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SHANGHAITANG.COM Global Ambassador of Modern Chinese Chic

FW13-14 SHOP THE RUNWAY SHANGHAITANG.COM

DIGITAL PRESS RELEASE


The  Shanghai  Tang  Digital  Team   proudly  presents

SHOP THE RUNWAY FALL/WINTER 2013-14


SHOP THE RUNWAY - FW13-14 Click  here  to  watch  the  video

SHOP THE RUNWAY, A COMPLETELY NEW SHOPPING EXPERIENCE Shanghaitang.com  unveils  the  Fall/Winter  2013-­‐14  Collection  through  an  innovative   shopping  experience:  Shop  the  Runway.     Shop  the  runway  blurs  the  divide  between  physical  and  digital  to  bring  the  event  from  the   runway  in  the  heart  of  Shanghai,  the  city  that  inspired  the  birth  of  the  pioneering  Chinese   luxury  brand,  to  its  brand  new  e-­‐shop  shanghaitang.com.

SHOP THE RUNWAY - SHANGHAI TANG FALL/WINTER 2013-14 Click  here  to  watch  the  video

Shop  the  Runway  is  an  interactive  Youtube  video  presenting  the  highlights  of  the  FW13-­‐14   fashion  show  with  a  navigation  menu  on  the  left  side  presenting  each  look  and  the  web  links   of  the  products  featured.    In  only  one  click  you  can  access  the  product  page  on  our  e-­‐shop  -­‐ bringing  the  runway  into  your  wardrobe.  

SHANGHAITANG.COM pr@shanghaitang.com  /  +852  2839  0900


SHOP THE RUNWAY - FW13-14 Click  here  to  watch  the  video

THE EVENT August,  29th,  Shanghai,  -­‐  Shanghai  Tang  Fall/Winter  2013-­‐14  fashion  show.

CELEBRITIES’ CHOICE   Now  you  can  enjoy  the  fashion  show  graced  by  the  strong  presence  of  Chinese  celebrities   including  actresses  Sun  Li,  Song  Jia  and  Kan  Qingzi,  actors  Huang  Xiaoming  and  Hu  Bing,   2012  Miss  Universe  Xu  Jidan  and  shop  the  celebrities  choice  of  stylish  out]its  from  the  Fall/ Winter  2013-­‐14  Collection.

PR  Miss  Universe  China

Sun  Li

Hu  Bing

Huang  Xiao  Ming

Song  Jia

Kan  Qing  Zi

SHANGHAITANG.COM pr@shanghaitang.com  /  +852  2839  0900

Li  Si  Yu

Jing  Xing


SHOP THE RUNWAY - FW13-14 Click  here  to  watch  the  video

THE FW13-14 COLLECTION Led  by  supermodels  Zhao  Lei  and  Zhang  Lina,  stars  for  the  Shanghai  Tang  FW13-­‐14   campaign,  the  fashion  show  showcases  a  sophisticated  collection  epitomizing  modern   Chinese  chic,  with  unprecedented  glamour  and  opulence. Womenswear  -­‐  the  collection  opens  with  graphic,  minimalist  pieces.  From  a  clean  palette  of   black,  white  and  red,  two-­‐tone  prints,  stripes  and  colour  blocking  evoke  the  Sixties  and  the   age  elegant  of  travel,  updated  by  distinctively  modern  Chinese  silhouettes.  Romantic,   abstract  prints  inspired  by  China's  natural  wonders  imbue  timeless  classics  with  grace,   spirituality  and  modernity.  The  Silk  Road,  the  legendary  crossroads  of  trading  cultures,  also   provides  exotic  inspirations  for  this  season.  Tribal  prints  come  in  vibrant  hues  of  blue,  teal,   orange,  fuchsia  and  heather  grey. Menswear  -­‐  The  collection  is  de]ined  by  layering  and  eclectic  fabric  mixing,  such  as  a  tweed   jacket  with  padded  nylon  sleeves  and  a  tailored  cotton  blend  coat  with  an  attached   contrasted  nylon  vest.  It  also  introduces  minimal  styling  and  precision  cutting  in  a  classic   palette  of  blues  and  navy  accented  by  ]loral  print  shirts  and  bright  colours.  Other  highlights   include  performance  outwear  inspirations,  softly  structured  jackets  and  double  cuff  hems. Designers  of  the  FW13-­‐14  Collection Joseph  Li,  Womenswear  designer Armele  Barbier,  Menswear  designer

SHANGHAITANG.COM pr@shanghaitang.com  /  +852  2839  0900


SHOP THE RUNWAY - FW13-14 Click  here  to  watch  the  video

SHANGHAI TANG  Since   its   inception  in   1994,   Shanghai   Tang   has   been  the   pioneering   luxury   lifestyle   brand   from   China.  With  its  mission  as  the   global   curator  of  Modern  Chinese   aesthetics,  Shanghai   Tang   interprets   Chinese   culture   and   craftsmanship   with   vibrant   sophistication   and   relevance  and   offers   ready-­‐to-­‐wear  for  women,  men,   as   well  as   accessories,  homeware   and   gifts  selections,   Shanghai   Tang   supports   an   international   network   of   45   boutiques,   including   the   world’s   largest  lifestyle   ]lagship   –  The   Shanghai  Tang   Mansion,   at   1   Duddell  Street,  Central,   Hong   Kong  and  its  largest  ]lagship  boutique,  The  Cathay  Mansion  in  Shanghai,  China. Shanghai  Tang  is  part  of  the  luxury  group  Compagnie   Financière  Richemont  SA  along  with   Cartier,  Dunhill,  Lancel,  Van  Cleef,  etc. For  more  brand  information  and  to  shop  online,  please  visit   www.shanghaitang.com.

SHANGHAI TANG MANSION

CATHAY MANSION

1, DUDDEL STREET, CENTRAL, HONG KONG

868 HUAIHAI MIDDLE ROAD, SHANGHAI

Tel:  +852  2525  7333 Opening  Hours:  Mon  to  Sun   10.30am  -­‐  8.00pm  (including  public   holidays)

Tel:  +86  21  5403  0580 Opening  Hours:  Mon  to  Sun   10.30am  -­‐  9.30pm

SHANGHAITANG.COM pr@shanghaitang.com  /  +852  2839  0900


SHOP THE RUNWAY - FW13-14 Click  here  to  watch  the  video

SHANGHAITANG.COM On  our  e-­‐shop   shanghaitang.com   you   can   discover   and   buy   online   t h e   l a t e s t   c o l l e c t i o n s   o f   w o m e n s w e a r ,   m e n s w e a r ,   accessories,   home   decoration   and   gifts  selections.

Visit  World  of  Shanghai  Tang   on  our  website  and  we  will  bring  you   through   the   greatest   stories  of  our  brand  and  discover  our  values.

ONLINE CUSTOMER SERVICES Always   willing   to   offer   the   greatest   shopping   experience   to   our   valued   client,   we   pay   detailed  attention  to  our  online  customer  services  which  include: -­‐  Personalized  purchase  assistance,   -­‐  Customization  services:  complementary  gift  wrapping  and  personal  messages, -­‐   Delivery   services:   your   purchased   items   are   delivered   within   7   days   in   55   countries   around  the  world, -­‐  Return  &  exchange  service.

SHANGHAITANG.COM pr@shanghaitang.com  /  +852  2839  0900


CONTACT

For  any  enquiry  related  to  communication   materials  and  information  details  about  our   brand,  please  contact  us

PR DEPARTMENT

pr@shanghaitang.com +852  2839  0877 Shanghai  Tang 148,  Connaught  Road  Central,   Sheung  Wan,  Hong  Kong

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Annexe

THE HIGHLIGHTS OF THE RUNWAY Photos  &  product  links


SHOP THE RUNWAY - FW13-14 Click  here  to  watch  the  video

THE HIGHLIGHTS OF THE RUNWAY LOOK 1 Qipao  Dress

Click  here

Jade  Bamboo  Belt

Click  here

LOOK 2 Qipao  Leather  Top

Click  here

Long  Sleeves  Shirt

Click  here

Leathers  Pants

Click  here

LOOK 3 Leather  Jacket

Click  here

Ribbon  Trim  Skirt Cotton  T-­‐Shirt

Click  here

Click  here

LOOK 4 Qipao  Dress Feather  Clutch

Click  here Click  here

SHANGHAITANG.COM pr@shanghaitang.com  /  +852  2839  0900


SHOP THE RUNWAY - FW13-14 Click  here  to  watch  the  video

THE HIGHLIGHTS OF THE RUNWAY LOOK 5 Shantung  Dress

Click  here

LOOK 6 Embroidered  Coat

Click  here

Cotton  T-­‐Shirt

Click  here

Leather  Pants

Click  here

LOOK 7 Peacoat

Click  here

Cashmere  Pullover

Click  here

Stripe  Cotton  Shirt

Click  here

Cord  Pants

Click  here

LOOK 8 Thick  Twill  Coat

Click  here

Cotton  Shirt

Click  here

Cord  Pants

Click  here

Lattice  Print  Scarf

Click  here

SHANGHAITANG.COM pr@shanghaitang.com  /  +852  2839  0900


SHOP THE RUNWAY - FW13-14 Click  here  to  watch  the  video

THE HIGHLIGHTS OF THE RUNWAY LOOK 9 Moleskin  Blazer

Click  here

Check  and  Stripe  Shirt Cord  Pants

Click  here

Click  here

LOOK 10 Wool  Jacket

Click  here

Shantung  Shorts

Click  here

Jade  Twist  Satchel

Click  here

LOOK 11 Colour  Blocking  Qipao

Click  here

LOOK 12 Silk  Flare  Dress Leather  Pants

Click  here Click  here

SHANGHAITANG.COM pr@shanghaitang.com  /  +852  2839  0900


SHOP THE RUNWAY - FW13-14 Click  here  to  watch  the  video

THE HIGHLIGHTS OF THE RUNWAY LOOK 13 Boiled  Wool  Cape

Click  here

Leather  Fitted  Jacket

Click  here

Bamboo  Waist  Belt

Click  here

LOOK 14 Cotton  Shirt

Click  here

Lattice  Print  Scarf

Click  here

Cotton  Stretch  Pants

Click  here

LOOK 15 Shirt  Jacket

Click  here

Oxford  Cotton  Shirt Suit  Pants

Click  here

Click  here

LOOK 16 Down  Jacket

Click  here

Oxford  Cotton  Shirt

Click  here

Cord  Pants Click  here

SHANGHAITANG.COM pr@shanghaitang.com  /  +852  2839  0900


SHOP THE RUNWAY - FW13-14 Click  here  to  watch  the  video

THE HIGHLIGHTS OF THE RUNWAY LOOK 17 Coat  with  Fur  Trim

Click  here

Multicolor  Stripe  Shirt Suit  Pants

Click  here

Click  here

LOOK 18 Suit  Jacket

Click  here

Liberty  Print  Shirt

Click  here

Lattice  Print  Pocket  Square

Click  here

LOOK 19 Cotton  Shirt

Click  here

Cord  Pants

Click  here

LOOK 20 Field  Jacket

Click  here

Suit  Jacket

Click  here

Liberty  Print  Shirt Suit  Pants

Click  here

Click  here

SHANGHAITANG.COM pr@shanghaitang.com  /  +852  2839  0900


SHOP THE RUNWAY - FW13-14 Click  here  to  watch  the  video

THE HIGHLIGHTS OF THE RUNWAY LOOK 21 Travel  Jacket

Click  here

Multicolour  Strip  Shirt Suit  Pants

Click  here

Click  here

Lattice  Print  Scarf

Click  here

LOOK 22 Jersey  Coat

Click  here

Cotton  Shirt Cord  Pants

Click  here Click  here

Lattice  Print  Scarf

Click  here

LOOK 23 Watercolour  Print  Coat Qipao  Dress

Click  here

Click  here

LOOK 24 Waterfall  Print  Top Silk  Shirt

Click  here

Click  here

Cigarette  Pants

Click  here

SHANGHAITANG.COM pr@shanghaitang.com  /  +852  2839  0900


SHOP THE RUNWAY - FW13-14 Click  here  to  watch  the  video

THE HIGHLIGHTS OF THE RUNWAY LOOK 25 Velvet  Blazer Wool  Scarf Leather  Pants

Click  here Click  here Click  here

LOOK 26 Cotton  T-­‐Shirt

Click  here

Cashmere  Cardigan Wool  Slack  Pants

Click  here Click  here

SHANGHAITANG.COM pr@shanghaitang.com  /  +852  2839  0900


SHANGHAITANG.COM Global Ambassador of Modern Chinese Chic


Shop the runway - Digital PR Release