How effective is the combination of your main product with ancillary texts?
VISUAL LINKS Here is a performance shot, where the blue light shines down from the stage. This colour has been chosen and applied to my logo design.
Within my print productions, I devised a logo (bottomright corner) to enforce Finn Doherty’s brand identity and image. The specific colour choices I made for the logo are based around the music video; the palette I chose was inspired by the performance shots of Finn, where a bright, blue light is shone from the stage. The colour blue can represent tranquillity, as well as seriousness. Taking into account of these descriptions of the colour, I think it characterises Finn Doherty as an artist whose music calms yet evokes in-depth and personal topics in his audience’s mind. The use of white represents Finn as an uncomplicated and simple artist (this links with the idea of how indie artists adopt the DIY ethic and try to keep what they produce as honest and true to their craft as possible). The ‘drawn effect’ of the logo appears as elementary, yet sophisticated. This in my opinion is helpful because it strengthens recognisability of Finn Doherty, without displaying his name.
VISUAL LINKS (continuedâ€Ś)
Âš This is an effective logo because the elements involved with the symbolism of it ultimately represents Finn Doherty in his entirety. Its straightforward aesthetic informs the audience and viewers that he is simply what he claims he is: an artist, implying that he doesnâ€™t have anything to hide. This concept can also make members of the audience feel like they can relate with him, as he is just as simple as any other person is. In terms of the colour combination, it hints the idea that Finn has depth and emotion, and that he wants to make his audience feel the music that he produces, making them identify with the subjects introduced in the lyrics.
REPRESENTATION In terms of relationships, Finn Doherty (with reference to the subject to his songs) embodies the stereotypical representation of vulnerability and anger – a common theme among young people. Finn constantly asks: “…where do we go?”, implying that he wants help from someone. Also, the fact that he uses the pronoun ‘we’ could suggest that he is not alone and that others are struggling with similar issues. This links well with my music video production, as the main character, Caitlin is portrayed as hurt and unable to cope with a recent event: a break up. This depiction of this stereotype presented within the character is also resonated through Finn. Although he isn’t physically interpreting these themes (narratologically on-screen), those themes represent him as a person. Caitlin acts almost as a spokesperson within the music video; she is an advocate of Finn’s emotions. I feel that this is an effective representation, as Finn suggests that ‘we’ all go through this phase, which enforces the idea of how this is a stereotype being presented on all young people.
The pink-red light cast over Finn represents the presence of past memories that he is responding/reacting to (in terms of the colour symbolism in the music video).
The anger aspect within the representation can be identified during the drum sequence (02:37) in the video. The turbulent and impulsive bashing of the drums symbolises how Finn loses the ability to handle his emotions – which again is echoed through Caitlin’s behaviour, when she swipes a random collection of items onto the floor (02:53). To reinforce the heightened atmosphere in the video, a pink-red glow is posed onto Finn, as he continues to passionately hit the drums further. This symbolises further anger and is also reflected within “past Caitlin’s” pink hair – an element the “current Caitlin” (with blonde hair) shows Cause of resentment for. “current Caitlin’s” behaviour
The following screenshots display the synergy between Finn’s emotions and Caitlin’s actions towards her unexpected encounter with her ex-boyfriend.
REPRESENTATION (continued…) This constructed image of Finn has been made in mind of the audience and their ability to relate with him, as young people tend to go through alike situations. This image may also create a sort of likability to him, as audiences may be drawn to how similar he and members of the audience actually are.
I think a cohesive image has been made, within the consistent characterisation of the themes that represent Finn Doherty as an artist. Making reference to visual links, for example, the album (front and back) cover(s) have an outline around Finn; the hollow shell in which Finn is positioned in could emphasise how fragile and again, vulnerable he is internally and emotionally. This suggests that there is a level of consistency between all of my productions.
This is the back cover of my print productions; notice the white marker pen-like outline that is supposed to encase Finn’s photo. This empty shell (let’s say) can represent how fragile he is internally (in terms of emotions). Also, the pen outline effect could suggest that Finn may have drawn it himself, linking with the DIY ethic indie artists adopt.
As a teenager, I am therefore promulgating the message that young people are sensitive and sympathetic, despite often being perceived as other things, such as rebellious or disrespectful within media texts.
This power point discusses the synergy between all of my print productions.