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Ally Born, 3o @allykborn

“I

don’t always consider myself an influencer, but then I’ll have these moments,” Ally, a Durham-based yoga teacher and triathlete, says. “Like when a woman from my apartment complex noticed me and said I was the first Instagram celebrity she’d ever met.” With more than 30,000 followers on Instagram, Ally’s celebrity status is becoming a reality as she posts about her journey. “I don’t take it lightly,” Ally says. “I try to share positivity while still being real. There’s so much negativity portrayed on media already that it just feels right to share a lighter message.” She attributes the growth of her account to when she started doing yoga challenges and connecting more with her followers. Many yogis use the hashtag #yogachallenge to share advanced poses. Thanks to Ally’s bendy body, her posts gained attention. “Through my triathlon endeavors and yoga practices I’ve learned a lot by coming to my mat every day,” Ally says. “I’m happy to share what I’ve learned so others don’t have to spend years and years learning the same.” Outside of fitness advice, Ally believes it’s important to share her authentic personality. “It would be misleading if I shared a glamorous life,” she says. “I try to be clear. I was recently unemployed and not getting responses from jobs that I applied to. I shared that process and how long it took to finally get an offer.” Ally admits she feels a sense of obligation to her followers. “It’s like I was put in this influencer role without knowing the direction to take,”

she says. “Sometimes I don’t feel like I show enough of my life or respond to major current events enough. Having 30,000 followers feels like a big responsibility sometimes.” Even so, Ally finds connecting with people rewarding, and she’s had some surprising opportunities come her way through her Instagram presence. Inner Fire, an eco-friendly, female-owned yoga clothing company, reached out to Ally because of her following. They invited her to do a photo shoot at the Wanderlust Festival in Whistler, British Columbia. “I promoted their leggings that are made out of recycled water bottles. It was wonderful to be able to share something that I believe in,” Ally says. Other companies have sent athletic wear and tools that Ally can use while teaching yoga privately and training for triathlons around Durham, where she lives with her fiance, Nick Noel.  august 2019

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Profile for Shannon Media

Durham Magazine August 2019  

Durham Magazine August 2019