Scholarship Golf Classic THURSDAY, JUNE 28, 2012
2012 GOLF OUTING
GLENWOODIE GOLF CLUB 19301 State Street, Glenwood, IL HOLE-IN-ONE CONTEST – WIN $10,000! REGISTRATION & BREAKFAST/LUNCH – 9 AM SHOTGUN START – 10:30 AM
Enjoying the day at SHBA’s 2011 Golf Outing.
SHBA – Where Business Works
Hope or Request. Which works better? It warms a marketer’s heart to hear a caller say, “you were referred to me by my friend.” Receiving a referral is heartwarming for two reasons: 1. You must have done a good job and impressed your client or they wouldn’t have referred you. That’s heartwarming! 2. You know it will be much easier to close a sale to this referred prospect, assuming you have what the caller needs, because the referral has given you excellent credibility so you have far less “trust-building” to do. But since we all know how valuable a referral is, it’s strange how very few people actively solicit them. Why? I think it is a “fear of rejection” issue so they don’t ask. Curious, I asked a few people in service businesses if they seek referrals and, if so, ask a follow-up question about what they actually do to solicit referrals. Most told me that they love receiving referrals but don’t actively solicit them. Their most successful tactic was to “do an exceptional job and hope the client tells someone.” While this works to some degree, it is very passive. A very small percentage of those people I asked are more active in soliciting referrals. The answer I got most frequently was: “I just tell my clients that I get most of my business by
being referred by people who feel they were exceptionally satisfied with my efforts. Then I give them a few business cards and brochures and ask them to hand my cards and brochures to their friends, neighbors, and family. I also keep in touch with my clients four times a year with post cards, emails, and newsletters. I always stress my appreciation for their referrals in these communications.” Some people offer “referral rewards” or commissions. One told me he donates a percentage of referred sales to a charity he actively supports in the name of the person who gave the referral so they receive a “thank you” from the charity. You can hope for referrals or overcome your reluctance to ask for them. Which do you think works better? (Above column first appeared in Northwest Indiana Times Business Marketing Column 05/20/12.) Larry Galler coaches and consults with high-performance executives, professionals, and small businesses since 1993. He is the writer of the long-running (every Sunday since November 2001) business column, “Front Lines with Larry Galler” Sign up for his free newsletter at http:// www.larrygaller.com
Hard work on the right things I don’t think winners beat the competition because they work harder. And it’s not even clear that they win because they have more creativity. The secret, I think, is in understanding what matters.
Think about it!
It’s not obvious, and it changes. It changes by culture, by buyer, by product and even by the day of the week. But those that manage to capture the imagination, make sales and grow are doing it by perfecting the things that matter and ignoring the rest. Both parts are difficult, particularly when you are surrounded by people who insist on fretting about and working on the stuff that makes no difference at all. Seth Godin Blog (5-15-12) http://sethgodin.typepad.com
South Holland Business Association
Breakfast with BCI Workshop Series Thursday, June 21, 2012 South Suburban College Main Campus Heritage Room, 1st floor Online Deals: Boost Your Business & Get Your Name Out Facilitator: Allen Babiarz Workforce Development Projects Manager Does your business need a little boost in sales? Business owners and executives are always looking for the best bang for their buck, and online websites and discount sites are the current phenomenon going on in online shopping. In this workshop, learn how to make online deals by using discount coupon websites like Groupon and Living Social, while expanding your customer base and online visibility. Thursday, July 19, 2012 South Suburban College Main Campus Heritage Room, 1st floor Business Marketing in Today’s Haystack Facilitator: Kevin D. Domenick Kevron Printing & Mailing, Do you ever feel like getting your business noticed is like finding that needle in a haystack? Promises of #1 internet rankings and sure fire marketing techniques are everywhere! The real answer to your successful marketing is: Marketing – a consistent and persistent process that requires planning, use of the appropriate mediums for your business and “branding” or consistency between your marketing efforts and measurable results. Bottom-line...we’ll show you how to get results from traditional marketing combined and interactive with your internet marketing and how to develop and maintain a consistent, persistent and results oriented campaign. Tuesday, July 10, 2012 University & College Center, Room 5320 Oak Forest, Illinois 10 Answer Keys to Building Powerful Strategic Business Alliances Facilitator: Mary Erlain, President, Peak Development Strategies Every day, business owners and executives attend networking events with the hopes of finding the perfect client or score the big sale. Often these types of events net nothing more than a drawer full of business cards. Building alliances is the secret to business success because it addresses the core of what matters. The book, 10 Answer Keys to Building Powerful Strategic Business Alliances, provides the answers to questions individuals have concerning the who, what, where, how and when to building powerful strategic business alliances. Join Author and Business Consultant Mary Erlain as she shares the insights, suggestions and secrets of this best-selling resource!
BIZ BUILDERS SEMINAR
MANAGING SOCIAL MEDIA IN THE WORKPLACE Chicago Southland Chamber 920 West 175th Street, Suite 3 Homewood, IL 60430 06/27/2012, 8:00AM The Business Assistance Program would like to invite you to attend a Biz Builders Seminar, “Managing Social Media in the Workplace”. Presented by Kenneth A. Jenero, Holland & Knight LLP. This program is Wednesday, June 27, 2012 at the Chicago Southland Chamber, 920 West 175th Street - Suite 3, Homewood, IL 60430 at 8:00 a.m. to 8:15 a.m. (Registration & Networking) 8:15 a.m. to 10:00 a.m. (Program). For further information phone (708) 957-6950.
BUSINESS AFTER HOURS ADVOCATE SOUTH SUBURBAN HOSPITAL 17800 S. Kedzie Ave. Hazel Crest, IL 60429 07/18/2012, 5:00PM Please join Chicago Southland Chamber members and other business professionals from surrounding communities in a friendly networking atmosphere at Advocate South Suburban Hospital, named among the nation’s top 100 hospitals in 2012! Appetizers & Libations will be served and you will have the opportunity to enjoy tours of the facility (including the new Pediatric Unit) and raffle drawings. Members are encouraged to bring business cards, promotional items and materials to be placed on the shared display tables! Call the Chamber for further information: 708-9576950.
February June 2011 2012
! E T A D SAVE THE PICNIC IN THE PARK T h u r s DAY, JuLY 26 11:30 a.m. to 2:00 p.m.
Veterans Park Pavilion 160th & South Park Ave. Members and friends enjoy Picnic in the Park 2011.
Alzheimer’s Assisted Living Residential living for early to middle stages of Alzheimer’s disease and related memory impairments. We also offer short term respite stays.
2045 East 170th St. South Holland, IL 60473 www.seniorhousing.net/ad/ardencourtsholland
Blueberry Field PANCAKE HOUSE AND RESTAURANT
Your Hosts: Patte, Nikki & Christy Haras
Phone (708) 225-1982 Fax (708) 225-1246 Mon-Sat 6:00 am - 3:00 pm Sunday 8:00 am - 3:00 pm 558 E. 162nd St., So.Holland, IL 60473
Photography Photography by by Larry Larry Burrows Burrows Phone: Phone: 708.308.6583 708.308.6583 Email: Email: Larry@Burrowsphotography.com Larry@Burrowsphotography.com Website: Website: www.Burrowsphotography.com www.Burrowsphotography.com Family Family events, events, Golf Golf Outings, Outings, Special Special Events Events & & More! More!
South Holland Business Association
A local South Holland company serving the community with 20 years of plumbing experience. Free estimates – 24 hr. emergency service.
Optometry Since 1942
Cheryl R. Kirkland, Agency Owner 1034 E 162nd Street, South Holland, IL 60473 office: 708-893-0000 fax: 708-825-1686 42250 SHBA AD_Layout 1 5/17/12 4:58 PM email@example.com
833-835 E. 162nd St., South Holland
Page 1 Dr. Jasper J. Gulotta
Dr. Gene Ossello
People Who Listen. Products That Deliver. • Checking & Savings • Cash Management • Faith-Focused Banking • Remote Deposit Capture • Mobile & Online Banking
611 East 170th Street • South Holland, Illinois 60473 708.339.6010 • Fax 708.339.6022 Email: firstname.lastname@example.org
Convenient Offices Serving You – IL – South Holland • Elmhurst • Frankfort • Wheaton IN – Dyer • Munster • Schererville
providencebank.com VAN DRUNEN HEATING & AIR CONDITIONING
168th & Van Dam Road South Holland, IL 60473 FAX (708) 339-6450
ADVERTISE HERE 58 W. 162nd Street, South Holland, IL 60473 email@example.com • 708/210-5763
February June 2011 2012
PRESORTED STANDARD U.S. POSTAGE
South Holland, IL Permit 214
P.O. Box 334 South Holland, IL 60473
Attn: BUSINESS OWNER, or
SOUTH HOLLAND BUSINESS ASSOCIATION - EXECUTIVE COMMITTEE Donald Grimwood (President).........Trinity Environmental Systems Okeycha Pettigrew (Vice-President)................EduFun Play Center Vanessa Bradley (Secretary) ............................. School District 151 Leonard Boos (Treasurer) ..................Illiana Financial Credit Union Blevian Moore ... Executive Director
- BOARD OF DIRECTORS Alexandra Glumac...................... Business & Career Institute, SSC Felicia Houston............................ Ingalls Behavioral Health Center Margaret Organ ..............................................................Walgreens Larry Powell.............................................................Insurance Pros Ruth Ramirez....................................................Ramirez Law Office Brian Tennis .................................South Suburban Memorials, Inc. Clyde Wells ................................................. Haines-Craft Insurance Tim Woloszyn..................................................... MB Financial Bank Michael Abbott... Immediate Past President
A d v er t iser I nde x • • • • •
Abbott Printing Allstate Insurance Amaysing Home Inspection, Inc. Arden Courts Blueberry Field
• Burrows Photography • Business & Career Institute, South Suburban College • CR Plumbing
• • • •
Eye Site First National Bank Illiana Financial Jimmy John’s
• • • • •
Lagestee-Mulder Providence Bank Roeda Signs Sandrick Law Firm VanDrunen Heating & A/C
For information on advertising call 596-0065 SHBA members are encouraged to contribute articles to the Intercom Intercom News Deadline: 1st Week of the Month Send news to: P.O. Box 334, South Holland, IL 60473 (firstname.lastname@example.org)
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