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Shaloh House

UPDATE #29 May 25, 2012

4 Sivan, 5772

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The Shaloh House Jewish D y School Newsletter

Teacher Appreciation Breakfast Knowing you’re heading to Shaloh House always makes it easier to get up, even on a cloudy Monday morning. This past Monday, The Shaloh House staff was treated to Monday even easier to rush in for than usual. Through the planning of the Shaloh House PTO and the support of our families, our staff was honored with a teacher appreciation breakfast. Our parents took on the staff duties of the morning, as well as preparing a wonderful breakfast feast and setting up the second floor as a beautiful breakfast nook. Entering the second floor, teachers were greeted by the PTO volunteers, beckoning to a row of tables filled with treats galore, including lox prepared by Rabbi Rodkin. Then, to tables set most beautifully with flowers to enjoy the treats at. The staff gathered to chat, catch up with each other, and share some insights about what they find so delightful about Shaloh House. Rabbi Rodkin welcomed the staff with a heartfelt speech, and Mora Yael led us in a great activity to share some of our news in an even more exciting way. The only challenge the staff had difficulty with, was narrowing down the ONE thing they loved most about Shaloh House. A love of teaching, the freedom to excel, our kids, the support from Rabbi Rodkin all were discussed, it was clear yet again the depth of support we have from our parents, which is so key to the partnership that makes Shaloh House what it is. On behalf of the entire staff, thank you for your daily support and of course, for the wonderful breakfast.

SHAVUOT, SCHOOL CLOSED

SHAVUOT, ICE CREAM PARTY

END OF THE YEAR CONCERT-PRESCHOOL

MON, MAY 28

SUN, MAY 27, 5:30 PM

FRI, JUN 8, 9 AM

Shaloh House Update #29 (5772)

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Parshat Bamidbar/Shavuot

“Hi, I’m Shavuot, Nice to Meet You” By Moshe Parelman At first blush, “Hi, I’m Shavuot, Nice to Meet You” seems like an odd slogan for a campaign to market a brand that’s been around since Moses. But an unclear brand image and a competitive market have seen observance of the holiday marking the giving of the Torah decline in recent centuries. Too many people don’t know what the holiday is about, or are altogether unaware of its existence, say industry experts. “For a long time we’ve been behind the market leaders, holidays like Passover, Yom Kippur and Chanukah,” Chandra Sinai, director of marketing for Shavuot, admitted when I talked in Shavuot’s corporate home. “We decided that we had to do something dramatic to turn our product around.” To improve their brand’s performance, the Shavuot people hired The Shank Bone Group, a successful boutique marketing firm specializing in Jewish holiday accounts. “I was skeptical at first, but the more I thought about this product, I realized it really has a lot going for it,” recalled Evan Lewis, Shank Bone’s president and CEO. “It celebrates the giving of the Torah, something that touches everybody; it represents the culmination of a 49-day period of self-refinement, which is quite intriguing; and it’s the only holiday to my knowledge that mandates the eating of cheesecake, and who wouldn’t like that? I soon realized that selling Shavuot is just a matter of getting the word out.” To test whether consumers would warm to the Shavuot story, Shank Bone deployed a thorough market research plan. A key finding of the initial, benchmark survey was discouraging. When respondents were asked how they felt about each holiday, Shavuot ranked last in name recognition and popularity, trailing even Shemini Atzeret. But when the question was modified so that it described the Jewish holidays but hid their names, something astonishing happened. “When we asked, ‘Would you like a holiday that gave you the opportunity to hear the Ten Commandments, Shaloh House Update #29 (5772)

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read from the Torah and eat ice cream and cheese blintzes?’ Shavuot shot to number one!” Lewis said. Shavuot’s link to dairy goes way back to the organization’s founding, noted Brad Markel, professor of marketing at the Wharton School of Business at the University of Pennsylvania. “Numerous explanations for the custom have been given. For instance, the numerical value of chalav, the Hebrew word for milk, is 40, the number of days and nights Moses spent on Mount Sinai before he received the Tablets. According to another theory, dairy goes great with Shavuot because the scriptures liken Torah to milk, an allusion made in Song of Songs: ‘Honey and milk are under your tongue . . .’” Shank Bone felt that consumers would respond positively if exposed to the Shavuot themes. The firm assembled a focus group to gauge the depth of the buying public’s interest. “First we told them Shavuot is the apex of a seven-week period of self-improvement beginning on Passover,” Lewis related. “We count each day, starting from the second night of Passover, and the suspense builds until the purpose of the Exodus is realized with the giving of the Torah on Shavuot. According to Kabbalah, each of the seven weeks corresponds to a different character trait, and each day to an aspect of that trait which we strive to refine. We asked the focus group participants if they would be interested in hearing more, and they answered, ‘Yes.’ “Next we recounted how when the time came to give the Torah, early on the morning of the sixth of Sivan, Moses had to wake up the Jewish people, who were sleeping. On the first night of Shavuot we stay up until dawn studying Torah, as a corrective for the past and as a preparation for receiving the Ten Commandments. Again Light Candles at 7:51 pm

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they wanted to learn more. “We then informed the focus group that at Mount Sinai G-d gave us not only the Ten Commandments, but the entire Written Torah, and its explanations, commentaries and laws that constitute the Oral Torah. A third time they indicated they wanted additional information. “As a test, we asked them if they wanted to learn about term life insurance. When they answered, ‘No,’ we knew they weren’t just being polite when they said they wanted us to tell them about Shavuot.” Based on the market research, Shank Bone created three alternative commercials. The first commercial portrayed a young man sitting at his kitchen table holding aloft a fork spearing a glistening cheese blintz. A narrator intones, “Got Shavuot?” Lewis said that the focus group expressed weariness with the “Got . . . ?” theme, so “Got Shavuot?” was tossed in the reject pile. In the second spot, a man sits in his living room playing a crossword puzzle with his little daughter. She says, “Twelve down: ‘A fun holiday where you get to eat your favorite ice cream and stay up all night.’” He answers: “There’s no Slumber Party Day. You’re making this up.” And she responds: “No, Daddy. It’s Shavuot!” Lewis said the focus group didn’t care for this ad either, considering it misleading.

The final commercial depicted a series of Shavuot scenes: a family eating lasagna; the same family eating brisket later in the afternoon; and a congregation listening to the Ten Commandments being read from the Torah. At the end, a narrator with an accent that sounds vaguely Texan says, “Hi, I’m Shavuot, nice to meet you.” The focus group thought that this spot reintroduced Shavuot in a warm, congenial manner, Lewis said. He related how he conceived the slogan: “I was watching the news one night, and they were showing a politician shaking hands outside a bowling alley. He said: ‘Hi, I’m Ron Paul. I’m running for president.’ About a month later I noticed that he almost won the Iowa caucuses. I figured, if a straightforward, unassuming approach could help that guy, it could help anybody.” The commercial has been running in major TV markets throughout the United States, on late-late-night television, to attract the kind of people who are willing to stay up all night. Shank Bone also devised a cross-marketing plan with the American Dairy Association. Barry Lerner, Shavuot’s CEO, said so far he has been pleased with the campaign. “I feel that we’re finally getting the Shavuot story out,” Lerner asserted. “Look, we’re not going to overtake Chanukah in popularity in one year. But if we pull even with Shemini Atzeret, I’d say the sky’s the limit.” From www.Shaloh.org/Magazine

Shaloh House Update #29 (5772)

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Toddler Room It's amazing how quickly the year has flown by! This week we learned about Shavuot and made several beautiful projects. the holiday of Shavuot is celebrated by staying up all night learning Torah, decorating our houses and synagogues, and eating lots of dairy foods like cheesecake and blintzes. Shavuot also celebrates the time when the first fruits of the seven species were harvested and brought to the Beit Hamikdash. One of our projects is a decorated basket with these seven species.

This week we also learned the letter V for Violin and the number 3.

We practiced more for our end of year concert in two weeks, and ended the week as always with a Shabbos party. Have a good Shavuot, and we'll see you on Tuesday!

We wish you and your family a Good Shabbos, Morah Anna, Morah Leah and Morah Masha Shaloh House Update #29 (5772)

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Preschool Room We have been climbing up our Sefirat Haomer ladder every day, and can you believe we almost reached the end? You can’t even begin to imagine how excited the children are. Baruch Hashem, our class if full of Torah-lovers! We are now getting ready for Matan Torah through projects. We traced the Aleph-Bet for writing the letter of the Torah. We made beautiful flowers to decorate our houses. Please ask me about Shavuot: • What present did Hashem give us? (the Torah)

• • • • • • • • • •

When Hashem asked the goyim if they wanted the Torah, what did they say? (No, we don’t want the Torah, we have no time for it.) What do we eat during Shavuot? (cheese cake, ice cream, milk, cheese, etc.) Why do we eat Milchigs during Shavuot? (the Jewish people didn’t have time to make their kitchen Kosher and were very hungry, so they had to eat cheese.) Does Abba sleep on the night of Shavuot? (no) So, what does he do? (he learns all night) Why does Abba stay up all night? (He loves the Torah) On which mountain did Hashem give us the Torah? (Har Sinai) Why did Hashem choose Har Sinai? (Har Sinai didn’t fight) How did Hashem decorate Har Sinai? (with lots of flowers, grass and leaves) Why do we decorate the house with flowers? (we want it to be beautiful like Har Sinai)

Shavuot songs: 1. I am a mountain so very high I can reach way up to the sky The Torah should be given on me ‘Cause I’m as tall as can be, you see. Oh no, I’m much taller than you And the Torah should be given on me ‘Cause I’m as great as can be. But little Har Sinai just stood there and sighed I know I’m not tall, I know I’m not wide The Torah can’t be given on me ‘Cause I’m a plain mountain he said simply. But from all the mountains Hashem chose Sinai Because he did not hold himself so high, He had such simple and humble ways From this we learn that humbleness pays.

2. Hashem gave us a present Do you know what it was? He gave us the Torah And we must keep its laws He asked the other people Do you want this gift of mine? But they sais “No, thank you, For the Torah there’s no time.” Then to Bnei Yisrael Hashem did go, We sais “Nasseh v’nishma.” ‘Cause we love Hashem so.

Happy birthday, Liam!

Shabbat Shalom and Hag Sameach, Morah Ruti, Morah Polina and Morah Basya Shaloh House Update #29 (5772)

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Kindergarten Junior 1 Please enjoy looking through our completed dairy cookbook that we made in honor of Shavuos. The kids were so excited to see their recipes and illustrations ‘in print’. We also planted real flowers in the planters which we painted to decorate our homes for Shavuos. We talked about how the flowers remind us about the beautiful Har Sinai where Hashem gave us the Torah. After Shavuos is over, feel free to replant the flower outside since it is really an outdoor plant which will need sunshine to last the whole summer. We created our very own Shavuos game in school where the kids roll the dice and get to climb up the 49 levels to Har Sinai. The game was filled with questions reviewing the things we learned about Shavuos and silly things that the kids needed to do like pretend they were a flower or hug the Morah. The game was a big success! The kids reviewed Torah, practiced their social skills and had a lot of fun. In Hebrew reading we are reading words that have the Nekuda – Kamatz. The kids are doing great at putting together the letters to read the words and they are also learning what the words mean. Soon we will be moving on to the Nekuda- Patach. Although in modern Hebrew these nekudos are pronounced the same in our class we are learning the ‘Loshon HaTorah’ way with Kamatz making the sound ‘Uh’ and Patach making the sound ‘Ah’. 1. What did Hashem give the Jewish people on Shavuos? Hashem gave us the Torah 2. Where did Hashem give us the Torah? On Har Sinai, in the desert. 3. What Har Sinai big or small? Har Sinai was small 4. What did Har Sinai look like? Har Sinai was very pretty. It had flowers on it, and a cloud on top. There was a fence around the mountain. 5. Why was there a fence around Har Sinai? So no-one could go on it – it was special and holy. Only Moshe and his brother Aaron could go on Har Sinai. 6. What was written on the two luchos? The Aseres Hadibros, the Ten commandments. 7. How many Mitzvos are there in the whole Torah? 613 8. What do we do when go to shul on Shavuos? We stand up and listen to the Aseres Hadibros, the Ten Commandments. 9. What are some of the Aseres Hadibros? Keep the Shabbos, Honor your father and mother, do not kill, do not steal,don’t say Hashem’s name for no reason. 10. What special foods do we eat on Shavuos? We eat dairy food like cheesecake and ice cream. 11. Who was born and passed away on Shavuos? Dovid Hamelech, king of all the Jews We hope to see you at Shul on Shavuos. There will be a party at 5:30 with the reading of the Torah and ice cream and blintzes!

Have a Good Shabbos, From Morah Yael and Morah Dasha Shaloh House Update #29 (5772)

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Kindergarten Junior 2 This week in Kindergarten Juniors 2 we had a lot of fun counting the last few days of the Omer and getting ready for Shavuot! We reviewed the Aseret Hadibrot, focusing on the mitzvoth of telling the truth and not being jealous. We also talked about why Har Sinai was chosen for Matan Torah, and how Hashem rewarded Har Sinai for being so kind and humble. We made our own Har Sinai and decorated it with colorful flowers. We also learned that many people have a custom to eat dairy foods on Shavuot. We made our own yummy yogurt snacks to take home for Shavuot, and we even got to eat some at our Shabbat party. In honor of Rosh Chodesh Sivan, we made special necklaces with the luchot and colorful beads. It was fun to color the luchot and make patterns with the beads. We even sounded out how to write the month Sivan in Hebrew. In Hebrew, both groups are working on reading comprehension. The first group is reading passages from a 1st grade workbook, and both groups are answering questions about the stories they read. The second group is also continuing to work with the words “Ani,” “Atah,” and “At.” In English we are reading with the short A and short O vowels, as well as learning the “Th-” sound. This week we read a story called Dan the Tan Man. As we practice reading, we also learn about the parts of the book, such as the cover page and the title page. Please read with your child at home to reinforce his or her reading skills. In Math we are starting to add with doubled numbers, such as adding 1+1, 2+2, 3+3. We have also been practicing counting backwards and forwards from 30. In Music we have been continuing to practice for our upcoming end of year concert. Please remember that the concert will take place at 9:00 am on June 8. Girls will need to wear white dresses and Shabbat shoes, and boys will need to wear black pants, a white shirt, and Shabbat shoes. Save the date!

Have a Good Shabbos, From Morah Marina and Morah Chava Shaloh House Update #29 (5772)

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Kindergarten Senior Parshas Bamidbar Save the date!!! Our Graduation concert is on Sunday, June 10th at 10:30am. Please bring your child at 10am so there will be enough time to get into costumes. Math One group began learning the concept time: how many hours in a day, how many seconds in an hour, the hour hand, and the minute hand. The second group is strengthening their money skills through adding all the coins in different combinations. English One group is reading words with ‘oo’ as in moon and tool, and ‘oa’ as in roar. They read “The Roaring Storm”. The second group read “The Disappearing Moon”, their first chapter book. Alef bais One group has learned many exceptions and the second group continues to strengthen their reading and fluency. Both groups enjoy reading in Hebrew! Parsha Parshas D’varim begins with Hash-m counting Bnei Yisroel. We discussed how people count their collections because it’s important to them. Hash-m told Moshe to count Bnei Yisroel with the machatzis hashekel because Bnei Yisroel are so special and important to Him. 1) Why did Hash-m count Bnei Yisroel now, before they enter Eretz Yisroel? (so they know how many people will be in the army.) 2) Did each shevet have their own flag? (yes) Each flag was a picture of something about that shevet. We each made our own flag with a picture of ourselves on it, and a drawing of something we like to do or a mitzvah we are good at. We pretended to be Bnei Yisroel and walked downstairs waving our flags. It was a lot of fun!!

With wishes for a wonderful Shabbos, Morahs Esther, Shulamis Yehudis and Tova

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Elementary School NEWS Judaic Studies Sara Wolosow What excitement! We have just completed counting Sefiras Haomer. For the last 49 days we were looking forward to receiving the Torah. The Bnei Yisroel are gathered together at Har Sinai to receive the Aseres Hadibros - the Ten Commandments. We have been busy learning all about the Holiday of Shavuos, it's names, meanings and customs. Shavuos is one of the Shalosh Regalim. One of the three holidays which the Bnei Yisroel would travel to the Holy Bais Hamikdosh. Chag Hashavuos, Chag Habikurim, Chag Hakatzer, Zman Matan Toroseinu and Atzeres –each name reflects different Mitzvot connected with the Holiday. We have many wonderful customs such as eating dairy and decorating our homes and our Shuls with flowers. We also stay up at night and study Tilun Leil Shavuos. We studied the Aseres Hadibros and learned how important they are. We also enjoyed hearing all about Megilat Rus. What a wonderful story about Rus the Moabite convert, who later became the great grandmother of King David. King David was born and passed away on Shavuos. The Moshiach comes from King David's family and he will take us out of Golus speedily in our days. Have a sweet and wonderful Shavuos. Enjoy your ice cream with all it's toppings.

Social Studies Andrew Countis 1st Grade The First Grade has recently studied a variety of topics designed to develop an understanding of how ordinary life works, from writing letters and learning about the post office to learning about transportation and how it affects business. We have also continued our geographic studies, learning about regions of the country. On Thursday we did an activity where we labeled states by abbreviation, and Sophie was eager to display her work on the wall along with that of her classmates.

2nd Grade The Second Grade is currently developing their in class biographical project based on the textbook’s chapter “People Who Made a Difference.” After considering a number of individuals for study, we have chosen George Washington and Thomas Edison as our two biographical subjects, and students will develop a short paper Shaloh House Update #29 (5772)

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and presentation based on one or the other. We are also continuing our geographic development by working with map exercises, learning to read map legends, grid maps, and topographical maps.

3rd Grade The Third Grade is concluding its study of America on a regional basis with an examination of the western states. We are studying this part of the country in a variety of aspects, from geographic study to understanding how the west transitioned from an agricultural economy to one where people work in the aviation and aerospace industries. Sam in particular was very interested to learn more about how industry produces spacecraft and how it has affected the exploration of outer space.

4th and 5th Grade The 4th and 5th Grade is well immersed in their study of the Roman Empire. We have covered the development of early Rome and its influence by the Etruscan people, Rome’s early days as a republic, and examined how this seemingly unremarkable city in the Italian peninsula developed into a vast empire. We have just reached the early days of the empire itself, when Rome transitioned from the rule of Julius Caesar to that of his nephew Octavius, better known as Augustus. Soon we will examine how this powerful empire declined into ruin.

6th Grade The Sixth Grade is closing in on the twentieth century, having covered the history of Europe in the early colonial era. Their study of the French Revolution enhanced their knowledge of how political systems are affected by social and economic change. Their study of Napoleon and the aftereffects of his reign helped develop a greater understanding of nationalism. We are currently discussing how industrialization, imperialism and a web of alliances helped trigger the First World War.

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School Happenings Student Council Minutes, 5/22/12 Minutes from the previous meeting were read and accepted Old business: Ongoing plans for the end of the year were reviewed then tabled. New Business: A new plan to reduce transition time was proposed, with the added incentive of using the saved time for a school-wide event to be announced, based on the amount of saved time. The motion was quickly seconded and passed unanimously. The meeting then adjourned. During lunch announcements, the new plan was shared and started.

Coming Events: Closed for Shavuot Monday Preschool Concert Friday Elementary Concert Sunday Teddy Bear Picnic (1st grade) End of School Cook-out

Shaloh House Update #29 (5772)

May 28 June 8 June 10 June 13 June 15

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Sunday, May 27 @5:30 pm Hear 10 Commandments Enjoy blintzes, ice-cream and Lechaim!

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#29 Updates