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METHODS OF MADNESS

SOPHIE COSTELLO


Biography: Louise Bourgeois Louise Joséphine Bourgeois born on christmas day 1911, was a renowned FrenchAmerican artist and sculptor, best known for her contributions to both modern and contemporary art, and for her spider structures, titled Maman, which resulted in her being nicknamed the Spiderwoman. She is recognized today as the founder of confessional art. In the late 1940s, after moving to New York City with her American husband, Robert Goldwater, she turned to sculpture. Though her works are abstract, they are suggestive of the human figure and express themes of betrayal, anxiety, and loneliness. Her work was wholly autobiographical, inspired by her childhood trauma of discovering that her English governess was also her father’s mistress. There are more than 28 works in the Tate Modern, London collection by Louise including Marmelles 1991, acquired as part of building Tate collection campaign, and Cell (eyes & mirriors) 1989-93. Bourgeois died of heart failure on 31 May 2010, at the Beth Israel Medical Center in New York City.

METHODS OF MADNESS

SOPHIE COSTELLO


Maman (1999) In the late 1990�s Bourgeois began using the spider as a central image in her art. Maman (1999), which stands more than 9 metres high, is a steel and marble sculpture from which an edition of six bronzes were subsequently cast. It first made an appearance as part of Bourgeois’ commission for The Unilever series for Tate Modern’s Turbine Hall in 2000. It is the largest spider sculpture ever made by Bourgeois. The sculpture alludes to the strength of her mother, with metaphors of spinning, weaving, nuture and protection. “The spider is an ode to my mother. She was my best friend. Like the spider, my mother was a weaver. My family was in the business of tapestry restoration, and my mother was in charge of the workshop. Like spiders, my mother was very clever, spiders are friendly presences that eat mosquitoes. We know that mosquitoes spread diseases and are therefore unwanted. So, spiders are helpful and protective, just like my mother” – Louise Bourgeois The sculpture is over 30ft high with a sac containing marble eggs. The title is French for “Mummy”. Previously on long-term loan, it was acquired in 2008: Tate acquires Louise Bourgeois’ giant female spider, Maman. The work is a gift of the artist and an anonymous benefactor. A bronze version of Maman is on display outside the Tate Modern as part of the major Louise Bourgeois retrospective which runs until 20th January 2008 and which proved to be one of the most popular exhibitions of sculpture at Tate. -Press release: 11 January 2008 The bronze sculpture is no longer in London, as the deployment of the work in this locations had been a temporary installation. Bronze cast of the Maman are on permanent display at the Guggenheim Museum, Bilbao, Spain, Samsung Museum of Art, Seoul, Korea, Mori Art Center, Tokyo, Japan and the National Gallery of Canada, Otama.

METHODS OF MADNESS

SOPHIE COSTELLO


Following up Louise’s idea of the Maman sculpture which offers the nuturing that her mother offered, I set out to make a 30ft spider web – the home of a spider. After all a home is a place of residence or refuge, it is usually a place in which an individual or a family can rest and feel safe in.

METHODS OF MADNESS

SOPHIE COSTELLO


I decided to put a few of my spider web images through a ďŹ lter to create an eerie look.

METHODS OF MADNESS

SOPHIE COSTELLO


don’t break the grid Learn about grid systems & how to correctly line up your text in Adobe InDesign. Good clean typogra-

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METHODS OF MADNESS

SOPHIE COSTELLO


and only as we Here you must mature, begin reconsider aesthetics and legibility. Columns are alise that simplicimportant as they help give the page more structure, but also make a printed ity and structure document easier to read. Studies show that 8-10 words per line is the most legible and I have is just as, if not tried to reflect thisAlso, by choosing a 4 column layout. con-the sider border dimensions and more important. space between thespace columns. It is common for the between to In be my half of the IborIn this article, I columns der length. example have chosen a 10mm border and 5mm between the columns. will go through Already we see that the page is shape. structure As I have already some simple stepstaking said, I believe is the key to acheive good to good typography, and these clean well struc- four columns and borders will provide tured typography in Adobe Indesign.

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METHODS OF MADNESS

SOPHIE COSTELLO


persuasion Persuasion is a form of social inuence. It is the process of guiding oneself or another toward the adoption of an idea, attitude, or ation by rational and symbolic means. Wegathered some of our phtotographs from inside and around the UCA Epsom campus. Later we manipulated / altered some of the signs in photoshop individually and then shared them to give each other further ideas.

METHODS OF MADNESS

SOPHIE COSTELLO


After gathering a few responses we returned to the workshop with what we could show in the small amount of time given. There we were told about taking the brief further and that in groups of two we should prepare for a live action part of the brief to take place on Tuesday 26th between a speciďŹ c period of time on the college grounds. Abby and me discussed many different options that might divert people’s attention through different methods of persuasion such as a giant billboard telling people to wash there hands or a tampered road sign. We made a few juxtaposition road signs inside Photoshop and thought about how this could be used in subliminal messaging.

METHODS OF MADNESS

SOPHIE COSTELLO


After shooting some ideas of the different ways to be persuaded in a workshop, in groups of three, we all set off to construct a setting for passers by to be influenced in. My group of Abby and Patrick decided to place phony money in places that would catch peoples attention and either cause them to stop and study the situation, or to actually try and pick some up. When trying to photocopy some notes on three different machines we realized there was no way of getting around the counterfeit issue. We couldn’t even find very good images on the Internet to print so we decided to stick with using real coins. We super glued pound coins down near the main entrance to the university andgot one reaction straight away while the glue was still wet so the person threw the coin back down. After this there wasn’t any great reactions until Patrick came up with the idea of throwing a penny to the floor whenever someone walked pass the pound coin so that it would make a sound and people would stop and look around for a coin too.

METHODS OF MADNESS

SOPHIE COSTELLO


propaganda Propaganda is also closely related to persuasion. It’s a concerted set of messages aimed at influencing the opinions or behavior of large numbers of people. Instead of impartially providing information, propaganda in its most basic sense presents information in order to influence its audience. We tried using this as method of distraction, and placed sticker images on the push and pull door signs that implied certain things through a way of play-on-words.

METHODS OF MADNESS

SOPHIE COSTELLO


We found that with the entire year 2 Graphics about the university with the same set brief, we all had similar ideas or locations. Although we were getting a reaction from our signs it wasn’t a strong enough one to record to a high enough standard. We decided we would achieve more of a reaction if we displayed a ‘pull’ sign on a ‘push’ door. Although it’s hard to photograph our progress on this, it worked almost everytime. People seeing the “Pull” sign triggered them to do something unusual. You could clearly see from the door frame that the door need to be pushed open.

METHODS OF MADNESS

SOPHIE COSTELLO


telling a story ...

METHODS OF MADNESS

SOPHIE COSTELLO


Unorthodox: Ron Mueck

Ronald “Ron” Mueck (born 1958) is an Australian hyperrealist sculptor working in the United Kingdom. Hyperrealism is a genre of painting and sculpture resembling a high-resolution photograph. In painting and sculpture, the word “Hyperrealism” describes a photorealistic rendering of people, landscapes, and scenes. Mueck concluded that photography pretty much destroys the physical “presence” of the original object, and so he turned to fine art and sculpture that both participate in and challenge the tradition of figuration. I find Ron to be an unorthodox designer because although there is nothing unique about a hyperrealist, his idea of capturing the viewer through scale and

METHODS OF MADNESS

SOPHIE COSTELLO


His sculpture of “Dead Dad (1996)” was 3 foot long, which creates a nurturing sympathy between the work and the person viewing it where as his sculpture of the pregnant woman (2002) stands 2 and half metres tall leaving you feeling intimidated and showered down on by this motherly figure. Mueck is also renowned for his uses of fibreglass to produce his realistic pieces, although I found that the majority of them are silicone, polyester resin and synthetic hair. On creation of “Dead Dad”, a silicone and mixed media sculpture of the corpse of Mueck’s father reduced to about two thirds of its natural scale, it is the only work of Mueck’s that uses his own hair for the finished product.

Top Right: ‘Pregnant Woman’ 2002, Ron Mueck Bottom Right: ‘Dead Dad’ 1996, Ron Mueck

METHODS OF MADNESS

SOPHIE COSTELLO


shooting stars Objectives: To analyze how and why my chosen news headline has been represented and constructed in the media. Then challenge, change or fictionalize the event and produce a new interpretation, explanation, exaggeration or even insinuation, using any media or format of your choosing. The Facts: WikiLeaks is an international organization that publishes submissions of otherwise unavailable documents from anonymous sources and leaks. Its website, launched in 2006, is run by The Sunshine Press. Within a year of its launch, the site claimed a database that had grown to more than 1.2 million documents. WikiLeaks has won a number of awards, including the 2008 Economist magazine New Media Award. In June 2009, WikiLeaks and Julian Assange won Amnesty International’s UK Media Award (in the category “New Media”) for the 2008 publication of “Kenya: The Cry of Blood – Extra Judicial Killings and Disappearances”, a report by the Kenya National Commission on Human Rights about police killings in Kenya. In May 2010, the New York Daily News listed WikiLeaks first in a ranking of “websites that could totally change the news”.

METHODS OF MADNESS

SOPHIE COSTELLO


My exaggeration & Interpretation: I came up with the idea that perhaps wikileaks were unearthing governement consperences about alien exsistence and crop circles. That perhaps the popular series X-Files was not ďŹ ctional at all, that the characters had tapped into public mistrust of governments and large institutions, and embraced conspiracy theories and spirituality as it centered on efforts to uncover the existence of extraterrestrial life. I played around the Roswell UFO incident, insinuating that it was all real. This sparked off ideas for what the news headlines would be at a time like that. If wikileaks had released actually information of a government cover-up, that there are actually other forms of life outside of earth with facts and evidence, would it create a worldwide crisis?! I created a few ad campaigns for this and a few images that poke fun at government lies.

METHODS OF MADNESS

SOPHIE COSTELLO


Lies

After our class critique I took the advice of my peers and started coming up with spin offs involving chinese whispers and government lies. I came up with these ideas off the back of some slogans, countries being fed lies, the person who is the face of the lies may not neccessarily be aware that he / she is just a puppet on a string.

METHODS OF MADNESS

SOPHIE COSTELLO


Methods of Madness