Sharon Gohâ€™s Marketing Design works
-‐ 7 years product design, global branding & consumer research in Singapore and the Netherlands -‐ Energy, healthcare, mobile payments and consumer electronics projects in Shell, Philips, UL, Ferrari, Asics -‐ 2008 – Dutch government scholarship to study Masters of Science in Strategic Product Design in DelI University of Technology
Brand strategy exper.se - Designing unique brand promoLon
Corporate wri.ng experience - ExperLse in wriLng and design of oil and card technology news
My Core Competencies Digital innova.on knowledge - InnovaLng new communicaLons with technology
Crea.ve design skills - User experience and 3d design
1. Shell Brand consulta.on
2. Brand policy wri.ng
Global brand communications
3. Packaging design
4. Print & Digital Communica.ons
Shell brand policies and prints - Unifying the brand across the globe
ExhibiLon backdrop for Ferrari
We aimed to promote a ‘one brand’ policy across all the countries. So we Retail shop adverLsing advised and co-‐designed with various creaLve agencies to work towards creaLng visuals gearing towards one Shell brand. Direct markeLng voucher designs Reports
Internal CommunicaLons Policy
Shell retail communications - Designing the message through the customer journey
Understanding the customer journey to design adver.sing
Shell packaging design - Revamping the packaging design of Shell Lubricants – Advance and Rimula
Rich brand heritage and strong colours form the key consideraLons to how we targeted these products to fuel distributors and motorists on the road.
Shell digital innovation - Analysing imagery to create the future energy app
Using 3M’s VAS System eyeball tracking to analyzed the strong points of Shell adver.sing
1. Mobile Payment & Transport Trade show adver.sing
2. Mobile payment technology services
Global mobile payments advertising
3. UL Corporate branding
4. CRM Management adver.sing
UL technical innovation branding - Marketing mobile innovations and connectivity
Transac.on security services: mobile payment, transport e-‐.cke.ng, tes.ng and cer.ﬁca.on between banks, governments and mobile operators.
Brand commercialization to Asia 1. Consumer research tes.ng
Conducted NetQ consumer studies in Taiwan, Hong Kong , Japan, China, Australia and Korea
MarkeLng itself as a premium umbrella Dutch brand in Europe, I helped the company senz˚ to commercialize their brand to the Asian Paciﬁc market.
3. New products retail branding
Used SPSS analysis to predict possible new products senz˚ can venture into.
2. Website design
Designed the Asia Paciﬁc website based on the consumer tests with online consumers.
4. Persona photoshoots
Created a media marke.ng plan aimed towards the target personas in Asia
senz˚ brand commercialization to Asia
Crea.ng shops aimed towards expanding the premium product range in weather protec.on.
senz˚product marketing - Renewing senz˚ brand and communications
To create a senz brand, we created icons that show the unique umbrella design. So we created sales brochures, colours charts and websites to inform and interact with consumers of its uniqueness.
senzËšmedia marketing - Marketing senzËš to asia pacific
Packaging design of Philips MP3 player 1. Packaging trend studies
Deﬁned the target market as women who like to run and listen to music – convenient and chic.
Philips Singapore developed audio devices for the feminine market. My task was to design the packaging to make it more chic and appealing to the female market.
3. Sketch explora.on
2. Packaging trend analysis
Studied the trendy packaging designs and plas.c molding techniques suitable.
4. Design concep.on
InvesLgated the diﬀerent materials and assembly Created a ‘ﬂoa.ng’ Pebble packaging design, to see how the product can be packaged. to make the product stand out on its own.
Thank you for viewing my portfolio!
“Life is as high as the sky, You’ll never know what youMore can Details design, of unless you try.” my Design Research Experience … … sharon goh firstname.lastname@example.org 0628617053