Page 1

-Fredric W. Goudy

In 1827 DA R I U S W E L L S invented the lateral router for cutting out large wooden type. With the combination of William Leavenworth’s pantograph in 1834, decretive wooden type was possible.These two techniques, broadside and wooden type, flourished in America and Europe due to there speed of production and the quickly growing demand for print and knowledge. Wooden type also increased the size at which type can be. H E R B E R T B AY E R S was an Austrian and American graphic designer as well as having numerous fine art backgrounds. He was a painter, photographer, sculptor, art director, environmental and interior designer, and architect. The ‘Universal’ alphabet was one of Bayer’s many typographic experiments. The attempt was to reduce the alphabet to a single case; that case being lower. Bayers states “We write everything in lowercase, as this saves us time, why two alphabets for only one word? Why write in capital letters when one does no speak in capital letters?”


Typography from the 19th to the 20th Century

Inspired by Morris and the Kelmscott Press, F R E D R I C W. G O U DY is possibly the best-known American type designer; seeing as most of his types were named after him. During his lifetime he designed 110 typefaces, a number of which have been digitalized. Old Style, Goudy Text, Monotype Goudy Modern, and ITC Goudy Sans being a few that made it to the computer. B RU C E RO D G E R S was another individual inspired by Morris who established himself as a designer of fine books, with a reputation for painstaking attention to every detail. Although he worked originally with cutting type based on Nicholas Jensons type, Centaur is what he is best known for.

Creators of the 19th and 20th Century


Shane sullivan final design spreads 4  
Shane sullivan final design spreads 4