Engage Marketing University
Content Who needs it? Why bother?
By Suzanne McDonald
Suzanne McDonald • Launched Designated Editor in 2008 • Founded Newport Interactive Marketers • Master’s degree in Mass Communications and Journalism • Decades of newspaper experience, 6 years at The Boston Globe • Best practices and developments in:
We are in an era of information consumption
Our current culture requests information when needed
Whatâ€™s it to you? Or me?
Today’s consumers say
You can take this billboard and … erase it
Todayâ€™s consumer s say â€Ś
Stop killing trees and cluttering my house
Whatâ€™s a business owner to do?
Embrace this era of new opportunities 1. Get ahead of your competitors 2. Identify with your audience
What is content? Opportunity to initiate a conversation with those who truly want to hear your expertise
Where does content live? Social Media
How can content co-exist?
What are folks hearing? • Outdated or old websites • Unattractive design • Too much information • Expired information
How can we get there from here?
Tools that respect your time & preserve your budget
Maximize your ROI Step 1 Business development Identify your best growth areas
Maximize your ROI Step 1 Business development Identify your best growth areas Step 2 Keyword research What vocabulary are people
Maximize your ROI Step 1 Business development Identify your best growth areas Step 2 Keyword research What vocabulary are people Step 3 Build topics from Steps 1 & 2 Discuss topics that best serve your growth markets & use
Thank you & feel free to quiz me Â