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july 2013

N I C I N P I C ARK P E TH T h u r s DAY, JuLY 25 11:30 a.m. to 2:00 p.m.

Veterans Park Pavilion 160th & South Park Ave.

Lunch provided by SHBA... Bring your staff! Bring a prospective member, too!

Scenes from last year’s Picnic in the Park.

menu:

B-B-Q Ribs, Hamburgers, Hot Dogs, Baked Beans, Potato Chips, Cake, Watermelon, Pop and Water, all donated by our generous sponsors,

Ed Miniat, Walt’s Food Centers and MB Financial Potato salad donated by WingStop.

SHBA – Where Business Works


Guest Columnist

Larry Galler

Excellence – It starts at the top We all instantly recognize businesses that stand out above most of the other companies that essentially offer the same products and services. Our recognition might happen when we walk into their place of business, when we call them on the phone, when we see their advertising, when we notice their energetic, “can-do” attitude, and when we see that they are happy to be of service to their clients. Contrast that to the mediocre businesses we see where a “don’t-give-a-darn” attitude prevails, work is sloppy, promises are unkept. What makes the difference? Is it because there is some amazing chemical nutritional supplement added to the water cooler that magically creates better competency, more sparkling attitude, more energy and enthusiasm? I don’t think so! I’m positive that the difference between excellent companies and mediocre companies starts at the top, in the executive suite. And it makes no difference whether the CEO is head of a multinational conglomerate sitting in a lavish corner office or head of a two-person local service start-up company whose office is a second-hand desk in the corner of the workroom. The difference between excellence and meritocracy flows from the expectations and intentions communicated from that executive office and then transmitted throughout the company to staff, vendors, prospects, and clients. Those communications, let’s call them “Excellence Com-

munications,” inform everyone associated with the company with the purpose of the company, the expectations and the intentions of management. Over time they become integrated into the company culture which is expressed in every nook and cranny from hiring and training of new staff, to operations, production, marketing, advertising, customer service, and even product design (think Apple). Some “Excellence Communications” should be transmitted to everyone associated with the company, others are targeted to specific groups such as “high-end clients” or “production staff,” while still others are one-on-one. The most effective follow a consistent theme based on the company’s primary objectives. So, stand out for your excellence. To create excellence in your company start with Excellence Communications, make them focused on an Excellence Theme, Excellence starts at the top so get started… now! (Above column first appeared in Northwest Indiana Times Business Marketing Column 06/23/13.) Larry Galler coaches and consults with high-performance executives, professionals, and small businesses since 1993. He is the writer of the long-running (every Sunday since November 2001) business column, “Front Lines with Larry Galler” Sign up for his free newsletter at http:// www.larrygaller.com

Shred Day at State Rep’s office SHRED DAY was held recently at State Representative Will Davis’ Office in Hazel Crest, IL Hundreds of people turned out to have their documents shredded. The day was a huge success! Shown in picture, State Representative Will Davis with daughter, and Senator Napoleon Harris along with Joe Martin of Diversity Inc., and a volunteer for Shred Day.

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July 2013

South Holland Business Association


Dear friends of SHBA: As immediate past President of SHBA I personally want to thank you all for supporting SHBA and allowing us to serve you in the many ways we can. Many of your businesses are in South Holland and you have employees that live in South Holland and the surrounding communities. I want to alert you to an activity that the Village of South Holland has put together that will benefit you and your employees. A Farmers Market will be open every Friday from 10:00am - 3:00pm, through September 27th 2013. I would appreciate it if you would let your employees know about this. Maybe their lunch period would be a good time to gather some healthy fresh farm produce for their homes. Lunch is available there, too. Many people have asked for a Farmers Market and the Village has provided it. Let’s show the Village that their efforts are appreciated. OK? The success, continuation and growth of this Farmers Market depends on the people’s response. Again, thank you for supporting SHBA and the Village of South Holland. Donald A Grimwood

The Friends of Napoleon Harris are pleased to announce the 1st Annual Southland Family FunFest, to be held Thursday August 15 – Sunday, August 18, 2013. Family FunFest will be 4 days filled with Carnival Rides, Music, Entertainment, Fun, a Community Village and Sampling of the best Food in South Chicagoland. It will be held on 20 acres of land across from Beggars Pizza and next to the 147th Street Metra Electric stop in Harvey, IL. The site is in a very visible, high traffic area. Family FunFest is inviting the business community, municipal leaders and elected officials from throughout the greater Chicago Southland to attend this celebration. Family FunFest’s Community Village will promote awareness in the areas of health, education, ant-violence, and employment opportunities. We expect in excess of 300,000 residents and visitors to attend. We hope you will be able to join us for our 1st Annual Southland Family FunFest. Sponsorship opportunities are available. For additional information contact: Curtis L. Thompson, Phone 773 351-9118, Email curtisthompson19@yahoo.com.

The Intercom

Mark your calendar....

August 22, 2013 Network your business at our 1st Annual Business Members Reception! Is your company hiring? Please let us know – we will send a notice to all SHBA members AND place a link on our website, under Business/Employment Opportunities.

February July 2011 2013

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2013 Scholarship Golf Classic THURSDAY, JUNE 27, 2013 GLENWOODIE GOLF CLUB

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Photos by Larry Burrows, Burrowsphotography.com

July 2013

South Holland Business Association


SCHOLARSHIP WINNERS

Shown above, from left to right, are our 2013 SHBA Scholarship winner, together with the name of their sponsor! Leah Grinnage (Thornton Township); Kristin Balark (Ed Miniat); Rachael Duesing (MB Financial Bank); Garrick Bradley (Illiana Financial Credit Union); Cindy Cruz (South Suburban College); Linsey Lagestee (SHBA/Mikes Copy); and Rachael Veurink (Providence Bank). Not shown: Jeremias Casas (SHBA).

The Intercom

February July 2011 2013

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The curse of frequency The most indisputable truth of outbound marketing: Frequency improves compliance.

Think about it!

If you promote something twice to one hundred people it will lead to more sales than if you promote it once to two hundred people. Frequency galvanizes attention and improves trust. (At least one kind of trust). The curse, of course, is that the best members of your audience, the ones who are listening the most carefully, have to be bored/annoyed at the messages that show up after they take action. Some people pledge the first day of pledge week, or buy the book the day it comes out. Those folks don’t want or need to hear the message again. Worse, frequency creates a culture of less engagement. Since we know that just about every important issue, opportunity or warning is going to be repeated a few times, we don’t engage as much. Why bother to listen, we say, they’ll just repeat it. The line between frequency and annoying is thin indeed. You believe in what you sell or you wouldn’t make it, wouldn’t devote yourself to it, wouldn’t sell it. At some point, though, the frequency of repetition stops being helpful enthusiasm and starts being selfish. And, alas, there’s no easy formula available. Jay Levinson likes to say that you should change your marketing not when the staff, your family or your agency tells you to--but when your accountant does. I’ll confess that I’m bad at this. I’m okay with gleefully saying, “I made this,” but not so good at saying it two or three or yes, 19 more times. I’d like to tell you that there’s a magic solution to not repeating yourself as a marketer, to respecting the best and brightest of your tribe and being able to merely whisper about your new project. This approach works great if you focus on creating scarce goods (popular fine artists, jazz stars and small restaurants don’t need to spend a lot of time reminding people about their soon to be sold out goods), but most of the time, as you work to reach the edges, frequency works. Curse or not, the fact remains: frequency works. We’re going to be stuck with it for a while, I fear. Seth Godin Blog (06/22/13) http://sethgodin.typepad.com

Alzheimer’s Assisted Living Residential living for early to middle stages of Alzheimer’s disease and related memory impairments. We also offer short term respite stays.

708-895-1600

2045 East 170th St. South Holland, IL 60473 www.seniorhousing.net/ad/ardencourtsholland

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July 2013

South Holland Business Association


Cheryl R. Kirkland, Agency Owner 1034 E 162nd Street, South Holland, IL 60473 office: 708-893-0000 fax: 708-825-1686 cherylrkirkland@allstate.com

611 East 170th Street • South Holland, Illinois 60473 708.339.6010 • Fax 708.339.6022 Email: linda@abbottprint.net

Optometry

Blueberry Field

Since 1942

708/333-4444

PANCAKE HOUSE AND RESTAURANT

Your Hosts: Patte, Nikki & Christy Haras

Phone (708) 225-1982 Fax (708) 225-1246 Mon-Sat 6:00 am - 3:00 pm Sunday 8:00 am - 3:00 pm 558 E. 162nd St., So.Holland, IL 60473

VAN DRUNEN HEATING & AIR CONDITIONING

Phone: (708)215-0095

Fax: (708)913-4012

A local South Holland company serving the 833-835 E. 162nd St., South Holland community with 20 years of plumbing experience. 42250A SHBA AD_update_Layout 1 6/5/13 12:04 PM Page 1 Dr. Gene Ossello Free estimates – 24 hr. emergency service. Dr. Jasper J. Gulotta

People Who Listen. Products That Deliver.

168th & Van Dam Road South Holland, IL 60473 FAX (708) 339-6450

(708) 339-6444

• Checking & Savings • Cash Management • Faith-Focused Banking • Remote Deposit Capture • Mobile & Online Banking

vandrunenheating.com email: vandrunenhvac@comcast.net

888-9-BELONG (888-923-5664)

Convenient Offices Serving You –

IL – South Holland • Elmhurst • Frankfort Orland Park • Shorewood • Wheaton IN – Dyer • Munster • Schererville

providencebank.com Photography Photography by by Larry Larry Burrows Burrows Phone: Phone: 708.308.6583 708.308.6583 Email: Email: Larry@Burrowsphotography.com Larry@Burrowsphotography.com Website: Website: www.Burrowsphotography.com www.Burrowsphotography.com Family Family events, events, Golf Golf Outings, Outings, Special Special Events Events & & More! More!

ADVERTISE HERE (708-596-0065)

The Intercom

February July 2011 2013

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PRESORTED STANDARD U.S. POSTAGE

PAID

SOUTH HOLLAND BUSINESS ASSOCIATION P.O. Box 334 South Holland, IL 60473

South Holland, IL Permit 214

Attn: BUSINESS OWNER, or

SOUTH HOLLAND BUSINESS ASSOCIATION - EXECUTIVE COMMITTEE Okeycha Pettigrew (President)............................. Mom Knows Best Margaret Organ (Vice-President)..................................... Walgreens Daniela Mabry (Secretary) ...................................MB Financial Bank Leonard Boos (Treasurer) ................... Illiana Financial Credit Union Blevian Moore ... Executive Director

- BOARD OF DIRECTORS Letica Cruz .............................................................Providence Bank Alexandra Glumac....................... Business & Career Institute, SSC Felicia Houston............................. Ingalls Behavioral Health Center Lynn Toi Lawson...................... Christian Community Health Center Larry Powell..............................................................Insurance Pros Ruth Ramirez.....................................................Ramirez Law Office Brian Tennis ..................................South Suburban Memorials, Inc. Tim Woloszyn...................................................... MB Financial Bank Donald Grimwood... Immediate Past President

Scan here to visit us online.

A d v e r t i s e r In d e x • • • • •

Abbott Printing Allstate Insurance Arden Courts Blueberry Field Burrows Photography

• Business & Career Institute, South Suburban College • CR Plumbing • Eye Site

• • • •

Illiana Financial Jimmy John’s Lagestee-Mulder MB Financial Bank

For information on advertising call 596-0065 SHBA members are encouraged to contribute articles to the Intercom Intercom News Deadline: 1st Week of the Month Send news to: P.O. Box 334, South Holland, IL 60473 (info@shba.org)

• • • •

Providence Bank Roeda Signs Sandrick Law Firm VanDrunen Heating & A/C


Intercom July 2013