contents
Brief
SPRING 2 011
UPfront A Gilded Eve p. 6
6
Watch Dog
8
Creative Brief
12
News and Events
14
News Brief in focUs
Color Machine p. 22
Art of Falling p. 26
16
Brand/Rebrand
18
Spot Watch
20
Media Innovations
22
Brief Encounters
26
Design/Dissect
30
Executive Summary sPeciAL rePorts
Game On p. 34
34
Video Game Marketing
46
Entertainment Rebrands
56
Career Management LAst LooK
Tech Check p. 68
64
Picture Tube
66
Shuffle
68
Viewpoint
ON THE COVER Design by Petrol Advertising www.petrolad.com