Page 1

Style Guide

9


Style Guide

Logo Standards The logo serves as the visual representation of the company. AKA its the face G Free Sweets! And just like your own face, it needs to be presented in a professional and consistent manner to maintain brand integrity. It consists of three elements: G Free Sweets symbol, G Free Sweets wordmark, and tag line. The preferred version is the full color and the uses for all versions are outlined below. The logo should never be typeset, recreated or altered, which could cause inconsistencies that dilute the impact of the brand’s power.

Logo Variations

One Color Logo

One Color Logo - for use when color reproduction not available.

10

Inverted Logo

Full Color Logo

Inverted Logo - for use when full color Full Color Logo - for use on white backgrounds or reproduction is not an option or viable solution dark where there is sufficient contrast between the logo or black backgrounds. and the background for reproduction.


Style Guide

Logo Clearspace All logos have been pre sized to include the 1/2 inch clearspace to ensure the logo has breathing room and stands apart from other page

Minimum Size The G Free Sweets minimum size is based on

inch in width. Additionally, a symbol only logo has

the width of the word mark, which should not be

been created. It is 90 px and is small enough for web

reproduced in a size smaller than 2.2 inches in width.

banners and product packaging.

The smallest size the label should be reproduced is 1

Label Logo 2.25 X 1.6 in

1.1 X 1.6 in

11


Style Guide

Logo Misuse

Incorrect use of the G Free Sweets logo compromises its integrity and effectiveness. Below are a few examples of its misuse.

Don't change the font

Don't alter logo colors

X Don't use logo in grey scale

X 12

Don't combine logo with other text

X Don't stretch or distort the logo

X

X Don't rearrange the elements of the logo

X


Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10

Typography BlairMdlTC TT Aa Bb Cc Dd Ee Ff Medium Gg Hh Ii Jj Kk Ll Mm This font is used to reporduce the Nn Oo Pp Qq Rr Ss official name of G Free Sweets. Tt Uu Vv Ww Xx Yy Zz Its a sans serif font classified as geometric and ideal for 0123456789 announcements, certificates and similar uses.

BliarMdlTC TT Medium: Logo Typeface

Baskerville

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

This is a serif typeface created by John Baskerville in 1724. It is known for its elegant and distinctive look without distracting the reader.

Baskerville Font: Brand Typeface

13

Style Guide

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo


Style Guide

Color Palette

The colors chosen for the logo are inspired by the target audience. These women are classy and sophisticated with a sweet tooth. These colors are sweet, yet not too feminine to disinterest men who also

C:18 M:44 Y:0 K:0 R:204 G:153 B:204 Web#CC99CC

have gluten allergies with a sweet tooth.

C:38 M:75 Y:100 K:48 R:102 G:51 B:0 Web#663300

C:0 M:50 Y:0 K:0 R:255 G:153 B:204 Web#FF99CC

C:44 M:69 Y:14 K:0 R:153 G:102 B:153 Web#996699

C:0 M:75 Y:85 K:0 R:255 G:102 B:51 Web#FF6633

14

C:19 M:64 Y:32 K:0 R:153 G:102 B:204 Web#CC6699

C:0 M:47 Y:100 K:0 R:255 G:153 B:0 Web#FF9900

C:78 M:53 Y:0 K:0 R:51 G:102 B:204 Web#3366CC

C:0 M:50 Y:0 K:0 R:255 G:153 B:204 Web#FF99CC


Style Guide

15

G Free Sweets 4  

G Free Sweets gluten free bakery style guide section