B TO C Email Marketing ď‚— B2C is the activity of an organization serving end
consumers with a product or service. ď‚— B2C e-mail marketing best practices consist of recognizing the most appropriate time to send mail, targeting to amplify customer reliability, using marketing offers in transactional e-mails and using assessments to collect information about customers. ď‚— A simple example of a B2C (business to community) business would be individual purchasing shoes from a merchant.
How To Write B2C Effective Subject Lines
Subject lines can have extremely large effect on the
response rates of your e-mail marketing campaigns. To know how to write B2C effective subject lines, here are some ideas which make your email marketing campaign profitable: Keep it short & simple Think about "What is in it for me?"Attribute Be honest and say to it like it is Include personal touch and append your customer's name Perform split tests for your subject lines
Keep It Short & Simple ď‚— Keep your subject lines
at thirty five characters or less, which makes them simple to read and assure that the entire title shows up in the preview panel.
Think About "What is in it for me?"Attribute ď‚— Place yourself in your
customer's situation, would you like to unfold the e-mail with the subject line you have just drafted? What words would attract you to open an email? How will you respond to what is drafted in the subject line?
Be Honest And Say To It Like It Is
ď‚— What exactly are you
providing, marketing or selling? One of the most unfavorable things you can do is to deceive your customers and the only thing you will attain by doing this, is their consequent distrust of you and any email you send in the future.
Include Personal Touch And Your Customer's Name
ď‚— It will give the thought
that you are talking directly to them and almost everybody enjoys that kind of attention.
Perform Split Tests For Your Subject Lines ď‚— Through experimentation and tracking, you can test
and optimize what works best for your recipients' lists. Discover what calls to action work best. ď‚— Are they discounting coupons, quiz, endorsements or latest product announcements? It will differ from customer to customer. Use your best decision; check the open rates and CTR so you can look up more in the future.
Conclusion ď‚— Testing is a state of mind, not a method. The results
will help you in shaping up future tests, motivate additional testing ideas and outline new research questions. ď‚— These five best ideas are a good starting point for any e-mail marketing campaign.
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Published on Feb 14, 2013
Published on Feb 14, 2013
B2C e-mail marketing best practices consist of recognizing the most appropriate time to send mail, targeting to amplify customer reliability...