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White Beauty TVC 1 “Café”

Video We see a group of young girls (about 18 years old) at a café.

Video While they are all pretty and dressed in the latest fashions, one of them stands out among the rest with her radiant complexion.

Video Her pinkish white glowing complexion draws the attention of a group of young boys seated at the next table.

Video He gets noticed by the girl who smiles playfully, amused by this overt male attention.

Video The camera zooms into her smiling face and her youthful, glowing skin.

Video Dissolve to her scooping up a delicious looking dollop of the Pond’s White Beauty Day Cream with a finger.

Video She delicately applies the cream on her face in a caressing motion.

Audio FVO: For skin so flawless and radiant

Audio FVO: It’s irresistible!

Audio FVO: Thanks to Pond’s White Beauty

Audio FVO: Its unique Pro-Nutrient Complex

Video Back at the café, the group of girls get up to leave.

Video On her way out, our White Beauty girl stops at the boys’ table. Reaching for one of their phones…

Video She takes a picture of herself, smiling mischievously!

Audio SFX: Ambient sounds, music

Video To finally reveal her pinkish white luminous skin. Audio FVO: To give you a beautiful, pinkish white glow!

Video The boys try various sneaky ways to snap a picture of her with their phone cameras – one tries hiding behind the menu.

Video Another pretends to text while taking her picture.

Video Next, her finger slides across the screen mirroring the same movement – to change the image of her face (like photos on an iPhone) to one that’s more radiant… Audio FVO: Nourishes and lightens your skin

Video As a third boy also tries snapping her discreetly…

Video Her finger slides the screen again to display yet another image of her that’s even more glowing… Audio FVO: Layer by layer

Video Pack shot of the Pond’s White Beauty Day Cream jar that drops into a pool of the cream, creating a playful splash.

Video The camera pulls out to reveal the entire Pond’s White Beauty range.

Audio FVO: Pond’s White Beauty.

Audio FVO: A radiance that’s hard to resist!


White Beauty TVC 1 “Café” - References

White Beauty Cafe  

A storyboard.

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