Winning the chinese tourist

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There is also a Travel diary section dedicated to San Francisco, containing a series of articles describing the city, talking about curious facts and what to do while there. These articles are longer and go into more detail compared to other set. They can be shared but they do not have a comment section.

6.2

Weibo

Lai Bolin http://www.weibo.com/laibolin/profile?s=6cm7D0 This city-specific Weibo account was opened in 2009 and has 43,006 followers. During the month of July 2015 an average of 2 posts per day were published, adding up to a total of 78 posts for that month.

Fig. 41 Only in San Francisco Weibo account

Posts varied in content, touching upon 7 different themes. More than half of them can be categorized as See & Do (62%), while the rest dealt with Food & Restaurants (13%), showed Photos of the city (12%), talked about upcoming Events (6%), Curious facts (5%), Promotional activities (1%) or Movies (1%).

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