Sharon Gohâ€™s Design works
Packaging design of Philips MP3 player 1. Packaging trend studies
Deﬁned the target market as women who like to run and listen to music – convenient and chic.
Philips Singapore developed audio devices for the feminine market. My task was to design the packaging to make it more chic and appealing to the female market.
3. Sketch explora:on
2. Packaging trend analysis
Studied the trendy packaging designs and plas:c molding techniques suitable.
4. Design concep:on
Inves@gated the diﬀerent materials and assembly Created a ‘ﬂoa:ng’ Pebble packaging design, to see how the product can be packaged. to make the product stand out on its own.
Shell brand communications 1. Shell Brand consulta:on
Shell is a a global oil and gas corpora@on in the Netherlands. Aiming towards unifying the brand, I advised and strategized the designs created worldwide in our Shell Brands Interna@onal team.
Provided brand consulta:on to design agencies and Shell design teams worldwide
3. Packaging design
Conceptualized new packaging designs and guidelines for new lubricant product markets
2. Brand Design policy wri:ng
Implemented brand policies for diﬀerent Shell communica:ons to educate teams worldwide.
4. Print & Digital Communica:ons
Created promo:onal materials for Shell and other joint partners
Shell brand policies and prints - Unifying the brand across the globe
Exhibi@on backdrop for Ferrari
We aimed to promote a ‘one brand’ policy across all the countries. So we Retail shop adver@sing advised and co-‐designed with various crea@ve agencies to work towards crea@ng visuals gearing towards one Shell brand. Direct marke@ng voucher designs Reports
Internal Communica@ons Policy
Shell packaging design - Revamping the packaging design of Shell Lubricants – Advance and Rimula
Rich brand heritage and strong colours form the key considera@ons to how we targeted these products to fuel distributors and motorists on the road.
Shell retail communications - Designing the message through the customer journey
Understanding the customer journey is an important part for us to enable us to design retail artworks that will guide a customer on his way from geQng fuels, paying, to saying good-‐ bye.
Shell digital innovation - Creating apps to share the future of energy
Cover page and its Interac@ve inside pages to show the “depth” of drilling oil in the deep sea.
Using the 3M VAS System, we analyzed the strong points of Shell adver@sing to create the “Inside Energy” App. This was a combined eﬀort between editorial, design and digital team.
Brand commercialization to Asia 1. Consumer research tes:ng
Conducted NetQ consumer studies in Taiwan, Hong Kong , Japan, China, Australia and Korea
Marke@ng itself as a premium umbrella Dutch brand in Europe, I helped the company senz˚ to commercialize their brand to the Asian Paciﬁc market.
3. New products retail branding
Used SPSS analysis to predict possible new products senz˚ can venture into.
2. Website design
Designed the Asia Paciﬁc website based on the consumer tests with online consumers.
4. Persona photoshoots
Created a media marke:ng plan aimed towards the target personas in Asia
senz˚product marketing - Renewing senz˚ brand and communications
To create a senz brand, we created icons that show the unique umbrella design. So we created sales brochures, colours charts and websites to inform and interact with consumers of its uniqueness.
senzËšmedia marketing - Marketing senzËš to asia pacific
Thank you for viewing my portfolio!
“Life is as high as the sky, You’ll never know what youMore can Details design, of unless you try.” my Design Research Experience … … sharon goh http://nl.linkedin.com/in/sharongohpn email@example.com 0628617053