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Gift and Loyalty Covers Outside Composite For Show Only.pdf

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The World’s Leading Card Manufacturer

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www.nitecrest.com

Gift Cards/ Loyalty Cards


The World’s Leading Card Manufacturer

Certified by VISA and MasterCard, holders of the ISO 27001 security stamp, Nitecrest are one of the world’s leading card manufacturers, producing over 5 million cards for the retail, banking and telecom sectors every day. Nitecrest exports to over 140 countries worldwide and operates a 120,000 sq ft secure facility in the UK where continued reinvestment has enabled continual growth since 1996. Nitecrest has become synonymous with the fastest lead-times and the highest service levels industry wide. Nitecrest are proud winners of The Queen’s Award for International Trade 2005/2009.

EUROPEAN CALLING CARD SERVICES ASSOCIATION

14001

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9001

Visa and MasterCard Certified

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Contents Gift Cards

04

Overview

06

Open Loop Cards

08

Closed Loop Cards

09

Lenticular

10

Special Finishes

12

Carriers & Packaging

14

Point of Sale

16

Loyalty & Membership Cards

18

Loyalty Cards

20

Key Cards

22

Direct Mail & Fulfilment

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Artwork & Design Contact Details...

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WHSmith

Boots Harrods

Body Shop Topman

Marks & Spencers

Debenhams

Argos Nectar

River Island

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HMV Topshop

JJB Sports

Dorothy Perkins

Tesco

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Gift Cards Nitecrest have taken the mystery out of offering an electronic gift card to your customers. At Nitecrest we can supply you with a varied selection of plastic and board cards depending on where you want to position your cards in the market place. Years of experience and expertise ensures that we can provide you with everything to get you started from concept and design to processing and production.

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Overview

Specification...

In the UK market place, gift card programs are seeing

• Embossing

an increase across all retail sectors. Gift cards have a

• Indent print

multitude of benefits for retailers, and are a fantastic way to further market your business to the consumer,

• Thermal print

who, over the last couple of years has fully embraced

• Drop on demand inkjet

the concept of gift cards and year on year growth of

• Carrier match and attach

the market is set to continue. Whether being targeted as a scheme in the promotional or incentives market place, gift cards offer the consumer a value added gift experience. This allows the recipient to self select their purchase, quite often a preference over receiving a product chosen for them.

• Scratch off panels • Laminated PVC, HIP, PRTG, Recycled PVC & PLA, PETG • Environmentally friendly materials available

Nitecrest are a supplier who are operating in the very heart of this quickly developing and growing market place and offer to our clients a full solution from concept through to production of the finished item. The Nitecrest team is best placed to offer you our experience and support to aid your scheme to drive maximised sales by using designs, materials and state of the art production techniques which will make your product stand out from the crowd. Please feel free to take advantage of our free consultancy service on any new schemes you might have in the pipe line or if you are looking for some new ideas to give established schemes a new lease of life. Whatever your requirement the Nitecrest team are happy to assist you.

The World’s Leading Card Manufacturer

Gift Card

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Open Loop

Cards

Open loop gift cards provide both the consumer

Specification... • Embossing • Indent and thermal print • Drop on demand inkjet

and the issuer with flexibility and choice. The

• Carrier match and attach

virtue of open loop gift cards is that they allow

• Scratch off panels

the consumer choice of purchasing style and also location of spend; they can be purchased for example online and redeemed in high street locations or shopping malls. Depending on the retail model, the cards may be magnetic stripe or EMV compliant.

• Laminated PVC, HIP, PRTG, Recycled PVC & PLA, PETG • Environmentally friendly materials available • Contactless

The World’s Leading Card Manufacturer

Gift Card The World’s Leading Card Manufacturer

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Closed Loop

Cards

Closed loop gift cards can be used to drive consumer loyalty and retention and allow wide spread brand marketing for the respective retail brand. Through the issuance of a closed loop card,

Specification... • Embossing • Indent print • Thermal print • Drop on demand inkjet • Carrier match and attach

retailers can drive footfall and realise an increase

• Scratch off panels

in overall consumer spending as well as increased

• Laminated PVC, HIP, PRTG,

value of individual sales.

Recycled PVC & PLA, PETG • Environmentally friendly materials available

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Specification...

Lenticular

• 3D animations

Cards

• Flip effect

Lenticular is the creation of an illusion of movement,

• Motion effect

depth and perspective within flat printed images.

• Lenticular

• Zoom effect

We achieve this illusion by manipulating flat images with sophisticated software before printing directly

• Hot foil

onto a sheet of material containing thousands of

• Reverse (non-lenticular)

lenses called lenticules. These lenticules deceive the eye by allowing it to simultaneously view alternating sections of multiple flat images. Consequently the viewer of a lenticular image perceives movement, depth and perspective, where there is none! Discussing your concept with us before final artwork is reached is a really good idea. One simple change can transform a good lenticular project into a masterpiece. 3D refers to a printed image that shows depth as the viewing angle changes. In 3D, the picture’s elements are positioned vertically on the lens in different levels so that an illusion of depth and perspective can be assigned to each of them. A good flip, motion or zoom effect is made up of images that flip back and forth or side to side as you turn the lenticular piece.

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Motion lenticular

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Special

Finishes Adding a special finish over and above a standard printed plastic card can significantly add value to the cards perception as a product to the consumer and therefore has the ability to drive sales of your product over the competition. Nitecrest offer a full range of special finishes from state of the art printing techniques to specialist

Specification... • Embossing • De-embossing • Coloured and metallic foiling • Holographic foiling • Pattern UV varnish • Matt and gloss lamination

in-line and off-line finishes such as those which we

• Pearlescent finishes

have listed to the right hand side. Please note this is

• Glitter finishes

an overview and not an exhaustive list. The consumer is becoming more demanding in their expectations from gift and loyalty cards; no longer do they want a standard plastic card, instead they are seeking out those which are offering something special and look superior. Nitecrest have many years experience of working with retail and loyalty schemes to ensure the products entering the market place are presented in the best possible light; please feel free to take advantage of our free consultancy service to see what Nitecrest can offer to you.

• Metallic and mirror boards • Metallic and spot printed colours • Bespoke shapes and profiles • Magnetic tape – hi-co and lo-co • Lenticular flip and 3D images

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Carriers &

Specification...

Packaging

1. M6 2. M6+ 3. Retail card carrier

Nitecrest is one of the worlds leading specialist providers of gift cards and packaging. Our

4. Secure pack

expertise has earned us an enviable reputation

5. Retail sleeve

for excellence, and our year on year growth ably

6. Retail gift box and

demonstrates our stated commitment to supply top

inner card carrier

quality, cost effective services to an increasingly diverse client base. Our unique services comprise of not only the ability to produce standard gift cards and packaging

1.

2.

Gift

£20

Card

collectively, but also to produce the packaging and gift cards as seperate entities if this is required.

NO VALUE UNTIL ACTIVATED AT TILL

NO VALUE UNTIL ACTIVATED AT TILL

£20

3.

Gift

Nitecrest’s team are best placed to offer you a

Card

stylish and innovative carrier design.

Gift Card

Gift Card 3a.

4.

5.

6.

NO VALUE UNTIL ACTIVATED AT TILL

£20

Gift Card

Gift Card

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Point of Sale

Options...

Nitecrest

• Stylish and innovative

offers

a

complete

product

printing

carrier design

solution. In addition to your cards, we can produce associated promotional literature and point of sale

• A fully secure display

material, letterheads, envelopes, booklets, inserts

pack solution

and mini inserts, posters and wobblers. Let one of

• High end two piece

our dedicated sales team explain the benefits of

folding pack

having your complete range of printed material

• POS carrier

managed by one print supplier.

• Complete personalisation

2.

1. 3.

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Loyalty & Membership Cards Nitecrest are experts in loyalty and membership card campaigns, with full in-house production solutions from printing the base cards through to encoding, embossing, thermal printing and inkjetting your products. Loyalty and membership cards are very much a core part of our day-to-day business, both our client base and production levels continue to grow each year as demand for our service steadily rises. Our extensive client base include, retail chains, automobile associations, manufacturers, health and insurance businesses, discount stores, airlines and car rental companies, as well as print management and transactional processor organisations.

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Loyalty Cards

Specification...

Loyalty cards are manufactured to the ISO 760

• Loyalty chips

micron laminated specification. Screen printing

• Keytags

for metallic colours and litho printing for special colours and four colour work are available on all of our presses. The application of both hi-co and lo-co magnetic tape is available. Signature panels and holograms

• Integrated card and tags • Magnetic stripe encoding

can be applied as well as smart chip integration to

• Embossing

the loyalty card.

• Indent print

These types of loyalty cards can be embossed

• Thermal print

and thermal printed as well as indent printed. The magnetic tape can be encoded or the smart card

• Drop on demand inkjet • Carrier match and

chip can be encrypted. To make best use of our production capabilities and

attach

to ensure you get the right product for your project,

• Carrier personalisation

we recommend early discussions at concept stage

• Laminated PVC, HIP,

with the Nitecrest team.

PETG, Recycled PVC and PLA (Corn)

The World’s Leading Card Manufacturer

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Specification...

Key Cards

• Loyalty chips

1. STANDARD KEY CARDS

• Keytags

• Key card for singular use

• Integrated card and tags

• 760 micron

• Magnetic stripe

• Complete personalisation

encoding

2. CUSTOM KEY CARDS

• Embossing

• Bespoke size / design with complete

• Indent print

personalisation

• Thermal print

3. DOUBLE KEY CARDS

• Drop on demand inkjet

• Card for multi dual use

• Carrier match and attach

• 760 micron

• Carrier personalisation

• Complete personalisation

• Laminated PVC, HIP,

4. KEY CARD WITH A4 LEAFLET

PETG, Recycled PVC

• Custom designed information and

and PLA (Corn)

martketing leaflet 5. KEY CARD OF ANY TYPE & DESCRIPTION • Complete personalisation 2.

Standard Key Card

The complete loyalty solution

Custom Key Card

Standard Key Card

1.

3.

Custom Key Card

The complete loyalty solution

4.

Double Key Card

The complete loyalty solution

Double Key Card Double Key Card

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Direct Mail &

Fulfilment

We can number or address a multitude of mail items from your database, even awkward items, such as

Services... • No minimum quantities • Data cleanse and de-dup services • Document and letter text

folded, cut out, heavy gauge, unusual finishes etc.

set up and Laser print

Ideal for postcard mailing, envelope addressing

• High speed DOD inkjet

and magazine personalisation, with machine speed in excess of 20,000 units per hour. A full hand work department ensures that nonmachine work can be handled securely in house. Direct mail work is well within the companies capabilities ensuring a customer solution for every type of job. Nitecrest can supply all the stationery that is

technology • Jumbo machine fill up to C4 • Large, in-house fulfilment department • In-line personalisation and attaching capabilities

required to make your mailing complete. From

• Match/attach camera

simple A4 letterheads and envelopes, to complex

verification technology

full colour brochures and posters – Nitecrest

• Multiple station selective

are best positioned to project manage this

inserting machines and

successfully for our clients. Digitalised signatures

High speed glue

or specialised logos can be added to your

attaching

letterheads to create a more personalised feel to your mailing. Laser printed stationery can be printed either simplex or duplex.

• Folding machines and quality control • Royal Mail standard, mailsort and walksort available

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Artwork &

Design

We offer a comprehensive range of artwork and design services, whether your requirement is for a one-off small project, to an integrated suite of materials, in any design related discipline. Submit your own design or simply ask the Nitecrest artwork studio to create a customised design for you. Plastic or board? Nitecrest will supply gift cards on various substrates such as PVC, styrene HIP, PETG, ISO credit card specification and paper board. The thickness of the cards will be appropriate to your given application... ...we will also attach your gift cards to a carrier or create an integral hanging piece.

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Contact

Details Head Office: Nitecrest Ltd 32 Marathon Place Moss Side Industrial Estate Leyland, Lancashire PR26 7QN Tel: +44 (0)1772 431888 Fax: +44 (0)1772 436888 Email: sales@nitecrest.com Web: www.nitecrest.com

Global Presence Africa • America • Asia-Pacific • Europe • Middle East • South Asia

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Gift and Loyalty Covers Outside Composite For Show Only.pdf

1

15/06/2010

12:05

The World’s Leading Card Manufacturer

C

M

Y

CM

MY

CY

CMY

K

www.nitecrest.com

Gift Cards/ Loyalty Cards

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