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02. Kaleidoscopic experience Emperor Moth, a new Russian fashion label designed by Katia Gomashvili, had commissioned famous designer Ab Rogers to create a new store, including all the branding and packaging, in Mayfair, London. The store is fully mirrored and creates an unusual shopping experience. With colorful clothes, dresses, and decoration, shopping here is just like shopping in a kaleidoscope. www.abrogers.com/em/index.html