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ISSUE 4 2011


Innovation in Application A new app for iPads shows Shell’s innovative projects to produce cleaner energy The Journey to 50: A Visual Arts Spectacle Celebrating the artistic brilliance of young Filipino visual artists


A Decade of Powering a Nation The Malampaya Deep Water Gas-to-Power project heralded the birth of the natural gas industry in the Philippines, reducing the country’s dependence on imported fuel through a reliable supply of clean and indigenous fuel for power generation.

Malampaya 10th Anniversary Special Issue


welcome Dear SWP Readers, In 1989, we began our search for natural gas off the waters of Palawan. Borne out of selfless dedication and investment of time, hard work, and expertise of many men and women, the Malampaya Deep Water Gas-to-Power Project began commercial operations in 2001. This year, we mark another historic milestone as Malampaya celebrates a decade of powering the nation. Malampaya now provides 40 to 50% of Luzon’s power generation needs from clean natural gas and earns substantial revenues for the government. It has reduced our country’s oil imports by about 30%, thereby providing the country with foreign exchange savings. And since natural gas is an abundant resource, notwithstanding the fact that it is the cleanest burning fossil fuel there is, millions of Filipinos will reap the benefits of Malampaya for generations to come. We will continue to take corporate responsibility beyond our operations and into many communities in Palawan, Batangas, Mindoro and in other areas in the country. Through successful social development projects, made possible by the unwavering commitment and dedication of our people in the Malampaya Foundation, Inc. and Pilipinas Shell Foundation, Inc., the lives of thousands of Filipinos have been transformed, and will continue to be uplifted through the years. To the men and women who built Malampaya, your courage, ingenuity and resilience are testament to the triumph of the human spirit to overcome even the greatest of odds. To every single member of the team who continue to give their vital contributions of time, talent, and hard work to this continuing effort, I am proud to be in this journey with all of you. As we celebrate Malampaya’s 10th Anniversary, we look back and reflect on all that it took to get us to this day with both pride and humility. As we forge ahead towards Malampaya Phase 2 and 3 and even beyond, let us do so with the same vigilance, dedication and singleness of purpose that have made all of our achievements possible. Let us continue to power our future together!

Kayang-Kaya Kung Sama-Sama! (Together We Can!)


Managing Director Shell Philippines Exploration, B.V.

ISSUE 4 2011

SHELL WORLD PHILIPPINES Meet the team Editorial Advisors Roberto S. Kanapi Mylene M. Santos


Sankie G. Simbulan

Managing Editor Jun Jay G. Jimenez

Copy Editor Fatima Cruz


Fatima Cruz Jocelyn Diana-Diga Jun Jay G. Jimenez


Grace Cosue Frandy Martir Angela Rebueno Edwin Reyes To contact the SWP Team:

Mailing Address

Shell World Philippines 14/F Shell House 156 Valero St., Salcedo Village Makati City 1227



External Recognition

Shell World Philippines is published quarterly for the employees of Shell companies in the Philippines and for interested readers outside the business. Opinions expressed do not necessarily reflect the official views of any Shell company. The following expressions are inherent to Shell businesses in the Philippines: SciP (Shell companies in the Philippines), which encompasses its companies in the country; and Pilipinas Shell (Pilipinas Shell Petroleum Corporation). The specific names of other Shell companies will be duly mentioned in the article. Shell World Philippines is published by the Communications Department for the Shell companies in the Philippines (SciP).


ONLINE VERSION OF SHELL WORLD PHILIPPINES MAGAZINE Read the online version of Shell World Philippines magazine by typing the link into a web browser. Alternatively, use a Quick Response (QR) reader app to scan the QR code symbol.

   

contents 14


Talent Show


Shell takes a bold approach in making sure that it has the right people with the right skills in the right places at the right time to transform Shell’s ability to address the world’s energy challenge.


Innovation in Application

A new app for iPads called Inside Energy allows the public to take a look at innovative Shell projects that are working to produce cleaner energy supplies and better, more efficient products.


News in Brief

A mix of stories about the various business and social development activities of Shell companies in the Philippines that support the country’s quest for progress.




The Customer 1st Journey

Customer Service Centre Manila celebrates its successful journey to understanding, embracing and executing world-class customer service.


The Journey to 50: A Visual Arts Spectacle

Philippine art shines brighter with Shell’s unwavering support to young Filipino artists in exploring their artistic abilities through its annual arts competition.



The Malampaya Deep Water Gas-to-Power project, the largest and most significant industrial investment in Philippine economic history, provides Luzon with substantial cleaner-burning energy for its power generation needs. 


Talent show Managing its workforce on a global basis is transforming Shell’s ability to address the world’s energy challenge.


ith the global energy challenge demanding the development of all energy resources, wherever in the world they might be, energy companies are facing a challenge of their own: making sure they have the right people with the right skills in the right places at the right time. Shell is taking a particularly bold approach to making sure it gets this right, directly linking how it manages its 93,000-strong global workforce with what it wants the business to achieve. Hugh Mitchell, Chief Human Resources and Corporate Officer, gave one of the main speeches at June’s Economist Talent Management Summit in London. He was keen to share Shell’s experience of managing its workforce in a way that will help the company rise to what he describes as “the considerable challenge to recruit, develop and deploy the technical and other expertise we need to develop energy resources across the whole energy spectrum”. Hugh uses the example of work Shell is doing in China to show why its global approach is needed, and how it’s working in practice. “We are helping our Chinese partners develop the technology to significantly increase domestic gas production, contributing to the country’s ambition to increase the role gas plays in its energy mix,” he explains. “This represents a great business opportunity - but we will need to recruit and train large numbers of skilled workers... and that’s a major challenge for our HR function.”


geographical footprint will change over time. We then assess the demographic profile of our employees against these changing requirements and recruit selectively, choosing the markets, skills and schools we want to target on the basis of both global and local need.”

Hugh Mitchell, Chief HR and Corporate Officer

Targeting talent As the HR function is designed to manage people across more than 90 countries, it was able to get to work quickly on a solution. Talent managers working with local business leaders in China arranged for local employees to be sent overseas on short-term, hands-on assignments to extend their knowledge. Skilled people were also recruited elsewhere, including Chinese nationals abroad who were encouraged to come and work for Shell in China. And existing Shell employees with the right skills have been relocated. The fact that many of the world’s growth markets are now in countries like China, where energy companies have not traditionally had a strong presence, reinforces the value of Shell’s global approach, as Hugh explains. “We can assess which of our businesses will grow, which will decline and how our

Strengthening skills Taking a similar global and long-term overview of skills needs has led to training developments too, including the creation of specialist academies. Being able to manage huge, complex projects in challenging environments is one of Shell’s main sources of competitive advantage, for example, but with so much activity - over 20 major projects are due to start production between 2011 and 2014 - there is the potential for a lack of coherence. As a result, the Shell Project Academy was set up in 2005 to develop first-class project managers. The critical deal-making skills that underpin major projects have been addressed in the same way, with a Commercial Academy to teach negotiation and relationship management skills. “With many Shell employees working on deals, whether as deal leaders, lawyers or finance staff, the Commercial Academy has helped to boost our Mergers and Acquisitions expertise,” Hugh says. “A great example is our agreement to form a joint venture in Brazil with Cosan, the country’s biggest producer of

biofuels.” Named Raízen, the venture began operating successfully in June 2011 and will also distribute fuels through a network of 4,500 Shellbranded service stations. Testing times This move into biofuels highlights Shell’s focus on sustainable development - and the resulting need to develop what are often entirely new skills. In response, Shell has launched programmes like the sustainable development master class, covering stakeholder engagement and ecosystem preservation, as well as specific training projects for people working in areas of acute social and environmental sensitivity. Making sure Shell’s people strategy is fit for purpose is an ongoing challenge: one of the biggest tests of the approach - as well as one of the biggest opportunities for learning - is now underway at the Prelude gas field in Australia. Here, preparations have already started to recruit and train the teams that will operate the world’s first Floating Liquefied Natural Gas plant - a full five years before it is due to come online. (Source: Shelley Hoppe, Shell World UK)

The Economist Talent Management Summit Organised by the conference arm of The Economist magazine, this brings together around 150 influential thinkers and HR and board directors from around the world to hear about the latest thinking and best practice in workforce management. This year, speakers from Shell, GE, Walmart, Diageo, TATA, NASA and other leading global companies described their experiences of using the talent in their organisations to support business strategy and growth.


A new Shell app for iPads will give us all a glimpse



new app for iPads called INSIDE ENERGY was launched at the end of October 2011. It takes a look at a few innovative Shell projects that are working to produce cleaner energy supplies and better, more efficient products. Everyone at Shell contributes in one way or another to these initiatives, so this is a great way for all to see the bigger picture and to share an insight into what we do with people outside the company. 6 SHELL WORLD PHILIPPINES

The app is an innovation in itself, using the interactive and multimedia capabilities of the iPad to allow for a more creative demonstration of the projects. For example, users can take a journey 2,450 metres under the sea to explore what happens underneath Perdido, one of Shell’s most challenging deep-water operations in the Gulf of Mexico. “The app allows you to go deep into the sea around the platform,” says Marianne Boersman, who was

involved in its development. “There are ‘hotspots’ at different depths where you can click on things and find out what’s going on there. Cameras at different depths monitor the equipment to make sure it is all working - but they also pick up footage of wildlife that you don’t see very often, such as sharks and large squid. It is all available to watch on there.” Another story on the app takes us through the Envirofit cooking system,

INSIDE ENERGY Innovation App INSIDE ENERGY explores the role innovation plays in producing energy to power and sustain our lives. Discover new ways of finding energy, learn about advances in technology, and meet the people involved in making it happen. New stories and interactive features will be added regularly. This Shell app opens a window onto the creative ways energy can be produced, and used. Find out, for example, how we produce natural gas and oil thousands of metres below the ocean’s surface as you swipe down from a 3D platform into the murky depths below. Use our interactive collage to learn more about the processes that go into making everyday items, from pillows to plastic bottles. See inside the stove that is helping millions of the world’s poorest to breathe cleaner air, and meet some of the people whose lives have improved. Videos, animations and photo galleries help to bring all our stories alive as we take you inside energy. developed with funds supplied by the Shell Foundation, which is being rolled out in third world countries where people cook on open fires. The stoves produce fewer emissions than open fires and help to prevent illnesses caused by breathing in smoky air. “There are images of the cook stoves and a video about them on the app, but we’ve also created what we call an ‘exploded model’, which allows you to take all the different elements

in the stove apart and get a better idea of what happens inside it,” explains Marianne. More interactive, animated graphics are used to show how Shell produces bioethanol from sugarcane. “Again, you can click on different hotspots that give you more information about what’s going on in that particular step,” says Marianne. The entire process is mapped out from the field, to the mill, to how it’s stored.

Download the Shell INSIDE ENERGY app for iPad to explore interactive stories on innovation. The app is currently available for iPads. innovation/inside_energy/

The app is an ever-evolving piece of technology – a second version is already in development for 2012. In the meantime, the current app is available to download now. SWP


news in brief Starlite Ferries signs up Shell Marine Products as exclusive supplier Starlite Ferries, Inc. (SFI), a passenger and cargo shipping line servicing the Batangas-Calapan/Roxas-Caticlan route, signed an exclusive supply deal with the Shell Marine Products (SMP) for its lubricant requirements. The longstanding partnership between Shell and SFI started in 1995. “SFI recognises the good track record of Shell in providing quality products and its excellence in technical support,” said SFI President Francis Cusi. He praised Shell for being a reliable and consistent business partner, and for continuously improving its service.

“Superior customer support is what gives Shell the edge over its competitors. Our business relationship with Shell only gets better each year. As our company expands in the future, Shell will definitely be our top choice to service our additional requirements.” The new supply agreement, signed on November 10, 2011 at Shell House in Makati City, covers a period of two years. [Jun Jay G. Jimenez]

Shell Marine Products (SMP) Senior Sales Manager for ASEAN Tan Li-Ching (2nd from right) and Starlite Ferries, Inc. President Francis Cusi (2nd from left) seal the supply deal with a handshake during the signing ceremony held on November 10, 2011 at Shell House in Makati City. Joining them are (far left) Marine Lubes Finance Manager for Asia Pacific and Middle East Wendy Wei and SMP Philippines Lubricants Account Manager Gerry Manares.

First Shell Ministop convenience store launched at SLEX Pilipinas Shell Petroleum Corporation (Shell), in partnership with Robinsons Retail Group (RRG), Mitsubishi Corporation and Ministop Co., Ltd. inaugurated the first pilot site of Ministop convenience store (replacing the Select store) in the Shell Mamplasan station along South Luzon Expressway (SLEX) on October 27, 2011. Five more Shell Ministops are set to replace Select convenience stores in different Shell stations across Metro Manila and South Luzon in the next few weeks.Shell Philippines and JG Summit have a long history of partnership in the Philippines as Shell Leading the Ministop ceremonial ribbon-cutting are (l-r) Roena P. Sarte, General Manager of Mini-Stop Philippines; Jerome Tan, Shell Retailer; Oying Yam, Shell Philippines General Manager for Retail; Joe Tan, father of Shell Mamplasan Station Retailer Jennifer Tan Go; Edgar Chua, Shell Philippines Country Chairman; Robina Gokongwei Pe, President and Chief Operating Officer, Robinsons Retail Group; and Koichi Enomoto, Team Leader, Retail Business Unit, Mitsubishi Corporation. 8 SHELL WORLD PHILIPPINES

has supplied JG Summit’s fuel and lubricants for their manufacturing and operations requirements for more than 20 years up to the present. The robust partnership and successful business ventures have made Robinsons Retail Group – JG Summit’s affiliate, together with Mitsubishi Corporation and Ministop Co., Ltd., a natural choice for Shell Philippines’ outsourced partner for its convenience store retailing business. “I’d like to commend the Shell team for doing a very good job with Shell Select,” Edgar Chua, Shell companies in the Philippines (SciP) Country Chairman, said. “But we realised the advantages of seeking the expertise of those whose business really focuses on convenience retailing and fast-moving consumer goods. When we looked at which group to partner with, it has been an easy decision, because aside from being a long-standing business partner to the Gokongwei Group, we’ve seen

Coles Express Australia taps Filipino talents for retail site operations Four skilled Filipino talents assumed the posts of Retail Site Managers and Assistant Manager for Coles Express, Australia’s number one fuel and convenience retail network with over 620 locations across Australia. EZ Gas’ Training Standards Manager Lormer Osorio-Gunda, Twin Shell Station Operations Administrative Assistant Louwela Sanchez, and former Diwal Corporation Manager Evelyn San Pablo and Diwal Corporation Consultant for Operations Roberto San Pablo, joined Coles Express as Retail Site Managers and Assistant Manager at its Western Australian operations.

what they have done with Ministop. As we can see, Ministops are all over the country now and thriving, so we’re positive that this is something that will be good for our business,” he enthused. Top representatives from Robinsons Retail Group, Mitsubishi Corporation’s and Ministop Co., Ltd.’s Management Team who flew all the way from Japan, and the Shell Philippines team flanked the store to take part in this groundbreaking event. Robina Gokongwei Pe, Robinsons Retail Group President and Chief Operating Officer, expressed her enthusiasm and promised that the prolific future will definitely be attained through their team’s hard work and co-operation. “I am looking forward to the happily ever after of this fairytale—that more Ministops will open in Shell stations nationwide,” she said. [Maria Fatima Cruz]

“This is the pilot initiative of Shell Retail Philippines, Association of Pilipinas Shell Dealers, Inc. (APSDI) and Coles Express International Recruitment for the programme ‘Talents without boundaries’, wherein Shell Dealers nominated qualified retail staff to the programme. From an initial 10 nominations, Lormer OsorioGunda, Louwela Sanchez, and couple Roberto and Evelyn San Pablo passed the stringent evaluation and recruitment process for employment in the remote areas of Western Australia,” said Shell Retail Philippines Trainer Ryan Bahia. “We are glad about the alliance between Coles Express and Shell Retail Philippines in making opportunities for our retail staff to bring their talents and contribute their expertise in Coles’ vast fuel and

convenience network,“ said APSDI President Rolando ‘Oyan’ Villanueva. In September 2011, Coles Express National Human Resources Manager Rachel McIver and Regional Manager for West Australia Greg Kennedy signed up Gunda, Sanchez, and Evelyn San Pablo as Coles Express Retail Site Managers and Roberto San Pablo as Coles Express Assistant Manager in Western Australia. McIver said that the four stood out among the candidates nominated by Shell dealers based on their qualities and experience in retail operations. Lending support to the programme were Shell Retailer (Laguna) Jerome Lopez, APSDI President Oyan Villanueva, Retail Philippines Trainer Ryan Bahia, and Shell Retail Philippines General Manager Oying Yam. [Jo Diana-Diga]

In photo are representatives from Coles Express Australia and Shell Retail Philippines: (l-r) Greg Kennedy, Oyan Villanueva, Jerome Lopez, Momette Gunda, Louwela Sanchez, Evelyn and Robert San Pablo, Rachel McIver, and Ryan Bahia. SHELL WORLD PHILIPPINES 9

news in brief Great things come in small packages Shell Advance launches new 800ml packaging, still with RCE Technology To respond to the rapid growth in compact motorcycles adding to our roads, Shell Advance released a smaller packaging designed to meet the motorists’ growing quest for mobility. Shell launched a new 800ml packaging for three of its motorcycle oil products, namely AX3, AX5 and AX7, while the 1L packaging is still available for bikers who own bigger motorcycles. “Shell Advance is very keen on what the market needs. With more small oil sump capacity motorcycles being sold in the market, we want to provide them with the 'exact' oil in appropriately sized package for their bikes,” says Vanessa Ejercito, Shell Lubricants Brand and Communications Manager for the Philippines. The new packaging also highlights Shell’s newest proposition dubbed as “Responsiveness You Can Hear”, which highlights the RCE (Reliable, Control, Enjoyable) Technology found in its motorcycle oil. This technology is designed to deliver reliable oil performance by helping remove deposits and maintain viscosity for better protection. It also enhances control with smoother gear changes and slippage prevention while giving a more enjoyable ride by reducing

vibration and engine noise. RCE Technology helps to keep bikes performing at their peak potential, creating a unique driving experience, and for most bikers who are in tune with their bike, responsiveness they can actually hear.

most challenging conditions, so bikers know that Shell’s race-bred oils are proven winners on the track.

“The new Shell Advance ‘Responsiveness’ thrust helps demonstrate how Shell Advance is in tune with what bikers experience. As the name suggests, once bikers try it, they’ll discover they can actually hear and feel the difference in their machine’s performance”, adds Ejercito. In addition to innovative technology, at the heart of the development of Shell Advance is Shell’s long-standing involvement with motorcycle racing. Working closely with racing technical partners like Ducati, Shell tests and develops new formulations under the

PNOY’s pit stop at Shell Rosario La Union Station Camp One Shell in Rosario, La Union got a big surprise! What was thought to be just an ordinary queue of vehicles at the forecourt area of Camp One Shell turned out


to be an opportunity to showcase Shell’s quality service to no less than His Excellency President Benigno Simeon C. Aquino III (Pnoy).

Together with his entourage, President Aguino made a stopover at Shell Rosario La Union around 4:30 in the afternoon of August 18, 2011. He proceeded to the Select

Shell, SOPI hail Outstanding Pilipino Firefighters Pilipinas Shell Petroleum Corporation (Shell), in partnership with the Safety Organisation of the Philippines (SOPI), awarded six officers of the Bureau of Fire Protection (BFP) for their exemplary performance and selfless public service and hailed them as the Outstanding Pilipino Firefighters of 2010. The six outstanding firefighters were chosen from among 25 candidates from the BFP, and who, after a rigorous screening process, were selected by a multi-sectoral panel composed of representatives from the government and private sector based on their moral values, interpersonal and community relations and professional performance. The Outstanding Firefighters are Supt. Romel Tradio (Region 4-A), CInsp. Rodrigo Reyes (National Capital Region), Sr. Insp. Lowyn Amoyar (Region 12), Insp. Josephus Alburo (Region 7), SFO3 Norberto Francisco Matienzo (Region 4-A), and SFO3 Eugenio Sarbida (Region 12). “Shell celebrates the bravery and heroism of outstanding firemen, brave individuals who make sacrifices for communities, through a sustainable partnership with the BFP, which aims to give recognition and assistance to the firemen and their families,” said Arsenio Isidro, Shell Health, Safety, Security and Environment Manager and Committee Chairman of the Search for Outstanding Firefighters. The awarding ceremonies coincided with the BFP’s 20th Anniversary

convenience store, roamed inside the store checking the products and their expiration dates. After buying some snacks, the President gamely posed for souvenir photos with the store personnel.

Department of Interior and Local Government Secretary Jesse Robredo (centre) and Bureau of Fire Protection Chief Director Rolando Bandilla lead the awarding of the Outstanding Filipino Firefighters, a programme organised by Shell and the Safety Organisation of the Philippines to recognise the exemplary performance of firefighters. Also shown in photo are Pilipinas Shell Petroleum Corporation Government and Media Relations Manager Mich Cruz, SOPI National President Eros Zuñiga, and Shell Health, Safety, Security and Environment (HSSE) Manager Arsenio Isidro.

celebration last August 2, 2011. Department of Interior and Local Government Secretary Jesse Robredo led in honouring the valiant men and women of the BFP for their committed fire service dedication to the Filipino people. He likewise thanked Shell and SOPI as its private sector partners in motivating firemen to excel in their profession through recognition programmes such as the search for outstanding firefighters. “We couldn’t have done better this year than the previous years if we only confined ourselves to what the local government and the national government can do. Thank you very much to all our partners for taking into heart the value of fire safety. We thank our partners for giving recognition to our work. There is no other way to give back to them than for us to be more diligent in upholding fire safety programmes, such as the

According to Shell Dealer Grace Cosue, the President praised the quality of service and housekeeping in the Shell station during his 15-minute stay in the service station. The President’s stay had been a breeze, but it definitely left a lasting impression on the kind of service that

'Batang Bumbero' (Kiddie Firefighter) fire safety awareness programmes for children and the road fire patroller project for pedicab and taxi drivers,” said Secretary Robredo as he rallied the BFP to produce more outstanding firefighters in the coming years. Among the roster of awardees is Chief Inspector Rodrigo Reyes, City Fire Marshall of Malabon City, whose work as a firefighter extended towards community service through initiatives aimed at enabling citizens to be responsible for fire safety. "We are grateful for this recognition. I hope that my fellow firefighters will also be inspired to always serve the country better,” said Reyes. The annual nationwide search for Outstanding Firefighters was organised by the Safety Organisation of the Philippines (SOPI) and is being supported by Shell since 2008.

Shell provides and a seal of quality that Filipino motorists can experience each time they gas up at any Shell service station nationwide. A big salute to Camp One Shell personnel for a job well done! [Shell Camp One dealer Grace Cosue and Jun Jay Jimenez] SHELL WORLD PHILIPPINES 11

news in brief Shell trains drivers on Road Safety and Defensive Driving In support of the United Nations Decade of Action for Road Safety, Philippine Global Road Safety Partnership (PGRSP), Pilipinas Shell Foundation, Inc. (PSFI) and Pilipinas Shell Petroleum Corporation (Shell) held a two-day Road Safety and Defensive Driving workshop last September 29-30, 2011 at the Shell Training Centre, Pililla, Rizal. Participants, safety mentors and officials of PSFI and PSPC at the closing ceremony of the Driving Workshop

A total of 55 participants composed of bus, truck and lorry drivers and safety officers of transport companies and Shell business partners attended the workshop. The workshop included modules on Road Behaviour; Social Interaction on the Road; Car Control Skills like Seating Posture and Steering techniques; Following Distance; Road Rage Profiling; Techniques in Cornering and Turning, and Driver’s Attitude. For each module, the lectures were followed by actual driving exercises for the participants. Members of Roadwise Motoring Foundation (Roadwise), a non-profit group that advocates road safety, served as mentors during the workshop. “We at Roadwise want to make the Filipino drivers realise that there are social responsibilities that come with driving. Driving is more than making a vehicle move,” said Vip Isada, Founder of Roadwise. A Different Kind of Workshop “This training is very different from the other trainings I have attended,” shared Ignacio Villamor, a bus driver from Partas Transportation. “The practical driving exercises allowed us to apply what we have learned in the lecture.” Hermie Grande, a Victory Liner bus driver, also expressed his 12 SHELL WORLD PHILIPPINES

feedback about the workshop. “This workshop only showed that Shell really gives value to their customers. We are very glad that we attended this workshop. I definitely learned a lot from this training.” Edwin Joaquin from Baliwag Transit said, “This workshop allowed us to have a reflection of ourselves as drivers. We hope that we can adapt this kind of training internally in our company.” Participants were very enthusiastic to apply their new skills through the practical driving exercises in braking, steering, accelerating, cornering, turning and the use of handbrake. “We all know that some of the roads and streets in our country are poorly constructed,” Vip Isada told the participants during the lecture. “But no matter how bad these roads are, the important thing is you as drivers should know how to adjust the way you drive in these roads,” he reminded them. Former Land Transportation Office (LTO) Chief and now PGRSP Executive Director Alberto Suansing was also present during the workshop. “There are no such things as road accidents. The correct term is road crash or road mishap,” he informed the participants.

“All road crashes are preventable. With the right knowledge and attitude in driving and correct pedestrian behaviour, I believe we can achieve, if not a zero percent road crash incident, at least lesser road crashes every year.” Train the Trainors Since a majority of public transport drivers in the country learned to drive in an informal setting, PSFI and Shell aim to educate more drivers through this workshop and by conducting other specialised trainings for drivers. “We are looking into conducting a training for trainers like the safety officers and trainers of your companies,” said Edgardo Veron Cruz, Executive Director of PSFI. “The training for trainers will equip safety officers and other drivers to become safety mentors. Through this, the companies will be able to cascade the road safety training among their drivers and employees,” added Veron Cruz. “Always be patient when you are driving. Control your temper. Let us give way to one another,” Suansing reminded all the participants during the closing ceremonies. [Angela Rebueno, PSFI Communications Officer]

PSFI renews partnership with Keppel, Jollibee and Lyceum for SKIL Programme Last August 10, 2011, Pilipinas Shell Foundation, Inc. (PSFI) renewed its ties with Keppel Philippines Marine, Inc., Jollibee and Lyceum of the Philippines University - Batangas for its SKIL (Sanayan sa Kakayahang Industriyal) Scholarship Programme for Structural Welding and Food and Beverage Servicing Course, which will empower out-of-school youths in Batangas to pursue their dream of becoming a world-class skilled worker. PSFI Executive Director Edgar Veron Cruz, PSFI Programme Development Manager Jay Javier, Shell Batangas Communications Manager Daday De Leon, Keppel’s Vice President for Admin and Finance Agnes Barbara Lorenzo, and Keppel’s Human Resource Manager Alan Claveria signed the Memorandum of Agreement (MOA) for Structural Welding while Lyceum of the

Philippines University (LPU) - Batangas EVP and Vice President for Academic & Research Dr. Esmenia Javier and Dr. Flora Javier, Vice President for Student Services, and JollibeeSM Batangas Store Manager Rhodora Amante signed for the Food and Beverage Servicing Course which will pave the way for another year of fruitful partnership and continuous linkages with them. The MOA signing and graduation ceremony were held at the Freedom Hall of the LPU - Batangas. Dr. Flora Javier of LPU - Batangas commended Shell’s commitment to support the SKIL programme. She said, “not all companies are doing

this kind of support to help the poor but deserving youth to start dreaming again.” Truly, Pilipinas Shell Petroleum Corporation (PSPC), PSFI and partners are unwavering in its commitment to provide opportunities and give hope to underprivileged but deserving youths in the country. [Edwin P. Reyes, PSFI Project Officer]

Shell supports the 10th Asian Forum on Corporate Social Responsibility Pilipinas Shell Petroleum Corporation (Shell) partnered with the Asian Institute of Management (AIM) in holding the 10th Asian Forum on Corporate Social Responsibility (AFCSR) last October 18-19, 2011 at the Edsa Shangri-La Hotel in Mandaluyong City. Attended by over 500 delegates from 25 countries, AFCSR is recognised as the largest and most significant conference on CSR in Asia. The theme for this year, “Strategic CSR: Creating Shared Value” advocates Strategic CSR to be embedded, focused and integrated into a company’s strategic management model to create shared value that will benefit corporations, the society and environment. “We have always believed that we are able to achieve more by working with others, so we initiate discussions

for Communications, during the Shellsponsored cocktail event themed “Future Energy” on the night of October 18, 2011 at Edsa Shangri-La’s Isla Ballroom.

Pilipinas Shell Vice President for Communications Roberto Kanapi

with government, business, media and other key stakeholders, recognising that collective action is needed to enable the journey towards a sustainable energy future - one where the world has more than enough energy to power its developmental needs on the one hand, and where the planet is beyond the looming peril of climate change and global warming on the other,” said Roberto Kanapi, Shell Vice President

In the breakout sessions on October 19, Pilipinas Shell President and Chairman Edgar Chua discussed Shell’s Sustainable Development projects. ”As far as we’re concerned, sustainable development is embedded in how we do business. Just like safety, everyone in the company is responsible for sustainable development (SD). It is our framework for CSR, so we must always measure the prospective return of this investment. But most of all, we must always be respectful in engaging stakeholders, as we make CSR an integral part of how we do business.” [Maria Fatima Cruz]


cover story

Malampaya now provides 40-50% of Luzon's power generation needs from clean natural gas.


A Decade of Powering a Nation In 1989, the discovery of Camago, a small gas reservoir off northwest Palawan, became the starting point of a decade-long journey of resilience, perseverance, and innovation. Today, the Malampaya Deep Water Gas-to-Power project fuels 40-50% of Luzon, largely contributing to the country’s energy independence. The Beginnings In 1980, the Camago structure was discovered in the area of petroleum service contract 38 (SC 38) by Occidental Petroleum Philippines. Corazon Aquino was President, and it was the year the country would face the most serious coup attempt


against this historic and widely revered but fragile government. Shell Philippines Exploration, B.V. (SPEX) acquired a 50% participating interest in SC 38 in 1990 and joined the search for hydrocarbon reserves in the

same area. Despite the country’s economic growth being hampered by political instability and a series of natural disasters like the Mt. Pinatubo eruption, a milestone discovery was made beneath the waters offshore of Palawan— connected to the Camago

01: President Benigno Aquino III, together with DOE Secretary Jose Rene Almendras and Shell Country Chairman Edgar Chua, witnessed the contract signing of the Basic Design and Engineering Package (BDEP) Contract, the first contract awarded by the MP2&3 Development Project. Sealing the deal were (left to right) SPEX MP2&3 Project Manager Antoine Bliek, SPEX Managing Director/LSUR Sebastian Quiniones, Fluor Daniel General Manager Dan Spinks and Fluor Senior Vice President and Head of Offshore Solutions Lee Richardson.


not bring forth negative impacts on people and communities.

structure, the Malampaya natural gas field was found. SPEX drilled a total of five wells to determine the amount of gas available in Malampaya, and the findings confirmed the presence of an abundant fuel source, or approximately 2.7 trillion cubic feet of recoverable natural gas reserves and 85 million barrels of condensate, located some 3,000 metres below the sea. In 1995, after comprehensive studies, it was concluded that the gas field presented an opportunity for commercial gas development in the Philippines. In late 1996 towards early 1997, knowing that full-scale development was imminent, Shell commenced consultations and engagements with communities in Palawan, Batangas and Mindoro—areas most likely to be affected by the project development— to ensure the project design will

As the upstream industry was yet undeveloped in the country, much of the expertise, fabrication and materials came from overseas. Upon declaration of commerciality in 1998, the enormous task of 02 developing Malampaya began simultaneously in several countries, including the Philippines. Building a Milestone The years 1999, 2000 and 2001 were the busiest for Malampaya’s development. Fabricating and constructing gigantic pieces of facilities in different countries—from the wellheads, flowlines, platform topsides, platform base, pipelines, gas plant and catenary anchored leg mooring (CALM)—presented a herculean responsibility. The Malampaya team was proud to have been able to build a major component in the Philippines: the Concrete Gravity Structure and a smaller but equally important piece, the CALM buoy, using local expertise and workforce. After less than two years into the construction phase, evidences of success started coming to the fore.

02: Former Department of Energy Secretary Vince Perez (left) at the inauguration of the Malampaya Deep Water Gas-to-Power Project on October 16, 2001. He is joined by three former Presidents, President Corazon C. Aquino, President Fidel V. Ramos and President Gloria Macapagal-Arroyo.

First came the towing out of the Concrete Gravitational Structure (CGS), the base of the production platform, due for installation on the seabed of Malampaya: it was no easy task as it involved towing some 91,000 metric tonnes aound 400 kilometres from Subic Bay to the shores of Palawan. But the clever plan is executed flawlessly and the structure was towed through open seas. Four days later, in June 2, 2000, the Filipino-made CGS arrived at its destination. The towing of the Integrated Topside Deck, or the upper-half of the Malampaya platform, was likewise a challenge and a feat in itself. Dwarfing the biggest ships at Singapore’s harbour and halting operations at the busy Changi Airport for a few hours, the topsides took a 1,200 nautical mile journey to Malampaya. Using the single float-over method, the topside was successfully installed on schedule and within budget on March 17, 2001, posting a world record in engineering. To build Malampaya’s 504-kilometre pipeline, 10,000 individual state-ofthe-art sections of the line were laid out, avoiding culturally significant and environmentally sensitive areas. On November 8, 2000, after five months of hard work, the 420-crew pipe-lay vessel known as the Solitaire, laid the pipeline’s final section on the seabed.


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Celebrating 10 years of the Malampaya Deep Water Gas-to-Power project

The joint undertaking was spearheaded by the Department of Energy (DOE) and developed and operated by SPEX and its joint venture partners Chevron Malampaya LLC and the Philippine National Oil Company - Exploration Corporation (PNOC - EC). The project employs state-of-theart deep water technology, and is composed of subsea facilities, a shallow water production platform, the 504-kilometre underwater pipeline, a catenary-anchored leg mooring buoy, and an onshore processing gas plant. Costing an initial US$2 billion to build, Malampaya is an engineering marvel, and the most significant industrial energy endeavour in Philippine history. On September 11, 2001, while


a tragic moment in history was unfolding halfway across the globe, a glimmer of hope began to burn in the vast seas of Palawan as the first flow of gas lighted the flare of the offshore platform. Light Leading the Way On October 16, 2001, three Philippine Presidents—two former and one incumbent—attended a landmark event that signaled the birth of the country’s natural gas industry, in which each had an important role. The late President Corazon Aquino signed Service Contract 38 in December 1990, together with representatives from the Office of Energy Affairs, SPEX and Occidental Petroleum Philippines. The signing marked the start of SPEX’s participation in major hydrocarbon production and exploration efforts that led to the discovery of Malampaya.

President Fidel V. Ramos, on the other hand, “shepherded” the various players, fast-tracked the development of the project and, in 1998, signed the declaration of commerciality of the venture. Three and a half years later, President Gloria MacapagalArroyo inaugurated Malampaya. The significance of the momentous event wasn’t lost on then DOE Secretary Vincent Perez, who had just been in office for no more than five months. The Malampaya Deep Water Gas-to-Power project is the first undertaking of its kind in the Philippines, a realisation of one of the largest and most significant industrial endeavours in our country’s history. Indeed, the discovery of this alternative and indigenous source of energy would prove invaluable to the Philippines, a country that still relies on imported

Celebrating a decade of strong partnerships that heralded the birth of the natural gas industry in the country

fuel for the bulk of its domestic and industrial power requirements. Facing some glaring issues in the energy industry at that time, the DOE implemented reforms that restructured the country’s power sector and reviewed the Downstream Oil Industry Act. They also actively promoted energy efficiency and conservation, and the development and utilisation of indigenous energy resources. Ensuring that the Malampaya project becomes a success was of utmost importance. For Perez, to manage such a significant achievement in so short a time belied the unseen efforts and hard work of a multitude of players, a fact that he makes sure he emphasises whenever the topic is discussed. He noted that his job was to merely bring it to commercial operation, which to this day he considers as one of the milestones in his career as energy secretary. “I was on-duty when it was about to

come on stream. I just ensured that it came on stream, on time and on budget, within a few months of my assuming office. We had a lot of challenges because it was a large project,” he said. The Ability to Sustain Dubbed the “fuel of the future,” natural gas is the cleanest-burning fossil fuel, and is the fuel at the heart of Malampaya. Today, three combined-cycle gas turbine plants–the 1,000-megawatt Sta. Rita power station, the 500-megawatt San Lorenzo power station, and the 1,200-megawatt Ilijan power station–are supplied with processed natural gas to generate a combined 2,700 megawatts of power for Luzon. The operation of these power plants’ full capacity is displacing an estimate of some 1.35 million kilograms of carbon dioxide per hour, or roughly 70% less than other fossil fuels. Experts estimate too, that there is enough natural gas in the planet to last 250 to 300 years— making it a vastly cleaner and more sustainable alternative for energy generation.

The development of Malampaya posed countless logistical, social, environmental, and financial challenges. It required the active participation and involvement of government agencies, communities, and both Filipino and multinational companies. The DOE played a key role in making Malampaya a reality. And it made sure that the country benefitted from such a huge undertaking. When asked whether all the hard work leading to the project’s fruition was commensurate to the results, Perez said Malampaya not only put the country on the road to energy selfsufficiency, he noted, “There are the financial benefits to the government, in terms of royalties. Then, of course, the social benefits—the provision of healthcare services, implementation of skills development and livelihood projects to communities in Palawan, Batangas and Mindoro, through the project’s Corporate Social Responsibility programme.” For his part, current Energy Secretary Jose Rene Almendras believes that the country, through joint efforts between the government and the private sector, has to make the right decisions so


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that future generations can reap the benefits of today, in the same way that we are now reaping the benefits of what was done over 10 years ago when Malampaya was started. “To me, celebrations, anniversaries are what I call milestones,” Almendras said. “Milestones tell us how far we’ve come and beyond that, it tells us how much farther we have to go. As we harvest the benefits of foresight, of the initiatives and efforts of the people who were there ten years ago, even earlier, to get this project together, we must also be very cognisant of the challenges of the future.” Malampaya’s Next Phase of Development Many Filipinos see the current administration of President Benigno Aquino III as a new opportunity for real change. In line with the government’s long-term goals, the DOE shares in Malampaya’s mission of working towards energy independence. In big and small ways, the Malampaya Deep Water Gas-toPower project is helping to move the country forward—reducing oil imports, assuring a more stable supply of energy and a cleaner source of power, and nurturing and empowering communities. Natural gas from Malampaya is currently used to fuel approximately 40 to 50% of Luzon's power needs through the country’s first gas-fired power stations. In order to maintain the project’s gas production and reliability, the SC 38 consortium is investing an additional US$1.04 billion for Malampaya Phase 2, which will entail drilling of additional wells by 2014. The development of Malampaya Phase 3 or Depletion Compression, will involve the installation of a new platform by


2015. These developments are expected to maximise the recovery of gas from the reservoir and to maintain the level of gas production as the reservoir pressure drops and as the gas depletes. “The country is still largely underexplored,” Perez pointed out. “The Norwegian-funded Philippine Petroleum Resource Assessment (PHILPRA) study found that the country has total recoverable resources of about 8.9 billion BFOE, of which only 10% has been discovered to date.”

A Call and Response “By sheer geographic analysis, everyone will realise there will be challenges,” Almendras reiterated. “I think the appropriate human response really is, how do you cope with it?”

With Malampaya, the Philippines has been put on the oil and gas map and this has led to more investments in oil and gas. This also jumpstarted continued exploration efforts in other parts of the country to ensure that the flow of natural gas continues and we eventually find new gas deposits and new alternatives to the challenge of how we can provide energy for the country. And this is an initiative Sec. Almendras believes that the energy department, and the whole country, needs to continue. He also believes setting up an environment that will promote continued investment interest in the country would help ensure this. But Almendras knows that the search for new indigenous sources of oil and gas would always come with challenges. “I don’t mean to be an alarmist, but there are challenges, like socio-political things happening in the world that will affect hydrocarbon pricing, which will affect energy cost all over the world,” he said. “The only way to address the energy challenges in the future is government and the private sector working together. The resources needed to solve these challenges are not with any single group,” the secretary said.


02 01: Drillstring is being prepared to be placed in the hole 02: Drilling activity

Part of the adaptation efforts would be a shift of focus toward renewable energy, an area where

the Philippines is leading its Southeast Asian neighbours. In fact, Perez says that the Philippines probably has the most comprehensive and advanced renewable energy legislation in the region, and this has led to the Renewable Energy Act of 2008 (Republic Act 9153), a result of joint

energy in the country. Geothermal, hydropower, biomass, solar and wind are among the sources of renewable energy. “Natural gas is being seen as the alternative to hydrocarbons,“ said Almendras. He noted, though, that despite the Philippines being a world-leader in renewable energy, the efficient utilisation of energy is now a more urgent concern. Energy self-sufficiency has always been an ambitious goal for the Philippines, since it is not known for its abundant energy resources, according to ADB’s Energy Outlook for Asia and the Pacific, published in 2009. As economic development continues and per capita incomes rise, overall Philippine energy demand 03 will resume steady upward growth over the outlook period and, barring unexpected discoveries, will likely exceed growth in the production of domestic fossil energy.

04 03 & 04: SAKA (Sanayan sa Kakayahang Agrikultural) scholars tend their respective areas in Sitio Landing, Poblacion in San Vicente, Palawan

efforts between government and the private sector in pursuing sustainable access to, and the use of, renewable

Looking back at the gains achieved by the Malampaya project, the two energy secretaries share the same pride and sense of accomplishment. Perez said that as Energy Secretary, one of his goals was to increase the country’s level of energy sufficiency. The Malampaya project was the biggest indigenous energy source that the country has tapped, a concrete evidence of the potentials that the country has.

“I think in hindsight, after 10 years, it showed that the Philippines can host a similar worldclass project, whether it’s an energy project, or another gas development

in the country,” Perez noted. Almendras, who has the tough task of balancing the ever-increasing demand for energy with the still unrealised full potential of domestic power generation, intends to focus on doing the right thing. “[It means] solving the present problems and trying to anticipate the challenges of the future and starting the solutions now. And I am ensuring that the correct and proper programmes that they have started will continue. “I will repeat: energy is never shortterm. Energy is always long-term. Any secretary of energy should always think what the next secretary of energy would have to worry about. I think this is one of those roles where you cannot and should never think only of the today. “So I guess on the occasion of Malampaya’s 10th anniversary, it is good to remember how it all started, to acknowledge the people who made it possible and give due credit to the people who really put it in place; learning from that experience, we need to make sure that we are doing enough today so that five years from now we don’t sit up and say, ‘We should have started doing this five years ago.’” The challenge is great and the journey continues. From the decade that was and to the decades that will be, the Malampaya mission remains—to power the nation’s future responsibly, and to continue its contributions to energy security. SWP With excerpts from “Malampaya: 10 Years Hence” by Mike Antigua, as published in Malampaya: Over a Decade of Powering a Nation, the Malampaya 10th Anniversary Magazine, December 2011. More about the Malampaya Gas-to-Power project at


Members of the Customer Service Centre Manila team

The Customer 1st Journey Customer Service Centre Manila celebrates its successful journey to understanding, embracing and executing world-class customer service

by Frandy “Bob” Martir, Shell CSC Manila

Excellent customer service is at the heart of any successful business venture. Since customer service representatives play a critical role in providing a seamless interface between their customers and the companies they represent, it is important for them to appreciate the importance of having a Customer 1st culture, one that Shell’s Customer Service Centres across the world are trying to embed throughout the organisation. The Journey A global campaign among Shell’s Customer Service Centre (CSC) staff, “Customer 1st” aims to ensure that customers are at the heart of everything that we do. With this aspiration, each CSC personnel makes knowing and understanding


Shell’s customers’ needs, working endto-end with business stakeholders and enhancing the customers’ experience their top priorities. Proving to be a trailblazer in the Customer 1st journey of Shell is Customer Service Centre Manila (CSC Manila), a business of the Shell Business Service Centre worldwide network. For CSC Manila, 2011 was a breakthrough year in embedding the Customer 1st culture, one laden with many firsts and milestones. Customer 1st was launched in Manila on April 13, 2011, two days ahead of its global launch. Coinciding with the Customer 1st launch was the unveiling of the maiden issue of CSC Connect, a newsletter that highlights

news and stories of the teams that make up the Global Customer Service organisation of Manila and Kuala Lumpur. While it was initially launched as a print copy, CSC Connect went digital three months after and became an e-newsletter to reach a wider set of audience real-time. CSC Connect has proven to be an effective way of sharing experiences on advancing the Customer 1st aim among Shell Customer Service Professionals (CSPs) in the region. In 2012, CSC Connect will be combining the impression and feel of both “business and lifestyle”, and a taste of the “local flavour” endemic to both cities of Manila and Kuala Lumpur. “I am happy with what you guys in Manila have come up. This is exactly what I have in mind when I started to conceptualise the ’OTC News in Brief’, expressed Robin

Mitts, Global Commercial – Order to Cash (OTC) Communications and Change Lead. A crucial element of Customer 1st is visibility of results. Updates on the customer experience are displayed at visible dashboards at the workplace, highlighting key performance indicators (KPIs) that demonstrate the five behavioural imperatives that form the centrepiece of Shell’s way of doing business -- external focus, commercial mindset, delivery, speed, and simplicity. “In July, CSC Manila has exceeded its target of 7.5 in Customer Satisfaction Index”, reported Global Customer Service General Manager Eric Heng. “Results continue to be encouraging,” he added. CSC Manila has since produced three LEAN Accredited Practitioners and continues to develop other future LEAN practitioners. LEAN is a set of principles, concepts, and techniques designed for a relentless pursuit in the elimination of waste. Producing an efficient “Just In Time” system, that will deliver to our customers exactly what they need, when they need it, in the quantity they need, in the right sequence, and without defects at the lowest possible cost. Many developmental and customer service skills programme enhancements are also in place to coach, improve skills, and create a learning culture among CSC staff. “I am amazed at the intensity of Customer 1st in Manila”, expressed Fabian Ziegler, Vice President for Offer-To-Cash. Christope

Boulanger, General Manager for Customer Excellence, echoed this, “I congratulate everyone in CSC Manila for embracing the culture of putting Shell’s customers at the forefront and at the heart of every staff.” CSC Manila earned its “second first” when it held Customer 1st Week from September 12-15, 2011, an achievement that earned so much praise from other Shell locations worldwide that its replication in other Shell CSC sites is now being considered. The week-long celebration featured talk sessions and engagements with the different Shell lines of business, such as commercial fuels, commercial fleet, lubricants and retail. The programme was designed to increase staff’s business knowledge and customer intimacy through activities such as retail site immersions that allowed staff to interact with station customers and forecourt crew, and plant visits to bread manufacturer Gardenia and bus services Jasper Jean Transport Company which helped staff to better appreciate how Shell fits in the customers’ operations. Customer 1st Week also showcased the different side of the CSPs. Demonstrating their talents in singing, dancing and various forms of artistic expressions, the youngest breed of Shell employees proved they know how to party. Eight major CSC Manila groups and operating units battled it out to bring home the grand prize during the Customer

Retail site immersion of some of the CSC Manila staff in one of Shell service stations

1st Booth Contest. “Visiting all the booths was a trip around the world, so to speak, and this is the first of its kind here in the Philippines and throughout the other CSCs globally,” expressed Customer 1st Focal for CSC Manila Vic Pascual III. This was CSC Manila’s “third first”. Guests were treated to see the wonders of Australian outback, the magnificence of Las Vegas, the castles of United Kingdom, and the many facets of Shell’s International Aviation and Marine business. Understanding Shell’s key Customer Value Proposition is tantamount to understanding their needs. Select CSC Manila staff travelled to Australia, Malaysia, and the United Kingdom to personally connect with their foreign customers and Shell colleagues. Video diaries chronicled their trips and allowed them to share the experience with other CSC staff in Manila when they returned. Next destinations will include South Korea, Japan, Brazil, Spain, Norway, United Arab Emirates, and the United States, which many of the CSPs are already looking forward to. Racing for more By the end of 2011, CSC Manila will name its Customer Service Professional (CSP) of the Year and Supply Chain Liaison Officers (SCLO) of the Year – top performing employees who meet the assigned metrics and qualifiers set by the businesses CSC support. The race started back in April and to

The Customer 1st Committee members with Global Customer Service General Manager Eric Heng (3rd from left)


The Customer 1st Week Exhibit Hall

The Newport Performing Arts Theatre in Resorts World Manila, venue of the first-ever “Customer 1st Awards” slated for March 24, 2012.

date, close to 80 CSPs of the Month and SCLOs of the Month have been named. The top three CSC staff will be awarded the grand prize of the “ultimate travel experience” and fly to Monaco as a Global Customer 1st incentive. The trip is inclusive of free travel accommodation and the chance to see the splendour and glamour of the second smallest independent state in the world (after the Vatican) to meet the other Customer 1st Champions from other countries. A starry, starry night CSC Manila will start a new tradition by staging its first ever “Customer 1st Awards Night”. Set for March 24, 2012 at the majestic and stateof-the-art Newport Performing Arts Theatre of Resorts World Manila, this ceremony will award the top CSPs and SCLOs, as well as the winners of the trip to Monaco. CSC staff and guests will be treated to a red carpet welcome, reminiscent of the Academy Awards of Hollywood. It will be hailed as the night of the stars – the men and women who made the difference 22 SHELL WORLD PHILIPPINES

to our customers. “It is going to be an evening of glamour, fun and celebration,” according to Pascual. “The Customer 1st Committee will ensure that our winners will be treated as VIPs, as it is a moment to gather together and commemorate and celebrate our milestones,” he added. This will be another first in the history of Customer 1st worldwide. Approximately 600 guests are expected to grace the event. As early as October 2011, plans are already underway. Truly, CSC Manila is living up to its reputation as a trendsetter and a customer service centre of world-class calibre. More ahead for 2012 With all the winning firsts for CSC Manila in 2011, the challenge is how to sustain the momentum in 2012 and the years to come. In his message to CSC Manila staff, General Manager for Global Customer Service Eric Heng says that after the seeds of the Customer 1st culture has been successfully embedded among CSC staff, it is

now time for each one to do their part to help nurture it for continued growth. Says Heng, “CSC Manila is off to a good start as far as 2012 is concerned. I feel happy about everything and the high level results for Manila. However, despite the overall positive trend, there are still areas that we have to work on in 2012. This is particularly important, especially now that the organisation has started moving towards the direction of Customer 1st. This is an indication of the extent of how everyone has embraced the culture of putting our customers at the heart of everything that we do. As many of you will be aware, CSC Manila is continuously undergoing vision and strategy development processes across the board to equip our staff with the essentials to achieving our goals. With this, I thank the men and women of CSC Manila for a job well done. The foundation has been laid in 2011, so let’s build a sustainable relationship with our stakeholders and most importantly, our customers. Based on the values of Customer 1st, Kaya! (Can do!)” SWP

The Journey to 50: A Visual Arts Spectacle Forty-four years of celebrating the creativity of young Filipino artists is testament to the resounding success of Shell in motivating the youth to explore their artistic abilities and express their ideas for the glory and growth of Philippine art. By Jun Jay G. Jimenez



hilippine art shines brighter as young Filipino artists’ sensitivity to the world around them grows deeper. Even at 44, the lustre of celebrating the artistry of budding Filipino artists never fades. As the world’s complexities evolve, so do the awareness and understanding of the country’s new breed of artists on the realities around them become more sophisticated. Their artworks mirror the maturity of their ideas and the sensitivity of their souls. A slice of their life experience is revealed in the masterpieces they create. In support of the continuing development of Filipino youth artists, Pilipinas Shell Petroleum Corporation (Pilipinas Shell) stages the annual Shell National Students Art Competition (NSAC), a longrunning tradition in the local art industry to showcase the best of


Digital Fine Arts Category winners

Watercolour Category winners

Oil/Acrylic Category winners

Calendar Category winners

Philippine visual arts in the oil and acrylic, watercolour, digital and sculpture media. The 2011 competition gathered over 1,400 masterful expressions of brilliant creativity and talent by students across the country. What started as a simple advocacy for the development of Filipino art students in 1951 unceasingly produces a treasure of young and brilliant Filipino artists to this day, whose masterpieces manifest the rich cultural identity of our nation. Captured in colours and shapes They all have a story to tell. The details of their stories are perfectly captured in their masterpieces. Whether it may be masterful strokes on the canvass or intricate contours of a sculpture, all are tangible representations of their experiences in life.

First place winner in the Oil and Acrylic category Dale M. Erispe of the Technological University of the Philippines drew his inspiration for his entry “Thorns and Pigments” from the life story of his mother. Coming from Dale M. Erispe “Thorns and Pigments” an all-male Technological University of brood of six, the Philippines Dale recognises the great sacrifices of his mother in taking care of them. “My painting symbolises the joys and struggles of women in their lives. The different colours in my painting represent the different experiences of women, while the thorns stand for their struggles,” explains Dave about his tribute to women and motherhood.

Always in search for channels to polish his creativity, Dale has been participating in competitions ever since he entered college. During the past years, he has been a finalist of the Shell NSAC. But in 2011, Dale bagged back-to-back grand prize in the Shell art competition and from another prestigious art contest. “I did not expect to win the grand prize. I was just happy to be part of the competition,” shares Dale. “Winning gives me confidence to produce more artworks. It motivates me to strive to be the best. I know that there will be challenges, but I am prepared to overcome them.” Now on his third year studying Fine Arts, Dale reveals that he will continue to join the Shell art competition and is eyeing the watercolour category this 2012. He looks up to Ventura and Paras as his idols in the Philippine art arena. He pointed out that the quality of art of his idols gets better and better with time, and he believes the same for his artistry. Dale shared that a part of his prize money is for his parents, and the rest goes to art supplies for school and to pay off some debts. He gives this advice to budding artists: “Practice makes perfect. There are no shortcuts in honing your craft. Put all your resources and time to perfect your art, and always strive to be the best. Get inspiration from what is happening around you and always remain positive in life.”

Paul Christopher O. Adriano “Dangal” FEATI University

It may be his first time to join the Shell art competition, but Paul Christopher O. Adriano of the Far Eastern Air Transport Inc (FEATI) University has a lot of thoughts to share about winning first place in the watercolour category. “It took me some time to

join the competition because I wanted to observe first,” says Paul, who is a graduating student. “I want all those who will see my painting to be inspired to do good for themselves and for his country.” His awareness of the state of our country filled him with ideas for his entry “Dangal”. Through his painting, Paul wants to inspire Filipinos to work together towards national progress. “We have to be proud of being Filipino. It is our duty to take care of what our heroes fought for.” Paul dedicates his winning masterpiece to his grandmother, who passed away recently. “She has been helping me through college. My grandmother is gone now, but the prize that I got from the competition is what I will use to finish my studies.”

Jonathan R. Esguerra “Idiot Box” Rizal Technological University

Fine Arts is not his field of study, but Jonathan R. Esguerra of the Rizal Technological University (RTU) has passion for the arts. A 2nd year Education student, Jonathan is thankful for the opportunity to express what he has in mind through his masterpiece entitled “Idiot Box”, made from polycarbonate which is being used for patching up roofs. “I am not an art expert, but I want to impart something valuable to society using an art medium that I know.” His inspiration for his winning entry in the Sculpture category was his uncle scolding his children for exhibiting bad attitude. Jonathan shared that, without proper guidance, children nowadays can be easily influenced by what they see on television. Jonathan underscored the important role of media in instilling the right values to children. With easy access

to television, the proliferation of shows that exhibit bad behaviour can be easily imitated by youngsters if they do not have proper parental guidance. He is advocating for television shows that can shape children to become better individuals. “In my entry, I want people to see that the youth are the future of our nation. But how can they live promising lives if they are not on the right path? As adults, it is our responsibility to look into the effects of what we create on the minds of children.” Though Jonathan is aspiring to become a lawyer someday, he promises to remain as a true follower of fine arts. “I will encourage my nephews to explore their artistic talents and pursue what they really want in their lives.” He believes that art is a potent channel for imparting good values, and encourages aspiring artists to be aware of what is happening around them to create meaningful art. “One should look beyond the beauty of an artwork. It must reflect the state of our society, and must aim for how it can inspire the youth to do better to shape a promising future.” Moved by her experience of heartbreak, Erlinda Katricia C. Inciong from the Adventist University of the Philippines brought her emotions to life through her entry “All Erlinda Katricia C. Inciong or Nothing”, “All or Nothing” which bagged Adventist University of the Philippines first prize in the Digital Arts category. Despite her failed romance, the young artist dedicates her triumph to the one who inspired her to produce her masterpiece. “With my prize, I will buy a camera, which is a requirement in my course. That way, I will be able to help lessen the expenses of my parents,” says


Erlinda, who hopes to be a photo journalist someday. With their masterpieces adorning the pages of the 2012 Shell companies in the Philippines corporate calendar, the winners in the Calendar category were ecstatic about the thought of having their winning artworks seen and appreciated by millions of people. With this year’s calendar theme “Alamat Noon Para Sa Ngayon”, the winners impressed the judges with their distinct interpretations of the country’s rich and colourful folk tales and legends that reflect timehonoured Filipino values. With his entry “Reuniting Our Legends and Folklore for the New Generation”, Vincent F. Navarro of the University of the Philippines – Baguio depicts social relevance in his masterpiece. His inspiration came from one Vincent F. Navarro of his leisure “Reuniting Our Legends and Folklore for the New Generation” walks along the University of the Philippines famous Session – Baguio Road in Baguio. “My artwork is a mix of different elements that I have seen in my everyday life.” His life experience is a fountain of inspiration, with all of life’s challenges and triumphs. Coming from humble beginnings, Vincent braved the trials of earning an education and is now a graduating student. “I want to be an environmental artist. I want to go to Ifugao and teach children about the arts. I can see their potential as artists and want to make a difference in their lives.” Vincent encourages fellow young artists to continue producing art pieces. “Do not be discouraged by stumbling blocks but just go on and create. Get inspiration from your experiences. Tell your story through your artwork.”


Shell Vice President for Communications Roberto Kanapi (3rd from left), joined by other Shell executives, leads the unveiling of 2012 Shell companies in the Philippines calendar.

in our area. I saw my cousin studying by a gas lamp, and his face was glowing.” He dedicates his winning to his grandmother, who supports his studies. “My grandmother is my strength, and I am happy to share this special day with her.” Jhon Emerson S. Tejones “Ilaw ng Tahanan” Technological University of the Philippines

Jeminic G. Real “Ang mga Mata ni Pina” University of Northern Philippines

Jeminic Real of the University of Northern Philippines shared that his concept for his entry “Ang mga Mata ni Pina” is about the importance of cultivating positive values in children. “Adults are responsible for molding children to become better individuals. It is through them that positive values are transmitted to the next generation.” He works as an artist to support himself through his studies. Currently participating in group exhibits, he also looks forward to the day when he will be able to successfully stage his own exhibit in key cities, perhaps after graduation. “The Magical Book” by John Emmanuel R. Salazar of the Technological University of the Philippines reflects the artist’s colourful imagination. “The idea for my entry came when we had a power outage

For his entry “Ilaw ng Tahanan”, Jhon Emerson S. Tejones of the Technological University of the Philippines shared that his mother gave him the inspiration to finish his masterpiece. “She is the reason why I finished my artwork. I admire her for being industrious and for being the source of my strength.” With realism as his art style, Jhon aspires to be known as a realist with distortions when he pursues painting as a career after graduation. John Emmanuel R. Salazar “The Magical Book” Technological University of the Philippines

Renowned artist Renato Habulan engages the 44th Shell NSAC finalists at the awarding ceremony in Ayala Museum in Makati City.

Roseller F. Huerto, Jr. “Rehearsal” Eulogio “Amang” Rodriguez Institute of Science and Technology

Aspiring to be an animator, Roseller F. Huerto, Jr. of the Eulogio “Amang” Rodriguez Institute of Science and Technology (EARIST) depicts in his colourful entry entitled “Rehearsal” three children reading the Ibong Adarna while acting out the values in the folktale. As an artist, he is fond of surrealism and looks up to renowned artist BenCab for his signature strokes. He shares that he will use his prize money to support himself while he looks for work after graduation.

Emil Aldrine B. Alarcon “Diwata: Gabay ng Kalikasan” Polytechnic University of the Philippines

Emil Aldrine B. Alarcon of the Polytechnic University of the Philippines impressed the judges with his entry “Diwata: Gabay ng Kalikasan”. With his tribal art style, Emil drew a mystifying figure of a fairy that takes care of the environment. His ethnic touch to his painting gave life to his idea of how the people must care for the environment, the same way the fairies do. Celebrating the brilliance of Philippine art Committed to nurturing the artistry of Filipino youth, Shell remains a steadfast supporter of youth

development in the country through its various programmes like the Shell NSAC. In his message, Shell companies in the Philippines Country Chairman Edgar Chua thanked everyone who has been making each year of the competition noteworthy, proven by the thousands of entries sent by student artists from respected universities and institutions all over the country. “This competition started in the 1950s and has been a springboard for artists. Although Shell is an energy company, this event is a manifestation of how we appreciate the arts. To all the finalists, you are all winners. I thank your parents and mentors for all their support. Thank you for participating in this memorable event, and congratulations to all the winners,” said Chua. Multi-awarded artist Renato Habulan, who is considered the icon of the social realist movement in the country, shared his experiences as a struggling artist in his youth, lavished the audience with his wealth of knowledge about the evolution of art in Asia and the Western world, and rallied the young artists to continue

Guest Speaker Renato Habulan encourages the finalists to continue honing their artistry.

to explore opportunities to showcase their artistic brilliance in the global art world. “Your passport to success is your youthfulness and freshness of ideas. There is now a bigger platform to showcase your masterpieces. The art scene is bustling. I invite you to tell the world of the great stories of Filipino artists,” said Habulan. The tradition of honouring the artistic brilliance of young Filipino artists keeps the commitment of Shell aflame in developing their creativity. Now a landmark celebration in the local art arena, the Shell National Students Art Competition is a good companion to every aspiring Filipino student artist and is an optimum platform in showcasing the Filipino brand of creative excellence. SWP


Shell World Philippines magazine (Issue 4)  

The official publication of Shell companies in the Philippines