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Sharon Goh’s Marketing Design works


Sharon Goh  

About me

-­‐  7   years   product   design,   global   branding   &   consumer   research   in   Singapore  and  the  Netherlands   -­‐  Energy,   healthcare,   mobile   payments   and   consumer   electronics   projects  in  Shell,  Philips,  UL,  Ferrari,  Asics   -­‐  2008  –  Dutch  government  scholarship  to  study  Masters  of  Science   in  Strategic  Product  Design  in  DelI  University  of  Technology  


Brand  strategy  exper.se   - Designing  unique  brand  promoLon

 Corporate  wri.ng  experience   - ExperLse  in  wriLng  and  design  of  oil  and  card  technology  news

My Core Competencies  Digital  innova.on  knowledge   - InnovaLng  new  communicaLons  with  technology

 Crea.ve  design  skills   - User  experience  and  3d  design


1.  Shell  Brand  consulta.on  

2.  Brand  policy  wri.ng  

Global brand communications

3.  Packaging  design    

4.  Print  &  Digital  Communica.ons    


Shell brand policies and prints - Unifying the brand across the globe

Press  adverLsements  

Brochures  

PresentaLons  

ExhibiLon  backdrop  for  Ferrari  

Campaign  Posters  

We  aimed  to  promote  a  ‘one  brand’   policy  across  all  the  countries.  So  we   Retail  shop  adverLsing   advised  and  co-­‐designed  with   various  creaLve  agencies  to  work   towards  creaLng  visuals  gearing   towards  one  Shell  brand.   Direct  markeLng  voucher  designs   Reports  

Internal  CommunicaLons  Policy  


Shell retail communications - Designing the message through the customer journey

Packaging  designs  

Understanding  the  customer  journey  to  design  adver.sing    


Shell packaging design - Revamping the packaging design of Shell Lubricants – Advance and Rimula

Rich  brand  heritage  and  strong  colours   form  the  key  consideraLons  to  how   we  targeted    these  products  to  fuel   distributors  and  motorists  on  the   road.        


Shell digital innovation - Analysing imagery to create the future energy app

Using  3M’s  VAS  System  eyeball  tracking  to   analyzed  the  strong  points  of  Shell  adver.sing    


1.  Mobile  Payment  &  Transport  Trade  show  adver.sing  

2.  Mobile  payment  technology  services    

Global mobile payments advertising

3.  UL  Corporate  branding  

4.  CRM    Management  adver.sing  


UL technical innovation branding - Marketing mobile innovations and connectivity

Transac.on  security  services:                                           mobile  payment,  transport  e-­‐.cke.ng,   tes.ng  and  cer.fica.on  between   banks,  governments  and  mobile   operators.  


Brand commercialization to Asia 1.  Consumer  research  tes.ng  

Conducted  NetQ  consumer  studies  in  Taiwan,   Hong  Kong  ,  Japan,  China,  Australia  and  Korea  

MarkeLng  itself  as  a  premium   umbrella  Dutch  brand  in  Europe,    I   helped  the  company  senz˚  to   commercialize  their  brand  to  the   Asian  Pacific  market.  

     

3.  New  products  retail  branding  

Used  SPSS  analysis  to  predict  possible  new   products  senz˚  can  venture  into.  

2.  Website  design  

Designed  the  Asia  Pacific  website  based  on  the   consumer  tests  with  online  consumers.  

4.  Persona  photoshoots  

Created  a  media  marke.ng  plan  aimed   towards  the  target  personas  in  Asia  


senz˚ brand commercialization to Asia

Crea.ng  shops  aimed  towards  expanding  the  premium  product  range  in  weather  protec.on.    


senz˚product marketing - Renewing senz˚ brand and communications

To  create  a  senz  brand,  we  created   icons  that  show  the  unique  umbrella   design.  So  we  created  sales   brochures,  colours  charts  and   websites  to  inform  and  interact  with   consumers  of  its  uniqueness.  


senzËšmedia marketing - Marketing senzËš to asia pacific


Packaging design of Philips MP3 player 1.  Packaging  trend  studies  

Defined  the  target  market  as  women  who  like  to   run  and  listen  to  music  –  convenient  and  chic.  

Philips  Singapore  developed  audio   devices  for  the  feminine  market.  My   task  was  to  design  the  packaging  to   make  it  more  chic  and  appealing  to  the   female  market.  

3.  Sketch  explora.on  

2.  Packaging  trend  analysis  

Studied  the  trendy  packaging  designs  and   plas.c  molding  techniques  suitable.  

4.  Design  concep.on  

InvesLgated  the  different  materials  and  assembly   Created  a  ‘floa.ng’  Pebble  packaging  design,   to  see  how  the  product  can  be  packaged.   to  make  the  product  stand  out  on  its  own.  


Thank you for viewing my portfolio!

“Life is as high as the sky, You’ll never know what youMore can Details design, of unless you try.” my Design Research Experience … … sharon goh sharonpuayngee@gmail.com 0628617053


Sharon marketing design works