Social Media Does It Affect Your Websiteâ€™s Ranking
There have been a lot of major changes in the SEO world in the last two years. For example, when Google Penguin algorithm in April 2011, websites that used link schemes, such as purchasing or selling links, an excessive amount link exchanges, linking to web spammers or unrelated sites just to manipulate PageRank, have been penalized.
Another notable change in recent years is that websites have to be made primarily for users, instead of search engines, which was the the usual practice two years ago. Today, search engines put higher importance to the overall experience of the site visitors. For blogs and sites to rank better, their owners need to find techniques to encourage visitors to stay longer on the blog or site and reduce bounce rates.
Posting top quality content is also further stressed in recent years. The Panda algorithm released by Google in 2011 decreased the rankings of websites that had low-quality content. Site owners have to ensure that the content they put up are natural sounding; are devoid of spelling, stylistic, and factual blunders; thorough; useful and interesting.
Years ago, onsite content was mostly textbased. Nowadays, content come in various forms, such as videos, infographics, podcasts, and slideshows. Creating exceptionally creative and shareable content also became imperative for websites striving to get higher rankings on on the search results page.
One of the more interesting changes in the SEO world is the increasing significance of social media in a website’s search engine ranking. Several years ago, links were regarded as more significant than social media signals. But these days, social signals are already thought of as an equally crucial ranking element, and many feel that it will become considerably more essential in the years to come. The strongest impact of social media is that it helps websites generate new inbound links. It does this by increasing awareness and recognition of your brand and by extension website's visibility. Interestingly, websites that also have a robust social media presence have decreased bounce rates, which, helps them attain higher rankings on the search engines.
As a result of the rising importance of social signals, many online vendors offer new services to help you quickly build your social media presence. For example, they can help you increase Google Plus votes, for a fee, by using bots or hiring people to look at and follow your social media profileand share your content. Although helpful, artificial social signals, when used disproportionately, are frowned upon by Google and other search engines. The most effective way to generate social signals is by organic means. This entails creating integrations between your social media channels to your web site or blog. This can be achieved by encouraging visitors of your website to join your social channels by including “connect” buttons on your website, or by including “share” buttons on your content.