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Page 36

Power Post of the

What it’s like to be a young fitness influencer in the Bull City

PH OTOGRAPH Y AN D WORDS BY MIC K S C HU LTE

IF DURHAM HAD ITS OWN AVENGERS, these three would definitely be part of the crew. Strong, honest and superhumanly inspiring, Ally Born, Desmond Scott and Ruth Penado share their workout journeys with thousands of fans in Durham and beyond through Instagram. And just like any true superhero, each influencer uses his or her power by focusing on a specific niche and appealing to a particular audience. They shared with us a bit about their motivations while taking to the streets of Durham to showcase some bionic moves. 34

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august 2019

Profile for Shannon Media

Durham Magazine August 2019  

Durham Magazine August 2019