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ISSUE 1 2013 PEOPLE IN ENERGY

Going Around Asia on a Motorbike: The Charley Boorman Tales with Shell Advance

Shell Advance is on an exciting ride with its travel series on FOX channel

SHELL WORLD PHILIPPINES

Shell Arts: 46 years of leaving marks for the future

A showcase of young Filipino artists’ brilliance in visual arts

A PARTNERSHIP FOR FILIPINO MOTORISTS Retail giant SM teams up with Shell to give motorists a greater rewards experience

Inspiring the Next Generation Shell Eco-marathon kicks off careers of two Shell Upstream engineers shell world philippines i


WELCOME World class partnerships, service and people Providing exemplary service in an era of stiff competition – remains to be elusive for a number of companies here and abroad. For a few who has achieved it, consistency still haunts them – given the pressure to deliver the goods and the bottom line without any serious dent to service, people and partnerships. For some, walking in a tightrope seems to be norm – balancing profit, people, and planet – in their effort to put sustainability as a cornerstone of their operations. While Shell is not immune to internal and external pressures, it has, however, consistently maintained its world class service to its partners, consumers and its communities. In its pursuit to maintain a healthy balance sheet, Shell has consistently performed at its best – benchmarking its products and services against global standards. In this double issue of Shell World Philippines Magazine, we feature the numerous milestones that showcase how Shell continues to adhere to these global standards – endearing the energy company to its dealers, customers, communities, among others. All these contribute to the positive reputation of Shell as a highly innovative and competitive company. Positive appreciation by its external stakeholders is clearly seen in the story about Shell’s partnership with SM, the biggest retailer in the Philippines, which has been producing great results for both companies. The feature on Shell Advance in the “Going Around Asia on a Motorbike” by Fox International Asia is yet another proof of Shell’s world class products that are well received by local and international audiences. Despite these successes, Shell never rests on its laurels. Instead, it continues to persevere and inspire. The Malampaya Deep Water Gas-to-Power Project has consistently provided world-class service to the country. From this issue, you can read that this Project has put up a training centre that enhances Filipino skills that can be tapped in multi-billion dollar global projects as it showcases a more inclusive growth in its communities through its globally-recognised sustainable development programmes. Given Shell’s adherence to global business standards and its multi-awarded nationbuilding programmes and community partnerships, support for company objectives remained strong – with businesses expanding and community partnerships growing. Commercial Fuels and Aviation have grown tremendously during the year while community and academe’s support to legacy projects such as the Shell National Student Arts Competition steadily increases yearly.

ISSUE 1 2013

SHELL WORLD PHILIPPINES

MEET THE TEAM Editorial Advisor Roberto S. Kanapi Editor-in-Chief Ron F. Jabal Managing Editor Jun Jay G. Jimenez Copy Editor Maria Fatima Cruz Writers Yna Mari Isobel Alihan Josa Marie Salazar Contributors Maria Fatima Cruz Ronessa Rollorata Marifel Somera TO CONTACT THE SWP TEAM: Mailing Address Shell World Philippines 14/F Shell House 156 Valero St., Salcedo Village Makati City 1227 E-Mail shellworldphilippines@shell.com Website www.shell.com.ph/shellworldphilippines External Recognition

But before we lull ourselves to sleep thinking we have done it all, let me point you to a story in this issue “Are we ready for the future?”. We may think we are ready, what with the successes we have been reaping in the past. But let us pause for a while and strategise well. For now, let’s celebrate our world class partnerships, service and people. Just don’t be complacent as we do not know what’s in store for us ahead.

Ron F. Jabal

Country Media Relations & Internal Communications Manager Shell companies in the Philippines 2 i shell world philippines

Shell World Philippines is published quarterly for the employees of Shell companies in the Philippines and for interested readers outside the business. Opinions expressed do not necessarily reflect the official views of any Shell company. The following expressions are inherent to Shell businesses in the Philippines: SciP (Shell companies in the Philippines), which encompasses its companies in the country; and Pilipinas Shell (Pilipinas Shell Petroleum Corporation). The specific names of other Shell companies will be duly mentioned in the article. Shell World Philippines is published by the Communications Department for the Shell companies in the Philippines (SciP).

4 ONLINE VERSION OF SHELL WORLD PHILIPPINES MAGAZINE Read the online version of Shell World Philippines magazine by typing the link into a web browser. Alternatively, use a smartphone with a QR reader app to scan this symbol.


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GOING AROUND ASIA ON A MOTORBIKE: THE CHARLEY BOORMAN TALES WITH SHELL ADVANCE Shell Advance launched a massive campaign by producing a turbo-injected travel series called Freedom Riders Asia in partnership with FOX International Channels Asia.

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MALAMPAYA GAS PROJECT TRAINING CENTRE ENHANCES FILIPINO CAPABILITY TO WORLD-CLASS STANDARDS Malampaya inaugurated a world-class facility in Clark Freeport Zone to develop the competencies of Filipino workers to become at par with the Health, Safety, Security and Environment (HSSE) standards of international oil and gas industries.

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PIONEERING INCLUSIVE GROWTH IN THE PHILIPPINE NATURAL GAS INDUSTRY

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More than a decade of Malampaya Deep Water Gas-toPower Project has led communities to achieve economic prosperity through skills and livelihood training, including a balanced eco-system.

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INSPRING THE NEXT GENERATION

Two Upstream engineers use their experience at the Shell Ecomarathon to kick off their careers.

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MONSTER DEAL

Unlad sa Pasada scholar found hope and opportunity to realise her dreams by undergoing technical training provided by Shell.

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THE TANDEM BRAVES THE ROUGH ROADS... AND WINS Shell retailers Allan and Angelica Abad-Santos share insights on running a profitable business as well as ways to enjoy a wellbalanced life.

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ON SPOTLIGHT:

A PARTNERSHIP FOR FILIPINO MOTORISTS

www.shell.com.ph/shellworldphilippines

Shell teamed up with retail giant SM to launch the biggest loyalty programme to give its customers the advantage to enjoy a greater rewards experience. shell world philippines i 3


Going around Asia on a motorbike: The Charley Boorman tales with Shell Advance

Shell Advance sponsored a television series consisting of six 30-minute episodes which were broadcasted on FOX channel in India, Indonesia, Vietnam, Malaysia, Thailand and Philippines. This turbo-injected travel series called Freedom Riders Asia is definitely a visual delight for millions of motorbike enthusiasts. By Jun Jay G. Jimenez

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hell Advance is on a high gear, and another exciting journey has just begun. There might be bumps and potholes on the road ahead, but Shell Advance is ready to take the challenge and finish with a victory flag raised high in the sky. Inspired to succeed, Shell Advance is shaping up for a double digit growth by 2015. “We want to grow the Shell Advance brand to be the most preferred and most trusted brand for motorcycles,” said Kar-Tai Koh, Shell Advance Global Brand Manager. All set for a great journey, the business is aggressively exploring channels to achieve massive promotion of its range of products and spread the good word to millions of motorbike fans. One of the

Charley Boorman on the road with the local bikers 4 Ii Shell shell World world Philippines philippines

promising steps in making this a reality was the creation of a turbo-injected travel series called Freedom Riders Asia, which Shell Advance jointly developed with sports channel STAR Sports, a unit of FOX International Channels Asia. A bike trip of a lifetime With no less than Charley Boorman leading the series, Shell Advance is on an exciting ride. Charley is a modernday adventurer, travel writer and entertainer. He was chosen to appear in the series because he is one of the world’s most recognised bikers. The series showcased Charley enjoying the road trips in Asian countries together with local celebrities who are known motorbike enthusiasts. He traveled and explored the biking cultures of Malaysia, Indonesia, Philippines, India, Vietnam and Thailand. More than showcasing motorbiking, the exciting series presented a visual narrative of the interesting cultures of the countries visited. Charley’s passion for motorbikes and his high energy to do the series is definitely a visual treat for motorbikers. “Bikes have always been my passion, and I have always loved Asia and its diversity. What is fantastic about Freedom Riders Asia is that the programme is enabling these passions to collide, and I am really looking forward to embarking on the bike trip of a lifetime,” said Charley, before he began filming Freedom Rides Asia. The series goes beyond the norms of

A local biker in a huddle with Charley during the filming

conventional media. Freedom Riders Asia is an advertiser funded programme (AFP), and it is something that Shell Advance has not done before. In the storyline, the product message has been incorporated in a subtle way. “This type of programme aims to make the viewers remember the product message better. According to research, a television commercial is low in terms of recall. AFP’s objective is to effectively catch the attention of the viewers.” With the adrenalin-pumping scenes present in the series, millions of motorbikers will definitely enjoy every minute of the episodes. While Charley experiences the local culture and way


miss. It features a Ducati motorcycle, fun games, and an expert mechanic explaining the benefits of using Shell Advance products.

Charley tries one of the motorbikes during the filming of the travel series.

of life in the countries he visited, the viewers will enjoy a journey to Asia on a motorbike while glued to their television. Shaping the Philippine advantage The target is to realise a double digit growth in 2015, and Freedom Riders Asia series is definitely leading the way to make it happen. “Through the series, Shell Advance is aiming to connect with consumers. We want to make people believe that our products are really worth buying,” said Kar Tai Koh. The Philippines is within the Top 3 leading countries in the region where Shell Advance is being sold. With the vibrant lubricants market in the country, the future looks brighter for growing the market of Shell Advance instead. “The numbers are growing for Shell Advance in the Philippines, and I salute the Philippine Lubricants team for this success. That is how important the Philippines is to the Shell Advance business,” he said. According to Kar Tai Koh, a lot of the Lubricants team’s achievements are driven by passion. The people are passionate about motorcycles and sustaining growth. “It does help if you have passion for the products you are selling. There is always a fountain of creative ideas”. He shared that the lubricants team in the Philippines is beaming with ideas and passion. “They rolled out a Park and Roll Programme in 2012. We have this fully-branded van which showcases the benefits of Shell Advance,” he said. The attention-grabbing van is a roadshow that a motorbike fan cannot afford to

The market success of Shell Advance in the Philippines is driven by good ideas and efficient execution of plans and strategies under the excellent leadership of Lubricants Business Manager for the Philippines Dennis Javier. “Through this innovative programme, the Philippine team has shown that a lot can be achieved by maximising use of limited resources. This idea from the Philippines was shared with the rest of the global Shell lubes business,” shared Kar Tai Koh.

towards changing the mindset of the consumers towards preferring the Shell Advance products. The exciting series shows the benefits of using good oil. It features real people and real biking situations against the backdrop of different cultures. It aims to connect better and be relevant to its target markets. Through this activity, Shell Advance is primed to take an innovative direction for a sustained market leadership. SWP For more information on Shell Advance products and promotions, please visit: www.shell.com/enjoyeveryride

“I have met with several motorbiking editors in the Philippines, and they were passionate with biking as well. Considering all these factors, Shell Advance in the Philippines is on the right track to perform better and sustain its market leadership,” he said. Power for your motorbike Shell Advance aims to make motorbike fans appreciate the benefits of using Shell Advance through the Freedom Riders Asia series which presents an exciting tour all over Asia on a motorbike.

Charley is all smiles while enjoying the company of local children.

“Different bikers have different needs. We have to give them what they want. When they think of oil change for their motorcycle, we want Shell Advance to be their top choice,” said Kar Tai Koh. Doing this brand building activity is for the consumers to really choose Shell Advance. The collaboration is geared

Charley poses for a photo with the Shell team and Shell retail station employees shell world philippines i 5


Malampaya Gas Project training centrE enhances Filipino capability to world-class standards By Maria Fatima Cruz

BEST SCHOLARS IN ACTION: A woman trainee learns the proper way of working at heights during the safety training held at the Malampaya HSSE Training Centre in Clark Freeport Zone in Pampanga. i shell world philippines

After the formal opening, SITE trainers lead the attendees on a tour of the centre. In photo, (from right to left) Philippine Energy Chief Carlos Jericho Petilla and Shell Philippines Exploration B.V. (SPEX) General Manager Sebastian Quiniones watch a demonstration on how trainings are conducted at the world-class training centre.


“As we open this center with great aspirations and hope, it is my ardent wish that you take this opportunity and use it to propel our common purpose of a high level standard industry and workforce. Armed with great vision of energy independence, I am certain that together, we can accomplish great things and pilot our country to greater heights,” Petilla said.

In photo are BEST scholars from Palawan who have completed their mandatory HSSE training at the centre: [from right] Jester Atilano, Gervacio Ibanez, Ariel Tormo, Jomel Fajardo, Dyesebel Rubi, Bayani Bayta and Bebian Batul.

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he Malampaya Deep Water Gasto-Power Project formally opened the Malampaya Health, Safety, Security and Environment (HSSE) Training Centre at the SITE Skills Training Centre in Clark Freeport Zone, Pampanga on Friday, September 13, 2013. The facility offers world-class trainings on Health, Safety, Security and Environment (HSSE) to equip local workers with competencies necessary to execute fabrication yard and offshore work for Malampaya Phase 3 (MP3) efficiently and with no harm to people and the environment. The MP3, together with Malampaya Phase 2 (MP2), are the next phases of development of the Malampaya Project’s gas advocacy. MP3 involves the installation of a Depletion Compression Platform to sustain the level of natural gas production from the reservoir in northwest Palawan using deepwater technology. Keynote speaker to the event was Department of Energy Secretary Carlos Jericho Petilla who said that “this [Malampaya] vital undertaking of the Philippines acts as a model by which we can measure our vision to become an energy sufficient nation in the future. As a country that is developing its hidden power potentials beneath its rich soil, it is quite apparent that facilities dedicated to the awareness, health and proper safekeeping of our hardworking workers as well as of the environment is needed and more so, essential.”

The Energy Chief called the Malampaya Gas Project “one of the country’s premiere ventures in addressing energy security.” It is one of the most significant industrial endeavors in the Philippines which promotes gas advocacy by utilizing innovative gas technology to develop indigenous natural gas sources for power generation. More than providing power, Malampaya also facilitates the transfer of technology and industrial expertise to Filipinos to help upgrade the country’s capability to become at par with global standards of industrial and technological self-sufficiency.

Shell Philippines Exploration, B.V. (SPEX) Managing Director Sebastian Quiniones affirmed that the Malampaya Gas Project is not only steadfast in developing a new and cleaner energy source, but is also committed to building sustainable growth in the Philippines by establishing facilities that will develop Filipino capability to worldclass standards. “The Malampaya Project is a triumph of the Filipino spirit and it aims to leave a legacy that will continue to empower people’s lives.” Aside from enhancing employability, a principal aim of the training centre is to promote the wellbeing of people by imparting the core values of HSSE. “Apart from the immediate training needs of the Project, the facility aims to raise the HSSE standards in the local workforce while helping enhance

Unveiling the Malampaya HSSE Training Centre ceremonial marker and signing their commitment to achieving its goals are SPEX Managing Director Sebastian Quiniones [6th from right] and DoE Secretary Carlos Jericho Petilla [5th from left] with [from l-r] Shell Vice President for Projects Operated Graham Henley, DoE Energy Resource Development Bureau Director Rino Abad, SITE Skills Training Manager Jaime Purves, SITE Group International CEO Vernon Wills, Chevron Malampaya Asset Manager Sabino Santos, PNOC-EC Vice President for Upstream Operations Raymundo Savella, MP2 and 3 Project Manager Antoine Bliek, MP2 and 3 HSSE Team Lead Neil Burton and Keppel Subic Shipyard President Leong Kok Weng. shell world philippines i 7


Pioneering Inclusive Growth in the Philippine Natural Gas Industry By SPEX Managing Director Sebastian Quiniones

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nclusive growth’ has become the current buzzword. Some say it’s a myth, others say that the country is a long way from it. The Philippines’ robust economy would have made it easy to believe that middle-class comforts are now within the reach of the majority of Filipinos. Studies tell otherwise. Honoring BEST scholar Bebian Batul [far right] with a certificate of recognition are [from r-l] DoE Secretary Carlos Jericho Petilla, Shell Philippines Exploration, B.V. (SPEX) Managing Director Sebastian Quiniones, Malampaya Project HSSE Lead Neil Burton, SITE Group International CEO Vernon Wills, Keppel Subic Shipyard President Leong Kok Weng and Malampaya Foundation, Inc. (MFI) Executive Director Karen Agabin.

their employment opportunities in both local and international oil and gas industries,” said Neil Burton, Malampaya HSSE Lead.

and executives from the Malampaya Joint Venture partners, SITE Group International, Keppel Subic Shipyard and MFI.

The Malampaya HSSE Training Centre is located within the SITE Skills Training Centre, owned by Australian firm SITE Group International Limited—renowned as one of Asia’s premier training facilities.

The event’s highlight was the unveiling and signing of the Malampaya HSSE Training Centre ceremonial marker which symbolises the Malampaya consortium’s commitment to uplift Filipino capability.

One of its key beneficiaries are scholars of the Bridging Employment through Skills Training (BEST) program, implemented by the Malampaya Foundation, Inc. (MFI), Malampaya’s social arm, which provides skills training to unemployed individuals and out-of-school youths from Palawan and Subic. Since the center’s inception in September 2012, close to 3,000 workers have already benefited from its trainings.

Developed and operated by Shell Philippines Exploration, B.V. on behalf of Joint Venture partners Chevron Malampaya LLC and the Philippine National Oil Company-Exploration Corporation, the technologically innovative Malampaya Deep Water Gas-to-Power Project is one of the largest and most significant industrial endeavours in the Philippines on gas technology, supplying 40-45% of Luzon’s power requirements with cleaner-burning natural gas. It is a joint venture undertaking between the national government and private sector, spearheaded by the Department of Energy. SWP

BEST Palawan scholars who are ‘graduates’ of the centre and presently employed at the Keppel Subic Shipyard as part of the MP3 Project were honored at the event by Petilla

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There are more and more jobless Filipinos based from the National Statistics Office (NSO) Labor Force Survey and nearly half of them are youths ages 15-24. In April this year, unemployment rose to 7.5 percent from the 6.9 percent recorded on the same period in 2012. The current unemployment rate was the highest since the eight percent in 2010. And with unemployment comes poverty. A study by the Asian Development Bank and the National University of Singapore concluded that 18 million Filipinos live on just 50 pesos a day. Indeed, poverty and unemployment are still rampant social problems that make the broadcasted growth nothing more than a number to many Filipinos. The responsibility of addressing the Philippine socio-economic disparity does not fall on the government alone. In my thirty-two years as a professional, life has taught me this lesson: “Kayangkaya, kung sama sama” (Together, we are stronger). I have seen the great feats that can be achieved by working together. Only strong partnerships can bridge the gaps of progress. One such product of an innovative and prolific public-private partnership is the Malampaya Deep Water Gasto-Power Project. After eleven years, it remains a pioneering gas project of massive industrial and technological


scale that gave birth to the country’s natural gas industry. Malampaya is now in its next stages of development—the Malampaya Phase 2 (MP2) which involves the drilling of two additional gas wells that, together with Malampaya Phase 3’s (MP3) second gas platform, will sustain the level of gas production from the gas field in northwest Palawan. The cleaner-burning natural gas from Malampaya recovered using innovative deepwater technology fuels three power plants with a total capacity of 2, 700 megawatts, which accounts for 40 to 45 percent of Luzon’s generation capacity.

building trainings, environmental conservation programmes and other social investment programmes through the Malampaya Foundation, Inc. (MFI) to help people uplift their lives and make healthier and safer communities. Our Bridging Employment through Skills Training (BEST) programme gives unemployed individuals and out-ofschool youths from Palawan, Oriental Mindoro, Batangas and Subic the opportunity to learn vocational skills such as various types of welding, scaffolding, pipefitting, piping insulation, instrumentation, different construction skills and rigging. More than 2,000 of our BEST scholars have already graduated and are now employed locally and abroad; and

more self-sufficient on emergency response and preparedness in times of calamities; marine biodiversity conservation efforts in the Verde Island Passage; and the Barangay Aquatic Habitat and Underwater Regeneration Assistance (BAHURA) programme’s implementations of coastal resource management plans in North Palawan. We also made sure we protected the fragile coral reefs and avoided fishing grounds and ancestral domains when we constructed the 504-kilometre pipeline that transports natural gas from Palawan to Batangas where it is harnessed to become electricity. At the bigger picture, the Gas Project generates billions of dollars in government revenue, continuously supplies cleaner energy, reduces oil imports and enables the transfer of technology and expertise to Filipinos that will ultimately enhance our country’s selfsufficiency.

Back at the time of its construction in 1995, Malampaya’s state-ofthe-art deepwater technology was largely unknown in the Philippines. This necessitated the assignment of the Project’s management to expatriate experts, until 2009, when the first Filipino was given the top position of Asset Manager. That person was me. Far more than a personal feat, a Filipino at the helm of Malampaya means that a project of this scale and impact can be Bridging Employment through Skills Training (BEST) programme gives unemployed individuals and out-of-school youths the entrusted to Filipinos.

Malampaya and its social investment programmes bear our hopes and dreams for the Filipino people and our country. The MP3 gas platform being built at the Keppel shipyard in Subic is the first of opportunity to learn vocational skills such as various types of its kind to be built on Philippine welding, scaffolding, pipefitting, piping insulation, instrumentation, And why not? Our soil. I see the BEST scholars different construction skills and rigging. countrymen and women entrusted with this task—the have proven to all and young, once unemployed men sundry their resilience in the face and women who are now making some are working in local industries of financial crisis that make waves history—and the significance of this and at the Keppel Subic Shipyard of economic upheaval around the moment is not lost in me. For the —the site of the fabrication of the world. While other countries suffer Philippines, now might be the turning Malampaya Phase 3 gas platform. from the setbacks of an ever-changing point, and inclusive growth will not just environment, Filipinos are able to cope We work with communities and groups be another buzzword. and adapt, and even emerge with a to help conserve the environment and In hindsight, the story of Malampaya stellar 7% economic growth. increase livelihood opportunities. The Livelihood Alternatives and Mariculture- proves that partnerships, innovations Filipinos only need to be empowered and being a good corporate citizen Based Assistance (LAMBAT) transforms and equipped with tools and with compassion and vision are the lives of fisher folk families by knowledge they need to enable them some of the keys to inclusive growth. providing trainings on environmentto have access to the country’s wealth. Beyond presence there is impact, friendly methods of mariculture and The Malampaya consortium, led by the other feasible supplemental livelihood and the measure of our impact will Department of Energy, and comprising be the positive legacy it leaves. More for coastal communities. of Shell Philippines Exploration, B.V. companies and corporations should (SPEX), the Project’s operator, Chevron strive for inclusive growth to become Other programmes include the Malampaya LLC and Philippine the best versions of themselves, and in Shoreline Communities Onwards to National Oil Company – Exploration doing so, we can help all Filipinos and Resiliency (SHORE), which capacitates Corporation, implements capacitythe country do the same. SWP coastline communities to become shell world philippines i 9


Inspiring the next

generation

SPEX Maintenance and Engineering Engineer – Mechanical Jericho Paolo Rivera

Two Upstream engineers on opposite sides of the world look back at their road to Shell. “All of us have good jobs because of the Shell Eco-marathon learning experience,” says one.

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elping to meet the world’s growing energy needs in a responsible way means making the most of human ingenuity, innovation and technology. Shell is raising awareness and preparing for tomorrow’s energy and environmental challenges, and inviting others to join it. In this spirit of ingenuity and innovation it’s hosting the 29th edition of the Shell Eco-marathon in 2013 - a competition between high school and college student teams to design, build and drive the most energy efficient vehicle possible. Shell Eco-marathon is one of the world’s most innovative and challenging student innovation competitions - held annually in Europe, the Americas and Asia. Inspired by what began as the Shell Mileage Marathon between employees at the Wood River research laboratory

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in the US in 1939, the competitions we know today got started in Europe in 1985. Since then they’ve expanded to two further continents, and include energy types ranging from biofuel to electricity. Away from the track, the events have become increasingly sophisticated forums for Shell, helping it spark passionate debate around the future of energy and mobility involving thought leaders, decision-makers and the general public. The competition brings together people who are passionate about energy issues and challenges them to discuss and work together on sustainable solutions to the world’s energy challenge. A global education platform Shell Eco-marathon is still best-known for inspiring the engineers of tomorrow. By encouraging students around the

world to design, build and test vehicles that travel further using less energy, it provides an education platform for students to apply real-life skills to meet the increasing demand for energy. Some of the inspiration that Shell Eco-marathon brings to those young engineers has been returning to Shell, as two Shell Upstream engineers from opposite sides of the world can testify. In the Philippines, 23-year old Jericho Paolo O. Rivera (also known as Echo) is the youngest engineer in the team managing inspections of the Malampaya natural gas platform and its onshore gas plant in Batangas. The mechanical engineering graduate was hired from the Mapua Institute of Technology in 2011 to help maintain the high-tech facilities that fuel power stations on the country’s largest island of Luzon.


Echo and his teammates made some important achievements at the first Shell Eco-marathon Asia in 2010, setting the first Philippine record for the best mileage (doing the equivalent of 241 kilometres on a litre of gasoline) and winning a safety award for having the best safety design and practice. Called the Agimat, their vehicle had its own fire extinguisher, used a roll cage to protect the driver in case the car overturned, and had energy-efficient brakes. Importantly, co-building a vehicle and competing at the event in Kuala Lumpur helped him land his job, he says, giving him the kind of characterbuilding experience needed for a successful career. (Echo’s teammates Albert Janwin Celera Cudal and Karl Anthony D. Co also joined Shell in the Philippines and work in Terminal Operations.) Echo fondly recalls the time when he and the team were doing interviews and even appeared on TV while building their vehicle. “That taught me how to communicate,” he says. “Before, you wouldn’t make me talk like this or have me present something in front of people. I was a very shy kid. But eventually, we were taught how to present and how to communicate well to relay the message of our project.” The self-confidence and communication skills he developed proved useful when presenting his thesis on the Agimat in a contest for the best Masters and PhD thesis at a Mapua research conference. The panel of judges was impressed, ranking the Agimat thesis — the only undergraduate paper — as the third best. Almost 9,000 miles (about 14,500 km) away in New Orleans, US, is Colin Hosli. As a student at Louisiana Tech University, the former Shell Eco-marathon participant from 2011 and 2012 is now a Deepwater Well Intervention Engineer at Shell. Colin credits the competition with advancing his academic interests. “Shell Eco-marathon Americas is a hands-on experience and that’s what most engineers strive for,” he says.

More importantly, Echo learned about teamwork. “We were two teams. One was in charge of the engine and how to run the car. The other was in charge of the exterior,” he says. “Each of us had his own specialisation in developing the car: One was in charge of the computer designing of the car, another in charge of fabricating.” He also takes pride in being part of the Shell Eco-marathon as it contributed to the promotion of smarter mobility – or the safe, cost-efficient and environmentally friendly transport of people and goods. “It helped us go to where we are now,” he says. “All of us have good jobs because of the learning experience from Shell Eco-marathon.”

“What Shell Eco-marathon provided for me and my team was an avenue to do the modelling, come up with the best design for the parts of the vehicle and bring it to life.” “Physically building something that you design and seeing it come to life is the pinnacle of being an engineer, and the teams that succeed are the teams that do not miss the small details. Translating this to now, in offshore planning we plan an

Jericho and his team mate Albert Janwin Cudal (who is now Pandacan Terminal Operations Supervisor) proudly display the Philippine Flag during the competition in Malaysia in 2010.

Manila will host the annual Shell Eco-marathon Asia competition on February 6-9, 2014 at the Luneta Park.

Colin Hosli

operation for four to six months. And again, the better teams are the ones that capture everything.” shell world philippines i 11


A PARTNERSHIP FOR FILIPINO MOTORISTS

One of the world’s leading energy companies Shell and the country’s biggest retailer SM partnered to launch the biggest loyalty programme in the country to give its customers a different rewards experience. By Mizzi Alihan

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Shell and SM – Marketing Convergence Inc. officials join forces for the launching of biggest loyalty programme in the country.

A sample of window display in SM malls to celebrate the Shell and SMAC partnership

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hell companies in the Philippines (SciP) Country Chairman Edgar Chua assures that, “Every time our customers drive to a Shell station, there’s a lot more in store for them with Shell,” as Pilipinas Shell Petroleum Corporation (PSPC) launched on September 1, 2013 the biggest loyalty programme in the Philippines in partnership with SM. Motorists can now earn shopping points through their SM Advantage Card (SMAC) when they gas up at Shell stations, grab quick bites at Shell Select, or have their vehicles serviced at Shell Helix Service Centres or Shell Helix Oil Change+. With close to a thousand Shell stations nationwide, motorists can earn shopping points each time they gas up which they can use at over 40 SM malls all over the country.

The Power of Two As its aspiration to be the world’s most competitive and innovative energy company, Shell delivers more energy for the increasing demands of customers and partners. In meeting these demands, Shell works together with its customers and partners in securing a better energy future. One of Shell’s core values, respect for people, applies for their competitive practices of putting their customers at the heart of everything they do. In order to cater the needs and achieve win-win outcomes with its stakeholders, Shell has been proactively listening and communicating with them. While the top retailer in the country, SM, prides itself for providing consumers with good quality

merchandise, innovative visual display, and creative salesmanship. This has led SM to gain loyalty among its customers and grew into a dynamic group of stores. One of its loyalty programme is the SM Advantage. Members earn points as they shop in SM stores, Supermarket, Hypermarket, and retail establishments using their SM Advantage Card. The loyalty programme offers a handful of privileges including exclusive sales, discounts, and freebies. Forging Partnerships These two giants aim to serve their customers well with greater advantages and shopping experiences as well. The official launch of the Shell and SMAC partnership gathers over 40 SM shell world philippines i 13


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malls and almost a thousand of Shell stations to celebrate the biggest loyalty programme in the country.

from NCR, North and South Luzon was also held at the SM Mall of Asia (MOA) Activity Centre.

PSPC Retail General Manager Oying Yam explains the Shell and SMAC partnership, “At Shell, we always find unique ways to give our customers excellent experience every time they visit the station. We want to reward the loyalty and support of our customers. We believe that partnering with the country’s largest loyalty programme, SM Advantage, gives our customers a different rewards experience by using points their earned from gassing up for shopping at SM malls all over the country.”

SM Senior Assistant Vice President for Marketing Rey Maclang congratulated Shell for the grand and impressive roll out of Shell and SM offering during the public launch with Shell retailers, guests and employees. “SM is pleased to work with Pilipinas Shell to reward SM Advantage members even better. I’m very happy that SMAC points can now be earned not only by gassing up but also from Shell Select purchases and services from Shell Helix Service Centres or Shell Helix Oil Change. This gives members more ways to earn more points which they can use to shop at SM,” Maclang said.

As part of the announcement of the exciting partnership, two internal launches among staff in Shell House and Solaris One Building in Makati City were held in the first week of September. The SMAC launch at Shell House gathered the most number of staff among previous launches, with a successful engagement held at the Shell Business Service Centre (SBSC) in Solaris One. Similarly, a big launch event for Shell retailers and dealers

Shop, Gas up, and Earn “For us, partnering with Shell is a right move in building a luxury brand and upgrading the image of SM as we try to strengthen our leadership in that market segment,” Maclang added. Motorists and customers may earn SM Advantage points from purchasing Shell Quality Fuels and Shell Lubricants, as well as availing services

from Shell Helix Service Centre, Shell Helix Oil Change+, and Shell Select. “Shell is the only gas station that honours SM Advantage Card, so we invite everyone to drop by your favourite stations now to collect SMAC points and have the chance to enjoy a better shopping experience,” said Shell Marketing Manager for Retail Stephanie Cua. A Partnership for 100 To bring greater rewards for Filipino motorists, Shell puts a foot forward in continuing its proactive communication with its stakeholders and customers. Shell is aspiring for more years of strong partnerships with the biggest retailer in the Philippines, SM. As the company prepares for its centennial year in 2014, Shell celebrates its biggest loyalty programme in the country with the Shell-SMAC partnership, providing shopping rewards and more advantage for Shell customers. Through this partnership, Shell customers gain the edge in enjoying a better rewards experience. SWP

Sealing the partnership. Proudly showing the SM Advantage Card during the signing ceremony are (from left) Shell Retail General Manager Oying Yam, Shell companies in the Philippines Country Chairman Edgar Chua, SM President and Chief Executive Officer Bady C. Golangco, and SM - Marketing Convergence, Inc. Senior Assistant Vice President for Sales and Marketing Rey T. Maclang. shell world philippines i 15


Cristine Jalimao delivers her inspiring speech during the graduation ceremony.

“Monster” Deal She was at the brink of giving up her dreams, but Shell’s Unlad sa Pasada scholarship programme gave Cristine Jalimao hope and inspiration to continue her journey towards giving her family a promising life. By Ronessa Rollorata & Marifel Somera

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used to sell street food before I became an Unlad sa Pasada scholar,” Cristine Jalimao proudly relates. Cristine belongs to the first batch of Unlad sa Pasada (USP) scholars who graduated last November 2012. She learned of the USP programme from her cousin who is a Pepeng Pasada Club member. Her cousin originally wanted Cristine’s younger sister to be the USP scholar, but she was below 18 years of age then, so Cristine volunteered herself. Cristine took up Consumer Electronics at the Quezon City Lingkod Bayan Skills Development Center, and recently completed her on-the-job training at Panasonic in Laguna which lasted for 10 months. “I lived a very difficult life.” Cristine, a native of Bicol, went to

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Pasay after graduating from high school and ended up selling fish balls. When she turned 16, she became a housemaid in La Union, but eventually went back to sell street food in Pasay. “Those times were really difficult. I really had no money. I was losing hope. I thought I would be stuck in that kind of life forever,” recalls Cristine. Selling fish balls was way far from Cristine’s ultimate dream. She says, “I’ve always wanted to be a teacher. I want to teach and inspire those cute little kids.” Aside from becoming a teacher, Cristine also dreams of helping her siblings finish school. “Sila na muna. ‘Wag na ako.” Cristine’s parents are fisher folks in Bicol, providing the needs of her six siblings. She eagerly sent her family

her allowance from her OJT in Panasonic so they can use it to fund her siblings’ education. “I cried when I learned that I passed.” “We got lost on our way to the examination centre in Caritas, Pandacan. We had no idea how to get there. We just walked and walked along Nagtahan bridge. I can’t even remember how we got to the right place,” Cristine narrates. While waiting for the result of her exam for the USP program, Cristine worked as a vendor of plastic wares. “When they called that I qualified for the scholarship, I cried because of extreme joy. I was still crying when I told my mom that I passed.” Her mom was really overwhelmed over the news for it would be the first time that a


child of hers would graduate from a technical course.

enough, her co-scholars share their food with her whenever they can. “I did not ask anything more from my cousin (the Pepeng Pasada driver). He gave me a once in a lifetime opportunity. It would be too much if I ask for additional food or money,” she narrates. “So I did everything I could to finish my studies on my own.”

“It was an everyday battle going to school.” She narrates that she really had a gruelling experience reporting to school every day while working as plastic wares vendor. “My work in selling plastic wares starts at four in the morning. At 6am, I ask permission from my boss to go to “I wanted to give up.” school. Then I have to brave the “The urge to give up never enormous traffic which I always really left me. I always had to encounter on my way to the school in face adjustments. I didn’t know Fairview.” what the future may bring. I lose determination easily, especially Cristine got really worn out in her when I don’t have a job and steady commute, and there were times that income. But I will never regret giving she could no longer understand the all my earnings to my family because lessons because of her exhaustion. they’re the ones who really need it,” Nonetheless, she did not let this she shares. She drew her strength hinder her in finishing the course and to fight from her family, her greatest seldom misses attending school. inspiration. “I will do anything for them”, Cristine proudly declares. She admits that she really had no idea about consumer electronics “It was fun at LEAD.” before. “It was really difficult if Cristine also shared that her you don’t have a background experience in the LEAD workshop in electronics, but I still went on was something worth remembering. because I really wanted to study, “I was shy at first. I was surprised finish, and find a stable job,” that my co-scholars were so Cristine shares. welcoming and kind.” To her, taking to different kinds of people “I eat hard-boiled egg for lunch.” was overwhelming. “The experience At times, Cristine’s food was not strengthened me and made me enough. All she would have for have a positive outlook in life. It lunch was a hard-boiled egg. Luckily was my first time to attend that kind

of workshop and I can say that I enjoyed it up to the last minute.” Cristine joyfully adds that she really loved the air-conditioned training hall where the workshop was conducted, because she seldom gets into air-conditioned rooms. She happily recounts her memories of the LEAD workshop where she shared her life’s most unforgettable experiences. For her, everything still seems surreal, from the moment she qualified for the Unlad sa Pasada programme to the moment she received her Consumer Electronics certificate. “I never really thought of having such an opportunity. As in never,” Cristine declares. She was at her happiest when she got the call that she passed the scholarship. When asked about her saddest moment, she answered, “When I saw my father weeping because he was already losing hope that our life would change”. “I was always laughed at because of my surname.” Challenges continued to surface in Cristine’s life as she struggled during her first weeks in her OJT at Panasonic. “I was ordered to clean the factory the whole week. They would yell at me whenever they see me standing and doing nothing.” She would be the laughing stock

PSFI Executive Director Edgar Veron-Cruz (far left) and Retail District Manager-South Luzon Christopher Alli (far right) join Cristine for a photo at the graduation ceremony held in Shell House.

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“Always call to God, and believe in yourself. Let’s refrain from doing unscrupulous acts so that positive things will come to us,” was Cristine’s advice to people who are also undergoing trials which she has learned to overcome in her life.

“ “ Cristine tests an electronic board while her mentor looks on.

My work in selling plastic wares starts at four in the morning. At 6am, I ask permission from my boss to go to school. Then I have to brave the enormous traffic which I always encounter on my way to the school in Fairview. -Cristine Jalimao

of her co-workers because of her surname Jalimao, which translates to “monster” in English. With luck on her side, Cristine learned the ropes in her training and did great in her tasks. She was also proud to say that she has already mastered a good number of techniques in Consumer Electronics.

Cristine now wishes to find a stable job that would sustain the needs of her family and send her younger siblings to school. “I don’t want them to be like me. I don’t want them to experience the hardships I faced”, says Cristine.

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Cristine couldn’t hold back her tears when asked about her parents. “I love them very much. I would do everything for them,” she declares. She was honest about being the black sheep of the family in her younger years. “I blamed them for our poor life,” she adds.

“Always believe that you can.” In spite of all the challenges Cristine was facing, she was still the one who encouraged her co-scholars to persevere and do well. One more remarkable trait of Cristine is that she never forgets to say thank you to every person who does her good, no matter how small or big the favour is.

From being a girl who was not sure of her future, Cristine transformed into a woman who is proud of her accomplishments and oozes with self-confidence. She is never ashamed of the fact that she was a street food vendor because that’s where she came from, that’s how she earned her living that allowed her to survive her day to day undertakings. “There were times that I ask myself if I would just be a street food vendor for all my life. It’s really hard. You keep on pushing your cart every minute of the day, rain or shine. Those were the times that you can’t help but doubt everything in life,” she narrates. “Thank you, Shell.” All her hard work paid off when she finished school and her OJT. “I was really elated when I graduated. It was even more exhilarating when I got my NC II certification from TESDA,” Cristine recounts. She’s also thankful to Shell for giving her an opportunity to change her life. “I’m really thankful that Shell helped me. If not, I would still be selling fish balls on the street. I would be stuck in living a poor life. I would not learn anything. I would not meet new friends and acquaintances who will inspire me to go through life,” she tearfully recounts. Cristine also expressed her gratitude to her co-scholars who shared food and money for her transportation while she was in school. Cristine, at present, works for Noordhoff Craniofacial Foundation Phils. Inc. Recently, she has purchased a small fishing boat to help her parents’ livelihood in the province. She is hoping to buy another boat to improve the livelihood of her family in Bicol. SWP


The tandem braves the rough roads...and wins

Shell retailers Allan and Angelica Abad-Santos share tips and insights on running a well-oiled business, and on living and enjoying a splendid family life. By Jun Jay G. Jimenez

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or 15 years now, the tandem of Allan and Angelica Abad-Santos makes beautiful music together in life and in business. Their union remains stronger, fiercely battling the raging waves of challenges that come their way and focused in realising their goals. Breaking grounds Back in 1997, the Abad-Santos family relocated to Angeles City from Manila to jumpstart their dream of operating a Shell service station. The business has been doing well until another opportunity was offered to them in 2003 by Pilipinas Shell Petroleum Corporation to operate Shell stations in Manila.

(Top photo) Allan and Angelica in a huddle with employees to discuss their performance. (Photo below) Angelica guides her staff on daily operations.

Always energised in growing their business, the tandem went on with their journey as Shell retailers and has been reaping the rewards of their shell world philippines i 19


hard work and dedication since then. They do not wither in difficult times. “Our business encounters different challenges on a daily basis.” And they know how to counter the tides. “The very competitive market we belong to requires us to be in-tune with our customers, competitors, employees, principal and market.” The path to success They believe that Shell is the best business partner and the years of strong partnership are proof of their formidable business relationship. “We always align ourselves with the direction that Shell is taking. At times, this may be difficult to heed because of preferences, but ultimately, alignment produces the desired results. Key to our success is our relationship with Shell and our staff. Shell’s support is crucial as it gives us edge over competition. We motivate our staff well, especially our frontlines, to connect with our customers well. Service and value drive our business, and these can only be delivered if we are aligned with the Shell business principles and standards and our employees perform well on site.” The tandem also shared key factors that made them achieve success in a competitive retailing arena, such as: • Align - We ensure that our key activities are aligned with Shell’s; • Transform - We changed our thinking and way of doing business. Efforts are focused on ensuring that objectives, strategies, and activities are in-sync with Shell’s; • Achieve - We drive the business hard to meet goals and objectives. If necessary, we adjust along the way; • Sustain - Keep doing the things that work and find new and novel ways to ensure success. These enabled us to become Gold Retailers in 2010 and 2011, and be recognised as the 2011 Health, Safety, Security and Environment (HSSE) Retailer of the Year for the East. They both agreed that their people are their partners in making their business successful. To motivate them to deliver their best on the job, Allan and Angelica reward good work 20 i shell world philippines

Allan and Angelica enjoying quality time with their children.

and serve as good example to their staff. “We try to be a good example to them. We show them that there is no compromise when it comes to our business principles and objectives. We reward good performance and see to it that we promote from within, and assign deserving personnel to key responsibilities in the service station. At all times, we want our staff to exhibit honesty and commitment.” The tandem knows the value of hard work and dedication to growing their business, but they also have a formula in enjoying a balanced life. “We believe that work should not deprive us from spending quality time with our family. We enjoy our breakfasts and dinners together. We help our children in their studies and guide them with their lives.” They shared that weekends with the family are sacred. “We regularly travel together and engage in sports and music.” Allan and Angelica are in unison in saying that everything that they do is for their family. “Our family inspires us.” Armed with 15 years of experience in fuel retailing, Allan and Angelica are like a fountain of wisdom on matters like operating a successful business venture. “Customer is King! The challenge is that the king is fickle-

minded, and there are many wooing the king!”. But the tandem was never unfazed by challenges and went on cooking up strategies for a winning venture. “We have to constantly mold and re-mold our strategy to win and re-win the heart of the king! To thrive in this business, we have to be better than competition in all aspects and make sure that the king knows this.” A winning moment Through the years, they triumphed over the odds. Pouring all passion and dedication to growing their business, Allan and Angelica bagged the 2012 HSSE Country Retailer of the Year – a testament to their commitment to delivering only the best for Shell and its customers. Working together, they withstood the tests of times and continuously nurture a harmonious business relationship with Shell. “Shell gave us the opportunity to operate an enterprise that is both rewarding and challenging. Shell has always been at the forefront of ensuring that the business remains profitable and robust and ensures that their business partners are provided with a framework that enables them to succeed in a very competitive environment.” SWP


ISSUE 2 2013 PEOPLE IN ENERGY

The Real Deal

A fascinating ride to winning a mega-deal

SHELL WORLD PHILIPPINES

Well-Oiled to Zoom Higher Shell Aviation Manila delivers impressive performance

Bringing Change through Positive Leadership Nurturing future leaders through youth training

ARE WE READY FOR THE FUTURE? Shell helps build visions of the future that will help shape a prosperous world in a sustainable fashion. shell world philippines i


ISSUE 2 2013

SHELL WORLD PHILIPPINES

MEET THE TEAM Editorial Advisor Roberto S. Kanapi Editor-in-Chief Ron F. Jabal Managing Editor Jun Jay G. Jimenez Copy Editor Maria Fatima Cruz Writers Yna Mari Isobel Alihan Josa Marie Salazar Contributors Maria Fatima Cruz Alyssa Mariz Ortega TO CONTACT THE SWP TEAM: Mailing Address Shell World Philippines 14/F Shell House 156 Valero St., Salcedo Village Makati City 1227 E-Mail shellworldphilippines@shell.com Website www.shell.com.ph/shellworldphilippines External Recognition

Shell World Philippines is published quarterly for the employees of Shell companies in the Philippines and for interested readers outside the business. Opinions expressed do not necessarily reflect the official views of any Shell company. The following expressions are inherent to Shell businesses in the Philippines: SciP (Shell companies in the Philippines), which encompasses its companies in the country; and Pilipinas Shell (Pilipinas Shell Petroleum Corporation). The specific names of other Shell companies will be duly mentioned in the article. Shell World Philippines is published by the Communications Department for the Shell companies in the Philippines (SciP). 2 i shell world philippines

6 ONLINE VERSION OF SHELL WORLD PHILIPPINES MAGAZINE Read the online version of Shell World Philippines magazine by typing the link into a web browser. Alternatively, use a smartphone with a QR reader app to scan this symbol. www.shell.com.ph/shellworldphilippines


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THE REAL DEAL

Commercial Fuels sealed a mega-deal with one of the biggest power generation companies in the country – a significant feat for any energy supplier.

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SHELL ARTS: 46 YEARS OF LEAVING MARKS FOR THE FUTURE Young Filipino artists nurture their artistic brilliance through the annual Shell arts competition.

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BRINGING CHANGE THROUGH POSITIVE LEADERSHIP Former Shell trainee is now a community leader who inspires the youth to work together to protect the environment.

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MADE FOR GREATER THINGS: THE STORY OF ANGELICA CANTOS, A SKIL SCHOLAR A journey of a single mother whose hope and courage made her provide a decent life to her family.

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WELL-OILED TO ZOOM HIGHER

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Shell Aviation Philippines is growing stronger and greater with another award for sterling performance and for delivering impressive business growth.

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ON SPOTLIGHT:

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ARE WE READY FOR THE FUTURE?

Shell helps build visions of the future that will help shape a prosperous world in a sustainable fashion. shell world philippines i 3


The Real Deal

Several energy companies fought for the prized spot of winning a mega-deal from power giant PSALM, but in the end, it was the strong and cohesive Shell Commercial Fuels team that sealed the deal. By Jun Jay G. Jimenez

PSALM Power Plant

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he challenge is overwhelming, but the rewards are fascinating. At the start of the journey, a handshake may seem far from reality, but when strategies, good planning and teamwork come into play, all efforts only lead to winning a mega-sized contract. This is the story of how Shell Commercial Philippines prevailed to win an irresistible deal with Power Sector Assets and Liabilities Management (PSALM) Corporation, a government-owned and controlled entity belonging to top five power generation companies in the country. Winning the nod of this power giant is what every potential energy supplier in the country is aggressively pursuing. 4 i shell world philippines

The contract is huge, and getting the contract is definitely a significant feat for any energy supplier. While it is a promising deal, it also requires tenacity, dedication and expertise to charm the giant. Competitors are outsmarting each other to clinch this mega-deal with PSALM. Fired up to surpass their business targets, the Shell Commercial Fuels explored all possibilities to make the landmark deal a dream come true. Today, it is a source of inspiration in winning more deals for a stronger Commercial Fuels (CF) business in the Philippines. Making the dream deal The CF team had gone through

challenges before they landed on signing this mega-deal with the power giant. To note, it is one single deal that strengthens Shell’s market share from 41% to 48%. What lies behind this remarkable success is an inspiring story of a team whose members exemplify Enterprise 1st mindset and excellence in executing strategies that translates into a winning proposition. PSALM is a client that any energy provider would definitely go after to seal a deal. It is one of the biggest players in the power sector and belongs to the top five entities with largest operating capacity in the country. The CF team knew that winning the account would not be a walk in the park, and sealing the


dream deal required more than just well-crafted strategies. The mad rush for the goldmine was inevitable. Several companies presented their best propositions to win the power giant’s nod. But what set Shell apart from its competitors was the composition of its customer value proposition (CVP). The combined expertise of different Shell departments yielded the best proposition that charmed PSALM. To get an inch closer to making the dream deal a reality, the CF team employed a synergistic approach in formulating strategies that eventually paved the way for its seamless execution. Building the deal team was the initial step for this victorious feat. Insights, viewpoints and business advice from relevant departments served as inputs to a well-crafted CVP. Thorough analysis of financial, taxation, market and pricing factors ensured the effectiveness of Shell’s proposition. Equally important was thorough appreciation of the nature of PSALM’s business and the drivers and constraints under which it worked. This deep understanding of PSALM helped the team devise an effective approach to meeting their requirements. Internal capabilities were assessed by consulting with various stakeholders on product specifications and availability, safe delivery of products, granting of credit line, and documentary

PSALM Malay Power Plant in Pililia, Rizal

requirements ranging from bid preparation to post qualification, including a thorough analysis of past bids and current market conditions. External factors were also assessed to determine how competition would tender its bid which led the CF team to devise and present a cutting edge CVP. “Pilipinas Shell has always been awarded a significant volume of our oil-based fuel requirements each year ever since our business partnership started in 2010 because they meet all our requirements and their offer is competitive,” said Rolando J. Medina, Contracts Management Department Manager of the National Power Corporation – PSALM Group. “We appreciate Shell’s service because they are very professional in addressing our concerns expeditiously and promptly provides incentive to PSALM for prompt payment,” he added. After going through the arduous journey, all the hard work rewarded the CF team with a winning proposition composed of the right ingredients to cook up an irresistible offer for the The PSALM team

power giant to seal a deal with Shell. “It is amazing how the team’s Enterprise First mindset gave them a holistic understanding of customer dynamics. This, together with Shell’s supply and distribution capability, resulted to a reasonable yet competitive bidding strategy that eventually won this huge deal,” said Commercial Fuels Marketing Manager Dan Kumar. Beyond winning The mega-deal would not have been possible without strong collaboration and teamwork. All efforts were put in to seize the opportunity of being PSALM’s preferred supplier for its energy requirements. Smile Gillegean, Commercial Fuels Finance Manager said, “Winning the PSALM account was a true testament of collaboration and teamwork between the business and support functions that proved to be a guaranteed recipe for success.” Despite all the challenges, winning the PSALM account is an opportunity to showcase the kind of products and services that Shell can provide to its customers. “Achieving this milestone truly reflects how our organisation has matured into driving the right behaviours and maximising value for the enterprise. Once again, our highly competent people proved why we are the preferred partners of our customers,” said Country Business Manager for Commercial Fuels Mao Vergel De Dios. The feat is something to be proud of and is definitely another feather in the cap of the CF Philippines team. But the team is not one to rest on its laurels. Getting the nod of power giant PSALM is an inspiration for them to move to greater heights. While the road to winning more deals seems promising and it is a big deal to win more deals, the CF team remains the real deal. SWP shell world philippines i 5


Philippine National Artist Arceli “Tita Chelo” Limcaco-Dans during the opening of the 46th Shell National Students Art Competition (NSAC) entitled Insignia: Leaving a Mark Today, Helping Shape Tomorrow. With her are Social Investment Manager Jackie Ampil, global Filipino artist Juvenal Sanso, PSPC Vice President for Communications Roberto Kanapi, SPEX Finance Director Jeng Pascual, and NSAC National Coordinator Sonia Tejada.

Shell Arts: 46 years of leaving marks for the future This year’s Shell National Students Art Competition inspired young visual artists from all over the country to leave their marks through artworks that mirror their insights toward shaping a better future. By Josa Marie Salazar

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orty six years ago, who would have thought that the first Shell National Students Arts Competition would become the forerunner of a tradition that would pave way to the discovery of national artists such as Benedicto “Bencab” Cabrera, Jose Joya, Federico Aguilar Alcuaz, and Ang Kiukok. Now, as more young artists aspire to win in the prestigious arts competition, it has transpired from being an unassuming search for a calendar’s visual material to a figurative portal that opens multiple doors of opportunity and improved craftsmanship. Anticipated by art masters, students, and enthusiasts, and supported by Shell companies in the Philippines (SciP), the Shell National Students Art Competition (NSAC) brings out the best among the Filipino youth by

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showcasing their talents and honing their artistry. “From its modest beginnings 46 years ago, NSAC is now an institution that ignites the careers of the country’s student artists, including those who are now hailed as national artists and notable luminaries in Philippine art today,” said Ayala Museum Senior Director Mariles Gustilo. Art for art’s sake In the 46th NSAC, participants were encouraged to use their artworks to express their own marks, showing the world their ‘personal insignia’. This is in line with this year’s theme, INSIGNIA: Leaving a Mark Today, Helping to Shape Tomorrow. Shell is in high hopes that these expressions of their selves through their chosen medium and subject would enable

the young artists to leave their own mark in the history of Philippine visual arts. A stepping stone for young artistic minds to become future art masters, NSAC continues to experience dynamism and vibrancy in the Philippine art scene because of the ever-increasing passion and dedication from these aspiring talents. Not only this, but new media such as digital art and the emergence of modern day techniques have made the competition more exciting. Being one of Shell’s foremost youth development programmes, NSAC seeks for artists to create, even as neophytes, their own recognisable mark that can stand the ever-varying current of changes in the visual arts arena. The competition celebrates


Bret Faustino Manalo with his “Sinag sa Dapithapon” Alvin Florentino with his “Leader in Disguise”

Alfredo Baluyot with his “In Loving Memories” David Ryan Viray with his “Protracted Risk”

Carlo De Laza and his “Floating Dream” sculpture

Catherine Salazar with her “Unfading Memory of Mine”

Myra Flor Labor with her “The Source of Self Image”

Weriel B. Mallari with his “Venus’ Hope for Hope”

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First place winner: According to Clint Rey Policarpio, he wants people to feel happiness and smile whenever they look at his watercolor painting “Basaan sa San Juan”.

First place winner: An advocate of art therapy for the youth, Katrina Noelle M. Gosiengfiao is all smiles with her “Bukas na Lata” winning sculpture.

the unique individual style of a new breed of young artists that will help define the future of Philippine art.

First place winner: Digital artist Kyle Amiel Balagtas encourages other artists to take criticisms constructively with his “Living in the World of Critics”.

First place winner: Jay Roque Marquez’paradox of winning the oil/acrylic category with an entry titled “Natalo Ako”.

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Varying significance, unified by one goal For first place winner in sculpture Katrina Noelle Gosiengfiao of the University of the Philippines – Diliman, art could be used to contribute to the society and to create social change. Katrina said that her entry entitled “Bukas na Lata” is inspired by Marxism and unveils the truth behind capitalism – the tin can and its contents of bodies of people crammed together represent societal issues such as exploitation of the human body, human trafficking, and even exploitation of the skills of Filipinos, especially abroad in the case of our Overseas Filipino Workers (OFWs). Katrina’s upbringing – her mother working under human relations and her father, an OFW – was her inspiration for her masterpiece. A true-blue “Iskolar ng Bayan”, Katrina believes that her role in social change does not end in revealing and expressing that there are problems such as exploitation. “I want to share the concept for us


Finalists of the 46th Shell National Students Art Competition with Shell Vice President for Communications Roberto Kanapi (in gray suit) Shell Vice President for Communications Roberto Kanapi (far right) and Social Investment Manager Jacqueline Ampil (far left) accompany Policarpio as world-renowned artist Juvenal Sanso hands him the medal for winning in the watercolour category.

to think about the possible solutions that we could think of. I want to somehow present new ideas and open new channels for the minds of the people,” she explained. Just as how she achieved success in the 46th NSAC, Katrina wants other students to take a brave step and grab the opportunity that Shell is giving to young artists. “Two things, first you really have to find the message that you want to impart; second is the quote ‘your availability is more important than your ability.’ If you are strong-willed and believes in your message, you will reach greater heights,” she said as a tip to future NSAC participants. In his winning entry “Living in the World of Critics”, digital fine arts first placer Kyle Amiel Balagtas of Technological University of the Philippines (TUP) aims to inspire others not to give up on their visual arts dream. According to him, being an artist may be a long and difficult journey, but in the end, it will be all worth it. “You should not take

all criticisms negatively. Instead, take them as a positive challenge,” he said. Kyle shared that he too received several criticisms for his artworks, but instead of giving up and pursuing other interests, he challenged his own skills and tried to improve by taking these criticisms constructively.“ Don’t be afraid to compete. Don’t imitate. Believe in yourself.” He said that joining competitions is not all about winning, but also the experience, insights, and skills that a person gains in going through the process. For Alfredo Baluyot, second place winner in the oil/acrylic category, art could be used to remind people of things that society seems to have forgotten. His painting entitled “In Loving Memories” was dedicated to the victims of the Maguindanao Massacre, serving as a reminder that such tragedy happened and need not be forgotten. “Ang ginawa ko ay yung pag-alala sa mga taong hindi naman dapat namatay (The purpose of my work is to make people remember those who died in vain.)”

said Alfred. Oil/acrylic category’s champion Jay Roque Marquez in his art work “Natalo Ako”, said that he too agrees that art could be used to express yourself as well as communicate with others. “Ang art kasi, hindi lang para sa akin – para sa lahat (Art is not just for myself – it’s for everyone),” he affirmed. The society will see different meanings in these masterpieces. But for these artworks to materialise, artists need to set underlying meaning that will inspire and fuel their desire to create. There may be varying significance for these student artists, but one thing is for sure, their artworks will be the immortalised representations of themselves: it could be in the form of their sorrow and fear or their ideals and dreams. For some, it could be their message to other people or the advocacy that they are fighting for. These differences in representations were unified by NSAC’s goal to be an avenue for the participants to express their own indelible marks through their distinct and one-of-a-kind works of art. SWP shell world philippines i 9


Bringing change through positive leadership An inspiring journey of a Shell trainee who evolved to become a strong environment warrior and a positive influence to the youths in his community. By Alyssa Mariz R. Ortega

PSPC’s leadership training, thinking that it was a good opportunity for selfdevelopment, especially since it was not offered in their school. “I had a spark of interest for leadership during my first training in 1995. The powerful and motivating speakers made me realise the importance of leadership capability formation at an early age,” Ramil shared. This training had opened doors for him to further develop his leadership skills. He continued to attend the succeeding trainings on leadership which were conducted in 1998 and 1999.

Ramil receiving a plaque and certificate for his participation in the workshop

Ramil takes his environmental preservation advocacy to Taiwan

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he once active youth participant in various leadership training of Pilipinas Shell Petroleum Corporation (PSPC) returns the favour through sharing what he learned and utilising what he gained from his trainings seventeen years ago. Serving as a barangay councilor in Barangay San Isidro, Batangas City and a Scout Executive in the Boy Scout of the Philippines (BSP) – Batangas City, Ramil Borbon continuously works closely with PSPC in bringing positive change and implementing sustainable development programmes for the betterment of his community.

Age doesn’t matter: Ramil was elected as one of the barangay councilors despite being the youngest among the candidates 10 i shell world philippines

A SPark for leadership At a young age of 15, Ramil’s attention was caught by a simple invitation for leadership trainees posted on their barangay’s bulletin board. Without a second thought, he decided to join

Ripe for Leadership Attending leadership trainings unveiled Ramil’s potential and groomed him to become a leader in his own right. His newfound confidence and persistent determination caught the attention of different organisations, in which they made Ramil a leader and officer in different fields. . He first demonstrated his leadership capabilities when he was assigned as barangay coordinator for TALIM (Tabangao, Ambulong, San Isidro, Libjo, and Malitam) Youth, an organisation of youths from the Refinery’s fence-line communities. The experience prepared him to tackle challenges when he became the president of their student government in college for two years. These good leadership credentials and background gave him a smooth transition from holding positions during undergraduate years to engaging with public service. He became qualified to be the Field Scout Executive of


Ramil with the Representatives of Asia Pacific Regional Workshop on Environment Education in Scouting

Boy Scouts of the Philippines – (BSP) Batangas City in 2004. Five years after, he was promoted to become the head of council, a position which he holds up to the present. In his post, Ramil incorporates a different and modern approach in his leadership to reach out to the new generation. In 2010, he was elected as barangay councilor in Barangay San Isidro. Despite being the youngest candidate, he ranked second in terms of number of votes. “I think my leadership background gave me an edge over other contenders. The community sees me as competent and qualified for the position,” he said. A Partnership for the Environment Being a member of the World Scout Environment Programme, BSP is expected to focus on spearheading different environmental programmes that educate scouts on the importance and the different ways of environment preservation. Shell, on the other hand, is committed to continuously look for ways to reduce the environmental impacts of its operations, products, and services. This common denominator between the two organisations brought

them together as partners for the Mangrove Planting in Tabangao River, Tabangao Aplaya, an annual activity sponsored by PSPC and managed through its foundation, the Pilipinas Shell Foundation, Inc. (PSFI). It is complemented with the Mangrove Reforestation Awareness Talk that aimed to cascade the importance and benefits of mangrove planting for the environment — such as protecting coastal areas from erosion and providing nurseries for offshore fisheries. Their three-year partnership started when Ramil coordinated with PSFI after seeing the alignment and connection of the activity to BSP’s initiatives. Aside from molding young environmental stewards, the 3rd Asia Pacific Regional Workshop on Environment Education in Scouting recognised PSFI and BSP’s activities as one of the best practices on environment conservation, preservation, and protection. The workshop was held in Kaohsiung, Taiwan last June 2013, and it proved the partnership’s tangible impact in improving communities. Ramil gladly shared that his experience in environmental conservation was one of the reasons

why he was chosen as representative of the Philippines among the 116 councils. “I felt proud and privileged to showcase the best environmental programmes in our country,” he said. Other BSP projects he presented were Tingga Falls Rehabilitation, Centennial Tree Preservation, and Tree Planting and Parenting. For him, there was no better way of wrapping up the experience than participants admiring and appreciating the sustainability of the projects he presented, including the interest and willingness of other organisations to partner with BSP. A message for TALIM youths Ramil considers TALIM communities lucky as there is Shell to guide and support them through various social and enviroment projects and programmes. He encourages the youth to seize opportunities to take part in initiatives that can hone their skills and bring out their potential. According to Ramil, the learning and experience can help in preparing the youth in tackling the challenges of the future, while at the same time developing their abilities and potentials that bring out their inner “Spark” that will make them stand out. SWP shell world philippines i 11


Made for Greater Things: The story of Angelica Cantos, a SKIL scholar I

t was in August 2008 when Pilipinas Shell Foundation, Inc. (PSFI), Shell companies in the Philippines’ (SciP) social investment arm, launched the Food and Beverage Servicing (FBS) course under the Sanayan sa Kakayahang Industriyal (SKIL) programme in Batangas, Philippines. Together with the Lyceum of the Philippines University – Batangas (LPU) and Jollibee Foods Corporation, out-of-school youth from Batangas City were awarded with scholarship grants for the said course.

SKIL is fun and rewarding Angelica Cantos is part of the first batch of SKIL’s FBS graduates and is currently working in Jollibee SM Batangas City under the Generation One Agency. From being an unemployed, single mother at the age of 20 to holding different positions in a famous fast-food chain, Angelica has definitely come a long way. She shares her inspiring story on how PSFI, Jollibee and LPU changed her life. Angelica is a hardworking, single mother to a two-year-old boy. She comes from a poor family in Barangay Ambulong, Batangas City. From the very beginning, Angelica has always had a love for learning. But the difficult times had forced Angelica to stop high school and devote her able hands to help put food on the table. But blessings do come to those who deserved them. Just as Angelica had just quit the meager salary of a pharmacy saleslady and was preparing for yet another job interview, she received the news of SKIL’s new course offering on Food and Beverage Servicing. Knowing that 12 i shell world philippines


A single mother’s tale of hope and courage in supporting her family through the employment she acquired by undergoing Food and Beverage Servicing training offered by Pilipinas Shell Foundation, Inc., the social investment arm of Shell companies in the Philippines. By Maria Fatima Cruz

I learned a lot as a SKIL scholar. Not only did they teach us how to cook different dishes, baking, skirting techniques and other practical skills, they also taught us the values of respect, diligence and being a good team player.

- Angelica Cantos

PSFI opens good education and work opportunities, she immediately applied to be a SKIL scholar. Not long after, she passed the rigorous screening process and joined the 12 scholars of the FBS course’s pioneer batch. Loving Jollibee Angelica became certified in all of the stations in Jollibee. From the beginning, she was very motivated to excel in school and at work. “I learned a lot as a SKIL scholar. Not only did they teach us how to cook different dishes, baking, skirting techniques and other practical skills, they also taught us the values of respect, diligence and being a good team player.” Sure enough, after her graduation, Angelica was offered to work for Jollibee. After two years, Angelica is still happy and passionate about her

work. “SKIL has changed the way I look at my life, especially at the future that I can give my two-year-old son. I used to believe that not finishing high school spells the end of a better life. But the opportunities SKIL has opened for us proved to me that I was wrong.” Five years from now, Angelica sees herself working abroad. “I am really working hard to help my family even more. The SKIL programme has offered doors to countless opportunities. It is up to us now to explore where they lead to, but for sure, we are already well-equipped to overcome any hurdles along our way up.” Angelica is thankful for the endless number of blessings she has received. “Thank you to PSFI, Jollibee and LPU for helping us achieve our dreams, and our dreams for our families.” SWP

Source: www.jollibee.com.ph shell world philippines i 13


Are we ready for the future?

What would the world look like in 2100? Shell helps build visions of the future that will help us shape a prosperous world in a sustainable fashion. By Maria Fatima Cruz

C

uriosity and innovation have always been two of the primary objects of humanity’s perseverance and passion. It is not hard to imagine cultures melding through state-of-the-art transportation systems connecting countries and continents, skyscrapers touching clouds, and energy-efficient cars blazing the roads—or even the skies. While there is no doubt that our ingenuity will take us to whatever heights we imagined for our future world, the question remains: “Are we ready for it? Are our scarce resources ready for it? Would we have enough energy to fuel our aspirations?” In our fast-paced world, dallying on these questions is unaffordable especially when opportunities for new growth and advancement present

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“Our goal is not to predict the future but to enable policymakers to make richer and better decisions involving the future, as a result of having deeper grasp of key drivers and key uncertainties.” -Jeremy Bentham, Head of Scenarios, Strategy and Business Development, Royal Dutch Shell


Shell companies in the Philippines recently hosted the Shell New Lens Scenarios Forum in Manila which gathered over 200 participants and stakeholders from the government private sector, media, academe, and non-government organizations. The multi-sectoral dialogue on energy shared insights on two possible scenarios and presented an in-depth analysis of how economic, social and political forces might play out in the 21st century. In photo are (from left) Philippine Star Columnist Cito Beltran, Former Ambassador Extraordinary and Plenipotentiary to the United Kingdom of Great Britain Cesar Bautista, Presidential Assistant for Climate Change Elisea Gozun, Shell Strategy and Scenarios Team Chief Political Analyst Dr Cho-Oon Khong, Shell Companies in the Philippines Country Chairman Edgar Chua, Executive Director of the Clean Air Initiative for Asian Cities (CAI-Asia) Center in Manila Sophie Punte, and Philippine Star Columnist Boo Chanco.

leader in power and energy, to help build visions of the energy future by creating stories on how economic, political and social forces might play out in the 21st century. These visions of the future came to be known as Shell Scenarios, an academic approach that was established in the 1970s that provide lenses that help see future prospects more clearly, make richer judgments and be more sensitive to uncertainties. themselves at our doorstep. We can, however, imagine scenarios on how the future of energy would look like that will help us determine the best decisions that will lead us to a future that is both sustainable and prosperous. a world in transition Living in an era of globalisation and volatile transitions means that there is an increasing interconnectedness between nations, businesses and people. It is an ever more progressive world, where even individual decisions can greatly impact the competitive global arena. Unlocking new sources of energy to continue fueling this prosperity become the top priority of governments and nations. This growing concern for energy security prompted Shell, a global

In 1973, Shell was not shocked when a major oil crisis hit the global economy. The Yom Kippur War broke out in October of that year; the West’s support for Israel angered the oil-rich Arab states triggering an oil-embargo. Fuel shortages sparked a global recession and a massive stock market crash. The world reeled. But Shell’s decision makers were already prepared for the worst because they had already imagined it through the foresight provided them by the Shell Scenarios. Further scenario planning prepared Shell for successive global shifts like the subsequent oil shock in 1979. While the Scenarios were never absolute predictions or forecasts, they helped the company to anticipate, adapt and respond to challenges like the rise of environmental concerns linked to CO2 in the 1990s and to

explore the dynamics of recession and recovery in the 2000s. The success of Shell Scenarios starting in 1973 spread far and wide. Not only did the approach came to be used in other Shell operating companies in Europe and Asia, but it was also presented to the then United Kingdom Prime Minister Edward Heath and the U.S. State Department. In the later decades, Shell Scenarios will be followed with a similar interest by the wider world, becoming a brand in its own right. The 21st century poses new challenges in a world shaken by fresh economic and political turmoil. The world’s population is booming and demand for sustainable energy, water, land and food is growing—fuelling tensions over scarce resources. These new challenges that confront us drove the Shell Scenarios Team to research and develop modern ‘lenses’ that provide insights to the likely trajectory of current trends into the future. Dubbed Shell New Lens Scenarios, the lenses zoom in on specific details and then zoom out to a broader panorama—shedding clarity into possible future outcomes. The shifting perspectives On June 2013, Shell presented New Lens Scenarios to the Philippines, shell world philippines i 15


led by Dr Cho-Oon Khong, Shell International’s Chief Political Analyst in the Global Business Environment Team. He presented two scenarios called Mountains and Oceans that will help define the policies, environmental management, and energy landscapes that will be prevalent in year 2100. At the heart of the Mountains and Oceans scenarios is the understanding that the fundamental challenge of a prosperous world is in finding new ways to meet humanity’s rising aspirations in a sustainable fashion. Indeed, we will seek the best ways to respond to this challenge, but our actions will be heavily influenced by our beliefs and values. As Dr Khong said, “We cannot simply carry on consuming energy in the way that we have done for a long 16 i shell world philippines

time because our behavior have major impacts on energy supply, energy demand and most importantly, climate change.” In the Mountains scenario, Shell sees a strong role for government and the introduction of firm and far-reaching policy measures, developing more compact cities, transforming the global transport network, and paving the way to unlock more natural gas resources. New policies unlock plentiful natural gas resources – making it the largest global energy source by the 2030s – and accelerate carbon capture and storage technology, to support a cleaner energy system. In the Oceans scenarios, it describes a more prosperous and volatile world where energy demand surges due to strong economic growth; market policies will shape the energy system, with solar

energy becoming the largest energy source in the 2070s. Dr Cho emphasised that a balance between the two scenarios is ideal. But whether there be a balance, or one scenario will override the other will depend largely on us, our ideals and how we choose to follow the way to the Mountains or to the Oceans or to a balance of both in our dealings with the realities and issues of the present. Energy is Opportunity The United Nations said, “Energy is opportunity. It transforms lives. Economies. The planet.” A view from the Mountain is different from an Ocean vista. Although climate change, overpopulation and energy poverty remain pressing problems, the scenarios presented


The Shell New Lens Scenarios: Mountains or Oceans?

Energy is opportunity. It transforms lives. Economies. The planet.

-The United Nations

by Shell can help governments, businesses and people from all over the world make better decisions based from the different outlooks presented in New Lens Scenarios’ Mountains and Oceans. At present, we already see the shifting perspectives at play. The World Bank said about 1.2 billion people—equivalent to the population of India—still live without access to electricity, while 2.8 billion people still rely on wood, crop waste, dung, and other biomass to cook and heat their homes. Nations are beginning to understand that efforts for economic development will be futile if widespread energy poverty will not be addressed. Multinational companies and international organisations are realising the need to abandon fossil

fuels and explore renewable and cleaner sources of energy like solar power and natural gas. Nations are realising that to be economic powerhouses entail following the cleaner energy pathway for their citizens to not only benefit from greater market competitiveness, but also enjoy cleaner air and better health.

The answer to whether or not we are ready for the future depends on how much we are willing to believe that energy is opportunity. A prosperous world means more innovations and sharing of knowledge take place that can either make or break a sustainable energy future. But with the strategic approaches offered by Shell New Lens Scenarios, our nations are better guided on how best to act on their agenda to provide sustainable energy for all.

What might lie ahead 50 years from now… or even in 2100? We consider two possible scenarios of the future, taking a number of pressing global trends and issues and using them as “lenses” through which to view the world. The scenarios provide a detailed analysis of current trends and their likely trajectory into the future. They dive into the implications for the pace of global economic development, the types of energy we use to power our lives and the growth in greenhouse gas emissions. The scenarios also highlight areas of public policy likely to have the greatest influence on the development of cleaner fuels, improvements in energy efficiency and on moderating greenhouse gas emissions.

Mountains The first scenario, labelled “mountains”, sees a strong role for government and the introduction of firm and far-reaching policy measures. These help to develop more compact cities and transform the global transport network. New policies unlock plentiful natural gas resources – making it the largest global energy source by the 2030s – and accelerate carbon capture and storage technology, that support a cleaner energy system.

Oceans The second scenario, which we call “oceans”, describes a more prosperous and volatile world. Energy demand surges due to strong economic growth. Power is more widely distributed and governments take longer to agree on major decisions. Market forces rather than policies shape the energy system: oil and coal remain part of the energy mix but renewable energy also grows. By the 2070s, solar becomes the world’s largest energy source. SWP shell world philippines i 17


Well-oiled to zoom higher

Shell Aviation in the Philippines is growing stronger and greater with another award for sterling operational performance and for delivering impressive business growth. The team believes that by constantly shunning complacency and being focused on their goals would sustain their growth in the coming years. By Jun Jay G. Jimenez

“W

ell done, team!”, Shell Aviation Regional Operations Manager for Asia Jason Sam congratulated the Shell Aviation Manila Team for once again winning a ‘Goal Zero Double Platinum Award’ for the year 2012 in the Shell Global Aviation Goal Zero Health, Safety, Security, and Environment (HSSE) awarding ceremony. Operations Manager Aviation Philippines Walter Raagas received the award on behalf of the team. The collective effort of Shell Aviation Philippines team brought the business to a higher ground, with outstanding

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operational performance and better delivery of business targets. “The team was able to achieve the second Goal Zero Double Platinum Award due to the contributions of each member of the team from the manager to supervisors, to operators and even down to our contractor staffs,” said Walter. After last year’s win, the team focused their efforts on 2013’s criteria, a proactive HSSE thinking with a top HSSE performance targeted towards ‘target zero’. “This is testament to our focus & efforts in continuing our journey to Goal Zero and we will celebrate the achievement,” said Sam.

Shell Aviation lorries ready for another busy day of refueling commercial planes.


To better deal with the changes, the team was given the opportunity to assess and determine what they are capable to deliver. “With the strong support from Regional Operations Manager and colleagues from Business Development as well as from our Sales Team, we were given the opportunity to assess the flights and volumes that we will be taking in prior to any confirmation of tender to the customers. All of the members of my team were also able to adapt with the changes in shift schedules to be able to accommodate the new volumes and still comply with the maximum allowable working hours.”

(Top photo) The Shell Aviation team is united in delivering excellent performance. (Photo right) Team members regularly conduct meetings to tackle operational matters.

Asked for strategies employed that made his team surpass the HSSE targets, Walter underscored the importance of open communication that made each member of the team understand their respective accountabilities. “Having an open communication within the team, giving them opportunity to take ownership of tasks to ensure Goal Zero Programme targets are met, highlighting their achievements and rewarding them accordingly were applied to sustain our goal in achieving this milestone in HSSE.” While the team remains committed to growing the business, they strive harder to surpass all the challenges that come their way. Each member of the team is encouraged to give suggestions which contribute in boosting the morale of the team and motivates them to deliver their best on the job. “Being able to share the pride to my team of being part of top performing airport sites globally has sustained their motivation to strive for growth and improvements on how we do our into-plane operation at Manila Airport.” Being the only remaining operating unit in Asia which is primarily composed of regular staff doing into-plane (ITP)

operation for customers, sustaining good performance in HSSE and in Offer-to-Cash (OtC), including cost management aspect of operations is a bigger challenge. “We were faced with the aim to support growth in sales volume at Manila Airport using the current manpower and assets to serve old and potential new customers without sacrificing our HSSE performance, OtC Key Performance Indicators (KPIs) and cost management,” shared Walter. In second quarter of 2013, the Shell Aviation Manila Team achieved business volume growth, which has increased their margins by 8% compared with the same period last year. Clark and Manila airports increased volumes by 200% and 10% respectively. While the targets may be daunting, the working relationship within the team is doing wonders in motivating members to do better. “Giving focus on issues and suggestions raised by my team members has allowed me to look for improvements beyond my own perspective. Thus, implementing said improvements to me became easy since my team felt that they were part of making the said changes.”

Bagging numerous awards, Shell Aviation remains focused on local strength backed up by global support. Through prioritising skills training and professionalism among its staff, it is recognised with excellence in the aviation and airport industry. Shell is one of the few energy companies with research and development facilities dedicated to the aviation sector. The road ahead for Shell Aviation Philippines is shining brighter with the team’s strong work ethic, commitment and desire to strengthen the business. These milestones are inspiration for the team to aim higher and make their performance as sterling as ever. They see each day of operations as opportunity to delight customers with better service in a safe operating environment. “The team has looked at this milestone in HSSE as just part of our continued journey to Goal Zero. We will continuously look for improvements on how we do our operations safely and right the first time. Being complacent is one situation which we as a team do not want to be in. Having a chronic unease mindset is what we will strive to have to ensure that we will be getting the best reward which is to go home safely to our own families,” declared Walter. Inspired, determined and ready to face bigger challenges, the team is well-oiled to harvest more business wins for the Shell Aviation to soar higher. SWP

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Shell World Philippines 2013