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Girls Gone Global Ragini Ahuja and Karishma Shahani Khan on winning ‘Best Country Award’ at the International Fashion Showcase. | TEXT: SHEFALI J. JAUHAR | | IMAGE COURTESY: KA-SHA |

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ith over twenty-five countries participating in the annual initiative by the British Council at London Fashion Week, a group of five Indian contemporaries stole the show winning ‘Best Country Award’ for 2017. Curated by IMG Reliance, the theme for the exhibition was Local to Global where every participating country had to translate their country’s perception of that inspiration. India aptly chose “The Indian Pastoralists” where designers coherently celebrated their ideology and clothing through their aesthetics. Ragini Ahuja was inspired by the Drokpas tribe found up north on the foothills of the Himalayas in four villages of Ladakh. Ikai is known for its relaxed fits, natural textiles and practical luxury. Ragini found the complex minimal aesthetic of the Drokpas blending perfectly with the vision of the brand. “As a tribe they consider themselves to be pure Aryans with a fanatical attachment to purity. They also believe that water, flowers and mountains to be the purest forms of nature.” On being asked about

her experience, Ragini humbly mentioned, “Right from Vogue Germany and Britain to Saks Fifth Avenue, it was amazing to see the kind of people that stepped in to see the kind of work you’d done as a part of the judging panel. Sarah Mower from the British Fashion Council was very convinced with what I did and it was so motivating.” Intrigued by the Rabari tribe’s style of dressing and craft, Karishma Shahani Khan from KA-SHA chose the community she worked with when she was an intern back in college. The designer was fascinated by the distinct visual identity the Rabari community possessed. “The community expresses their identity through clothing is something fashion is always striving to be. We are all trying to be individualistic yet run this race of following trends. As a whole, there is a lot of visual referencing you can do from there which is something very important for me as a designer.” Participating, let alone winning on an international

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Profile for Shefali Judeline Jauhar

Zhivalian  

A league of Indian millennial designers are on the rise – call them the Counterculturists if you may. Daring to define the contemporary scen...

Zhivalian  

A league of Indian millennial designers are on the rise – call them the Counterculturists if you may. Daring to define the contemporary scen...

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