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BEST OF DURHAM

2020

2020

THANK YOU FOR YOUR DURHAM BEST LAWYER VOTES! CARLOS E. MAHONEY

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august 2020

2020

Morgan Imports’ impact on the city reaches far beyond its commercial enterprises. “They have been such a wonderful source of largesse to the community, and there are so many nonprofit organizations that they have supported,” says Jane Goodridge, a loyal customer for the past 22 years. The business holds major fundraisers each year and has raised more than $100,000 for Durham causes. Morgan Imports currently supports Senior PharmAssist along with other area nonprofits, has worked with Preservation Durham for many years and also has held fundraisers for the Ronald McDonald House of Durham & Wake, UNC Hospitals and Habitat for Humanity of Durham, among other organizations. Richard and Jacqueline hope to hold fundraising events later this year if they are able. Diligent customer service and the charm of the space keep the doors of Morgan Imports, which was named a Readers’ Favorite Gift Shop and Home Furnishings & Accessories store, open during a time when many choose to shop virtually. “There are many customers who realize that when you shop local, you are putting money back into the community,” Jacqueline says. “They also realize that when you shop local you are getting more originality in the merchandise.” Morgan Imports reflects the personality, tastes and interests of its owners, a characteristic that big-box stores don’t have. Jacqueline notes that independent retailers tend to take more chances when selecting merchandise, which leads to a more diverse and interesting product range. “Some don’t sell, but some are dynamite,” she says. “Whenever I’m looking for a special gift, I always go to Morgan Imports,” Jane says. “I just like to go there to browse. One of the best things about their merchandise is the variety of prices. If you’re looking for something inexpensive, it’s easy, and if you are looking for something really special, you can find that, too.” Those devoted customers also derive from Morgan Imports’ beloved community-wide events. During the annual open house in November, Richard brings out his famous doughnut machine, a fan favorite in addition to the unique products. Last year, the Morgans celebrated the store’s 50th anniversary with a massive shindig, complete with song and dance. It’s a special memory, but Jacqueline says, “We don’t have time to think of all the good things, we just keep thinking about what we will do next. “The future in general for retail is an interesting challenge for everyone, because the internet and [Amazon] Prime try and do everything,” Jacqueline says. With even more people shopping online during the pandemic, the Morgans say they are waiting to see how it all plays out. The shop is here to stay for now, albeit with limited hours and curbside pickup as staff navigate safely opening back up. 

Profile for Shannon Media

Durham Magazine August 2020  

The Best of Durham

Durham Magazine August 2020  

The Best of Durham

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