Elements Of A Good Lead Capture Page
Lead capture page or generally known as a landing page is a page that is likely to appear whenever a probable customer would click on an advertisement. A good landing page can mean the difference between a sale or not. Hence it is very important to really be able to generate one suitable landing page. Starting this one is actually very challenging. You see, you only got one web page to utilize and all the information must be present in there including your siteâ€™s banner, the headline, the content, testimonials and more. It must be duly noted that your site visitors donâ€™t have the time to click on other links and much more wait for the other pagesto load. On the other hand, in spite of putting all the contents there, your page must not also be filled with it or it would look like junk. If you are in a way or another inclined to make yourself a lead capture page, here are things that you must consider. These can somehow help you create an effective squeezepage. It is in this way you may be able to determine how your lead capture page will look like. An element of a good capture page is that it must be instructive. As such, this is the reason why you create such. Through this, people will visit your page where they can learn something new. And they will continue to offer the site should there be something that interests them and eventually share to others. As such, it is really important to put items where people can learn. For example, if you're marketing about a product against acne, you can put on your page why people have acne and remedies they may naturally apply. Another element to consider would be the attractivenessof the site. It is in this area where incorporating creativity would be necessary especially with respect to the page. Your banner must be really attractive and appealing for visitors to easily recognize your brand. Much more it needs to be unique in the first place. It is also important to include pictures and even videos to add to its appeal. However, it is necessary to ensure that these stuffs are related to the content of your site. Proper and orderly flow is another thing that should be duly taken into account. You really need to draw the proper flow of words and imageson the page itself. You can start with a very attractive banner on top, some facts, testimonials and a call to action which moves towards the end. You can choose to modify the location, if there is a goal at the end of it. Your goal should be to create the need for your probable readers for them to possibly buy or even your send in their name and email address. Theseare just some of the key elements for that great lead capture page. As such, you should take due account of these or you have a page with no life, no direct content and much more boring. Therefore, always take the time to think things through to generate one great lead capture page.
Published on Oct 19, 2010