Page 1

1



Jasmine
–
Glenn
Close
and
kevin
Bacon


2



Jasmine


3



Sena


4



Sena


5



Bri:any


6



Britanny


7



Bri:any


8



Bri:any
 Joann
lives
in
Middleton,
MA
with
her
husband
Mark,
48,
and
dachshund
Oscar.

 Their
annual
household
income
is
$80,000.


 Joann
and
Mark
have
two
children.
Caitlyn,
26,
lives
with
her
fiancé
Danny
and
Mark
 Jr.
a:ends
Northeastern
University
and
lives
in
an
apartment
with
friends
for
most
of
 the
year.
 Since
her
children
have
leS
the
home,
Joann
spends
a
lot
of
her
discreTonary
money
 on
Oscar,
who
she
views
as
another
child.

 Joann
drives
a
2005
Toyota
Camry
and
works
part‐Tme
as
a
real
estate
agent.


 
Joann
takes
pride
in
having
a
clean
house
and
enjoys
decoraTng
and
tending
to
the
 lawn.

Oscar
spends
a
lot
of
Tme
in
the
backyard,
where
Joann
makes
sure
he
has
 plenty
of
toys
and
his
own
dog
house.


 Joann
frequently
shops
online
and
keeps
up
with
old
friends
through
Facebook.

 Joann
and
Mark
like
to
take
day
trips
on
the
spring
and
summer
weekends
to
local
 beaches
and
parks
where
they
can
enjoy
the
weather
and
let
Oscar
run
loose.


 Thinkers
 ‐Mature,
responsible,
well‐educated
professionals
 ‐Leisure
acTviTes
center
on
their
homes,
but
they
are
well‐informed
about
the
 world

 ‐Open
to
new
ideas
and
social
change
 ‐High
incomes
but
pracTcal
consumers
and
raTonal
decision
makers
 ‐EducaTon:

College


9



10



Bri:any
 Michelle
lives
in
Ridgefield,
CT
with
husband
Joe,
42,
and
twins
Ashley
and
Andrea
,
 both
17.
They
own
a
chocolate
lab,
Lucy,
and
a
Calico
named
Maggie.
Their
annual
 household
income
is
$100,000.


 Ashley
and
Andrea
will
both
be
a:ending
and
living
at
Fordham
University
in
the
fall,
 so
Michelle
and
Joe
are
soon‐to‐be
empty
nesters.

 Michelle
leases
a
Lexus
RX330
and
works
full‐Tme
as
a
nurse.


 Michelle
walks
Lucy
every
morning
and
pampers
both
her
pets
as
if
they
were
her
 children.

Michelle
is
very
comfortable
with
the
internet
and
oSen
browses
for
fun,
 pet‐friendly
vacaTon
ideas
and
online
pet
supply
vendors.
She
usually
researches
the
 brands
of
pet
food
she
buys
before
she
makes
her
purchase.
 Michelle’s
VALS
type:
Achiever

 High‐resource
group
of
those
who
are
moTvated
by
achievement
 Successful
work‐oriented
people,
get
their
saTsfacTon
from
their
jobs
and
families
 PoliTcally
conservaTve
and
respect
authority
and
the
status
quo
 Favor
established
products
and
services
that
show
off
their
success
to
their
peers
 EducaTon:

College


11



12



Melissa
 Increasing
awareness
of
the
site
and
member
profiles
will
increase
profits
for
 Fetchdog.

By
increasing
market
share,
Fetchdog
will
create
a
bigger
online
presence
 and
brand
loyalty.





13



Melissa
 AcquisiTon:

A:ract
new
members
to
visit
the
web
site
and
make
a
profile,
to
build
 brand
loyalty
 Referral:
 















‐word
of
mouth
 
‐Building
buzz

 















‐tool
when
become
member
“invite
your
friends”

 RetenTon:

build
brand
loyalty
by
becoming
a
member

 















‐make
customers
purchase
products

 Updates
on
websites


14



Shannon


15



Shannon


16



.24
per
1,000
impressions

 $3,000
/
.24
=
12,500
impressions



17



18



Shannon
 $7000‐
$12,000
Depending
on
the
level
of
aestheTc
design
that
is
requested
Content
 Management
System
(CMS)
websites
will
run
at
a
market
average
of
$10,000.
These
 websites
are
created
with
both
funcTonality
and
design
in
mind,
as
you
will
receive
 both
custom
art
design
and
mid
level
funcTonality
including
the
ability
to
manage
 and
update
all
content,
images,
and
text
contained
within
the
pages
of
your
site
 (infinite
number
of
pages
possible).
With
a
CMS
capable
website,
your
site
will
have
 endless
possibiliTes
as
a
pluggable,
flexible
web
applicaTon
capable
of
adding
 addiTonal
features
as
you
desire.
 These
websites
are
built
with
the
idea
that
you
will
have
a
significant
number
of
 changes,
addiTons
or
updates
to
be
made
to
your
site
in
the
near
future.
Instead
of
 being
charged
hourly
rates
to
make
such
changes,
a
CMS
system
enables
you
to
do
a
 majority
of
the
basic
addiTons
without
prior
coding
or
web
designing
knowledge.
 Social
interacTvity
with
your
site
visitors
is
possible
with
a
site
of
this
caliber,
as
a
 BLOG
will
be
present
within
your
site
enabling
you
to
place
posts
of
content
that
you
 believe
is
relevant
and
desired
by
your
audience.
Your
audience
can
choose
to
 respond
to
your
blog
posts
and
each
others
comments
allowing
for
2
dimensional
 interacTon
between
you,
your
audience,
and
within
your
audience.


19



Shannon


20



21



Shannon


22



Bri:any
 60‐70,000
magazines
circulated
naTonally



23



Bri:any


24



Melissa
 Approach
the
ASPCA
with
a
deal:
 If
we
give
them
10%
of
our
all
purchases
made
to
the
ASPCA
and
have
an
opTon
of
 puppies
available
to
adopt,
 Then
they
can
promote
us
on
their
website
as
the
go‐to
resource
for
dog
supplies
 Adds
credibility
and
exposure
for
a
limited
cost


25



Jasmine
–
Google
Bay
Colony
Dos
Show


26



Jasmine


27



Released
in
the
beginning
of
the
month


28



29



30



Sena


31


Fetchdog.com (Media Planning, Spring 2009)  

Created an integrated marketing campaign that utilized print, direct mail, digital media and SEO to boost sales and build awareness for the...

Read more
Read more
Similar to
Popular now
Just for you