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the perfect fit Amelea Renshaw Shelby Dunlap Andrew Eddie


this is dedicated to

THE STORYTELLERS THE NIMBLE THINKERS THE ECCENTRIC THE WANDERERS & THE INTRISICALLY MOTIVATED

whose futures are untold...


Our Roadmap


Holding Company

Location

Notable Work and Awards

Question and Answer

Size

Fun Fact

Clients


“Creativity is

intelligence having fun

�

- Albert Einstein


“@radical.media creates some of the world’s most innovative content across all platforms of media. Originally renowned for our commercial and advertising success, we have transformed and grown to develop, produce, and


NY, LA, London, Berlin, Sydney, Shanghai, Paris

How do you get to work? “Either take my environmentallyfriendly electric Mini, or hypocritically, my gus-guzzling SUV”

RTL Group

The Johnny Cash Project ( ), Toyota “One Way In One Way Out” ( Show), Dos Equis “ManScaping” (Gold )

Small

They have made music videos for Justin Bieber, David Guetta, and Bon Jovi

4


@mutt_industries

www.muttindustries.com

“Our name is Mutt and we work under a bridge in Portland, OR. We are a family of passionate problem-solvers who paint and write, debate and incite. Our gift is telling stories: about baseball, gelato, dead guys, whatever. Oh, and we have a motto: Beauty. Truth. Simplicity. Hopefully after looking at our work this will make sense.�


Portland

How casual are casual Fridays? “Crocs, sweatpants, mesh tank-tops, and those hats with two beer cans and straws.”

Independent

MUTT “Corporate Identity” ( CLIO), Gerber Gear “Hello, Trouble” ( ), NFL Network “Path to Primetime” ( )

Small

Mona the dog is their in house “mutt” who rules

6


@wexley www.wexley.com

“Wexley School for Girls is a fan factory. We cultivate and ignite consumers’ love for brands. We’re an advertising agency that creates engaged fanatics who deliver value in the real world and the wide web one. We turn consumers into fans by creating experiences that interest and engage them over time. We make hearts race. We make it rain dead presidents.”


Seattle

How do you spend your Saturday night out? “At a RATT Concert when possible, at a sushi place with my girls if not.”

Independent

Seattle Sounders “Date with a Sounder” (Gold ADDY), Modern Digital “Awesome” ( Award), Diadora “Pull!” ( )

Small

They created a “Free Dre” promotion to raise money for Muscular Distrophy.

8


B

- 9000 -

F

F N . G O T RA R A

@bartonfgraf9000 www.bartonfgraf9000.com

“Smarter than most. Funnier than you.”


New York

Independent

If your agency could be an animal, what would it be? “Thunderbolt Panda.”

Kayak “Pupils” (CLIO Award), Ragu “Long Day of Childhood” ( 2012), Little Caesers “Hot N Ready Pizzas” ( )

Small

Instead of broadband internet, Barton F. Graf turned to high-speed carrier pigeons.

10


“It’s all about the work“ -Deb Morrison


CODE AND THEORY

“

@codeandtheory.

www.codeandtheory.com.

in New York and San Francisco. We offer a comprehensive range of services to create focused media and interactive experiences. Founded in New York City in late 2001 by Brandon Ralph and Dan Gardner, Code and Theory has grown organically through a commitment to creating excellent and innovative work, regardless of medium.

�


New York, San Francisco

How do you describe your company? “Boisterous, fun, introspective, stressful, and rewarding. Like a rollercoaster.”

Independent

Dr.Pepper “Never Ending Song” (W3 Award), Mashable. com ( Award), TheVerge. com ( Award)

Small

conference room is in Andy Warhol’s personal library.

14


MOTHER NEW YORK

@motherny www.mothernewyork.com

“When we were starting out, we said, ‘We want to build the


New York, London, Buenos Aires

Describe your average day in one sentence? “Collaborative chaos creates controlled creativity.”

Independent

Sour Patch “World Gone Sour” ( ), Microsoft “Microtropolis” ( ), Coca Cola “Move to the Beat” (CLIO Award)

Medium

Planners are called “Mothers” and Jr. Planners are called “Nannies.”

16


@wdcw www.wdcw.com

“Our mission is to increase the Cultural Capital of our clients’ brands to drive business performance. We do this by producing content which combines our expertise in cultural strategy, entertainment production and social media engagement.”


Seattle, Los Angeles

How do you bring ideas to life? “I grind. If you want to produce something great, you have to put in the hours thinking, writing and rewriting. “

Independent

Alaska Airlines “The Slog” ( ), Seattle International Film Festival “SIFFtacular” ( ), WSDH “Dear Me” ( )

Medium

They competed on AMC’s The Pitch.

18


Los Angeles, Amsterdam, Mumbai, Singapore

Independent* If your agency could have a superpower what would it be? “Endurance.”

Jim Beam “Devil’s Cut” ( ), Nanhi Kali “The Girl Store” (Gold ), Susan G. Komen Foundation ( )

Medium

They are the advertising agency dedicated to Movement Marketing.

20


@72andSunny www.72andsunny.com “72andSunny is a modern full-service design and was born out of a combination of frustration and excitement for all the new ways we can connect with people and a desire to explore that power.�


Amsterdam, Los Angeles

MDC Partners What does your desk look like? “Functional, yet includes the essentials“

Call of Duty “The Vet and the Noob” ( ), Benetton “Unhate” ( Award), Discovery Channel “The World is Just Awesome” ( Show)

Medium

They have a 12 week educational program called 72U that cultivates the next generation of leaders in the creative industry.

22


“Curiosity about life in all of its aspects, I think, is still the secret of great creative people�

- Leo Burnett


Wi eden + Kennedy @wiedenkennedy www.wk.com


Portland, NY, London, Sao Paulo, Amsterdam, Dehli, Shanghai, and Tokyo

Independent

What does a W+K desk look like? “Wood, metal, collections, papers, leftovers, and souvenirs.”

Nike “Just Do It” ( ), Old Spice “The Man Your Man Could Smell Like” ( ), Coca Cola “It’s Mine” (CLIO Award)

Large

Dan Wieden is a UO alum (1967).

26


@ogilvy www.ogilvy.com “The Ogilvy group is one of the world’s most successful agencies. David Ogilvy founded our agency in 1948 in partnership with an agency that in 120 countries, we help clients worldwide build enduring brands and create powerful campaigns that address local market needs while still reinforcing the same universal brand identity.”


North America, Caribbean, Latin America, Western Europe, Eastern Europe, Middle East, Africa, Asia, Australia

WWP

Do ads need to be funny or do they just need to sell? “If it doesn’t sell, it isn’t creative.”

Capri Sun “Respect the Pouch” ( ), Dupont “Horizons” ( CLIO), IBM “Smarter Cities” (MIXX )

Large

coffee bar, rooftop garden, health center, massage center, bike garage, and shoeshine service.

28


R/GA


Portland, NY, London, SF, Sao Paulo, Singapore, Chicago, Buenos Aires, Stockholm, Austin, LA, Sydney, and Bucharest

Interpublic Group of Companies

What are three adjectives to describe your company? “Collaborative, innovative, and ever-changing.�

Nike + Fuelband ( ), Interactive Agency of the Year ( ), Nike + Fuelband ( )

Large

They have a R/GA University where employees can continue their education.

30


@droga5 www.droga5.com

“Creatively Led. Strategically Driven. Technology Friendly. Humanity Obsessed.“


New York, Australia, Europe

What does your desk look like? “Moderately Messy.”

Independent

Bing “Jay-Z: Decoded” ( Award), Prudential “Day One” ( ), Sarah Silverman “The Great Schlep” ( )

Large

They are one of the 50 fastest growing businesses in New York City.

32


“Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Creating “Acts, not just Ads.”

@leoburnett www.leoburnett.com


84 Countries

What are three adjectives to describe your company? “True, American, and original.”

Publicis Group

Troy Public Library “Book Burning Party” (Gold CLIO), WWF “I Will if You Will” ( ), Most Awarded Network ( )

Large

Daniel Draper who originally worked for Leo Burnett in the 1950s is the inspiration for Don Draper on AMC’s Mad Men.

34


“TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life across the Media Arts landscape. Our focus is not only to be the best advertising agency network but to be one of the most creative companies in the world. This 21st century goal is ambitious and it has proven to be a catalyst in uniting over 12,000 people, operating in 267 agencies, in 77 different countries and across 22 specialty disciplines including Design, Digital, Retail Activation and Theatre, Sports Sponsorship, CRM, CSR and Cause Related Marketing, Custom Publishing, Mobile Utility, Event name just a few.�

@TBWAChiatLA www.tbwachiatday.com


Los Angeles, New York, Nashville

Describe your average day in one sentence? “Listening, Learning, Making.”

Omnicom Group

Gatorade “Gatorade Replay: A Story of Second Chances” ( ), Pepsi “Pepsi Refresh Project” ( ), Jameson “Iron Horse” ( CLIO)

Large

more of a village than a building.

36


THANK YOU


Radical Media

Deb Morrison

SOURCES:

MUTT Industries

Shan Anderson

Inc. Magazine

Wexley School for

Brian McAndrew

Idea Mensch

Girls

Bill Berg

Tribble Agency

Barton F. Graf 9000

Alex Walentin

Kenny Louie

Code & Theory

Teddy Black

Scott Beale

Mother NY

Al James

JPR White

WDCW

Joe McCann

Nike, INC.

Strawberry Frog

Cal McAllister

TFD

72andSunny

Allen Hall Conference

Wieden+Kennedy

Room 313

Ogilvy & Mather

Dutch Bros Coffee

R/GA Droga5 Leo Burnett TBWA/Chiat/Day

*In 2012, Strawberry Frog had a majority stake of their agency bought by APCO Worldwide, but Strawberry Frog


Shelby Dunlap

Andrew Eddie

Amelea Renshaw



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