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Sergio Higuera Graphic Designer

Online Portfolio


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01

Ol茅

Customized Phones | Brand Identity

project description

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gray scale

date 2009 路 software Ai Id Ps Dw

This new mobile customization service lets users express their personality and style by adding, modifying and transforming the digital (system) and physical appearance of their phones.

The fingerprint represents that unique signature every one of us possesses; it signifies uniqueness and exclusivity, characteristics that make the finished product a more personal accessory.


Olé!

They are all the same, so why not... com >>> 57 M| L MAR • 09 www.maclife.

02

Olé

Magazine Spread

Make it your own!

CUSTOMIZED PHONES

www.maclife.com MAR • 09 M | L

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03

The Acquashop

Swimwear & Activewear | Brand Identity

project description

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date 2009/2010 路 software Ai Id Ps Dw

Based on the key aspects of the company, the target market, and the type of products The Acquashop sells, I decided to create an image that embodies the essential characteristics and personality associated with the brand.

Throughout history fish have been associated with abundance, fertility, feminity, prosperity and success. They symbolize happiness as they have complete freedom of movement in the water. They represent eternity, creativity, good luck, knowledge and transformation.


04

The Acquashop Website


05

CarpaDia Inc. Corporate Stationery

project description

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date 2010 路 software Ai Id Ps Dw

CarpaDia Inc. is a young company that provides Teleconferencing products and IT Services in the United States and Canada. They contacted me to design a stationery package that included a set of business cards, letterhead, envelope and a website mock-up.


06

CarpaDia Inc. Website Mock-Up + Flyers


Telecommunications Equipment Manufacturer

07

Logo Design Various

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PROYECTOS CIVILES Y MECÁNICOS DE INGENIERÍA

date 2005 - 2009 · software Ai Id Ps Dw

These are some of the logos I have developed while studying and working as a Graphic Designer.


Braille Sticker Tags

LA QUINTA DE MARBELLA SALÓN DE EVENTOS

08

Logo Design Various


2015

New reusable package! Nouveau paquet réutilisable!

Scratch when battery is used / Gratter quand la batterie est utilisée Meilleur Avant Best Before

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Duracell batteries have been engineered to deliver just the right level of power for most of your household needs. Many of the devices you use in your home are powered most efficiently by Duracell CopperTop batteries. Piles Duracell ont été conçues pour offrir juste le bon niveau de puissance pour la plupart de vos besoins du ménage. Bon nombre de dispositifs que vous utilisez dans votre maison sont alimentés par des batteries plus efficacement Duracell CopperTop. GUARANTEE: If not completely satisfied with these alkaline batteries, call 1-800-551-2355 (9:00 a.m. – 5:00 p.m., EST). We guarantee these alkaline batteries against defects in materials and workmanship. Should any device be damaged due to a battery defect, we will repair or replace it at our option if it is sent with the batteries

CAUTION: May explode or leak, and cause burn injury, if recharged, disposed of in fire, mixed with a different battery type, inserted backwards or disassembled. Replace all used batteries at the same time. Do not carry batteries loose in your pocket or purse. Do not remove the battery label. Keep batteries away from children. If swallowed, consult a physician at once. ATTENTION: Mai exploser ou de fuir, et causer des blessures par brûlure, si rechargé, est jeté au feu, mélangée avec un type de pile différent, inséré en arrière ou démonté. Remplacer toutes les piles usagées en même temps. Ne transportez pas les piles en vrac dans votre poche ou votre sac. Ne retirez pas l'étiquette de la batterie.

09

Duracell

GARANTIE: Si ce n'est pas entièrement satisfait de ces piles alcalines, composez le 1-800-551-2355 (9:00 am - 5:00 pm, HNE). Nous garantissons ces piles alcalines contre les défauts de matériaux et de fabrication. Si un périphérique d'être endommagés en raison d'une défectuosité de la batterie, nous nous engageons à réparer ou remplacer à notre option si elle est envoyée avec les batteries

The solution was to emphasize these qualities through the package form, materials and graphics. The new design eliminates glue and plastic, improves the accesibility to the product, is more sustainable and further improves the image of the company. The idea for this project was to improve and reinforce the main qualities of the company through the redesign of their brand identity and the development of an innovative, more sustainable packaging system.

Rebranding + Package Design

date 2010 · software Ai Id Ps Dw / project description

C0 M0 Y0 K100 C0 M25 Y85 K0 C75 M20 Y100 K5

objectives

 Develop a reusable, more sustainable and accessible packaging system

▸ Eliminate Glue and Plastic ▸ Each package uses only one sheet of recycled cardboard for construction.  Introduction of a bilingual system  Update in packaging graphics

 Better use of package back panel


10

Fluodent

Toothpaste | Identity + Package Design

project description

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date 2010 路 software Ai Id Ps Dw

With so many different toothpaste options on the market, it is often difficult for consumers to determine the best alternative. Fluodent is a new, fresh and cool flavoured toothpaste targeted at young adults from 16 to 26 years of age.

The package comes in two languages, English and French. There are three different flavours: Banana, Blueberry, and Strawberry. The objective of this project was to create a better brand differentiation through the use of appealing text and attractive graphics.


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11pm Tuesday April 14th at Old City Hall

IMMIGRANT SUPPORT & INTEGRATION CAMPAIGN The Immigrant Support and Integration Campaign consists of a series of events where people from immigrant communities, the government, businesses and the media converge to expose and find solutions to the problems faced by immigrants and refugees in Canada.

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Ministry of Health and Education

Ontario’s employment & training network

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IMMIGRANT SUPPORT & INTEGRATION CAMPAIGN The Immigrant Support and Integration Campaign consists of a series of events where people from immigrant communities, the government, businesses and the media converge to expose and find solutions to the problems faced by immigrants and refugees in Canada.

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IMMIGRANT SUPPORT & INTEGRATION CAMPAIGN The Immigrant Support and Integration Campaign consists in a series of events where people from immigrant communities, the government, businesses and the media converge to expose and find solutions to the problems faced by immigrants and refugees in Canada.

Ontario’s employment & training network

Ministry of Health and Education Ontario’s employment & training network

11

Immigrant Support & Integration Campaign Identity + Campaign Logo | Series of three posters

Ministry of Health and Education


The idea was for each student to construct a unique three-dimensional (3D) model of the earth using only repurposed or reusable waste materials previously collected at home and/or at school.

12

Superbug

Waste Awareness Campaign | Identity

project description

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date 2010/2010 ¡ software Ai Id Ps Dw

The Superbug Awareness Campaign is a project that encourages kids from grades 4 through 6, their families and the community to challenge the problem of overconsumption, overproduction and disposability patterns in our society.

The main objective of the campaign is to convey a symbolic message promoting the need to rethink the way we see waste by inspiring people through kidsâ&#x20AC;&#x2122; creative expression.


School Presentations

Invitations

› For each meeting, I created a presentation package specifically designed for school kids with information about me, an overview of the campaign, the objectives, and instructions on how and what materials they could use.

› Printed directly on recycled items such as pizza and cereal boxes, discarded paper, cardboard and old book covers. To stay environmentally friendly, water-based inks were used on the printing process.

Other Information › Approximately 160 kids from 3 different schools (Victoria Village Public School, Yorkview Public School and Churchill Public School) participated in this project.

13

Superbug

The Globes › Almost 90% of the elements used to design, develop and promote this campaign were reused, recycled and/or environmentally friendly.

Waste Awareness Campaign | School Presentations + Invitations

› The globes that kids submitted were mainly made out of paper, cardboard, plastic, rubber and foil paper.


The Reuse of Waste Book

14

Superbug

Waste Awareness Campaign | Book Design

22 Pages

project description

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The Superbug Waste Awareness Campaign Book

date 2010 路 software Ai Id Ps Dw

These two books contain a detailed description of the main ideas of the campaign, telling the issues and step by step processes I had to go through to address them during the design, planning, scheduling, and realization phases. They were printed on 100%

recycled paper including 100% post-consumer waste. Additionally, the orange cover and the globe in the second book were created from repurposed materials.

94 Pages


15

Superbug

Waste Awareness Campaign | Website


16

TallPat Tours Website ( www.tallpat.com )


Sergio Higuera | Online Portfolio