Jasmine – Glenn Close and kevin Bacon
Bri:any Joann lives in Middleton, MA with her husband Mark, 48, and dachshund Oscar. Their annual household income is $80,000. Joann and Mark have two children. Caitlyn, 26, lives with her ﬁancé Danny and Mark Jr. a:ends Northeastern University and lives in an apartment with friends for most of the year. Since her children have leS the home, Joann spends a lot of her discreTonary money on Oscar, who she views as another child. Joann drives a 2005 Toyota Camry and works part‐Tme as a real estate agent. Joann takes pride in having a clean house and enjoys decoraTng and tending to the lawn. Oscar spends a lot of Tme in the backyard, where Joann makes sure he has plenty of toys and his own dog house. Joann frequently shops online and keeps up with old friends through Facebook. Joann and Mark like to take day trips on the spring and summer weekends to local beaches and parks where they can enjoy the weather and let Oscar run loose. Thinkers ‐Mature, responsible, well‐educated professionals ‐Leisure acTviTes center on their homes, but they are well‐informed about the world ‐Open to new ideas and social change ‐High incomes but pracTcal consumers and raTonal decision makers ‐EducaTon: College
Bri:any Michelle lives in Ridgeﬁeld, CT with husband Joe, 42, and twins Ashley and Andrea , both 17. They own a chocolate lab, Lucy, and a Calico named Maggie. Their annual household income is $100,000. Ashley and Andrea will both be a:ending and living at Fordham University in the fall, so Michelle and Joe are soon‐to‐be empty nesters. Michelle leases a Lexus RX330 and works full‐Tme as a nurse. Michelle walks Lucy every morning and pampers both her pets as if they were her children. Michelle is very comfortable with the internet and oSen browses for fun, pet‐friendly vacaTon ideas and online pet supply vendors. She usually researches the brands of pet food she buys before she makes her purchase. Michelle’s VALS type: Achiever High‐resource group of those who are moTvated by achievement Successful work‐oriented people, get their saTsfacTon from their jobs and families PoliTcally conservaTve and respect authority and the status quo Favor established products and services that show oﬀ their success to their peers EducaTon: College
Melissa Increasing awareness of the site and member proﬁles will increase proﬁts for Fetchdog. By increasing market share, Fetchdog will create a bigger online presence and brand loyalty.
Melissa AcquisiTon: A:ract new members to visit the web site and make a proﬁle, to build brand loyalty Referral: ‐word of mouth ‐Building buzz ‐tool when become member “invite your friends” RetenTon: build brand loyalty by becoming a member ‐make customers purchase products Updates on websites
.24 per 1,000 impressions $3,000 / .24 = 12,500 impressions
Shannon $7000‐ $12,000 Depending on the level of aestheTc design that is requested Content Management System (CMS) websites will run at a market average of $10,000. These websites are created with both funcTonality and design in mind, as you will receive both custom art design and mid level funcTonality including the ability to manage and update all content, images, and text contained within the pages of your site (inﬁnite number of pages possible). With a CMS capable website, your site will have endless possibiliTes as a pluggable, ﬂexible web applicaTon capable of adding addiTonal features as you desire. These websites are built with the idea that you will have a signiﬁcant number of changes, addiTons or updates to be made to your site in the near future. Instead of being charged hourly rates to make such changes, a CMS system enables you to do a majority of the basic addiTons without prior coding or web designing knowledge. Social interacTvity with your site visitors is possible with a site of this caliber, as a BLOG will be present within your site enabling you to place posts of content that you believe is relevant and desired by your audience. Your audience can choose to respond to your blog posts and each others comments allowing for 2 dimensional interacTon between you, your audience, and within your audience.
Bri:any 60‐70,000 magazines circulated naTonally
Melissa Approach the ASPCA with a deal: If we give them 10% of our all purchases made to the ASPCA and have an opTon of puppies available to adopt, Then they can promote us on their website as the go‐to resource for dog supplies Adds credibility and exposure for a limited cost
Jasmine – Google Bay Colony Dos Show
Released in the beginning of the month
Published on Feb 14, 2010
Created an integrated marketing campaign that utilized print, direct mail, digital media and SEO to boost sales and build awareness for the...