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is normally seen in Arab nations on people that are generally, due to recent media, associated with terrorists. But underneath this initial tone we have encoded an irony – take away all the media and politics and wars, these are just garments and we want people to see this and instead of thinking of the stigma associated with Arab clothing and the conflicts in these countries but just the clothes for what they are, beautiful and exotic.

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VIVIENNE WESTWOOD  

CAMPAIGN PEOJECT