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JANUARY 2013

Business Luncheon Thursday, January 24, 2013 11:30 am to 1:00 pm

Community Center 501 E. 170th St., South Holland, IL

PROGRAM

I nvestigate N ew recruits, T urn E ducation into R eturn on

INTERNS AT YOUR BUSINESS

investment – N ow!

A panel discussion on the value of interns in the workplace.

Lunch: Members, $7 / Non-Members, $10. Reservations requested. RSVP online at www.shba.org

SHBA – Where Business Works


Guest Columnist

Larry Galler

Take Advantage of Your Competitive Advantages! Does your business have competitive advantages? Of course you do! Your competitive advantages are the reasons why people choose to purchase your products and services instead of purchasing from your competitors. Some people prefer to purchase from you because of your specialized expertise, or your pricing structure, your product quality, convenient location, responsiveness, friendliness, the ambiance you create, product selection, and probably hundreds of other reasons. But unless you optimize and exploit your competitive advantages your success will be mediocre. Your customer base will think of you as ordinary, not exceptional… and every business that is going to grow needs to be exceptional in some way. Compare your company against your competitors on a pointby-point basis. When you do it, you will find some real areas where you have advantages. Then it is up to you to exploit those advantages. Think for a second of a football team with a star running back playing against a team with a lineman who has an injured ankle. We all know that the offensive team will exploit the competitive advantage by pounding away at that injured lineman, running play after play at him, optimizing their competitive advantage.. Are you optimizing, exploiting, and taking advantage of your competitive advantages? Your advantages should be shouted out as part of your branding message in every communication

with customers and prospects. What communications? Your business cards, invoices, web site, media advertising, vehicle signage, and your “elevator speech” all should incorporate your competitive advantages, especially if you can state them in an attractive, memorable manner. Every member of your staff should know, understand, and be able to communicate your competitive advantages and know why they are important. Your customers, especially your best customers and referral sources should know your branding message and competitive advantages so they can become cheerleaders for your company. Taking advantage of competitive advantages doesn’t happen in a flash of brilliance, it happens over a long period of repetitive marketing just like taking advantage of a mismatch on the football field – as Woody Hayes used to say, “Three yards and a cloud of dust!” (Above column first appeared in Northwest Indiana Times Business Marketing Column 12/16/12.) Larry Galler coaches and consults with high-performance executives, professionals, and small businesses since 1993. He is the writer of the long-running (every Sunday since November 2001) business column, “Front Lines with Larry Galler” Sign up for his free newsletter at http:// www.larrygaller.com

The pitfall of lock in..... When you believe your customers have no real choice, either because they’ve signed a long term contract, or the technology locks them in, or they’re stranded in Fargo with no other options, you’re likely to drift away from delighting them. This is the story of Microsoft and Apple and Instagram, at least when they stumble. When you believe that people are stuck in their seats, it’s not essential, it seems, to keep cajoling them to stay there. And while you might be correct that this particular customer is locked in, it doesn’t mean she doesn’t have friends, colleagues or a blog. Word of mouth and recommendations don’t come with a lock-in feature. Generations change, and if you’re here for the long haul, there is no lock in

Think about it!

Seth Godin Blog (12/28/12) http://sethgodin.typepad.com

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JANUARY 2013

South Holland Business Association


Coming up ..... Governors State University Center for Performing Arts Presents ‘Braid Tales’ Saturday, January 26, 2013 Electrifying ‘Braid Tales’ Brings Language, Stories of the Streets to Governors State University Center for Performing Arts. Powerful poetry, incredible footwork, and vibrant urban culture come together in “Braid Tales” at Governors State University Center for Performing Arts for one performance only on Saturday, January 26 at 8 p.m. Through hip hop theater, spoken word, and intricate graffiti art, “Braid Tales” brings the language and stories of the streets to life. This electrifying double bill features a diverse explosion of genres and styles influenced by classical music, hip hop, jazz, and modern dance. A multi-dimensional street art production, “Braid Tales” weaves real life stories through the lens of the Kuumba Lynx Peace Poets and Chicago’s nationally-renowned FootworKINGz. The South Shore Drill Team is also featured in this exciting show. GSU Center is located on the campus of Governors State University, 1 University Parkway, University Park, Illinois. Contact: Tom Houlihan Governors State University Phone: (708) 534-8952 Email: thoulihan@govst.edu

– SET ASIDE THE DATE –

Friday, March 15, 2013

CHICAGO WOMEN’S CONFERENCE South Suburban College 15800 So. State St. South Holland, Illinois Break-Out Sessions Surprise Keynote Speaker Fee: $15 Contact: Allen Abariaz 708-596-2000, Ext. 2522

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JANUARY February 2011 2013

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Holiday Luncheon Wednesday, December 12, 2012 Glenwoodie Golf Club

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JANUARY 2013

South Holland Business Association


Photos by Larry Burrows, Burrowsphotography.com

Alzheimer’s Assisted Living Residential living for early to middle stages of Alzheimer’s disease and related memory impairments. We also offer short term respite stays.

708-895-1600

2045 East 170th St. South Holland, IL 60473 www.seniorhousing.net/ad/ardencourtsholland

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Holiday Luncheon Our thanks to the following Sponsors! JMA Architects SOUTH SUBURBAN COLLEGE

Kates Detective & Security Agency

Thanks also to the following members for their contributions to the Holiday Luncheon: Walt’s Food Center.................................... Centerpieces Mike’s Copy Production .................................Programs Abbott’s Printing ..............................................Signage Ruth Ramirez, Chairperson of the Holiday Committee, extends a special thanks to the Holiday Committee Members!

Beautification Awards, 2012

SHBA Beautification Awards are presented to members who have made upgrades to their businesses which have made a difference in the community. SHBA Beautification awards for 2012 were awarded Sandrick Law Firm, McDonalds of South Holland, and Safelite Auto Glass. At left, accepting the award on behalf of Sandrick Law Firm is Bill Sandrick, Property Tax Attorney. Representing SHBA are Blevian Moore and Okeysha Pettigrew.

Roosevelt Equity Corporation Larry W. DeYoung

Agency Vice Pres. & Supervising Principal 900 E. 162nd Street South Holland, IL 60473 (708) 339-4535 Main (708) 542-4535 Mobile (708) 339-0199 Fax ldeyoung@rooseveltequity.com

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Securities offered through Roosevelt Equity Corp.

JANUARY 2013

South Holland Business Association


Cheryl R. Kirkland, Agency Owner 1034 E 162nd Street, South Holland, IL 60473 office: 708-893-0000 fax: 708-825-1686 cherylrkirkland@allstate.com

Blueberry Field PANCAKE HOUSE AND RESTAURANT

Your Hosts: Patte, Nikki & Christy Haras

Phone (708) 225-1982 Fax (708) 225-1246 Mon-Sat 6:00 am - 3:00 pm Sunday 8:00 am - 3:00 pm 558 E. 162nd St., So.Holland, IL 60473

611 East 170th Street • South Holland, Illinois 60473 708.339.6010 • Fax 708.339.6022 Email: linda@abbottprint.net

Optometry Since 1942

Photography Photography by by Larry Larry Burrows Burrows

708/333-4444

Phone: Phone: 708.308.6583 708.308.6583 Email: Email: Larry@Burrowsphotography.com Larry@Burrowsphotography.com 833-835 E. 162nd St., South Holland Website: Website: www.Burrowsphotography.com 42250www.Burrowsphotography.com SHBA AD_Layout 1 5/17/12 4:58 PM Page 1 Dr. Gene Ossello Family Family events, events, Golf Golf Outings, Outings, Special Special Events Events & & More! More! Dr. Jasper J. Gulotta

People Who Listen. Products That Deliver. Phone: (708)215-0095

Fax: (708)913-4012

• Checking & Savings • Cash Management • Faith-Focused Banking • Remote Deposit Capture • Mobile & Online Banking

A local South Holland company serving the community with 20 years of plumbing experience. Free estimates – 24 hr. emergency service.

888-9-BELONG (888-923-5664)

Convenient Offices Serving You – IL – South Holland • Elmhurst • Frankfort • Wheaton IN – Dyer • Munster • Schererville

providencebank.com VAN DRUNEN HEATING & AIR CONDITIONING

168th & Van Dam Road South Holland, IL 60473 FAX (708) 339-6450

(708) 339-6444

vandrunenheating.com email: vandrunenhvac@comcast.net

58 W. 162nd Street, South Holland, IL 60473 bci@southsuburbancollege.edu • 708/210-5763

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PRESORTED STANDARD U.S. POSTAGE

PAID

South Holland, IL Permit 214

P.O. Box 334 South Holland, IL 60473

Attn: BUSINESS OWNER, or

SOUTH HOLLAND BUSINESS ASSOCIATION - EXECUTIVE COMMITTEE Donald Grimwood (President)..........Trinity Environmental Systems Okeycha Pettigrew (Vice-President).................EduFun Play Center Lynn Toi Lawson (Secretary) .... Christian Community Health Center Leonard Boos (Treasurer) ................... Illiana Financial Credit Union Blevian Moore ... Executive Director

- BOARD OF DIRECTORS Alexandra Glumac....................... Business & Career Institute, SSC Felicia Houston............................. Ingalls Behavioral Health Center Margaret Organ ............................................................... Walgreens Larry Powell..............................................................Insurance Pros Ruth Ramirez.....................................................Ramirez Law Office Brian Tennis ..................................South Suburban Memorials, Inc. Clyde Wells .................................................. Haines-Craft Insurance Tim Woloszyn...................................................... MB Financial Bank Michael Abbott... Immediate Past President

Scan here to visit us online.

A d v er t iser I n de x • • • • •

Abbott Printing Allstate Insurance Arden Courts Blueberry Field Burrows Photography

• Business & Career Institute, South Suburban College • CR Plumbing • Eye Site

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Illiana Financial Jimmy John’s Lagestee-Mulder MB Financial Bank

For information on advertising call 596-0065 SHBA members are encouraged to contribute articles to the Intercom Intercom News Deadline: 1st Week of the Month Send news to: P.O. Box 334, South Holland, IL 60473 (info@shba.org)

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Providence Bank Roeda Signs Roosevelt Equity Corp. Sandrick Law Firm VanDrunen Heating & A/C


Intercom January 2013