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Scott Tissue 1000 Sheets Per Roll Project Description/ Overview: The goal of this advertisment is to create awareness to the people about the new features of Scott 1000 Tissue. Scott launch the new feature product that have 1,000 septic safe sheet for the customers. Therefore, this advertisement aim to strike the audience attention by using humor. The goal is to make tissue advertisement more creative and fun for the audience to see. Target audience : Male and female,teenager to adult What are they like? They are individuals who have the feeling of stingyness. They want something that is good and save their money at the same time.They tend to care more about the quantity of the tissue sheet rather than the quality.Tissue is a necessity for their daily life. Brand personality: reliable, hygiene, worthwhile What Business are we in? The mood and tone of the advertisement is humor and vivid What Business are we in? Hygiene business Brand Value: Easy clean


Durex Extra Long Project Description/ Overview: Durex is the no. 1 condom manufacturer.Since Durex stands for durability, reliability, and excellence. Therefore, Durex produce an extra long condom to fit for the needs of customers. This advertisement portray the length of the extra long condom in humorous way to catch the attention of the audience. Moreover, Durex brand also gives a feeling of Sensual, sensitive, and fun.The goal of the advertisement is to let consumer recognize a new product from durex by using emotional engagement (humor) to the audience. Target audience : Male Age between 18-25 years old, all levels of social status What are they like? They are individuals who have the feeling of young, wild, and free. They care about their health and reproductive organs. They are niche consumer who need extra long condoms. Brand personality: Fun, sensual, sensitive, reliable, hygiene, safety What Business are we in? Keeping sex fun and healthy business Brand Value: Safe and fun


Silicon Watch Project Description/ Overview: The goal of this advertisment is to create awareness to the people about the Silicon Watch. This advertisement aim to simply communicate to the audience that this watch is made of best quality silicon and it is made of best quality silicon to guarantee breakage. Target audience : Male and female,teenager to adult What are they like? They are individuals who like simple design of watch. They are people who love the toughness quality product. Brand personality: reliable, hygiene, tough, solid, firm What Business are we in? The mood and tone of the advertisement is simple, clean, and strong Brand Value: simply durable


Handheld smartphone Project Description/ Overview: The goal of this advertisment is to create awareness to the people of the toughest smartphone in the world. The Nautiz X1速 is the perfect blending of a smartphone and a rugged handheld. This advertisment aim to catch the audience attention by promoting the toughness of the new smartphone in the market. Target Audience Male and female,teenager to adult What are they like? They are individuals who are careless about the smartphone they are using. They need a tough and protective quality smartphone. These people are soldier, hikers, rock climber, and athletes Brand personality: reliable,tough, solid, firm, waterproof What Business are we in? The mood and tone of the advertisement is stong,dark, tough, simple. Brand Value: Rugged smartphone


Big Cola Project Description/ Overview: Big Cola has been introduced to Thailand and becoming popular among the rural area. Therefore, this advertisment are made in Thai style to fits the local demand of consumers. This ads portray the reaction and exclaim of the consumer when they see Big Cola. Since Big Cola are well known of their huge bottle which is 3.1 litter. Target Audience Male and female, teenager to adult What are they like? They are individuals who like to consume soft drink. They need something that can boost up their freshness and energy. Brand personality: Big What Business are we in? The mood and tone of the advertisement is simple, strong, and humor. Brand Value: Think Big


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