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Engage Marketing University

Content Who needs it? Why bother?

By Suzanne McDonald


Suzanne McDonald • Launched Designated Editor in 2008 • Founded Newport Interactive Marketers • Master’s degree in Mass Communications and Journalism • Decades of newspaper experience, 6 years at The Boston Globe • Best practices and developments in:


Why bother?

We are in an era of information consumption


Our current culture requests information when needed


What’s it to you? Or me?


Today’s consumers say

You can take this billboard and … erase it


Today’s consumer s say ‌

Stop killing trees and cluttering my house


What’s a business owner to do?


Embrace this era of new opportunities 1. Get ahead of your competitors 2. Identify with your audience


What is content? Opportunity to initiate a conversation with those who truly want to hear your expertise


Where does content live? Social Media

Blog

Email

Website


How can content co-exist?


What are folks hearing? • Outdated or old websites • Unattractive design • Too much information • Expired information


How can we get there from here?


Tools that respect your time & preserve your budget


Maximize your ROI Step 1 Business development Identify your best growth areas


Maximize your ROI Step 1 Business development Identify your best growth areas Step 2 Keyword research What vocabulary are people


Maximize your ROI Step 1 Business development Identify your best growth areas Step 2 Keyword research What vocabulary are people Step 3 Build topics from Steps 1 & 2 Discuss topics that best serve your growth markets & use


Thank you & feel free to quiz me  


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