Page 7

going to send over a PDF kind of e-book. It was only 19 pages. So, anybody that wrote to me, I just said, “Here you go. This is how I did it.” And just sent them on their way and went on with my Facebook page. And then, more and more people were writing and I thought, “Oh shit, there’s a business idea here.” I would teach people how to do this in a program and then they can buy the program. So, anybody that wrote to me I said, “This is how you do it… this is the basics. But if you want more, just buy the program.” And it just took off. And that’s how YDF started because people were asking. But, I think Melissa, the important thing is if you give away your information for free, people want to start talking about you and say, “Oh, I spoke to this guy, he gave me all this information. It was brilliant.” And then, they’re naturally going to be attracted to you first of all and you give them the free pre-information that wasn’t the complete content from the full program, your offering starts to flow… That’s how it came about. But I think starting with a free model that’s definitely the way to go. Just be genuine, be honest, and just give away information for free. Because no matter how much information you give away for free, people have always got questions. So, questions beget questions and lead to sales for the full program and that’s a great way do an online business. Melissa: So great! And then you turned 2018 WINTER EDITION

7

Profile for Shining Mentor Magazine

Shining Mentor Magazine | Issue 6  

Shining Mentor Magazine | Issue 6