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EMERGENCY RADIO Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Brands Users Problem Statement

Competitive Product Matrix Product Perception Map

2 3 5 6 9

Feature, Form, Function Analysis

11

Human Factors

Collage

16 17

Scenarios

18

Survey + Interview

21

User Needs + Design Criteria

25

Ideation Design Evaluation

26 34

Vector Scaled Drawings Renderings

37 39


Brands

Eton / Midland / Oregon / Grundig / L.L Bean

An emergency radio is, broadly speaking, a radio receiver designed to remain functional in cases of power outage or isolation from contact with civilization. Such radios are often designed to run on minimal or no power sources.

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Users

Adventure

Campers Disaster prone residents and relief workers

Emergency Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


The Xtreme Adventurer

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Problem Statement

Design an emergency radio suitable for use in tough terrains and harsh out door weather conditions by extreme adventurers like mountain climbers and desert hikers etc.

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Competitive Product Matrix

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Competitive Product Matrix

Manufacturer Model Weight

Midland ER102

Eton

Midland

Eton

Oregon

Eton

Eton

ER102

FR250

WRB308Z

FR360

NSP100GR

4.2lbs

4.2lbs

Solarlink FR600 1.9lbs

Power Source(s)

Hand Cranked Dynamo 3 AA size batteries

Frequencies

AM/FM/Shortwave/NOAA

Cost

Hand Cranked Dynamo 3 AA size batteries AC Power Adapter

$36.24

LCD

LCD

Channels

7

10

Retailers

Amazon

Size

196.9 x 215.9 x 63.5 mm

Eton FR250

Hand Cranked Dynamo 3 AA size batteries

AM/FM/NOAA

$80

Display

Eton NSP100GR

Eton Solarlink FR600

Amazon 3 x 8 x 6 inches

Oregon Public Alert Radio

1.8lbs 3 AA size batteries AC Power Adapter NOAA/ EAS

$53

7 Amazon ?

Midland WR-300

Midland XT511 FRS

Eton FR360

1.6lbs Hand Cranked Dynamo 3 AA size batteries AC Power Adapter

8.5 oz Hand Cranked Dynamo 3 AA size batteries AC Power Adapter Solar Power

Midland WR-300 1.7lbs 4 AA size batteries AC Power Adapter AM/FM/NOAA

Midland XT511 FRS 4lbs Hand Cranked Dynamo 4 AA size batteries AC Power Adapter

AM/FM/NOAA

AM/FM/NOAA

$41.30

$49.50

$49.41

$50

$57.36

LCD

LCD

LCD

LCD

LCD

7

7

7

10

10

Amazon

Amazon

Amazon

Amazon

Amazon

9 x 10.25 x 4 inches

2.8 x 6.2 x 6.5 inches

5.2 x 1.8 x 2.5 inches

7 x 5.5 x 2.2 inches

Ease of Use

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris

AM/FM/NOAA

2.2 x 7 x 6 inches


Competitive Product Matrix

Kaito KA500 Dynamo

Manufacturer Model Weight Power Source(s) Frequencies Cost Display

CC Observer Wind-Up

First Alert WX-07

Hummer RD08

Kaito

C.Crane

Eton

First Alert

KA 500

ER102

FR160

WX-07

RD08

12.8 oz

4.8 oz

12.8 oz

1.2lbs Hand Cranked Dynamo 3 AA size batteries Solar Panel SW/AM/FM/NOAA

1lb Hand Cranked Dynamo 3 AA size batteries AC Power Adapter AM/FM/NOAA

Hand Cranked Dynamo 3 AA size batteries AM/FM/NOAA

$48

$39

$30

Analog

Analog

Analog

Channels

7

7

Retailers

Amazon

Amazon

Size

Et贸n Microlink FR160

8.2 x 2.2 x 5.2 inches

7.2 x 2 x 5.5 inches

7 Amazon 1.8 x 5.2 x 2.5 inches

3 AA size batteries

FM/NOAA

$14

7 Amazon

Hummer

Hand Cranked Dynamo 3 AA size batteries AM/FM/NOAA

$72

7 Amazon

Buffalo Hand Crank

Buffalo Tools Hand Crank

Hand Cranked Dynamo 3 AA size batteries AM/FM/NOAA

$13

7 Overstock

Grundig Emergency Shortwave

Oregon Scientific WR601

Grundig

Oregon

FR 200

WR601

8.5 oz

1.2lbs

Hand Cranked Dynamo 3 AA size batteries SW/AM/FM/NOAA

3 AA size batteries AC Power Adapter NOAA

$136

$30

Analog

LCD

7

7

Amazon

3.5 x 6 x 10 inches

Ease of Use

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris

Amazon


Product Perception Map

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Perceived Quality

Product Perception Map Grundig FR300

Eton Solarlink FR600

Hummer RD08

Midland XT511 FRS

Eton FR250

Midland WR-300

Eton FR360

Eton NSP100GR

Kaito KA500 Dynamo

Oregon Public Alert Radio

CC Observer Wind-Up

Midland ER102

Et贸n Microlink FR160

Price

Oregon Scientific WR601

Et贸n Microlink FR160 Buffalo Hand Crank

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Feature, Form, Function Analysis

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


WeatherX WF 308

Feature, Form, Function Analysis

Features Heavy-Duty, Hand-Crank Dynamo Motor AM/FM Radio with Digital Readout Instant WeatherBand 7-LED Front Torch with Multi-Intensity Light Switch 5-LED Top Lantern Built in Speaker DC Input Jack, (AC & DC Adaptors, not included) NiMH Rechargeable Battery Pack built-in DC: Uses 4X “C” Batteries, (not included)

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


WeatherX WF 308

Feature, Form, Function Analysis

Form This product has a laterally streamlined design from front to back with protruding feature knobs, and switches, a good design for tactile use in visually compromised situations, such as are in emergencies. A color demarcation also aids functionality during the day time.

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


WeatherX WF 308

Feature, Form, Function Analysis

Function It basically performs the necessary functions of an emergency device, providing light, time and weather information. Its varied power options i.e Dynamo, AC Adapter, and Batteries multiplies its utility. Its dual LED light options can be alternated in use depending on the users needs. It also has a clear and high volume in built speaker. Use of the hand crank feature can be tedious and ineffective, though. As a 5 minute crank gives out only 25minutes of high volume radio time.

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Sequence of Use

WeatherX WF 308

Volume + Power Button

The radio is switched on by dialing the volume button

The Crank arm is then pulled out and wound clockwise to generate power.

Radio starts working.

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


WeatherX WF 308

Human Factors

This buttons of this radio are raised and can be easily found in the dark. Its handle is just a little uncomfortable The crank design fails because it’s handle is too small and narrow, doesn’t lock into position when being used, and feels brittle.

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


The Extreme Adventurer

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Scenarios

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Scenario One

Jack Stevens in the Sahara Desert Stefan Steiger is on vacation, climbing the Swiss Alps alone. He’s almost reached its summit, and is thinking of setting up camp. He needs to recharge his cell phone and find out what the weather is going to be like through the night. He reaches for his emergency radio and tunes to the weather station. Connecting his cell phone to the radio, he leaves it outside his tent to charge by solar power, while it in turn charges his cell phone. When night falls, he uses the radio’s lamp to plot his climbing strategy for the following morning.

Jack Stevens is a 31year old reporter for the travel and adventure column of a local newspaper in Savannah Georgia. He is currently hiking through the Sahara Desert with a team of 5 in Central Africa. A trip which will take them 5 days. They consistently need to maintain location statistics, because they are liable to be confused by the ever changing sand dunes. Their primary physiological need is cold water, and cool air. Steven attaches a water filtration and cooling accessory to his emergency radio, leaving it out in the sun to capture it’s rays for solar power. He keeps his eye on the GPS indicator on the radio’s LCD display.

Stefan Steiger on the Swiss Alps

Scenario Two


Scenario Three

Juan + Sarah in the Amazon

Juan Sanchez, a National Geographic Photographer is in the amazon forest with his wife and fellow adventurer Sarah. They are rowing through a tributary of the amazon river when they notice that their boat has a leak. They set up camp not too far from the river bank were their boat was compromised. Juan pulls out the radio which has a GPS locator and transponder. He sends a distress signal to the local forestry reserve base. They wouldn’t be able send out a rescue party until the next morning, so Juan and Sarah have to spend the night where they are at. They check the weather stations for possible inclement weather, and later on switch to Shortwave for entertainment. Sarah wants to finish the book she’s been reading all day long, so she uses the radio’s torch for illumination

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Survey + Interview

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Interview

Wayne Moore Loves Camping, Hiking, Kayaking etc.

Helicopter Mechanic US Army

How do you find the overall handling of the product? It's large and awkward because of the spring loaded dynamo inside it I guess.

What don't you like about this product? It has an AC adapter outlet but no batteries which is pretty frustrating... I have to crank it ever so often for it to work.

How would you change this product if you had an opportunity to? If there was anything I could add to this product, it will be a battery compartment.

Have you ever used it outdoors? How did it fair? I have used it outdoors, and found it delightful to use because it has a solar panel.

How many times do you use it in a year? I use it only once a year, when the power goes out.

Which bands do you have on this radio? It has weather bands as well as FM and AM radio stations.

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Survey Do you engage in outdoor activities like kayaking, desert hiking, mountain climbing, mountain biking, sailing, skiing,snowboarding, off-road motorbike touring?

96%

Yes

No

How often do you do this in a year?

4%

One

20.8%

Two

20.8%

Three

20.8%

Four

8.3% 29.2%

Four+ Which activities do you get involved in?

45.8%

Kayaking Desert Hiking

Have you found yourself in an emergency situation during this(these) activity(s)?

16.7% 41.7% 25%

Off-road Motorbike touring Other

72%

If yes, can you elaborate on what happened? 1. My friend and i were kite boarding and he got dragged into the waves. He couldn’t swim back and had to call coast guard.

41%

Skiing Snowboarding

28%

No

Mountain Climbing Sailing

Yes

20.8% 8.3% 37.5%

mountain biking, Kite boarding, Fishing, Hiking, Trail Running, Camping, Off-road with Truck.

2. Boat got stranded on a deserted island (Wassau) once...had to wait for help overnight with no warm clothes, blankets, food, etc. Someone hiked into the woods and was able to get a cell phone signal. 3. Kayak floated away when the tide came up. 4. After a 10 mile hike my friends and i got to our rock climbing location. while climbing a large rock was knocked loose, and landed on my friends foot breaking it. we had to carry him down the mountain. 5. I was snow boarding and I broke my femur. 6. The mast fell down in the middle of a sailing class I was instructing. There were five small children on board. I had to wait until a boat got close enough to hail down.


Do you have a radio?

What needs do you have on your outdoor expeditions that aren't met?

52%

Yes

1. Knowing where I am and where I've been so I can backtrack or have some sort of sense of direction/facts about where I am to help me find my way back and stay informed about what's going on. For example, knowing when the sun will go down or if rain is incoming would be helpful, but I'd like to know that on the fly rather than listen for the info on a radio. 2. Water purification

48%

No

3. Survival or emergency contacts, ways for help to come in a hurry...

Which radio bands do you listen to?

4. A good outdoor trail running shoe

AM

15.8%

5. Guidance and Navigation--hiking/snowboarding specific maps.

94.7%

FM SW NOAA

15.8% 21.1%

6. I would probably take a radio w/ me, BUT when fishing and hiking I need something small and compact and lightweight. When Trail running Im never more than 20 minutes from a car (usually closer), so I don’t know that I would carry one with me. When Skiing, I suppose something like that would come in handy. 7. I should really have more emergency things, but i need them to be very small

Have you ever taken a radio with you on your expeditions?

Yes No

20% 80%

If yes, can you elaborate on how useful it is when you have it with you. 1.Good for weather and if an emergency happens its good to be able to call someone. 2. I used my radio as music while I snow skied, I hope I never get in a dangerous situation and need it. It would be nice to have a more main stream survival or emergency station. 3. It is extremely useful to have a radio when it seems that a storm is approaching while on the water. The radio is even more useful when there is danger, a collision, or injury on the water. 4. I have an Eton Emergency Radio with hand crank and lights.

8. I would like to have internet access, but I would just need to get a smart phone probably. 9. All of my expedition needs are met. 10. Solar power, signaling, maybe small storage for matches and first aid 11. Compact, water resistent or proof, floats and alternate power - winding, solar or both.


User Needs Portable Navigation Capability Lightweight Emergency Contact Capability Solar/Alternative power Long Battery life Effective Power Consumption Ergonomic Ease of Use Ease of Crank Operation Good Radio reception Weather Resistant

Design Criteria Ergonomic Crank Handle Solar Panel with appropriate size and capability Digital Display with good Interaction Design LED Light Weight less than__ Antenna with great reception and easy to stow away. Ergonomic buttons, easy to find in the dark. Effective size for dynamo should be __ Designed for ease of assembly Detachable Water Purification Compartment Designed for Ease of Repair.

Durable

Provision to add accessories such as a fan, detachable water purifier.

Lights

Emergency Communication hardware

Information Feedback

Long battery power option

Versatile

Detachable AC Adapter

Easy to take apart and repair.

GPS and Transponder.

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Ideation

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Design Evaluation

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Ergonomic Crank Handle Solar Panel

Digital Display

LED Light

Antenna is easy to stow away. Ergonomic buttons, easy to find in the dark.

Effective size for dynamo Ease of assembly Designed for Ease of Repair.

Emergency Communication hardware

Long battery power option Detachable AC Adapter GPS and Transponder.

Provision to add accessories

5 5 5 3 4 5 5 2 2 5 5 5 5 2

5 4 1 5 5 5 5 5 5 4 5 5 2 1

5 1 1 5 4 4 5 3 3 3 5 5 2 1

5 5 4 5 5 5 5 2 2 4 5 5 4 2

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris

3 1 2 4 5 4 2 1 1 4 1 1 3 5


Ergonomic Crank Handle Solar Panel

Digital Display

LED Light

Antenna is easy to stow away. Ergonomic buttons, easy to find in the dark.

Effective size for dynamo Ease of assembly Designed for Ease of Repair.

Emergency Communication hardware

Long battery power option Detachable AC Adapter GPS and Transponder.

Provision to add accessories

4 5 5 5 5 5 5 3 2 5 5 2 5 2

1 5 5 5 1 3 1 1 2 5 5 1 5 1

1 5 5 5 1 4 1 1 1 5 5 1 5 1

1 5 5 4 1 3 1 1 1 5 5 1 5 1

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris

5 5 5 5 5 5 5 5 4 5 5 5 5 1


Scaled Vector Drawings

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Renderings

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


PLOIT

Emergency Radio


XPLOIT 200 Emergency Radio

Android 2.3

GPS Backtracker AC Power Option Dynamo/ Hand Crank USB Cell Phone Charger 3 White LED Light Sources Digital AM/FM/NOAA Stations Surround Sound Speaker System Solar Strip which charges Ni-MH battery

PLOIT The xploit is the ultimate extreme adventurer’s dream. If Aron Ralston had this product, he wouldn’t have had to cut his arm off at Blue John Canyon. (Between a Rock and a Hard Place, 127 Hours) It’s portability and high-tech functions makes it an ideal adventure companion and a reliable emergency device. James Franco


PLOIT THE ULTIMATE

WILDERNESS COMPANION.

XPLOIT 200 Emergency Radio


End

Shay Awogbile Industrial Design in the Marketplace prepared for Prof. John Morris


Studio II Final Process Book