - $137 per night Regional NSW Domestic - $98 per day South Coast International $81 per night in the region South Coast International - $79 per day (assumed same as domestic) NSW International $67 per night in the region NSW International - $98 per day (assumed same as domestic)

Year Ending 30th June 2011

South Coast

NSW

(Incl. JBT) 1,232,000

2,900,000

24,100,000

Number of Domestic Day Visitors Expenditure-Domestic Overnight visitors

4,217,000 1,247,000 $552,427,000

10,400,000 5,149,000 $1,362,400,000

81,100,000 49,700,000 $13,138,200,000

Expenditure by Day Visitors

$107,242,000

$442,814,000

$4,970,000,000

Number of Domestic Overnight Visitors Number of Domestic Visitor Nights

International Visitors Number of Visitors Number of Visitor Nights - unreliable data

Shoalhaven

38,000

122,000

2,800,000

206,000 20,000 $16,686,000

2,237,000 194,800 $181,197,000

61,300,000

$1,580,000

$15,389,200

Total Expenditure by all Visitors

$677,935,000

$2,001,800,200

$24,054,300,000

Total Expenditure by all Visitors (rounded)

$678,000,000

$2,000,000,000

$24,000,000,000

Number of Day visitors - unreliable data Expenditure by International Overnight Visitors Expenditure by International Day Visitors

$5,946,100,000

Source: Tourism Research Australia, National Visitor Survey, YE June 2011

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Visitor Nights A visitor night is defined as one person staying for one night within the boundaries of the City of Shoalhaven. Tourists can use various types of accommodation. These are hotel/motel, private hotel/guest house, rented flat/house, own holiday house/flat, friends or relatives home, farm, cabin in caravan park, on-site caravan, other in camping ground, other not in camping ground, boat/cabin cruiser, house boats, bed and breakfast establishments or other forms. The following 2 tables have been taken from the National Visitors Survey and the International Visitors Survey and have been supplied by Peter Valerio, Tourism Strategy Advisor, Contact details: 0419 415703 (+61 419415703 from overseas) PO BOX 1839 BOWRAL NSW 2576 AUSTRALIA These tables show • Number of Visitors • Visitor Nights on a Local Government Level

Burrill Lake ocean beach.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011 National Visitors Survey and the International Visitors Survey and have been supplied by Peter Valerio, Tourism Strategy Advisor, Contact details: 0419 415703 (+61 419415703 from overseas) PO BOX 1839 BOWRAL NSW 2576 AUSTRALIA Š Commonwealth of Australia 2010.

Tourism Research Australia 2010 (unpublished data)

Visit estimates are based on the addition of visits to SLAs within the LGA and does not account for the same person visiting both SLAs on the one trip. The difference, however, is likely to be very small

Local Government Visitation NSW YE Dec 2010 2010 Overnight Visitors '000

Domestic Visitor Nights YE Dec 2010 rank

rank

Domestic Visitors YE Dec 2010

Sydney

2010 Visitor Nights '000

Sydney

7,152

20,317

1

Shoalhaven (incl JBT)

1,122

1

Shoalhaven (incl JBT)

3,976

2

Newcastle

917

2

Hastings (PM)

2,630

3

Hastings (PM)

724

3

Great Lakes (A)

2,258

4

Gosford (C)

704

4

Newcastle

2,251

5

Port Stephens (A)

660

5

Port Stephens (A)

2,173

6

Coffs Harbour

617

6

Gosford

2,130

7

Great Lakes

540

7

Coffs Harbour

2,050

8

Eurobodalla (A)

512

8

Eurobodalla (A)

1,986

9

Tweed

458

9

Bega Valley

1,818

10

Wollongong (C)

525

10

Snowy River

1,717

11

Snowy

439

11

Tweed

1,647

12

Clarence Valley

420

12

Clarence Valley

1,537

13

Wyong

417

13

Wollongong

1,402

14

Byron (A)

388

14

Byron Shire

1,402

15

Bega Valley

368

15

Wyong

1,209

Kiama

270

Kiama

776

Shellharbour

74

Shellharbour

Not published

Source: Tourism Research Australia, National Visitor Survey, YE Dec 2010

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

South Coast Comparisons with other Regions YE June 2011

NSW

Visitors (,000)

Visitor Nights (,000)

Day Visitors (,000)

Int'l Visitor s (,000)

Int'l Nights (,000)

Tourism expend $m

24,100

81,100

49,700

2,800

61,300

24,054

n/a

n/a

n/a

n/a

n/a

n/a

1

Lord Howe Island Sydney

7,700

21,200

18,000

2,600

56,700

12,577

2

Mid North Coast

3,100

11,800

3,230

140

907

2,004

3

South Coast

2,900

10,400

5,149

122

2237

1,881

4

Northern Rivers

1,960

7,335

3,542

214

1,810

1,493

5

Hunter

2,249

5,703

5,395

130

2,292

1,489

6

Central Coast

1,209

3,699

3,167

35

n/a

817

7

Central NSW

1,644

4,447

2,067

37

n/a

812

8

1,221

3,254

1,774

33

n/a

620

9

New England North West Capital Country

982

2,324

2,350

22

n/a

549

10

Riverina

979

2,397

1,289

21

n/a

455

11

Blue Mountains

691

1,799

2,255

79

n/a

467

12

Murray

775

2,276

822

18

n/a

392

13

Snowy Mountains Outback

684

2,400

431

19

n/a

371

435

1,554

143

14

n/a

227

14

.Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Domestic Visitors - Regions in NSW Region for YE June 2011 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Sydney Mid North Coast South Coast Northern Rivers Hunter Central Coast Central NSW New England North West Capital Country Riverina Blue Mountains Murray Snowy Mountains Outback

Domestic Visitors '000 7,700 3,100 2,900 1,960 2,249 1,209 1,644 1,221 982 979 691 775 684 435

.Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Domestic Visitor Nights - Regions in NSW Region for YE Jun 2011 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Sydney Mid North Coast South Coast Northern Rivers Hunter Central Coast Central NSW New England North West Capital Country Riverina Blue Mountains Murray Snowy Mountains Outback

Visitor Nights '000 21,200 11,800 10,400 7,335 5,703 3,699 4,447 3,254 2,324 2,397 1,799 2,276 2,400 1,554

.Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Day Visitors - Regions in NSW Region YE Jun 2011

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Sydney Mid North Coast South Coast Northern Rivers Hunter Central Coast Central NSW New England North West Capital Country Riverina Blue Mountains Murray Snowy Mountains Outback

Day Visitors (,000) 18,000 3,230 5,149 3,542 5,395 3,167 2,067 1,774 2,350 1,289 2,255 822 431 143

.Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

International Visitors - Regions in NSW Region YE Jun 2011

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Sydney Mid North Coast South Coast Northern Rivers Hunter Central Coast Central NSW New England North West Capital Country Riverina Blue Mountains Murray Snowy Mountains Outback

Int'l Visitors (,000) 2,600 140 122 214 130 35 37 33 22 21 79 18 19 14

.Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Tourism Income – Regions – 2011 Region for YE June 2011 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Sydney Mid North Coast South Coast Northern Rivers Hunter Central Coast Central NSW New England North West Capital Country Riverina Blue Mountains Murray Snowy Mountains Outback

Tourism expend $m 12,577 2,004 1,881 1,493 1,489 817 812 620 549 455 467 392 371 227

.Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Origin of our Visitors The following is a novel way of determining the origin or our visitors. The Figures have been collected by the Federal or State Electoral offices and supplied as raw data. The analyses have been done by the Tourism Office of Shoalhaven City Council. Over the years, there have been NSW and Federal General Elections. Usually on those particular weekends there were no special events in the Shoalhaven to attract visitors and the normal pattern of events is for people to stay within their own electorate. Despite this, people do visit the Shoalhaven and record absentee votes in the South Coast electorate or the Gilmore Electorate. The number of votes in each case has been analysed by electorate and by Statistical Tourism Regions.

State Elections 25 May 1991 Absentee Votes - South Coast 5,341

1600 1400 1200 1000 800 600 400

Shoalhaven City Council

Sydney West

Upper North Coast

Sydney South

Sydney South West

Sydney East

Sydney North

Sydney Central

Southern Highlands

Southern Tablelands

Riverina

South Coast

New England

Outer Sydney North

Murray

Mid north Coast

Illawarra

Lower North Coast

Hunter

Far West

Central West

0

Blue Mountains

200

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0

Shoalhaven City Council Upper North Coast

Upper North Coast

Sydney East

Sydney Central

Southern Tablelands

Southern Highlands

South Coast

Riverina

Outer Sydney North

New England

Mid north Coast

Murray

Lower North Coast

Illawarra

Hunter

Far West

Central West

Sydney West

200

Sydney South West

400

Sydney West

600

Sydney South West

800

Sydney South

1000

Sydney South

1200

Sydney North

State Elections March 1999 Absentee Votes - South Coast 5,701

Sydney North

Sydney East

Sydney Central

Southern Tablelands

Southern Highlands

South Coast

Riverina

Outer Sydney North

New England

Mid north Coast

Murray

Lower North Coast

Illawarra

Hunter

Far West

Central West

Blue Mountains

0

Blue Mountains

Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

State Election 25 March 1995 Seat of South Coast - 7,023 Absentee Votes

1800

1600

1400

1200

1000

800

600

400

200

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0.0%

Shoalhaven City Council

Syney West

Sydney South West

Sydney South

Sydney North

Sydney Central

South Coast

Riverina

Orana

North Coast

New England

Murray

Illawarra

Hunter

Far West

Central West

Central Coast

Upper North Coast

Sydney West

Sydney South West

Sydney South

Sydney North

Sydney East

Sydney Central

Southern Tablelands

Southern Highlands

South Coast

Riverina

Outer Sydney North

New England

Mid north Coast

Murray

Lower North Coast

Illawarra

Hunter

Far West

Central West

Blue Mountains

0

Blue Mountains

Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

State Election 22 March 2003 Absentee Votes - South Coast 6,773

2500

2000

1500

1000

500

1996 Federal General Election 2nd March 1996 Absentee Votes cast in Gilmore - 9,929

18.0%

16.0%

14.0%

12.0%

10.0%

8.0%

6.0%

4.0%

2.0%

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Federal Election 3/Oct/98 Absentee Votes cast in Gilmore Total 22,738 absentee votes cast

20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0%

ACT

Other States Other States

Syney West

ACT

Sydney South

Sydney South West

Sydney North

Sydney Central

Riverina

South Coast

Orana

North Coast

New England

Murray

Illawarra

Hunter

Far West

Central West

Central Coast

0.0%

Blue Mountains

2.0%

Federal Election 9th Oct 2004 - Absentee Votes cast in Gilmore Total 10,211 absentee votes cast

16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0%

Shoalhaven City Council

Syney West

Sydney South

Sydney South West

Sydney North

Sydney Central

South Coast

Orana

Riverina

North Coast

New England

Murray

Illawarra

Hunter

Far West

Central West

Central Coast

Blue Mountains

0.0%

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Federal Election 24th November 2007 - Absentee Votes cast in Gilmore Total 10,332 absentee votes cast

16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0%

Shoalhaven City Council

Other States

ACT

Sydney West

Sydney South

Sydney South West

Sydney North

Sydney Central

Riverina

South Coast

Orana

North Coast

New England

Murray

Illawarra

Hunter

Far West

Central West

Central Coast

Blue Mountains

0.0%

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

South Coast Tourism Profile The South Coast of New South Wales is made up of Wollongong City, Shellharbour City, Kiama Municipality, Shoalhaven City, Jervis Bay Territory Eurobodalla Shire and Bega Valley Shire. Geographically it stretches from Helensburgh in the North to Eden in the South. The following is extracted from the South Coast Region and Illawarra Region Tourism Profile, year ending 30th June 2011. Prepared by Tourism New South Wales from figures supplied by Tourism Research Australia. The full documents are available.

For What Purpose Do Domestic Visitors Travel To The South Coast Region? South Coast Purpose of Visit - Visitors YE June 2011 South Coast sub region Holiday/Pleasure Visiting Friends and relatives Business other Illawarra Sub Region Holiday/Pleasure Visiting Friends and relatives Business other

Visitors 67.5 25.1

Nights 76.2 17.7

5.0 2.7

4.3 1.6

39.4 40.6

44.8 38.0

16.6 3.7

13.6 3.6

.Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

What Accommodation Do Domestic Visitors Use In The South Coast Region? South Coast Accommodation Used June 2011 South Coast sub region Friends and relatives property Caravan park or camping ground Rented House, Apt or Unit other Illawarra Sub Region Friends and relatives property Caravan park or camping ground Hotel, Motel other

28.4 22.4 18.1 31.1 44.7 12.9 11.9 30.5

Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

How long do domestic visitors stay in the South Coast Region? During 2009 the average length of stay was 3.5 nights. Source: Tourism Research Australia, National Visitor Survey, YE Dec 2009

Shoalhaven and JBT South Coast (incl Educational Within Wollongong City)

Domestic

international

3.2 nights

5.5 nights

3.5 nights

16.4 nights

From where do our Visitors come? Origin of Visitors - YE June 2011 by Nights South Coast sub region Sydney Regional NSW Victoria ACT Queensland Other Interstate Illawarra Sub Region Sydney Regional NSW Victoria ACT Queensland Other Interstate

Shoalhaven City Council

%

37.8 30.3 18.2 9.4 2.1 2.2

51.5 28.6 8.3 4.0 3.4 4.1

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Origin of Visitors - YE June 2011 by Visitors South Coast sub region Sydney Regional NSW Victoria ACT Queensland Other Interstate Illawarra Sub Region Sydney Regional NSW Victoria ACT Queensland Other Interstate

%

39.6 32.2 11.0 12.7 3.3 1.4

54.2 30.5 6.4 3.5 3.2 2.2

Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

What Transport Do Our Visitors Use? Transport Used YE June 2011 South Coast Sub Region Private or hire car Other Ship Bus or Coach air Illawarra Sub Region Private or hire car Rail Ship Bus or Coach air

92.9 3.4 0.0 1.8 1.9 85.6 5.3 0.0 4.6 4.5

. Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

What Are The Age And Sex Of Domestic Visitors To The South Coast Region? Main Age Groups - all visitors 2009 South Coast Sub Region Younger Travellers - 15 to 24 Mid Life Travellers - 35 to 44 Mid Life Travellers - 45 to 54 Older Travellers - 55 to 64 Illawarra sub Region Younger Travellers - 15 to 24 Mid Life Travellers - 35 to 44 Mid Life Travellers - 45 to 54 Older Travellers - 55 to 64

%

19.0 20.7 20.3 18.5 19.0 20.4 20.8 18.5

. Source: Tourism Research Australia, National Visitor Survey, YE June 2009.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Travel Segments / Demographics Australian Travel Segments – Visitors to the South Coast YE June 2011 South Coast Sub Region Pampadours Compariots True Travellers Peer Group Travellers Wanderers Other Illawarra Sub Region Pampadours Compariots True Travellers Peer Group Travellers Wanderers Other

% 13.0 38.0 5.0 20.0 20.0 6.0 13.0 38.0 5.0 19.0 21.0 5.0

. Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Preferred Activities of Visitors – South Coast 2009 Activities - overnight visitors YE June 2011 South Coast Sub Region Go to the Beach Eat out at Restaurants Visit Friends and Relatives General sightseeing Illawarra Sub Region Go to the Beach Eat out at Restaurants Visit Friends and Relatives General sightseeing

%

50.3 53.1 37.8 31.0 33.0 56.9 55.1 28.7

Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Day Visitors Having defined our "measuring stick" as visitor nights, there is still a need to identify day visitors (people who do not stay overnight) and the place from which they come. This need is twofold. Firstly these people can add valuable support (ie, spend money) at special events and functions in the Shoalhaven and secondly they represent a potential to be converted into visitor nights hence securing a higher expenditure per head

Preferred Activities of Day Visitors - 2009 Top Activities - Day Visitors YE June 2011 South Coast Sub Region Eat out at restaurants Visit friends and relatives Go Shopping (pleasure) Go to the beach General sight seeing Illawarra Sub Region Eat out at restaurants Visit friends and relatives Go Shopping (pleasure) Go to the beach General sight seeing

%

45.5 28.5 19.6 26.3 19.8 44.8 36.9 11.5 26.0 22.4

. Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Purpose Of Visit – Day Visitors Purpose of Visit - Day Visitors YE June 2011 South Coast Sub Region Holiday or Leisure Visit friends and relatives Business Other Illawarra Sub Region Holiday or Leisure Visit friends and relatives Personal Appointment Other

%

58.2 22.4 6.3 13.1

54.0 32.8 4.2 9.0

Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

International Visitors to the South Coast Region Origin of International Visitors to the South Coast Region Origin of International Visitors YE June 2011 United Kingdom New Zealand USA Mainland China & Hong Kong Hong Kong (included above) Germany Canada Switzland Netherlands France Italy Ireland Scandinavia Thailand Singapore Middle East & N Africa Japan Malaysia Korea India Indonesia

Shoalhaven City Council

South Coast Sub Region 27.2 9.0 10.8 2.1 1.2 8.8 5.5 3.9 3.9 3.4 2.5 2.2 1.9 0.3 1.4 1.4 0.9 1.1 0.5 0.5 0.3

Illawarra Sub Region 15.8 11.5 9.4 12.0 2.7 7.3 5.7 2.5 1.7 1.6 1.6 3.0 3.6 3.0 0.6 3.1 1.8 0.8 0.9 0.9 1.0

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Purpose of Visit of International YE June 2011 Visitors to the South Coast South Coast sub Region Holiday/Pleasure Visiting Friends and relatives In Transit other Illawarra sub region Holiday/Pleasure Visiting Friends and relatives Education other

2011 % 78.0 17.8 2.4 1.8 46.5 30.7 14.3 8.5

Source: Tourism Research Australia, National Visitor Survey, YE June 2011.

Shoalhaven City Council

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Tourism in the Shoalhaven - Profile and Statement of Economic Impact for the year ending 30 June 2011

Accommodation Used International Visitors 2009 % Southern South Coast Home of a Friend or Relative Hotel, Motel Caravan Park Other Incl rented house or unit Northern South Coast Home of a Friend or Relative Educational Institution Rented house, apartment, unit Other incl Caravan Park

43.4 11.8 13.6 31.2

24.2 15.2 40.7 19.9

Source: Tourism Research Australia, National Visitor Survey, YE June 2009.

.

Shoalhaven City Council

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Shoalhaven - Economic Impact of Tourism Report Year Ended 30 June 2011  

Shoalhaven - Economic Impact of Tourism Report Year Ended 30 June 2011