Review Influence: Science and Practice
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Author : Robert B. Cialdini Pages : 272 pages Publisher : Pearson 2008-07-29 Language : English ISBN-10 : 0205609996 ISBN-13 : 9780205609994
Description Influence In his bestselling book, Cialdini, former salesperson, fundraiser, and advertiser, examines the science and practice of compliance. Widely used in classes, this eagerly awaited revision includes updated coverage of popular culture and new technology and more on how compliance principles work in other cultures.
Influence: Science and Practice