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Análise de Discurso Crítica da publicidade

STERN, B. B. – “Advertising comedy in electronic drama. The construct, theory and taxiononomy” in: Journal of advertising, 1996, Vol 22, (2), p. 37-59; TODOROV, T. – Mikhaïl Bakhtine, le Principe Dialogique Suivi de Écrits du Cercle de Bakhtine. Paris, Seuil, 1981; WEINBERGER, M. G., GULAS, C. S. – “The Impact of Humor in Advertising: a Review”, in: Journal of Advertising, 1992. Available at http: //users.auth.gr/~chbouts/HumorResearch/Humorinad, areview.pdf [November 2007].

Iconography: I am still the art director. Availabe at : http://euaindasouodirectorcriativo.blogspot.com/2006_07_01_ archive.html [November 2007];

Ads of the World. Availabe at: http://adsoftheworld.com/ [November 2007].

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