Page 1

portfolio | shireen aziz PARSONS PRODUCT DESIGN BFA 2018



A selection of products from coursework of 2015 to 2018.


Products Go-go Lock Spindled SnugNugs Visaid Contact


1 11 21 31 38



Go-Go Lock is a travel lock that temporarily locks luggage to its location, to prevent cut and run theft.


A TRAVELER’S DILEMMA Fatigue and long journeys can make protecting your belongings from theft impossibly exhausting. Each day an estimated 400,000 pick pocket incident occur around the world. Thirty-three percent of all travel insurance claims are for lost or stolen possessions. While there are several reasons a journey may not run smooth, being unable to protect your belongings should never be one of them. Go-Go Lock aims to address this need by providing a lightweight, versatile add-on locking solution for travelers.


Thieves pluck luggage from overhead bins on trains and buses while passengers sleep.

Taking a hand off your bag creates an opportunity for a thief to run off with one.

Luggage left in hotels and hostels can be taken by other guests sharing the space.

Potential theft scenarios involve bags being taken when left unattended. I’ve so often seen one lone “ A girl I met while in Colombia had “backpacker sitting with four or five had her iPad stolen from her from bags at a train station. If someone ran by and grabbed one, what would he do? Run after the thief, therefore leaving the other bags? Too easy. The only way is to carry a solid chain with you. MATT GOMAN

under her pillow while she slept. If you plan to sleep on a train (or at an airport, or anywhere in public), find a way to clip or fasten your pack or suitcase to the seat, luggage rack, or yourself. NADIA KIM

Some anti-theft bags exist, but come at a hefty price and require bag replacement. Seasoned travelers recommend bike locks for bags.

WORDS FROM THE WISE User research shows the need for a bag to not just have its contents locked, but to have it locked to its location as well. Seasoned travelers carry chains and locks to secure their bags as they travel. 3

DEVELOPMENT Ideations began focused on the idea of a product that could be attached to any bag, and hold a chain that would secure a bag to a nearby fixture. They included pin-style attachments, clips, and cable housing ideas. 4

(Top to bottom) Cable reel, bag clip, and clasp iterations

PROTOTYPING The three elements needed were a cable, a cable holder, and something to attach the cable to a bag. The cable reel was designed to hold and dispense the cable as needed. The bag clip was designed to be loose enough to slide on most bags but snug enough to not fall off. And the clasp was designed to be sleek to allow for the addition of padlock if necessary. 5

3D printed prototypes


Step 1: Pull on clasp to dispense cable reel from Go-Go Lock.



Step 2: Loop around nearby fixture to temporarily secure bag from cut and run theft for a hands-free moment.


Go-Go Lock’s final form includes a spring-loaded retractable steel cable. Housed in a sleek and small reel, its metal clip can be attached to any bag in seconds. 6

Slide a traditional lock through the Go-Go Lock clasp for a more permanent locking solution (ideal for hotels and hostels.)

Secure multiple bags together for peace of mind, body, and posture. 7

Ride in style - and safety.

Kick back and relax.





Spindled is designed to be a sustainable, comfortable upgrade to the classic melon scooper.


Product Research and Testing + Consumer Reviews.

Color and Material Study

MARKET SURVEY REVELATIONS A market survey on melon scoopers revealed a gap in the market for a high-quality, sustainable solution. Most materials were cheap, slippery, and unsustainable, such as rubber or plastic. Many were reviewed to be either uncomfortable or difficult to use. 12

Key pain points were the shoulder, elbow, and wrist.

USER RESEARCH & TESTING Repetitive use of the melon scooper led to pain in three areas: the shoulder and elbow when being raised, and the wrist when being turned. Repetitive strain injuries from these motions include rotary cuff tendonitis, epicondylitis, and carpel tunnel sydrome. 13

Further research showed that the optimal grip span for melon scooping was between 1 and 3 inches. Make-shift model testing showed that the longer, thicker, and more flexible the material, the easier it was to scoop. For this reason, wood became a primary material candidate.

DEVELOPMENT Ideations began focusing on three main ideas: firstly, that the melon scooper should be long and single-headed. Second, that it should be made out of sustainable materials. And third, that it should be designed for ease and comfort of use for a long time. 14

Manufacturing Process


MATERIAL & PROTOTYPING Wood was chosen as the primary material for its natural elasticity, and oak for its sturdiness. Stainless steel was used for the tip for its longevity and inifite lifecyle. The manufacturing process was streamlined by exempting any staining. 15







SPINDLED filler slide - mission statement, branding, and packaging

long neck + comfortable grip

It is the mission of the SPINDLED melon scooper to combine quality and while providing its consumers with a sustainable, long lasting product.




FSC certified





vial of wax = longevity


The Spindled melon scooper measures at 9.5 inches in length, twice that of other melon scoopers, but only with a single head.The packaging calls out its ergonomic features and sustainable manufacturing, and a vial of wax comes free with the scooper to extend its lifespan. 16

A thick handle provides a firm grip without tendon stress

A long neck allows for a splatter safe melon scooping distance

A thumb stop prevents slippage down the handle.


The simple melon-scooping solution that will last you a lifetime.





SnugNugs is dual-function candle holder and pocket warmer reserve for countries in an energy crisis.


A CULTURE OF HEAT The food and culture in Pakistan is rich with smoke and heat. But for a nation that loves heat so much, they are often deprived of it in the winter time. Energy and gas shortages keep millions from both warmth and light, and Snugnugs is a product that aims to answer that need. 22

THE ENERGY CRISIS The average shortfall in the power sector is 4,000 MegaWatts, and nearly two billion cubic feet per day (BCFD) in the natural gas sector. Over 140 million Pakistanis either have no access to the power grid or suffer over 12 hours of load-shedding daily. The total expenditure on lighting by families living off-grid is $2.3 billion per year for items like candles and kerosene. Due to severe energy and gas shortages, millions in Pakistan go without both light and heating. The nature of most work for the low-income class iinvolves moving indoors and outdoors as they accomplish different tasks. For this reason, the goal of Snugnugs was to find an enery efficient way to provide both light and warmth as they move throughout their day. 23

Ideal user scenario of a domestic houseworker

DEVELOPMENT Ideations focused on creating transportability. Early concepts included: solar-powered heaters with charging bases, lantern-style heaters designed to be passed from hand-to-hand and detachable mini-heaters 24

Step 1: Light candle in base of SnugNugs

Step 4: Take a pocket-warmer when you leave


Step 2: Place nest and pocket warmers above

And bask in the glow when you return.

Step 3: Put lid on top to heat pocket-warmers

Translation from concept to prototype



A round, cylindrical form was favored for its heat-conserving surface-area to volume ratio. A flared-out form with a wider top, and narrower base was settled on, for its airflow capabilities. The basket weave pattern releases heat from the heater and emulates traditional basket-weaving patterns.




This dual-function appliance operates as both space heater and pocketwarmer reserve. A candle placed in the base provides light and heat, while small pocket warmers gain heat in the nest above. A lid and a central spire help facilitate airflow around the pocket warmers. 26


The warmth of home, even when you’re away.





Visaid is a product that aims to equalize the social strata for the hearing impaired.


Hearing aid forms

About 2-3 of every 1,000 children in the United States are born with a detectable hearing loss in one or both ears. At age 65, one out of three people has a hearing loss. 60 percent of the people with hearing loss are either in the work force or in educational settings.

THE HEARING AID STIGMA Twenty percent of Americans report some level of hearing loss. The primary clinical management intervention for people with hearing loss is hearing aids, however, the majority (80%) of adults aged 55– 74 years who would benefit from a hearing aid, do not use them. One of several reasons for this is the social stigma around wearing hearing aids, particularly for seniors. Visaid is a product that aims to equalize the social strata for the hearing impaired. 32

PRODUCT BREAKDOWN Visaid consists of two magnetic rings designed to be worn through clothing. It can be worn in either a front or back configuration depending on the preference of the user. A circuit, mic, and light system are concealed behind a frosted display, to hide its inner workings, but permits its LED lights to shine through. 33

Visaid in action

SOCIALLY MOTIVATED TECH A mic within the device is tuned to the decibel range specific to the hearing aid of the wearer. When surrounding speaking volumes fall below that range, lights blink upwards to notify the person speaking that their volume has dropped below the audible hearing aid range. This brings the non-hearing impaired to accomodate the hearing impaired, as opposed to the other way around. 34

VERSATILE AND SIMPLE Visaid can be worn in either a front or back configuration, depending on the needs and preference of the user. Its magnetic clasp allows for easy switching throughtout the day, and can be customized according to the users outfit. 35

Hear fully, and communicate freely.



Shireen is an experimental designer working across the realms of physical, digital, and brand design. She approaches design as a tool for positively impacting neglected communities, and empowering them to create worldwide social and ecological benefits.





Shireen Aziz Industrial Design Portfolio  
Shireen Aziz Industrial Design Portfolio