42nd Annual Meeting November 18, 2014
The story of the CJE logo Numerous pomegranates and pomegranate seeds embellish the Tree of Life that is pictured on the cover of this report. This is highly appropriate because abstract representations of a pomegranate and its seeds are the foundation for the imagery of the CJE logo, pictured here. There are 613 seeds in a pomegranate, and these represent our 613 lifetime mitzvot or commandments. The pomegranate is of major significance in Jewish theology and history. The eighteen colorful seeds underscore the importance of the word Life (“chai”) in our name, the diversity of our staff and the diversity of our programs. In the secular world, pomegranates are considered one of the most nutritious of all fruits, carrying critical antioxidants that combat against disease and promote healthy aging. Our brand identity is a colorful and positive affirmation of aging and reflects our agency’s mission and values. As for the Tree of Life, it is one of the most prevalent symbols in Jewish tradition and interpretations vary on its exact symbolic meaning.
Weinberg Community for Senior Living
Art by Shari Imbo
Senior Graphic Designer | CJE SeniorLife
CJE SeniorLife is a member of the LeadingAge, LeadingAge Illinois and the Association of Jewish Aging Services.
3003 West Touhy Avenue | Chicago IL 60645 773.508.1000 | www.cje.net
CJE SeniorLife does not discriminate in admission to programs or treatment of employment in programs or activities in compliance with the Illinois Human Rights Act; the Title VI 1964 Civil Rights Act; Section 504 of the Rehabilitation Act; the Age Discrimination in Employment Act; the Americans with Disabilities Act (ADA); the Fair Housing Act and the U.S. and Illinois Constitutions. If you feel you have been discriminated against, you have the right to file a complaint. For more information, please contact CJE SeniorLife’s Program Compliance Coordinator at 773.508.1000. CJE SeniorLife is a partner in serving our community, supported by the Jewish United Fund/Jewish Federation of Metropolitan Chicago. © 2014
By Shari Imbo. Graphic Design, Art Direction, Branding & Identity, Illustration & Photography.