SHEcorporated Magazine Feb/22

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Editor's note While reading through the brilliant articles in this issue, it become clear that we have an unintended common thread, and I couldn't be happier about it. This month we are all about building a life and a business that fits YOU. It's not just a great way to make sure you build a life you love, but it's a fantastic strategy to accelerate your success. By creating your own path, with marketing that suits your personality, values that create the change that you feel is important, a balance that fits your life, and embracing your own imperfections as strengths, you create a business that works for you, instead of against you. It's no longer about chasing an ideal outcome that someone else set for us, in a manner that "they" say is right. Let's all agree that, moving forward, it's about determining what's truly right for you and creating a life and a business that YOU love. That's the best Valentine's Day gift of all.

Kristy Carruthers EDITOR-IN-CHIEF



What's Inside Level Up Your Brand Simple steps to make your brand shine in 2022!

Make it Your Own Power up your strategy by tailoring it to fit your style.

Home Office Style Creating a space to increase your productivity and improve your mindset.

Create Impact Leverage your business to change the world.

Find Joy in the Juggle Work life balance that actually works.

Imperfectly Perfect The pressure is off and here's why.

Contact/Submissions @shecorporated

LEVEL UP YOUR BRAND Your brand is so much more than just your logo. Your brand is more widely defined as the overall image others have of your business. It truly encompasses everything, from the visual representation of your brand, like your colors and logo, to how they experience your brand through customer service and product design.


It's important to build it intentionally and keep evolving and fine-tuning it over time. In 2022 you need to have an eye on all the digital aspects of your brand, more closely than ever before. So we've got 7 ways to uplevel your brand in 2022!


Photo: Storycatcher Photography

Redesign your Website This is all about improving your user experience, features, and content. Have you set goals for each page on your website? Do you have something to sell or something to say? Does it take too long to get to the heart of what you’re providing them? How can you simplify your website in a way that amplifies your engagement and user experience? When it comes to design, having a full brand identity makes your website more interesting and increases the amount of time that your visitors stay on your website.

Invest in Video Hire a videographer to create highquality video content for you to promote your biz and grow your brand. This can be for your next promo video, video podcast, video series that you’re using as a lead magnet, or a welcome video for your website.

You can use this professional content over and over again. Photos are fantastic, but videos can do wonders by adding that emotional connection to the viewer. Videos can also help you stand out from the crowd, as a leader in your industry, and increase Instagram engagement more than just photos alone.

Hire a Brand Photographer Increase your influence and grow your brand with professional photography. Having high-quality images saves super-creative entrepreneurs time, money and headache so they can focus on what really matters – their business. Incorporating little details like custom props, lighting, wardrobe, and unique locations that are tailored to your brand messaging can really take your photos to the next level. Strike a pose, showcase your personality, and watch the sales roll in with fresh images that make a statement. 4

Get Social


Hire a social media manager to be more consistent online. Always remember that confusion kills your conversions.

If you don’t have a virtual assistant then automate, automate, AUTOMATE. I’ve heard so many businesses fail in the customer service, follow up, and just back end professionalism department, because they lack the proper business structure and systems to provide a top-tier, seamless and efficient client experience.

If your social media is all over the place, it depreciates the value of your business and turns away potential leads. Having a messy social media profile minimizes your credibility. But having a profile that’s clean, consistent, and reflects a professional brand strategy, improves sales and conversions.

Batch Record your Content. I have saved so much time batch recording reels, YouTube videos, podcast recordings, and so much more! Pick 1 day out of a month or 1 day out of the week and batch record as many videos as you can. Planning is key to this process. Make sure you prepare scripts, outlines, sounds, captions, etc. in advance, so that your filming day goes smoothly.

Always remember that processes come before people, so that you can keep the people you’re captivating. In other words, having the foundation of your business solidified before engaging new customers or clients will save you time, money, and your reputation.

Hire a Coach Hire a business coach and brand strategist. You don’t have to do this alone! Get clarity on your vision, maximize your performance, increase your productivity, and develop a plan of execution with a coach, so that you can feel confident about achieving your business goals.


Based in Fort Worth, TX, Taylor Simon is a proud wife, mom of miracle twins, author, speaker, brand strategist, and creative genius. As an inspirational innovator and global influencer, Taylor is always ready to share an encouraging word and sprinkles joy wherever she goes. A master at helping people unleash their WOW, as the CEO and Founder of Taylor Made Creative Agency, she is passionate about transforming bold businesses into captivating, high-profiting brands in their industry, through the power of styled-to-fit branding and unforgettable digital marketing. Ultimately, she is wildly obsessed with helping you stand out and shine in life and in business. She also loves dressing up, DIY projects, and eating hot Cheetos with fuzzy socks! Find her at 5

Does your charitable or non-profit organization serve women in need? We offer free training and support for new women entrepreneurs in need. Applications are accepted only through our partner organizations. Apply to partner with us, and help women from your group build a better future for themselves and their families.

Find out more at

DO IT YOUR WAY IT'S NOT ONE SIZE FITS ALL As we move into 2022, many business owners are focusing on their marketing efforts. But if you’re new to entrepreneurship, thinking about how to best market yourself can quickly become overwhelming. There are so many potential options out there, and everywhere you look, someone else is telling you why you should follow their approach. This quickly leads to analysis paralysis and questions like: “Should I post on social, do webinars, or run ads?” “What about podcasting or going to networking events?” What most early-stage entrepreneurs forget is that it’s okay to trust their intuition on what strategies may work best for them. Just because a business coach or mentor has had success using a particular strategy, doesn’t mean it’s the best fit for you. And I’m saying that as a business coach! Let me bust the myth that there is only one perfect strategy - any strategy can work as long as you stay consistent and really master it. The key is to enjoy what you’re doing so you’re more likely to get results.

Here are 4 steps to choosing the best marketing strategies for you: 1. Get in touch with your personality type. If you’re an introvert, going live on social media mostly likely freaks you out. That’s okay – you can still create stellar content to help your audience solve a specific problem.


If you’re an extrovert, you’re lucky because you don’t shy away from public speaking or teaching large audiences. Embrace your unique personality and use it to your advantage! If you’re an ambivert, you straddle the line between introvert and extrovert, so you can network when you’re feeling more social, and other days you may want to be more behind-the-scenes in your business. 2. Identify your strengths. Now you want to tap into your natural strengths. Are you a good writer, speaker, or are you great at connecting with others? Marketing and lifestyle expert Marie Forleo loves creating video content, and she’s skilled at teaching others. She developed MarieTV, an awardwinning weekly show with hundreds of episodes that has allowed her to share her message around the world. Tip: If you’re not sure what your strengths are, take a look at your life outside your business. What are you naturally drawn to? Or ask one of your friends what you’re good at.

A lot of newer entrepreneurs see a strategy that seems to be working for someone further along, and they think they can implement it in their business and get similar results. But what they don’t realize, is that person they’re trying to emulate has likely paid someone to optimize that strategy and they’ve already dialed in their messaging. If you’re just starting, forget the funnels and ads. Stick to less complicated organic marketing strategies like building relationships and showing up on social. Later on, you can scale, but get your foundations right first. 4. Pick one or two strategies to focus on. It's time to choose just one or two strategies to really master. For example, I’m good at telling stories, and I’m an ambivert. So, podcasting and guest blogging are great strategies for me.

3. Understand the stage of business you’re in.

Someone who is introverted, and a good connector, could offer free consult calls, and use their superb listening skills to truly serve their potential client on that call.

Are you just getting started, or are you more seasoned? This will determine the complexity of your strategies and also your budget.

Finally, don’t forget to track your results - this is the key to knowing what to focus on, and what to forget!

MEET AGATHA BREWER, BUSINESS COACH As the founder of Agatha Brewer Coaching, Agatha works with new entrepreneurs to help them launch businesses that give them freedom and flexibility while also making a bigger impact on the world. She combines 15+ years of digital marketing experience and her coach training (Whole Person Certified Coach®, ICF ACC) to help new business owners move their ideas out of their heads and into reality. Take her quiz to find out your marketing superpower and get three custom strategies to grow your business: Instagram: @agatha_brewer Podcast: The Intentional Solopreneur



FOR STYLE & PRODUCTIVITY The unique reality in the world of today is that our lives have changed in many ways, both on a large scale, and on an individual level.

A room’s design influences the mood of the people inside it. This is true for any kind of environment, but particularly for office spaces.

We are all striking new balances in our lives, and the value of feeling good in our spaces at home has never been more important.

Home office design has become incredibly important. When designed well, these spaces can improve our productivity and our revenue.

As a part of these changes, most of us have also needed to create a workspace in our own homes.

Here are four things to consider when creating a harmonious home workspace:



Desk The best desk for a home office is white, with clean lines or made of glass. Glass desks are elegant and give the room brightness and innate refinement, while leaving a lighter visual impact. A simple, minimalist shape can help create a calming and elegant environment. On the other hand, you might prefer a desk with a more unusual shape, which can provide your home office with an extra touch of class. Your desk should be spacious enough to comfortably hold everything you need to conduct your business. Something with drawers that can store documents, and other objects, is preferable.

Chair Your office chair isn't just decorative, it has fundamental importance for your health. In fact, incorrect posture at work can cause a number of back problems. When choosing a chair, you need to take ergonomics into account: * It must have a high backrest to support your back. * It must have adjustable height capabilities to allow you to place your feet at a 45° angle with your legs.

Lighting Proper lighting is essential for accomplishing what you need to do comfortably, without straining your eyes. In addition to a central light, like a ceiling fixture or a floor lamp, a desk lamp is extremely useful, preferably one with an adjustable arm, to direct the light where it is needed. You can really indulge yourself here, and give a touch of style and unique character to your home office, by adding a lamp that fits your style and aesthetic.

When using a desk lamp, you should consider placing it on the side opposite the hand you write with. This way, you will cast fewer shadows on your paper. It is also good to direct the lamp so that it does not directly hit the screen, in order to avoid reflections.

Colors Consider forgoing white and beige for the walls in your workspace, and give your walls some character with colors that encourage concentration or help you relax. For example, orange is a color that helps keep you awake and stimulates memory. You can insert some orange elements, such as a chair, a pen holder, or some binders, and paint the walls with colors that instill calm and tranquility, such as pink, blue, or light green. Neutral colors like white, light gray, or wood, on the other hand, are the best choice for furniture; they convey brightness, cleanliness, and order.


MEET GIORDANA AND DEBBY, FOUNDERS OF “YOUR HOME IN A CLICK", ITALIAN STYLE Giordana and Debby are two Italian architects and interior designers with a lot of experience working in Italy and abroad. They founded “Your Home in a Click” (Interior Design Online Services), with the goal of making interior design accessible to as many people as possible, no matter where they live. They believe that quality design doesn’t necessarily have to be expensive. Simple changes, designed in the right way, can have a big impact on a room or house. These changes can significantly improve our quality of life and bring joy, love, and happiness to our lives. Find out more about "Your Home in a Click" and get for free "The Formula for choosing the right colors for your home" here:



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SOCIAL IMPACT We all want to have a positive impact on the world, and support causes that are close to our heart. Each of us has the opportunity to create change with our individual efforts, but what about your business? We've got 5 values to help magnify your impact, by using your business as a vehicle for change.


Today’s entrepreneurs and business owners are becoming more and more socially conscious. There is both internal and external pressure to build a successful business, and care for your community and the needs of others. Externally, your customers, clients, employees, and the public have experienced a shift, exacerbated by the COVID pandemic, that caused them to think twice about where they choose to spend their money. This has made them feel more aligned with, and willing to work for, associate with, and buy from socially impactful businesses. The good news is that this external transformation is forcing entrepreneurs to step up to the plate and create positive social change.

These are the 5 values to focus on, that will help you create more of an impact on society with your business:

Clarity Having clarity of purpose is essential to have an impact. Many entrepreneurs try to create an impact through their business without making sure, with absolute clarity, that the impact goal they’ve selected is one they can reach, given their passions, calling, and expertise. Unless you are clear about who you are, what makes you happy, what makes you a better person, and what you’re actually good at, attempting a social impact goal, while trying to meet business goals, can cause burnout and disillusionment.

Internally, entrepreneurs feel the need to have a mission that makes them fulfilled, gives them autonomy over their environment, imbues them with purpose, and allows them selfmastery over something they’re passionate about.


This has also been heightened by the pandemic, as more entrepreneurs and businesses realize that how they show up and care for others, determines their own well-being.

Often, entrepreneurs set lofty goals for social impact, which is good, but the methods that they use to achieve those goals are sometimes not effective, because the entrepreneur was not as creative as they could have been in their approach.

The internal bubbling of these needs, now translates into the desire to have a more impactful presence in their communities and society.

I believe everyone is creative. To be effective in creating an impact through your business, you must be creative in your approach to your impact goals.

Ask yourself: how can I creatively change existing systems that are causing the social problem? Here’s a hint: if you can change laws, norms, architecture, or markets, you’re on the right track to creating sustainable change.

Courage The third value to embrace is courage. As a social entrepreneur, it is important that you take a courageous stance on certain issues, even if that means you might lose a customer. Taking a stand on diversity issues, for example, might require you to distance yourself from customers, or supporters, that have a different perspective on the issue. Social impact work is not a vanity project, and on tough social issues, you must have the courage to take a stand.

Internally, entrepreneurs feel the need to have a mission that makes them fulfilled, gives them autonomy over their environment, imbues them with purpose, and allows them self-mastery over something they’re passionate about 14



It’s also very important to have compassion for the communities you try to help. By compassion, I mean a deliberate stance to come to their aid and help them with their greatest needs.

The final value, that is essential to creating a social impact through your business, is to ground yourself in a community - whether you choose to build one of your own, or become a member of someone else’s community.

Often, people associate compassion with empathy, which is the ability to feel for someone else or understand their situation. Compassion goes deeper than that, and requires you to alleviate another person’s suffering.

Community supports you and helps you achieve your goals, but being able to help other people in your community gives you purpose and self-fulfillment. In building a social impact business, this support whether you receive it or give it - will sustain you on your journey.

MEET ALINA BOYTE, CEO OF THE CHANGEMAKER INSTITUTE Alina Boyte is a social impact educator and intellectual property strategist. She’s the founder and CEO of the Changemaker Institute, whose mission is to create the infrastructure necessary to support social entrepreneurs in creating, building, and launching successful social impact businesses. Socially conscious business owners hire her to reveal the hidden impact in their business, because most can’t bridge the gap between impact and profit goals. She helps them design a social impact strategy that is both impactful and profitable. To learn more about the Changemaker Institute and get in touch with Alina, visit 15

BALANCING ACT THE JOY IN THE JOURNEY From the moment we have the first tingle of excitement about starting our own business, we can feel the energy and anticipation of what is to come. Of what could be, if we threw ourselves into our passion and turned it into a paycheck. The momentum we experience when we first set out on our entrepreneurial journey is like a juggernaut…unstoppable. No matter the hours we have to work, the long nights we have to pull, the sacrifices we have to make…it all feels worth it, because we are building a business that’s going to change our lives, right?!

Except here’s what tends to happen. ... After the initial rush of momentum starts to slow, and we get into the daily grind of what it takes to run a business, we can end up feeling as though we are spinning multiple plates, all of which are on the verge of crashing to the ground if we take our eye off them. Business crosses over into our personal life, and we start feeling guilty for either always working or not working hard enough. The juggle-struggle is REAL!


WE LONG TO GROW OUR BUSINESSES, TO CREATE A LIFE OF FINANCIAL & TIME FREEDOM... …and yet the more we take on, the more trade our time for money, and the more we feel stretched. So what’s the solution? How can we, as entrepreneurial women, create a life of balance, of accomplishment and of abundance, without feeling guilty or overwhelmed all the time? Now, if you’re like me, you are an action taker and want results to happen yesterday. You know you’re capable of succeeding, and you know you want to create a business that is booming, but sometimes you find yourself wondering “if/when my business takes off, how will I find the time or energy to do even more than I am already? I want a life of freedom, and yet I’m already working so hard…do I really have space to take on more?” I’m going to share with you a couple of tools you can use right now to help you build, grow and scale your business without the burn-out, starting today.

RESPECT WHAT YOU WANT TO GROW This one sounds a little out of left field, but go with me for a second. When we first start out in business, our minds are filled with ideas and aspirations of what we want to achieve. We can FEEL the passion coursing through our veins and we connect with what is driving us. However, it’s so easy to get distracted by the to-do lists and daily tasks that we have to do each day. It’s easy to try and scale before you’ve had time to build and grow. In order to stay on track, I encourage you to spend a few moments each day, reconnecting with why you started and what you wanted to achieve. Create a list of, what I like to call “outcome goals”, that you have pinned somewhere that you can see everyday. These are not goals based on the activities you need to do, but instead the outcomes you’re driven to achieve. Ask yourself the following questions: How do I want to feel every day when I show up to work? What does a perfect average day look like for me in my dream future? What impact do I want to have on the world? When you come at goal setting from an outcome point of view, rather than an expectation or action standpoint, you will find yourself connecting with the passion and emotions that stirred into it to start with, rather than focusing on what you “have to do” to get there. In turn, having an emotional connection to your goals will ensure you show up with a different energy and integrity to your business.


SET, ESTABLISH, AND STICK TO BOUNDARIES AND SYSTEMS NOW One of the biggest lessons I learned from my first business, was the importance of setting up systems and boundaries early on. It’s something I didn’t do because I was so caught up in getting the business up and running. I didn’t take the time to properly consider the implications of what would happen when the business took off! I worked hard and it paid off. My business grew faster than I could have predicted, and before I knew it I found myself chasing my tail, constantly trying to catch up. I was always running. I was forced to be reactive rather than proactive, and in the end, I nearly burnt out as a result. My best piece of advice for anyone starting out in business - know the life you want to create and put the rules, boundaries and systems in place from the start. What this looks like in reality is having discipline with yourself, and respect for your time, and the time of those around you.


As female entrepreneurs, our work-life balance is in a constant state of flux. One way to ensure that you don’t tip the scales in the wrong direction, as your business grows, is to make sure to create (and honour) some empowered boundaries. When you’re in the office working, give it 100%. Don’t get distracted by menial tasks and then get frustrated when you don’t finish what you started. Be hyper-aware of working smarter, not harder, by always knowing what non-negotiable objectives are needed to move the needle in your business, everyday, and ensure that you are tailoring your activities around them first. That way, you are always focusing on the foundations of your business and staying focused on the next step ahead, rather than trying to climb the whole staircase in one go. And lastly, be kind to yourself. Commit to being compassionate, forgiving and encouraging to yourself. Treat yourself with the respect you give others, because when you do that, you’ll find yourself ending each day with a sense of satisfaction and accomplishment, as opposed to guilt and overwhelm, and that can make all the difference in how you show up tomorrow.

I’m Jai Prettejohn. I’m a mindset and business coach, that specializes in empowering female business owners to turn their passions into paychecks and create a life of purpose, fulfillment and freedom, without the burn-out. But what makes me qualified to talk about creating balance? Well, I have been in business for myself for over 18 years, and in that time I’ve built 3 successful businesses and learned a LOT along the way. In 2020, I decided to share what I’ve learned with others in order to help you bloom, not wilt, in your business. I have created a free worksheet to help you clarify your goals and establish healthy boundaries and systems for your business. To download your copy, simply head to and on social @theabundantminds




NOBODY’S PERFECT HOW MANY TIMES HAVE YOU HEARD THAT BEFORE? In today’s world, there is more pressure than ever to strive for excellence and perfection – especially for women. As a coach, I’ve often heard clients state the need to “go over and above” or “strive for perfection” when it comes to careers, relationships, personal appearance, and other areas of their lives. Many feel the pressure to perform at unusually high standards, to the degree of perfectionism. But trying to be perfect all the time can be detrimental to one’s mental, emotional, and physical health. Six years of living in Japan helped me release the need for perfectionism through two philosophies:

The first; Wabi Sabi refers to the appreciation of imperfection, impermanence, and presents us with asymmetrical beauty of nature and the uniqueness of individuality, such as rugged terrain, wildlife diversity or the imperfect twists and bends of mature tree trunks and branches. The second; Kintsugi refers to the Japanese art of mending broken ceramics with gold, enhancing imperfections, and showcasing the flaws as a thing of beauty. As we mature and age, we acquire many scars due to life experiences and change. Scars can create resilience, strength, vulnerability, wisdom, and compassion. Western culture focuses on youthful symmetrical beauty, do, or die ambition, and material success, for validity and self-worth. We are constantly pressured, through social media, to live up to society's ideals of beauty and perfection, most of which are unrealistic and unnatural. It's no wonder mental health issues have skyrocketed, whilst self-esteem and self-worth has plummeted.

What we see as our weakness in brokenness, through adversity, may be looked on as courage, resilience, and strength by others. Healing ourselves through awareness, acceptance and accountability is the kintsugi gold that makes us authentically beautiful again – more so because of these wounds. So here are six good reasons to embrace your imperfections: 1. You stay focused on what’s important: Perfectionists get derailed by the slightest mistake or things that don’t go right. If you focus on what you want to achieve, not some unattainable ideal, you’ll be more likely to reach your goals.


2. You’ll feel lighter and happier: Making peace with your imperfections relieves you of stress. Your inner critic can stand down, put its feet up, allowing you to relax and get on with life, unburdened by not feeling good enough. Liberated from the need to be seen to be perfect, you’ll be happier and content with your lot in life. 3. It’s easier to stay in the present: If you accept who you are, it’s easier to stay in the present and feel grateful for your life. Instead of anxiously chasing future goals or beating yourself up for past mistakes, you can be comfortable with the here and now, knowing you’re doing your best. 4. You’ll be more compassionate: Ceasing to judge yourself will make it easier to be kinder and more compassionate towards others. Embracing imperfection makes you a lot less reactive to the quirks and habits of others. 5. Your relationships will improve: Being more accepting strengthens relationships with family, friends, and colleagues. Accepting that imperfection and mistakes are a normal part of life makes you less ego-driven, and judgmental. 6. You get a different perspective on life: Once you accept that flaws and mistakes are part of the human experience, you become more resilient and grounded, and aware of the bigger picture, that life’s not all about you.

MEET ROSEMARY DUGAN - OF ROSEMARY DUGAN WELLNESS Rosemary Dugan Wellness is a holistic business that has helped clients for over 20 years as a Fitness Professional, a lecturer for over 15 years in Health & Fitness Accreditations, a public speaker, author and workshop facilitator, and a mentor within the Health, Fitness and Wellness forum. As a leading Master Neuro Linguistic Programming Coach & Therapist, Rosemary has enabled many clients to overcome their mental, emotional, and physical issues, allowing them to take control of their lives and future through positive and permanent change. Rosemary has a wealth of knowledge and all-round experience in all aspects of Wellness. She has many written resources, eBooks, online courses, and personal development programs through her website – 21

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