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Q1 REPORT 2014 AIESEC in Finland


2

TABLE OF CONTENT

National AIESEC culture building National exchange performance oGCDP performance in LCs iGIP performance in LCs iGCDP performance in LCs oGIP performance in LCs Youth to Business Forum

3 4 5 11 15 18 19

Thank you from MC SISU

21


3

NATIONAL AIESEC CULTURE BUILDING

Be relevant for Finnish society, develop leadership by doing exchange in a more professional way will always be the goal of our generation. At the same time, we should never ever forget that we are volunteer organization run by youth. We need to make our activities fun, engaging, make people feel happy, included and excited. We can’t just do AIESEC activities together, we need to bond, have fun and enjoy life-long friendship.


4

WE REALIZED 139 EXCHANGES IN PAST 11 MONTH IN TERM 13-14.

WE REALIZED 102 EXCHANGES IN THE SAME TIME IN TERM 12-13


5

WE GREW IN OGCDP REALIZATIONS IN Q1 2008

2009

2010

2011

2012

2013

2014

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Aalto

2

1

1

2

2

5

1

2

HH HY

1 2

2

JKL

1

1

3

1

1 1

1

2

1

1

Oulu Saimaa

2

3

1

2

3

2

2

3

1

4

4

1

1

5

1

1

1

3

1

2

3

2

3

4

1

2

2

4

3

3

3 13

2

1

2

3

5

1

SHS

1

3 3

2

2 2

1

1

1

TRE

1

4

1

3

1

1

1

Mikkeli

4 3

Turku MC

Total Year Total

1

2

6 11

2

1

3

3 9

2

1

2 11 17

4

0

3 16 12 31

0

3

9 30

8 10

9 29 17 58

3 14

0 14

0

0


6

APPLICATIONS/ REGISTRATIONS

Jan. Feb. Mar.

Form2013 20 41 53

Compared with 2013 Q1 ORS 2013 Podio2014 ORS 2014 Total 2013 Total 2014 Growth 15 30 20 45 125% 12 106 41 118 188% 23 120 53 143 170%

Observations More registration brought by ORS usage, but less registration in the in Podio compared with last year google form. Observations Direct registration in Podio is less than winter promotion. ORS registration increased.


7

CONVERSION 2013 60

Observations 53

50 41

40

2013 Re

Promotion in Feb and Mar brought a raising PEAK in March 2013.

2013 Ma

Conversion is high.

30

2013 Ra 20

20

19

10 0

324

324

January February

7 5 March

2013 Application


8

CONVERSION 2014

160

Observations 143

140 120

118

Promotion hasn’t brought a raising peak in March. 2014 Re Conversion is low.

100 2014 Ma 80

2014 Ra

60

40

2014 Application

45

20 0

75 0 January February March 6 4

734


9

WHAT DID WE LEARN?

• 1.

• •

• •

We need to promote as early as possible for Summer Peak. 2. It is essential to find the right channel to reach the right people. 3. LC need to contact the EP more proactively to increase the conversion from registration to raise. 4. We need more right kind of people to register in ORS so we can raise them. 5. We need everyone to support social media campaign. The registration 2013 that brought by social media campaign was supported by everyone.


10

WHAT IS NEWLY IMPLEMENTED AND COMING? • • • •

New Contract for EPs to match faster Interview techniques for efficient process Focused issues and entity partners Use of customized ORS as sole channel for promotion • International SOS service for EPs to have better experience • DO it campaign. • Thunderclap social media campaign!


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Aalto HH HY JKL Oulu Saimaa SHS TRE Mikkeli Turku MC

Total Year Total

IGIP DECREASED IN REALIZATION 2008 2009 2010 2011 2012 2013 2014 Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Q1 Q2 Q3 Q4 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 3 2 1 2 1 1 2 1 2 1 1 1 1 1 1 1 2 1 1 3 2 2 6 2 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1

5

1

6 1 4

2 4

1 1 1 3 2

3 2

11 1 7 3 8 1 7 0 7 2 8 2 3 5 1 5 4 4 9 2 5 3 10 4 22

16

19

14

19

22

3

0 3

0

0


12 IGIP IS INCREASING EFFICIENCY

Call Meeting Ra Ma Re call/me me/ra

LC converstion pipeline Jan-Mar'14 Jan-Mar'13 Oct-Dec'13 190 596 278 24 40 36 7 8 7 3 3 3 3 5 2 7.9 3.4

14.9 5.0

7.7 5.1


13

REASON BEHIND NUMBERS

• Conversion in 2014 has become more effective than 2013. We need less calls to book meetings and to raise TNs. • LC raises in spring '14 and '13, the numbers are almost the same. However, in 2013, 7 of those TNs were raised by AIESEC HY, and in 2014 the raises are distributed among the different local committees equally. That shows that the talent pipeline coming from this period will be able to develop still in the future. • The amount of activity in 2013 and 2014 is different, but leads to the same result in Ra and Ma. • The realization time in spring 2014 has been slightly switched due to the peaks' alignment.


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WHAT DID WE LEARN?

• It is possible to do iGIP in more and more LCs. • More narrow product focus makes us more effective. • SDP make the knowledge level better and more aligned in the country. • LC with a lot of clients need to have good CRM to keep raising from their customers.


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IGCDP GREW THANKS TO HERO AND KINDERGARTEN PROJECT 2008

2009

2010

2011

2012

2013

2014

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Aalto

1

1

1

HH

1 3

HY JKL

1

5 5 7

Oulu

6 12 1 2 4 4 3 11

Saimaa

1

SHS

1

1

TRE

1 1

Mikkeli

7

4 4 2 1

Turku

MC

6

Total

7 0 0 0 6 0 0 1 7 1 0 0 15 0 0 1 0 0 24 0 0 12 24 3 15 0 0 0 7 7 8 16 24 39 15

Year Total

7

12


16

CONVERSION

20 15

14 14

15

14

9

10

5

5

5

3 0

0 Ra Jan-Mar 2014 Oct-Dec 2013

Ma Jan-Mar 2013

Re


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REASON BEHIND NUMBERS

• - There is an increase in Ma and Re due to the new iGCDP projects from Project College • - Q4 is not a peak of iGCDP in Finland, thus the realization in Q4 is insignificant • - Low number of raise as this time we don't have project Global.me for Spring 2014 • • • •

We started: - Launching and focusing on national iGCDP projects: HERO and Global.me - Focus on the peak time of global GCDP: Q3 and Q1 - New iGCDP timeline: divided into 3 realization peak, raising starts earlier and project duration from planning to realization is longer

• Challenges: • - Challenges to make iGCDP project financial sustainable without depending on grant. • - iGCDP is not a focus of AIESEC in Finland. Thus not many entities take iGCDP national project.


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OGIP 2008

2009

2010

2011

2012

2013

2014

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Aalto HH HY JKL Oulu Saimaa SHS TRE

2 1 1 1

4

1

1

2 1

1

1

1 1 1 1

1

2 1

3

1

1 2

4

1 2

2 1 6

1

2

1

4

1

1

1

1

1 1 1

1 1 1

1 1 5

2 1

1 2

1

5

1

1 2

1 2

2 1

1

1 1

1 1

1 1

1 3

1 1

1

1 1

1 1 1 1

2 1

1 1 2

2 2 3

1

1

1

1 3

2

1 1 1

Mikkeli Turku MC

Total

Year Total

1 1

4

8

19

1

5

2

8

5

20

7

0

6 16

31

7

2

4 11

21

4

2

6

8

24

8

2

6

5

21

9

1

7

0

7

0

0


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YOUTH TO BUSINESS FORUM

2013 Spring

2013 Fall

2014 Spring

Delegates Registration

150

449

420

Delegates Show up

90

170

150

Workshops

5

5

8

Profit

1000

4600

12000


20 • • • • • • • • • •

SPRING 2014 PARTNERS

Tata Consultancy Services Microsoft Google Jolla IBM Barona ITIM SITRA Tieto Hagaa-Helia


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THANK YOU!

Dear AIESEC in Finland, Thank you so much for fighting, failing, learning from failures and succeeding! We hope that you have enjoyed the ride so far because of all the intensive experience! Some of us achieved less some of us achieved more. Exchange numbers can be evaluated, but your learning and development can’t! Your learning and development depends on us, but more importantly, YOU! There is still 1 more month! Keep fighting! It will be a sweet memory when we are 80 years old in our rocking chairs! We promise! ď Š Your MC SISU

AIESEC in Finland Q1 report  
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