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The Right

Lane

By: Shinoy Tape

ID: 620090381


A few months ago, I made the decision to venture onto another path but what may have seemed to be pretty nerve-racking turned out to be the decision that may very well guide my career into ‘The Right Lane’.

In February, I agreed to the position of Marketing Intern at a newly-found Automotive Company, BM Auto Sales. The position required skills in Social Media Management, Brand Development and Content Creation, among others. Though this experience was new to me, I was able to excel due to an open mind and an eagerness to learn.

My name is Shinoy Tape, a Journalism major but a Marketer at heart. In this portfolio, I will document my internship experience by sharing with you some of my work I have completed.

This portfolio is faith personified. A one month ride that details a young lady who literally started the ignition with no knowledge of the challenges of this journey but was able to skip all the potholes, journey through a few shortcuts and eventually successfully made it to the finish line.


PHOTO: Hard at work. The BM Auto Sales office is located at 24 Hagley Park Road. To fulfill my internship, some times I had to appear in office whenever my timetable allows.


REFLECTIONS

THE RIGHT LANE

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Going the Extra As part of our efforts to create a reputable name for ourselves, the team and I decided that it would be good for branding and otherwise to give back to those who are less fortune. For one week, customers were allowed to refer individuals or families they are aware of who are in need of monetary and other support. Eventually, after over 50 nominations, the team decided to journey to Belmont in Westmoreland to help a family who was in dire need of a paint job and financial support as it relates to groceries and medical bills.

“We rise by lifting others� - Anonym


mous

REFLECTIONS

Given the successes of our plight and the reception from our customers and staff, the team is pleased to embark upon this project as an annual execution. We are happy that we can help to give back in some way and help to heal the world one smile at a time.

THE RIGHT LANE

After a few hours of travel and a day of hard work, we were able to paint the thoroughly dwelling, clean and rearrange the interior as well as wash and comb Miss. Neita's hair. All the above she was unable to do due to a lack of resources and a strong support system.

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a Mile...


WORK DONE

THE RIGHT LANE

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Work done...

As a Marketer, I had to tap into all my skillsets and even develop new ones. Most of my job description surrounded content creation and so, I had to create a number of reader friendly images and campaigns, in keeping with the exigencies of the job. These were circulated on social media and in print. I dedicate the following pages to the body of work I completed at BM Auto Sales. Take a look:


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THE RIGHT LANE

WORK DONE


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THE RIGHT LANE

WORK DONE


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THE RIGHT LANE

WORK DONE


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THE RIGHT LANE

WORK DONE


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THE RIGHT LANE

WORK DONE


d a e h a s d a o r Smooth Finding ‘The Right Lane’ can only mean smooth roads ahead for me and I am pleased to have tried my hand at my biggest passion - Marketing. This experience has taught me just what it means to be consistent, persistent, muti-faceted and goal-oriented. I am certain that many of these are qualities that will carry with me into the working world as I wrap up my degree with the completion of this portfolio. Thank you for reading! - Shinoy Tape

The Right Lane  

Portfolio detailing the internship experience of final year Journalism major, Shinoy Tape.

The Right Lane  

Portfolio detailing the internship experience of final year Journalism major, Shinoy Tape.

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