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DESIGN IS A NEVER ENDI EXPERIMENT

ENT. TE.

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XPERI NOV ESIGN 3

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THE QUESTION MARK WAS ABLE TO GENERATE A WINDOW, A WINDOW WHICH SHAPE OF THE MARK AND FOCUS ON AREA SURROUNDING IT. WE ALTERED THE SPACE OF THE HALLWAY AND CHANGE THE VIEWERS PERCEPTION OF THE WORLD WE WALK THROUGH EVERY DAY. IT ALSO PROVIDED US WITH AN EXPLORATION INTO THE VAST POSSIBILITIES THAT TYPOGRAPHY HAS TO OFFER.

QUESTION MARK

HELPS THE VIEWER LOOK BEYOND THE

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QUESTION MARK

TYPOGRAPHY AS A SCULPTURE

A teammate and I were introduced to a project in which we had to create a three dimensional letter form. We had two restrictions, it had to be at least 2 feet tall and it had to be based on Clarendon Bold.

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“WHY DON’T WE JUST MAKE THIS THING THE SIZE OF THE WHOLE DAMN HALLWAY?”

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We wanted the push the limits of the project, go above and beyond those who came before us. One of our most prominent thoughts throughout the whole process of constructing this giant question mark was...

WHAT IS DESIGN?

One thing we learned, QUESTION YOURSELF, QUESTION DESIGN

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*I WORKED ON THIS PROJECT WITH DAVID11 DIAZ


BARBAR

THE MOST IMPORTANT PART OF DESIGN RESEARCH IS FIRST HAND EXPERIENCE. ONCE YOU ARE ABLE TO FULLY ENGAGE YOURSELF WITH A PROJECT YOU UNDERSTAND ALL ASPECTS OF THE EXPERIENCE THAT NEED TO BE INCORPORATED IN THE FINAL OUTCOME

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BAR BAR PACKAGING

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A survival kit is a package of basic tools and supplies prepared in advance as an aid to survival in a specific situation. Some survival kits have matches, or a space blanket, most likely a whole mess of bandages and stuff of that sort. Survival kits are usually pretty standard, this one is a bit different. I had a different situation in mind...

“GOD CAN’T SEE YOU IN BARBAR!”

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BARBAR BARBAR IS A WHOLE NEW EXPERIENCE. THEY’VE TITLED THEMSELVES, “THE BAR THAT SERVES YOU WHEN NOBODY ELSE WILL”

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SURVIVAL The state or fact of continuing to live or exist, typically in spite of an accident, ordeal, or difficult circumstances. This is a kit designed to help an unprepared person to survive a night at what is called the only “Real bar� in Denver. It contains certain essentials to make the best of your night at BarBar

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THESE ARE WHAT I LIKE TO CALL, “THE ESSENTIALS”

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YOU’RE PROVIDED WITH SOME DARTS (THEIRS ARE ALWAYS SCREWED UP), ENOUGH CASH FOR A BEER, YOU CAN COVER YOUR OWN TIP, AND A FEW OTHER BAR FAVORITES.

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23 SOMETIMES IT’S NICE TO TAKE A BREAK...


FABRICS OF INSTABILITY

GOOD WRITING HAS THE ABILITY TO CREATE A MORE DYNAMIC FEEL WITHIN EACH AND EVERY PAGE 24


FABRICS OF INSTABILITY

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LAZARUS BEARMAN 26


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THE FABRICS OF INSTABILITY RESEARCH PHASE

Fabrics of Instability is a story written and designed by myself, it’s based on Lazarus Bearman, a patient of the Jewish Consumptives’ Relief Society. JCRS was a sanatorium in Lakewood, Colorado created to help cure those who were infected with tuberculosis in the early 1900’s. It is now the home of Rocky Mountain College of Art and Design.

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The research phase of this project consisted of looking through thousands upon thousands of patients who had been a part of JCRS in the past. We then chose a patient and learned as much as we could about them based on old medical records, personal letters and so on. I chose Lazarus based on his paperwork. He seemed to be absolutely insane, I figured I could do some fun experimentation within the layout of the book that reinforced Lazarus’ personality.

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THE THE FABRICS FABRICS OF OF INSTABILITY INSTABILITY

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“LAZARUS BEARMAN IS BATSHIT CRAZY”

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THE THE FABRICS FABRICS OF OF INSTABILITY INSTABILITY

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E FABRICS HE FABRICS OF OF INSTABILITY INSTABILITY 33


DESIGN PHASE EVERY PAGE WAS DESIGNED IN A WAY TO EVOKE EMOTIONS THROUGHOUT THE BOOK, ALSO I WANTED TO ILLUSTRATE HIS MENTAL DETERIORATION.

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THE THE FABRICS FABRICS OF OF INSTABILITY INSTABILITY

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COCKROACHES ARE A METAPHOR FOR THE PEOPLE OF NEW YORK IN THE EARLY 1900’S

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The1stMovement

AS DESIGNERS WE HAVE THE CHANCE TO REVAMP A COMPANY’S ENTIRE APPEARANCE 46


THE1STMOVEMENT/PENTAX

Student spec work with The 1stMovement

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WE BROUGHT PENTAX INTO THE MODERN MARKET I worked in a team of five to help recreate the packaging department of Pentax. We focused on the idea of making Pentax appear as a more modernized company. For some time Pentax has been lost in the crowd and they’re now working on a comeback. We created this spec work to help reboot their company and worked with the 1st Movement to produce this project.

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In-store posters

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THE1STMOVEMENT/PENTAX PENTAX HAS THEIR OWN SIGNATURE CAMERAS, PEOPLE NEED TO BECOME MORE AWARE OF THESE SPECIAL PRODUCTS THAT BEING SAID, EACH CAMERA HAS INDIVIDUAL DESIGN ELEMENTS THAT CAN BE SEEN ON THE DIFFERENT PACKAGES AND IN-STORE POSTERS

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“WHAT DEFINES A PACKAGE?” THIS QUESTION LED TO THE IDEA OF...

THE PENTAX POCKET

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ICONS ARE A COMMON SIGHT IN MODERN CULTURE. WE CREATED A SYSTEM THAT INFORMS CUSTOMERS ABOUT THE ABILITIES OF A SPECIFIC CAMERA IMMEDIATELY.

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“PENTAX USED TO BE ONE OF THE BEST CAMERA COMPANIES OUT THERE, AND NOW THEY’RE GETTING SWALLOWED UP BY THE COMPETITION... LET’S FIX THAT”

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ICONS IN USE ON SIGNATURE CAMERA PACKAGING EXAMPLES

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inhale

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exhale

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PAGOMO IDENTITY SYSTEM

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PAGOMO IDENTITY SYSTEM ALEX ROSS WAS IN DIRE NEED OF A NEW FACE FOR HIS COMPANY, PAGOMO. I WORKED IN A TEAM OF FIVE STUDENTS TO HELP RECREATE HIS COMPANY’S IDENTITY SYSTEM.

With this project we focused on every aspect of a business and then looked beyond generic business elements. What could make a custom furniture business special and unique? We paired our design with the individuality of his furniture design. We also went above and beyond standard business elements because he didn’t operate a standard furniture business.

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WE STARTED BY DEVELOPING A COLOR SCHEME FOR THE COMPANY

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PAGOMO IDENTITY SYSTEM

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PAGOMO IDENTITY SYSTEM 67


PAGOMO IDENTITY SYSTEM

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One way to separate Alex from the rest of the furniture industry is to push a sale further than other businesses. What we did here was create a small gift bag for his customers. It includes felt feet ( they don’t want to damage their hardwood floors) as well as some coasters to project their investment. Sometimes it’s the little things in business that people remember.

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THE WEBSITE STARTS WITH AN EMPTY SPACE THAT HAS THE POTENTIAL TO BECOME SOMETHING BEAUTIFUL WITH THE HELP OF ALEX ROSS. PAGOMO ALLOWS PEOPLE TO ENDEAVOR INTO THE WORLD OF HOME TRANSFORMATION THROUGH FURNITURE

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ALEX WASN’T TOO INVOLVED WITH SOCIAL MEDIA SO WE HELPED HIM OUT WITH THAT BY ADDING A LIVE FEED TO HIS WEBSITE.

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PAGOMO IDENTITY SYSTEM

A ROLLOVER FEATURE ALLOWS THE VIEWER TO SEE ALEX’S MOT RECENT POSTS

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YOU EVER HAVE THOSE TIMES WHEN YOU WALK OUT YOUR FRONT DOOR AND SOMEBODY IS TRYING TO HAND YOU PAMPHLETS ABOUT THEIR RELIGION, BASICALLY CRAMMING IT DOWN YOUR THROAT?

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IT’S A LITTLE INTRUSIVE, AND IT’S PRETTY DAMN ANNOYING

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THE DREAM LIFE

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THE DREAM LIFE!

WHAT GRINDS YOUR GEARS? We had to choose an issue in our society that we felt strongly enough about to write a thesis paper on and design a visual element. Ever since I was a kid I’ve always been bothered by people trying to shove their religion in my face. I don’t go around shoving non- religious beliefs in their faces. So, I decided to go with the idea of propaganda, and make their process of conversion seem absolutely absurd, it’s a piece to help prove a point while also generating a sense of humor.

THERE IS NO ESCAPING AN ANNOYING DOOR HANGER... CURIOSITY MAY ENLIGHTEN THE CAT

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COULD I TAKE MYSELF SERIOUSLY IF I WENT AROUND CONVINCING PEOPLE MY LIFESTYLE WAS THE RIGHT ONE FOR THEM? NO.

PROBABLY NOT.

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THAT’S WHY I DON’T DO THAT

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THE DREAM LIF


THE DREAM LIFE!

FE!

Based on Burlesque Poster Art

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THE DREAM LIFE! INCLUDED IS A SMALL GUIDE TO HELP SOMEBODY FIND OUT IF THEY’VE CHOSEN THE RIGHT PATH IN LIFE.

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PAGES IN THE BOOK ARE MEANT TO CHALLENGE THE DEVOTION OF THOSE TO PREACH THEIR PERFECT LIFESTYLE

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THE DREAM LIFE!

EACH AND EVERY HANGER COMES WITH A POSTCARD TO SEND A LOVED ONE. THE JOURNEY TO FORCING YOUR BELIEFS ON SOMEONE ELSE HAS JUST STARTED! RID THEM OF IGNORANCE AND BE THEIR GUIDING LIGHT TO THE DREAM LIFE!

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THE DREAM LIFE!

ANYBODY THAT RECEIVES THE DOOR HANGER IS GIVEN A CERTIFICATE THAT QUALIFIES THEM AS A SLIGHTLY COMMITTED INDIVIDUAL. THEY GAIN ALL BENEFITS OF THE RELIGION WITHOUT HAVING TO FULLY COMMIT THEMSELVES TO IT.

THE HANGER DISPLAYS GRAPHIC ELEMENTS AND FORMS THAT ARE BOTH ENTICING AND SEDUCTIVE, SIMILAR TO THE POSTERS OF THE NEO-BURLESQUE ERA.

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THE DREAM LIFE!

THE ULTIMATE WAY TO IGNORE A PERSON’S PERSONAL SPACE... DOOR HANGERS!

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I AM

MAX SHERMAN I’m a designer that works toward innovative approaches to design. In my eyes design is a never ending experiment. It’s not entirely a practice in mathematics but an art form. I feel that some designers are wrapped up in this idea that design is limited to the rules we’re all taught and they’re afraid to break out of these “rules and regulations”. I was introduced to design through different forms of art. I began by doing illustrations and working an airbrushing job. I never saw it coming but I originally learned typographic basics while airbrushing and this training soon became the building blocks for my design career. Once introduced to the world of design I realized there was no stopping, there are too many possibilities and opportunities to push design as far as possible. I look beyond the generalized view of the world around me. I am Max Sherman.

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www.maxdesign.me

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THANK YOU

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MAX Design Portfolio