Page 1


Table of Contents Big Idea, History

pg 1

Colors and Text

pg 2

Style Guide

pg 3

Package Design

pg 4

Old vs New

pg 5

Magazine Advertisement

pg 6


Product Fritos Flavor Twist Honey BBQ

History In 1932 Earl, Elmer, and their mother Dasiy Doolin. They owned a grocery store called C.E. Doolin. They were having a problem with tortilla spoiling to quickly on the shelves. So while on a trip they meet a man who was selling fried corn chips. They decided to offer the man $100 for his recipe. At home in their kitchen they made the first batch of the corn dough and use a converted potato ricer to come up with the shapes. Today Fritos corn chips are used for several recipes as well as an enjoyable snack.

Big Idea Fritos package with be altered to a hard casing for easy grab and go purposes. It will have an easy pop on and off lid. If the Fritos chips are not all eaten in one setting the lid and be put back on to avoid messes. They will be made for personal sized servings making it so the case will not take up to much space in the bags that are being used. 1


Text Colors Yellow CMYK C-1 M-10 Y-57 K-0

Nutrition fact: Aril Black Honey BBQ: Onyx BT Flavor Twist: Giddyup Std

Red RGB R-255 G-36 B-43

HEX- ffe187 PANTONE 1215c

CMYK C-11 M-99 Y-95 K-2

RGB R-211 G-36 B-43

HEX- d3242b PANTONE 1795c

Purple

Cream

CMYK C-41 M-97 Y-29 K-18

CMYK C-6 M-5 Y-21 K-0

RGB R-41 G-43 B-104

HEX- d3242b PANTONE 1795c

RGB R-239 G-233 B-205

HEX- efe9cd PANTONE 7499c

2


Style Guide Colors used to design this particular package along with the color used in the logo are provided on the page prior to this. Also you will see the text box with different styles of text. Those text are the specific names and style of text used to create this package. The Fritos logo will stay the same as with the red oval in the background, white text, and purple underneath the text. When designing with the logo items such as chips and what flavor can be positioned as close to the logo as long as it stay aesthetically pleasing. You must also be able to still see the logo clearly and be able to immediately know that it is the Fritos brand. Only the items specified above to be located any desired distant form the logo. How ever thing like the 0 grams trans fats symbol should not be placed closer then the measured dimensions given in the example on the right of this page.

.2’’

.56’’

.26’’

.16’’

.35’’

1.04’’

3


Package Design 3

Flavor twist

INGREDIENTS: CORN, CORN OIL, SALT, MALTODESTRIN, SUGAR, BROWN SUGAR, ONION POWDER, MONOSODIUM GLUTAMATE, DEXTROSE, HONEY SOLIDS, SPICES, TOMATO POWDER, MOLASSES SOLIDES, AUTOLYSED YEAST, ARTIFICIAL COLORS (INCLUDING YELLOW 5 LAKE, YELLOW 6 LAKE, BLUE 2 LAKE, RED 40, YELLOW 5, BLUE 1), NATURAL AND ARTIFICIAL FLAVORS, GARLIC POWDER, CORN STARCH, CITRIC ACID, DISODIUM INOSINATE, DISODIUM GUANYLATE, GUM ARABIC, AND PARTIALLY HYDROGENATED DOTTONSEED

Honey BBQ

4


Old New

5


Fritos Hard Pack.

Made to fit your busy life.

6

Fritos pruduct redesign  

I redesigned the fritos package to better fit my life style and that of other student or just people on the go.

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